IPO Strategies and Considerations
IPO Strategies and Considerations
class #2
Raising Equity
Valuation
12
IPO Underpricing
• It is difficult to price an IPO because there is not a current market
price available.
• Private companies tend to have more asymmetric information than
companies that are already publicly traded.
• Underwriters want to ensure that, on average, their clients earn a
good return on IPOs.
• Underpricing causes the issuer to “leave money on the table.”
Ex-RIGHTS PRICE
OLD PRICE
€51.42
€60
RIGHT = €8.58
24
Issues on Valuation
25
Valuation framework
Present value of
Strategic & Competitive Framework Value of the firm’s financial
future unlevered Macroeconomic context debt net of the firm’s
financial assets.
cash-flows of the Capital Markets context
firm discounted at It does not include non-
the appropriate wacc financial liabilities whose
impact is incorporated via
Net Financial
Practical valuations NWCR on CFU.
Debt It should also include off
are based upon
multiples of Enterprise balance sheet liabilities such
as unfunded pension
comparable firms’ Value
proxies of unlevered liabilities, expected costs on
(EV) Market Value pending litigation, etc.
cash-flow:
EV / EBIT of Equity Once the Enterprise value
EV / EBITDA
EV / Sales has been computed via
Discounted Cash Flow or
multiples:
MVE = EV – Net Debt
S
Represents the market Alternatively, it may be
E[CFU(t)] valuation for 100% of the directly computed using a
shares of the firm
EV = t
(1+wacc)t
multiple of comparable’s
earnings:
MVE = Share Price × #Shares MVE = (P/E) × Net Profit
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Valuation Methods: Multiples
• Multiples of comparable firms
– The logic behind this method is that similar companies should trade at similar prices
– Estimate EV of comparables: EV = Market Value of Equity + Net Debt
– Operating metrics may be used to value EV:
• EV/EBITDA; EV/EBIT; EV/Revenue
– Since profits (earnings) are net of financial expenses can only be used to value equity: MV Equity
= P/E × Earnings
– Should different companies trade at different multiples (?)
• Multiples of comparable transactions
– More appropriate in M&A context due to control premium
– Transaction data may not reflect current market conditions
• Main problems with multiples
– What are really comparable firms? Are we sure about our choice?
– Are we looking at recurrent numbers? Are they sustainable?
27
What drives multiples?
Growth rate: 2%
ROIC: 14% after tax: 11.2% After-tax ROIC exceeds
Tax rate: 20% cost of capital
Cost of Capital: 8%
Year: 1 2 3 4 5 Perpt
Invested Capital 1000.0 1020.0 1040.4 1061.2 1082.4 Grows at 2%
EBIT 140.0 142.8 145.7 148.6 151.5 14% of IC
Taxes on EBIT 28.0 28.6 29.1 29.7 30.3 25% of EBIT
NOPLAT 112.0 114.2 116.5 118.9 121.2
Investment 20.0 20.4 20.8 21.2 21.6 Variation of IC
Cash Flow 92.0 93.8 95.7 97.6 99.6 1692.9
Present Value: 1533.3
99.6×1.02
EV/EBIT 11.0 0.08 – 0.02
EBIT multiple
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Multiples’ determinants
• Now that we know that the required cost of capital is wacc, we may
rewrite the value of the company as:
112 − 20 IC ROIC − g IC IC ( ROIC − g )
V= = =
0.08 − 0.02 wacc − g wacc − g
• Therefore, the relationship between value and invested capital is:
IC ( ROIC − g ) ROIC − g This is close – but not identycal - to
V= V / IC =
wacc − g wacc − g the P/BV of the firm
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Valuation Methods: DCF
• Involves the estimation of future expected cash-flows to be discounted at the
appropriated cost of capital
– Methodological choice: APV, WACC or FTE?
– APV preferred mode when debt balances are not constant
– FTE useful in project finance situations
• Problems:
– Too sensitive to cash-flow estimates
– Even more sensitive to terminal value assumptions
• Gordon’s model with an arbitrary g (much sensitive to this parameter)
• A value based upon a multiple of last year’s EBITDA
– Determination of cost of capital
• Practitioners use WACC – however WACC requires knowledge about the market value of the firm’s
equity
• Too sensitive to the (many) inconsistencies and errors used in real-life estimation of the cost of capital
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32
Questions
• Why is FCA “carving out” Ferrari and listing it on the NYSE?
