Table of Contents

I. Executive Summary……………………………………………………………..…………..2
II. Business Description
A. Name of the
Business…………………………………………………………………….3
B. Location of the Business…………………………………………………………...
…….3
C. Nature of the Business and Form of Ownership………………………………………
3
D. Business
Logo…………………………………………………………………………….3
III. Management and Organization
A. Vision
Statement……………………………………………………………………….....4
B. Mission Statement………………………………………………………………………..4
C. Business Objectives…………………………………………………………………..
….4
D. Key Personnel………………………………………………………………………...
…..4
E. Organizational Chart………………………………………………………………….….6
F.
Ownership………………………………………………………………………………....7
G. Capitalization……………………………………………………………………………..7
H. Compensation and Incentives…………………………………………………….…….8
IV. Marketing Plan
A. SWOT Analysis……………………………………………………………………..
…….9
B. Product Mix Strategies……………………………………………………………...……
9
C. Pricing
Strategies…………………………………………………………………….....10
D. Advertising and Promotional Strategies………………………………………………
10
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 E. Sample Business Receipt………………………………………………………….…..11
V. Production/Operational Plan
A. Manpower………………………………………………………………………………..12
B. Materials……………………………………………………………………………….…
12
C. Machines……………………………………………………………………………..….13
D. Methods……………………………………………………………….
………………....13
VI. Financial Plan
A. Sales Projection………………………………………………………………...
……….14
B. Income Statement…………………………………………………………………..…..15
C. Balance Sheet Projection…………………………………………………………..
…..16

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 I. EXECUTIVE SUMMARY

TutoC, as a tutoring agency, will provide quality tutoring service that covers
Mathematics, Sciences, and Language subjects for elementary learners with academic
deficiencies in Sagada, Mountain Province. It can be observed that many students at
different schools in Sagada have difficulties in coping up with their class lessons and
discussions which then results to having failing grades. In turn, this business is planned to
address this market need since there are no any established tutoring businesses offered
within Sagada.

The primary strategy of this business is to introduce and deliver unique learning
practices that will cultivate the learners' skills, and their full potential in learning. The
learners will not only have fun in doing the activities, but they will also learn from it.
Learners will in turn grow in their creativity, logical thinking, practicality, and reasoning as
well as their individual abilities and talents as their tutors share their learning experiences
and how they made their difficulties a key to come up with strategies to make learning fun
and easier.

TutoC will operate, firstly, by distributing flyers to public places, and as social media
(Facebook/ Instagram) post containing the information about the business. It includes the
name of the business together with its logo, the target market, the subjects being tutored,
the individual/ group pricing per 1-hr session and how it will be paid, the local where the
service is being rendered, and the contact information for inquiring. This will be a low-cost
but serves quality face to-face sessions which will be done at the client’s house.

Initial capitalization for the service is Php 125,000.00 which will cover all expenses in
starting the business. This is good for 3-months expense. The expected revenue from the
first year of the business is P1,090,000.00.

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 II. BUSINESS DESCRIPTION
A. Name of the Business

TutoC Tutoring Agency is the name of the business. The name “TutoC”, is a
combination of two words, “tutok”, which means “to give attention to” and “tutor” which
means “to teach”. With the name TutoC, the business aims to help learners in the fields or
subjects they are having a hard time coping with through giving them attention until they
understand the topics well. For more information regarding how the business works, do visit
the Facebook page: TutoC Tutoring Services.

B. Location of the business

The business headquarters’ location will be at Nangonogan, Patay, Sagada in front

of the newly built Bureau of Fire Protection building. The location is very ideal as it is just
along the road that can be easily seen by everyone. On the other hand, the location of the
tutoring business will primarily be at the client’s house, or any other location preferred by
the client that provides them comfortable learning environment and adequate focus.

C. Nature of business

The business belongs to education industry. This is because the primary objective of
tutoring services is to provide supplementary educational support to students in various
subjects, including but not limited to Mathematics, Languages, and Science. The goal is to
help students improve their academic performance by providing personalized one-on-one
or small group instruction that addresses their unique needs and learning styles.

Tutoring services are an essential component of the education industry because they
help bridge the gap between what students learn in school and what they need to know to
succeed academically. As such, tutoring services play a crucial role in the academic
success of students and are an important aspect to the education industry.

D. Business Logo

TutoC Tutoring Agency is represented with simple but meaningful

business logo. An owl is often associated with knowledge and wisdom

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 in various cultures, which makes it popular symbol for educational
services. In the context of a tutoring service, the owl carrying a diploma
in its talon represent the service’s commitment to providing knowledge
and academic excellence to its students.

