Advanced modelling 02/2024

Assessment Task 2
Anna Bona Bueno/CS9351
PART A: DESIGN DEVELOPMENT

1. Ramona`s and Class Feedback 11/03/2024:

Problem 1: Mezzanine - Small Apartment

● Constructive Feedback:
● Incorporate more textures and refine wall finishes for added depth and visual interest.
● Consider making the staircase a focal point to enhance the overall design.
● Utilize concrete for the mezzanine flooring and introduce a brick wall in the living room for character.
● Integrate wood and other natural materials to create warmth and balance in the space.
● Actionable Steps:
● Gather inspiration images to better understand the desired concept and aesthetic.
● Experiment with different textures and finishes to enhance the visual appeal of the apartment.
● Explore ways to make the staircase a standout feature while ensuring it harmonizes with the overall design.
● Implement concrete flooring for the mezzanine and introduce a brick accent wall in the living room.
● Incorporate wood and natural materials strategically to add warmth and authenticity to the space.

Problem 2: Transitional Spaces - Office Space

● Constructive Feedback:
● The office area appears repetitive and lacks variety. Consider removing one of the modular working spaces and
repurposing the area as a static informal meeting space with comfortable seating and coffee tables.
● The current material choice for the office space feels visually heavy. Explore lighter materials to create a more
balanced and inviting environment.
● Focus on refining finishes and final details to achieve a more realistic and polished look.
● Actionable Steps:
● Remove one modular working space and redesign the area to serve as an informal meeting space with suitable
furnishings.
● Experiment with lighter materials to alleviate the visual heaviness of the office space.
● Pay close attention to finishes and details to elevate the overall aesthetic and realism of the design.

Problem 3: Thresholders - Retail Store - Nike Brand

● Positive Feedback:
● Commendation for the curved and inviting facade design, emphasizing its importance as the first impression for
customers entering the store.
● Encouragement to further integrate the brand identity into the store design and explore innovative approaches to
push the boundaries.
● Suggestion to diversify the color scheme and carefully consider the scale of displays for a dynamic and engaging
retail environment.
● Actionable Steps:
● Continue to prioritize the inviting nature of the store facade while ensuring alignment with the Nike brand ethos.
● Explore ways to enhance brand integration within the store design, pushing creative boundaries while
maintaining brand coherence.
● Experiment with varied color schemes and carefully consider the scale and placement of displays to optimize
customer engagement and flow within the store.
PART A: DESIGN DEVELOPMENT

2. Revise & Refine: Experiment with the following modelling techniques to refine your
3D concept models.
Include screenshots and explanations of each listed point:

a. Apply and manipulate design elements and principles

For this step, I applied various design elements and principles such as balance, rhythm,
emphasis, and unity to refine the 3D concept models. For example, I ensured that there
was a balance of visual weight in each space by distributing furniture and architectural
elements evenly. I also created rhythm by repeating certain design elements throughout
the space, such as consistent patterns or shapes. Additionally, I emphasized focal points
in each design to draw attention to key features or areas of importance. Finally, I
ensured that all elements worked together cohesively to create a sense of unity in the
overall design.

b. Integrate modular systems, repeats and advanced 3D geometry into spatial

configurations

To refine the 3D concept models, I integrated modular systems and repeats to optimize
spatial configurations for efficiency and flexibility. For example, in the office space
design, I used modular furniture systems that could be easily rearranged to
accommodate different work patterns or team sizes. Additionally, I incorporated repeats
of certain design elements, such as lighting fixtures or decorative accents, to create
visual coherence throughout the space. Furthermore, I experimented with advanced 3D
geometry techniques to add complexity and interest to architectural elements or
furniture designs, such as using parametric modeling to create unique shapes or forms.
PART A: DESIGN DEVELOPMENT

2. c. Explore and manipulate scale, volume and proportion

I explored and manipulated scale, volume, and proportion to achieve

optimal spatial relationships and visual harmony. For instance, I
adjusted the scale of furniture pieces to fit within the proportions of
each room and ensure comfortable ergonomics for users. I also
manipulated volume by experimenting with different ceiling heights or
spatial configurations to create dynamic and engaging environments.

