Scribd
Upload
25 views

TN Note

The document provides a summary of Mirchi Radio's performance in June 2020. Key highlights include Spell-Bee contributing Rs. 1.2Cr in revenue, Suchitra's viral video on Sathankulam incident getting 18Mn+ views, launching Mirchi Joe in Chennai, and achieving cost savings of Rs. 1.7L plus cash discounts of Rs. 3L through various initiatives.

Uploaded by

Nimit Tiwari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
25 views

TN Note

The document provides a summary of Mirchi Radio's performance in June 2020. Key highlights include Spell-Bee contributing Rs. 1.2Cr in revenue, Suchitra's viral video on Sathankulam incident getting 18Mn+ views, launching Mirchi Joe in Chennai, and achieving cost savings of Rs. 1.7L plus cash discounts of Rs. 3L through various initiatives.

Uploaded by

Nimit Tiwari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

JUNE’20

CEO NOTE

Executive Summary:

TN cluster closed at 148L (vs 204L June’19) primarily fuelled by Spell-bee. Radio market in Q1 has dropped by 83%
vs LY. Media market too observed the same drop in revenue – Vikatan was zero last month, they have similar
projection this month as well. Radio figures for competition were 80-85% of pre Covid times. TV (Zee Tamil) is
projecting better as 70% of Pre Covid nos. PVR - Zero revenue. Dinamal (print) is around 10% of pre Covid nos. Sun
TV is planning to lay off employees this month - they have started operating with 1:1 on TV FCT as well. Digital
player Blacksheep continues to poach from Mirchi.

Some decent progress continued from the Finance / cost saving perspective –we availed 3L discount through
creditors across the cluster. Further, with constant negotiations cost saving of 1.7L + cash discounts of 3L were
achieved for the cluster

Next level in automation by adding customer aging and CAF along with a Sales and Profitability dashboard. Single
window to look at all business performances and can take any kind of insight without referring to multiple reports.

Mirchi Suchi’s powerful campaign on Tuticorin incident fetched us a lot of PR across news mediums – NDTV, India
TV, Times Now, ToI, Quint, Barkha Dutt to name a few. This along with her IG video which got us 1.8 Cr view was
the hallmark of the month from a PR point of view.

June had 2 voluntary exits across the cluster (primarily due to salary concerns). Q1 last year had 7 voluntary exits
vs 2 this year.

Detailed note and performance against the 5 CFT Pillars -

Project S2A - Simplify to Amplify

Objective: Grow share, grow profitability (Radio / Solution Sales)

• Aircheck MS% : Station (S2S, S2O) – Chennai (6%, 10%), Coimbatore (11%), Madurai (18%, 39%), Trichy (6%,
73%), Tveli (48%), Pondy (22%). All the AMs have been given a minimum 30% S2S target for H1.
• TN contributed to 148L of revenue (as compared to 287L of south region). Market was showing signs of
improvement though with back to back lockdowns there is still a concern.
• OAPs are clicking in the ROTN market especially with BD clients. Sold FCT packages on all Special Days of
June – Milk day, Population day, Drug Abuse day, Environmental Day

Project C2D – Create to Dominate

Objective: Create 2 IPs with potential value of 1Cr+, innovate as per changing market scenario

• For Spell-Bee we booked 1.2Cr of revenue in the month.


• Mirchi Cares – Digital video series with doctors talking on Covid’19 (Showcasing extremely localised PoV)
• We are adding digital agency who can serve CPV deals. So that our digital proposals can go with measurable
matrix like Views, Likes, Comments, etc.
JUNE’20
CEO NOTE

Project ROLL - Regain Our Lost Legacy

Objective: Regaining the Numero Uno position in terms of listenership and being the best content generating
cluster (Marketing & Programming)

• Suchitra’s video on the Sathankulam mishap went viral! – 18Mn+ views [Mirchi Ash – 70K views]

• Shivshankari’s insta videos on ‘Mental Health’ & ‘Skin Tone’ – 25K+ views
• Launch of Mirchi Joe in Chennai: detailed launch done, after his positioning was finalised on. All on-air and
digital creative elements were made basis the same and thus, “Jolly Joe” was launched on-air.

• Specials: Father’s Day – One Day Special – A fun approach was taken where people were asked to relate
their fathers to a reel life father characters from Tamil movies.

Project IoMP - I own My People

Objective: reducing 10% of overall attrition (People-FIM, SDs)

• 2 voluntary attrition in June, July we will see potential 2 more exits – primarily salary driven
• Team working in the “New Normal” with engagement activities – 7 day lockdown challenge
JUNE’20
CEO NOTE

Project WoW – War on Waste

Objective: reducing unwanted spends, reducing paperwork & redundant processes (Finance)

• The managers can view the dashboard through PowerBI.Com using their times ID and password and can
also view it through Mobile App. A few screenshots are as follows

Total cost saving is Rs. 1.7L and Other Income (Cash Discounts) 3Lacs through various activities.

July key focus areas across functions

✓ Regaining minimum 25%+ MS across all stations.


✓ Cluster wide AOM on Aadi season & MMS pitch around the same.
✓ Competition analysis in the automated dashboard and identify newer opportunities for cost reduction
✓ Content calendar for social media has been put in place and this month will be an experiment to
analyse what kind of content works on brand pages

You might also like