The diploma in the owl’s talon suggests that the tutoring service is helping its
students achieve academic success and reach their goals. The letters forming the word
“tutoc” through Scrabble tiles represent its own agency and the concept of learning through
play. It suggests that learning can be fun and engaging. The Scrabble tiles convey the idea
of building knowledge one piece at a time, highlighting the incremental progress made
through consistent tutoring sessions. Overall, the logo conveys a sense of trust and
expertise and represents fun, interactive, and progressive nature of a quality tutoring
business.

III. MANAGEMENT AND ORGANIZATION

A. Vision Statement

To be a leading tutoring agency and an inspiration that brings out excellent

students in Sagada.

B. Mission Statement

TutoC responds to students’ unique learning needs by fundamentally providing

quality tutoring services that supports student learning process which will empower
learners to achieve success.

C. Business Objectives

To be the leading Tutoring agency in Sagada, the following are the business
objectives to be attained within 5 years:

a) To bring out learner’s full potential in learning

b) To deliver unique learning practices, thereby cultivating learners ' skills and
academic intelligence
c) To establish a learning environment that is focused on helping students grow in their
creativity, logical/critical thinking, practically and reasoning as well as their individual
abilities and talents.
D. Key Personnel

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 Key personnel refer to individuals who hold critical positions within an
organization or business, and whose roles and responsibilities are essential to the
success and operation of that entity.

1. Founders (5)
 The business owners are responsible for setting the overall vision and mission and
direction of the business.
 The business owners are responsible for securing and managing the finances of the
business.
 The business owners are responsible for developing and implementing the business
plan and for developing the marketing and sales strategies for the business.
2. Director (1)
 The managing director is responsible for the day-to-day operations of the business
and ensure the company is working towards achieving its goals and objectives.
 The director is responsible for overseeing the tutoring staff and ensuring that they
are providing high-quality services that meet the needs of the clients.
3. Sales Staff (1)
 The sales staff is responsible for promoting the company’s tutoring services and
convincing potential clients to sign up for tutoring sessions.
4. Contact Personnel (1)
 The contact personnel are responsible for managing and maintaining relationships
with clients and employees.
 He/she responsible for managing the daily operations of the business and ensuring
that the needs of both students and tutors are met.
 He/she is in-charge of receiving calls and messages from clients and are responsible
for creating and managing schedules for both tutors and students.
5. Administrative Staff (1)
 Administrative personnel are responsible for managing the day-to-day operations of
the business, ensuring that all administrative tasks are carried out efficiently, and
providing support to the teaching staff.
 Administrative personnel are responsible for scheduling appointments and
coordinating with both tutors and clients.
 They are responsible for handling billing and payment processing, managing
accounts, and ensuring that financial records are accurate and up-to-date.
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 They are responsible for maintaining records related to client sessions, tutor
schedule, and financial transactions.
6. Tutors (3)
 The tutors are the main service providers who will be working directly with the
students.
 They provide personalized instructions, create a positive learning environment, and
communicate with parents/ guardians.
 They monitor students’ progress, stay up-to-date with academic standards, and
provide excellent customer service.
E. Organizational Chart

TotuC Tutoring Agency

Key Personnel

OWNERS
Jethro Mark Abad
Lemuel Edpis
Maybelline Mang-osan
John Mariano Manodon
Claire Pomay-o

DIRECTOR
Lemuel Epdis

SALES CONTACT ADMINISTRATIVE

PERSONNEL PERSONNEL PERSONNEL
Claire Pomay-o John Mariano Jethro Mark Abad
Manodon

TUTOR FOR MATHEMATICS:

Maybelline Mang-Osan
John Mariano Manodon

TUTOR FOR SCIENCE:

Maybelline Mang-Osan
Lemuel Edpis

TUTOR FOR LANGUAGES:

Claire Pomay-o
Page 7 of 17
 F. OWNERSHIP
TutoC Tutoring Agency is a tutoring business that will be owned by five
individuals who will share equal ownership. The form of ownership will be
partnership. Each partner will have an equal say in the business decisions
and an equal share of the profits and losses. The five partners will be:
1. Lemuel Edpis
2. Jethro Mark Abad
3. Maybelline Mang-osan
4. John Mariano Manodon
5. Claire Pomay-o

The partners will work together to provide quality tutoring services to

elementary students with academic deficiencies. They will each bring their
unique skills and experiences to the business to ensure its success.