d. Apply materials & textures accurately and to scale

I used high-resolution texture maps to simulate realistic materials such

as wood, metal, or fabric for furniture and architectural elements. I also
ensured that the scale of textures was appropriate for the size of each
surface, maintaining realism and avoiding visual distortion.
Additionally, I experimented with different material finishes and surface
treatments to add depth and visual interest to the design, such as
matte vs. glossy surfaces or rough vs. smooth textures.

e. Construction, detailing and finishes are resolved

In the final refinement stage, I focused on resolving construction

details and finishes to ensure the integrity and completeness of the 3D
concept models. This involved adding fine details such as trim,
molding, hardware, and fixtures to architectural elements and furniture
pieces to enhance realism and functionality. I also paid attention to the
junctions and connections between different elements, ensuring
seamless transitions and structural integrity.
PART A: DESIGN DEVELOPMENT

3. Meet with your group, seek and record feedback: Pia`s Feedback

Problem 1: Mezzanine - Small Apartment

● Feedback: Add more textures, make the staircase a focal point, use concrete for flooring, add a brick accent wall, and integrate wood for warmth.
● Actionable Steps: Gather inspiration images, experiment with textures, focus on the staircase design, implement concrete flooring, add a brick wall, and incorporate wood elements strategically.

Problem 2: Transitional Spaces - Office Space

● Feedback: Increase variety, use lighter materials, refine finishes, and pay attention to details.
● Actionable Steps: Remove one modular working space, create an informal meeting area, experiment with lighter materials, and refine finishes for a polished look.

Problem 3: Thresholds - Retail Store - Nike Brand

● Positive Feedback: Praise for the inviting facade, encourage brand integration, suggest diversifying color schemes, and optimizing display placement.
● Actionable Steps: Maintain the inviting facade, integrate Nike's brand identity, experiment with colors, and strategically place displays.

a. Continuously refine and develop your design solutions based on feedback gained through experimentation and spatial modelling.

Throughout the design process, I continuously refined and developed my design solutions based on feedback received from experimentation and spatial modeling. I iteratively
adjusted elements such as layout, furniture placement, materials, and lighting to address any identified issues or enhance the overall quality of the design. By actively incorporating
feedback and iterating on the design, I ensured that the final solutions were well-suited to meet the project requirements and user needs.
PART A: DESIGN DEVELOPMENT

3. Meet with your group, seek and record feedback

b. Document and reflect on each development of the model, highlighting the changes and improvements

I meticulously reflected on each development of the model, ensuring that changes and improvements were properly documented and understood. This documentation
included keeping track of design iterations, noting feedback received from stakeholders or peers, and detailing the rationale behind each modification. By maintaining a
comprehensive record of the design process, I was able to track progress, evaluate the effectiveness of changes, and make informed decisions moving forward.

c. Develop detailed and fully resolved design solutions using the selected modeling techniques, considering spatial arrangements, materiality, lighting, and other relevant
factors.

I utilized selected modeling techniques to create detailed and fully resolved designs that addressed all relevant factors, including spatial arrangements, materiality, lighting,
and more. I carefully considered the functionality and usability of each space, ensuring that spatial arrangements were optimized to support the intended activities and user
interactions. Additionally, I paid close attention to material choices, selecting appropriate finishes and textures to enhance the aesthetic appeal and tactile experience of the
design. Lighting was strategically planned to create ambiance, highlight key features, and provide adequate illumination for various tasks.
● Optimizing space with a Mezzanine Projection
modern, minimalist concept

Title:
Project 1 - Mezzanine
Floor Plan

Scale: 1:100
Board No:

07/25

Client Name:
32 Years Old Graphic
Designer

Designer:

● Oak wood flooring: Merges Anna Bueno

● Functionality and aesthetics
materials for a modern yet
with a mezzanine as
organic feel. Date: 10/03/2024
solution for the space.
Title:
Project 1 - Mezzanine
Floor Plan

Scale: 1:100
Board No:

08/25

Client Name:
32 Years Old Graphic
Designer

Designer:

Anna Bueno

Date: 10/03/2024
Title:
Project 1 - Mezzanine
2x Interior Elevaions

Scale: 1:50
Board No:

09/25

Client Name:
32 Years Old Graphic
Designer

Designer:

Anna Bueno

Date: 10/03/2024
● Spiral staircase: A focal
point optimizing space and
providing access to the
mezzanine.

Title:
Project 1 - Mezzanine
2x Interior Elevaions

Scale: 1:50
Board No:

10/25

Client Name:
32 Years Old Graphic
Designer

Designer:

Anna Bueno

Date: 10/03/2024
 ● Brick accent
wall: Adds
character and
texture to the
living room and
mezzanine
areas.

Oak wood flooring: Merges

materials for a modern yet
organic feel.
Title:
Project 1 - Mezzanine
Perspectives

Board No:

11/25

Client Name:
32 Years Old Graphic
Designer
● Seamless integration of ● Comfortable, functional, and
various elements to visually appealing design
optimize space and tailored to the client's
enhance daily living. lifestyle. Designer:

Anna Bueno

Date: 10/03/2024
 ● Artworks and
● Revised wardrobe
indoor plants:
position: Improved
Enhance
ergonomic layout for
ambiance
better functionality.
and bring life
to the space.

Title:
● Ensuite bathroom: Project 1 - Mezzanine
Perspectives
Integrated for
● Reading area: convenience and
Created for functionality.
Board No:
relaxation and
leisure activities.
12/25

Client Name:
32 Years Old Graphic
Designer

Designer:

Anna Bueno

Date: 10/03/2024
 ● Green area: Enhances well-being and contributes
● Integrated, collaborative office space for an
to a sustainable environment.
advertising agency.

● Informal meeting space:

Encourages interaction and
relaxation.

Title:
Project 2 - Office Space
Floor Plan

Scale: 1:100
Board No:

13/25

Client Name:
Advertising Agency

Designer:

Anna Bueno

Date: 10/03/2024
● Two islands of ● Prioritizing circulation flow,
workstations: Promote flexibility, and employee
collaboration and well-being.
productivity.
 Title:
Project 2 - Office Space
2x Interior Elevations

Scale: 1:50
Board No:

14/25

● Flexible workstation Client Name:

arrangement: Adaptable to Advertising Agency
various work dynamics.

Designer:

Anna Bueno

Date: 10/03/2024
Title:
Project 2 - Office Space
2x Interior Elevations

Scale: 1:50
Board No:

15/25

Client Name:
Advertising Agency

Designer:

Anna Bueno

Date: 10/03/2024
 ● Integration of informal
meeting spaces: Enhances
versatility and comfort.

Title:
Project 2 - Office Space
Perspectives

Board No:

16/25

Client Name:
Advertising Agency
● File shelf: Modern and
functional design for
organization and storage.
Designer:

Anna Bueno

Date: 10/03/2024
 ● Integrated, collaborative
workspace designed to
promote productivity and
creativity.
● Lighter materials: ● Emphasis on employee
Alleviate visual well-being through
heaviness and create thoughtful layout and
a balanced sustainable features.
environment.

Title:
Project 2 - Office Space
Perspectives

Board No:

17/25

Client Name:
Advertising Agency

Designer:

Anna Bueno

Date: 10/03/2024
● Inviting and seamless ● Modular displays: ● Emphasizing brand identity,
shopping experience for a Showcase new functionality, and customer
Nike retail store. collection items and engagement
brand identity.

Title:
Project 3 - NIKE - Retail
Shop

Floor Plan

Scale: 1:100

Board No:

18/25

Client Name:
NIKE Brand

Designer:

Anna Bueno
● Curved glass facade: Draws ● Fitting rooms: Positioned
● Loop layout concept: Date: 10/03/2024
customers in with a for convenience and privacy
Organizes space efficiently
futuristic and inviting at the end of the store.
and optimizes traffic flow.
design.
 Title:
Project 3 - NIKE - Retail
Shop

2x Interior Elevation

Scale: 1:50

Board No:

19/25

Client Name:
NIKE Brand

Designer:

Anna Bueno

Date: 10/03/2024
 Title:
Project 3 - NIKE - Retail
Shop

2x Interior Elevation

Scale: 1:50

Board No:

20/25

Client Name:
NIKE Brand

Designer:

Anna Bueno

Date: 10/03/2024
● Curved glass facade:
Draws customers in
with a futuristic and
inviting design.