G. CAPITALIZATION
The proposed capitalization in starting the business is Php 118,000.00.
This will cover all starting expenses: supplies, salaries, advertising, and
utilities which is good for 3 months.
 Supplies Expense

Item Quantity Total Cost

1 rim A4 Bondpaper 3 615.00
80 sheet B5 Notebook 30 1,350.00
Mongol 2 36 120.00
Ballpen 60 275.00
Erasers 30 60.00
Marker 12 55.00
Calculator 5 550.00
Sharpener 24 45.00
1 rim Colored Paper 2 290.00
Manila Paper 10 450.00
168 pcs Coloring Set 2 450.00
Painting set (6 brush+12 3 345.00
color)
Stapler wire 5 135.00

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Epson ink (4 colors) 1 980.00
Scissors 10 200.00
TOTAL 5,920.00

 Utilities Expense

Utilities Cost per Month Cost in 3 Months

Electricity 1,500.00 4,500.00
Water 1,000.00 3,000.00
Gas 5,000.00 15,000.00
WiFi 1,000.00 3,000.00
TOTAL 25,500.00

 Advertising Expense

Description Quantity Cost

Production of Flyers 50 pcs 1,500.00
TOTAL 1,500.00

 Salaries Expense

Personnel Salary per Month Salary in 3 Months

Director 8,000.00 24,000.00
Administrative Staff 6,000.00 18,000.00
Sales Staff 5,000.00 15,000.00
Tutors 5,000.00 15,000.00
Contact Personnel 4,000.00 12,000.00
TOTAL 84,000.00

H. COMPENSATION AND INCENTIVES

 Monthly Salary of Staffs and Employees

Director 8,000.00
Administrative Staff 6,000.00
Sales Staff 5,000.00
Tutors 5,000.00
Contact Personnel 4,000.00
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 IV. MARKETING PLAN
A. SWOT ANALYSIS

SWOT analysis is a strategic planning tool used to evaluate the strengths,

weaknesses, opportunities, and threats involved in a business or project. It involves
identifying the internal and external factors that are favorable or unfavorable to achieving
the objectives of the business or project, and then analyzing how these factors can be
leveraged or mitigated to achieve success. The goal of SWOT analysis is to identify key
areas where the business or project can improve or expand, as well as areas that may pose
risks or challenges.

STRENGTHS WEAKNESSES
✓ Cost-efficient ✓ Newly introduced agency
✓ Home service/ Client-based location ✓ Do not offer online tutorials
preference
✓ Academic achiever tutors
✓Good communication skills
✓ Experienced tutors
OPPORTUNITIES THREATS
✓ First academic tutoring agency ✓ Uploaded online tutorials
✓ Emergence of new competitors

B. Product Mix Strategies

Determining the Target Market

Target market refers to the specific group of people or customers that a business
intends to serve or sell its products or services to. It is the group of people who are most
likely to be interested in what the business has to offer.

There is a growing demand for tutoring services in our locality, as many parents and
students seek extra support to improve academic performance and achieve better grades.
Our target market will be elementary students who are struggling academically and in need
of additional support to improve their grades and academic performances. The target
market is defined as students in grade 1-6 who are performing below grade level in core
subjects such as Languages, Mathematics, and Science. These students may also have
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learning difficulties or other academic challenges that require personalized attention or
support.

Service Description

TutoC Tutoring Services aims to provide personalized and individualized support to

elementary students who are struggling academically. We understand that every student
has unique needs and learning styles, so our tutors create a customized learning plan for
each student to ensure their academic success.

The agency covers wide range of subjects, including, Languages, Mathematics. And
Science. It also offers homework help, test preparation, and study skills training. Our tutors
use a variety of teaching methods and materials to engage students and make learning fun
and effective, such as flashcards and Kumon method.

The agency offers both one-on-one and group tutoring sessions depending on the
needs and preferences of our clients. Our tutoring sessions are conducted in-person, either
in the client’s home or a mutually agreed upon location.

TutoC Tutoring Agency provides exceptional tutoring services that not only to help our
clients succeed academically, but also foster their love fore learning and confidence in
themselves.

C. Pricing Strategies

Mostly, tutors charge the tutees with an hourly rate of P500.00. But since this
business is only new in the locality, the charge will be P250.00 per hour per client if only
one client, and P200.00 per hour per client if group session. This rate covers the service,
and the learning materials provided to the tutees.

D. Advertising and Promotional Strategies

Tutoc tutoring agency will use a variety of marketing and advertising strategies to
promote out tutoring services, including offline and online advertising, social media
marketing and referrals from satisfied clients. Our facebook page “Tutoc Tutoring Services”
will serve as our primary marketing tool, providing information about our services, tutor
profiles, and scheduling options. We will also leverage social platforms like Facebook and
Instagram to reach potential clients and engage with our audience.

In order to reach our target market, we will collaborate with local elementary schools,
community centers, and pranets to identify students who are in need of academic support.
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We will also offer affordable pricing options and flexible scheduling to make our tutoring
services accessible to families with different financial and time constraints.

Value Proposition: TutoC provides unique learning strategies that aids learners with
academic deficiencies through boosting their academic confidence, strengthening subject
comprehension and individualized attention, eventually giving them motivation to learn.

Unique Selling Proposition: Learn with confidence in a unique learning environment.