Title:
Project 3 - NIKE - Retail
Shop

Perspectives

Scale: 1:50

Board No:

21/25

Client Name:
NIKE Brand

Designer:

Anna Bueno

Date: 10/03/2024
● Layout and design
elements enhance
navigation,
functionality, and
Title:
overall shopping
Project 3 - NIKE - Retail
experience. Shop

Perspectives

Scale: 1:50

Board No:

22/25

Client Name:
NIKE Brand

Designer:

Anna Bueno

Date: 10/03/2024
● Male and
Female
sections:
Differentiated
by color and
signage for
ease of Title:
navigatio Project 3 - NIKE - Retail
Shop

Perspectives

Scale: 1:50

Board No:

23/25
● Strong orange
accents: Reflect
Client Name:
Nike's brand NIKE Brand
identity and create
visual interest.

Designer:

Anna Bueno

Date: 10/03/2024
● Inviting,
seamless
shopping
environment
designed to
engage
customers and
reflect Nike's
brand ethos. ● Threshold
differentiation
(-0.25m) Enhances
navigation and
guides customers Title:
through the store. Project 3 - NIKE - Retail
Shop

Perspectives

● Scale: 1:50

Board No:

24/25

Client Name:
NIKE Brand

Designer:
● Accessible
Ramp Anna Bueno

Date: 10/03/2024
PART B: DESIGN PRESENTATION

2. Design Statement: Assess and evaluate the effectiveness of all design solutions in addressing the spatial challenges and meeting the project requirements.

Design Statement:

Project 1: Mezzanine - Small Apartment

The design approach for the small apartment with a mezzanine aimed to optimize space while providing a modern and comfortable living environment for the graphic designer client. By
incorporating a spiral staircase and reconfiguring the layout, the mezzanine now seamlessly integrates an ensuite bathroom, reading area, and wardrobe space, enhancing functionality and
convenience. The use of materials such as concrete, brick, and oak wood flooring adds depth and character to the space, creating a modern yet inviting ambiance. The layout maximizes natural light
and spatial flow, ensuring a harmonious living experience that caters to the client's lifestyle and habits.

Project 2: Transitional Spaces - Office Space

In addressing the spatial challenges of the office space, the design focused on improving functionality and integration while promoting employee well-being. By reimagining the layout with three
islands of workstations and incorporating a green area, the office now offers a dynamic and collaborative workspace. The introduction of informal meeting spaces and lighter materials enhances the
overall aesthetic and fosters a sense of openness and creativity. Through thoughtful consideration of circulation flow and furniture arrangements, the design optimizes space utilization and
encourages productivity, ultimately creating a comfortable and vibrant office environment.

Project 3: Thresholds - Retail Store - Nike Brand

For the Nike retail store, the design solution prioritized creating an inviting and immersive shopping experience that reflects the brand's identity. The enlarged curved glass facade serves as a focal
point, drawing customers into the store with its futuristic appeal. By integrating elements such as modular displays, threshold differentiation, and bold brand signage, the design effectively guides
customers through the space while showcasing Nike's latest collections. The use of vibrant colors and innovative materials reinforces the brand's image as a fitness apparel destination, enhancing
the overall ambiance and customer engagement.

3. PRESENTATION:

Good morning everyone,

Today, I am going to present three design projects that address spatial challenges and specific problems and solution for it and meet the unique requirements of each brief.

Starting with Project 1, the Mezzanine - Small Apartment, our goal was to optimize space for a graphic designer client while ensuring functionality and aesthetics. By incorporating a spiral staircase
and reconfiguring the layout, we created a modern living environment with integrated amenities such as an ensuite bathroom and reading area, enhancing the overall comfort and convenience.

Moving on to Project 2, the Transitional Spaces - Office Space, our focus was on improving functionality and promoting employee well-being. Through thoughtful layout adjustments and the
introduction of green areas, we transformed the office into a dynamic and collaborative workspace. By incorporating informal meeting spaces and lighter materials, we created an environment that
fosters creativity and productivity.

Lastly, in Project 3, the Thresholds - Retail Store - Nike Brand, our aim was to design an inviting and immersive shopping experience that reflects the brand's identity. With an enlarged curved glass
facade and strategic placement of modular displays, we created a dynamic space that guides customers through the store while showcasing Nike's latest collections.

In conclusion, each design solution effectively addresses spatial challenges and meets the unique requirements of the project briefs, resulting in functional, aesthetically pleasing spaces tailored to
the needs of the users. Thank you for your attention, and I'm happy to answer any questions you may have.