E. Sample Business Receipt

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V. Production/Operational Plan

The operational plan outlines how the company will operate on a day-to-day
basis to achieve its goals and objectives. It describes the specific actions that will be
taken to implement the strategies outlined in the business plan, including the processes,
resources, and personnel required.

A. Manpower
Manpower refers to the human resources needed to operate the business,
including the number of employees, their roles and responsibilities, and the skills
and qualifications required.
- 1 director
- 1 administrative staff
- 1 contact personnel
- 1 sales staff
- 3 tutors
B. Materials
Materials refer to the physical resources required for production or service
delivery, such as the supplies.

Items Store the Item will be Purchased

A4 Bondpaper Shopdian Office Supplies
B5 Notebook Shopdian Office Supplies
Mongol 2 Shopdian Office Supplies
Ballpen Shopdian Office Supplies
Eraser Shopdian Office Supplies
Marker Shopdian Office Supplies
Calculator Shopdian Office Supplies
Sharpener Shopdian Office Supplies
Colored Paper Shopdian Office Supplies
Manila Paper Shopdian Office Supplies
Coloring Set Shopdian Office Supplies
Paint Set (paint + brush) Shopdian Office Supplies
Stapler Shopdian Office Supplies
Epson Ink Shopdian Office Supplies
Scissors Shopdian Office Supplies
C. Machines
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Machinery refers to the equipment and technology needed to carry out the
business operations, such as computers, tools, vehicles, and machinery.

 Laptop
 Wireless fidelity
 Printer
 Private Utility Vehicle
 Camera
D. Methods

Methods refer to the specific strategies, techniques, or processes that will be

used to achieve the objectives and goals of the business.

Here is a sample method to be utilized by the agency for the tutees, the Kumon
Method. Kumon worksheets are designed to take students from easy problems to
difficult problems in very small steps. This enables each student to study at an
appropriate level and advance smoothly through the program.

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 VI. FINANCIAL PLAN

TutoC Tutoring Agency

Sales Projection
As of December 31, 2024-2028

Service Offered Hourly Rate per Client

Individual Tutorial 250.00
Group Tutorial 200.00

Year 2024 Year 2025 Year 2026

Client Hrs. Price Client Hrs. Price Client Hrs. Price
400 6 P600,000 420 6 P630,000 450 6 P675,000
490 5 P490,000 500 5 P500,000 510 5 P510,000
TOTAL P1,090,000 P1,130,000 P1,185,000

Year 2027 Year 2028

Client Hrs. Price Clien Hrs. Price
t
470 6 P705,000 580 6 P870,000
550 5 P550,000 750 5 P750,000
TOTAL P1,255,000 P1,620,000

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 TutoC Tutoring Agency

Projected Income Statement

As of December 31, 2024-2028

2024 2025 2026 2027 2028

Service Income P1,090,000 P1,130,000 P1,185,000 P1,255,000 P1,620,000

Less:
Salaries & P336,000 P336,000 P336,000 P336,000 P336,000
Wages Expense
Advertising P6,000 P6,000 P6,000 P6,000 P6,000
Expense
Supplies P23,680 P23,680 P23,680 P23,680 P23,680
Expense
Utilities P111,600 P111,600 P111,600 P111,600 P111,600
Expense
TOTAL P477,280 P477,280 P477,280 P477,280 P477,280
EXPENSES
Net Income/
Net Loss P612,720 P652,720 P707,720 P777,720 P1,142,720

TutoC Tutoring Agency

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 Balance Sheet Projection

As of December 31, 2024-2028

2024 2025 2026 2027 2028

Current Assets:
Cash P618,000 P520,700 P545,000 P657,720 P1,008,000
Supplies P10,620 P7,020 P4,720 P6,000 P9,720
TOTAL P628,620 P527,720 P549,720 P663,720 P1,017,720
Non-Current Assets
Equipment P350,000 P470,000 P500,000 P519,000 P549,000
Accumulated Dep- P10,000 P10,000 P10,000 P10,000 P2,000
Equipment
TOTAL P340,000 P460,000 P490,000 P509,000 P547,000
TOTAL ASSETS P968,620 P987,720 P1,039,720 P1,172,720 P1,564,720
Less:
Current Liabilities:
Accounts Payable P11,900 P15,000 P13,000 P18,000 P25,000
Salaries Payable P168,000 P150,000 P145,000 P185,000 P180,000
Utilities Payable P51,000 P45,000 P49,000 P67,000 P92,000
TOTAL P230,900 P210,000 P207,000 P270,000 P297,000
Owner’s Equity:
Capital P125,000 P125,000 P125,000 P125,000 P125,000
Net Income P612,720 P652,720 P707,720 P777,720 P1,142,720
TOTAL P737,720 P777,720 P832,720 P902,720 P1,267,720
Total Liability and
Owner’s Equity P968,620 P987,720 P1,039,720 P1,172,720 P1,564,720

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