– Who gets the money?
– Why NYSE? Isn’t this na Italian company? Why not Milan?
– Why spinning it off later?
• How much is Ferrari worth?
• How should the IPO be priced?
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Who are the comparables?
Market
Millions € Total Capital Projected Value of Total
Revenue Expend EBITDA Growth Rate Equity Debt Cash
Auto Manufacturers
BMW 80 401 6 099 16 426 6.1% 56 562 77 506 7 688
Daimler 129 872 6 307 18 514 6.9% 77 906 86 689 15 543
Fiat Chrysler 96 090 8 121 8 271 4.6% 18 657 33 724 23 601
Ford Motor 108 619 5 626 8 537 10.1% 52 925 98 484 25 743
General Motors 117 554 8 946 6 674 4.5% 46 554 38 710 24 391
Honda Motor 96 196 6 374 12 730 6.9% 51 128 52 483 11 427
Hyundai Motor 63 924 3 385 7 233 6.8% 33 631 40 802 19 547
Kia Motors 33 730 1 446 2 800 1.6% 16 977 3 535 5 502
Nissan Motor 82 101 11 432 10 879 6.2% 40 013 51 796 6 698
Peugeot 53 607 2 428 3 318 7.0% 12 230 21 914 10 521
Renault 41 055 2 703 3 967 8.9% 23 096 36 299 14 049
Tata Motors 33 811 4 100 5 647 5.5% 16 701 10 952 7 125
Tesla Motors 2 411 731 9 94.9% 26 400 2 051 1 590
Toyota Motor 196 622 24 233 30 260 3.2% 186 069 147 344 40 497
Volkswagen 202 458 16 613 23 048 3.5% 52 916 139 021 34 143
Luxury Brands
Burberry Group 3 221 199 745 2.6% 7 691 90 865
Cie Financiere 10 410 708 2 902 3.1% 38 986 3 093 8 553
Hermes International 4 119 279 1 478 6.8% 35 297 41 1 481
LVMH Moet Hennessy 30 638 1 848 7 027 2.1% 80 731 9 243 4 648
Prada 3 552 362 954 1.9% 8 772 519 720
Tiffany & Co. 3 248 189 819 4.7% 9 125 989 648
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Cars sold
Full Year First Half of Year
Millions €
2012 2013 2014 2014 2015
By Geography
Europe, Middle East, and Africa
United Kingdom 686 686 705 408 456
Germany 755 659 616 353 214
Switzerland 366 350 332 181 155
Italy 318 206 243 132 139
France 330 273 253 138 129
Middle East 423 472 521 232 185
Rest of EMEA 825 663 604 349 320
Total EMEA 3 703 3 309 3 274 1 793 1 598
Americas
Americas 2 208 2 382 2 462 1 199 1 287
Asia Pacific
Greater China 789 572 675 289 261
Rest of APAC 705 737 844 387 548
Total APAC 1 494 1 309 1 519 676 809
Total 7 405 7 000 7 255 3 668 3 694
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How much growth is there?
First Half
Millions € 2012 2013 2014 2015 CAGR
Sales
Cars and Spare Parts (1) 1 695 1 655 1 944 1 007
Engines (2) 77 188 311 121
Sponsorship, Commercial and Brand (3) 385 412 417 212
Other (4) 69 80 91 46
Total Sales 2 225 2 335 2 762 1 387 11.4%
Cost of Sales excluding Dep and Amort 961 964 1 217 592
Depreciation & Amortization Expense 238 270 289 130
Selling, General, and Admin. Expense 243 260 300 152
Research & Development 431 479 541 291
Other Operating Expense 17 -2 26 4
Operating Income (EBIT) 335 364 389 218 7.7%
Net Working Capital Turnover 1.9 2.0 2.1 2.2 2.2 2.2
Net Fixed Asset Turnover 3.2 3.2 3.3 3.5 3.7 3.8
Deprec&Amort/PPE 34% 34% 34% 34% 34% 34%
Financial Forecast
Car Shipments (000s) 7.26 7.76 8.15 8.48 8.82 9.08 4.6%
Avg Revenue per Car (Euro 000s) 268 281 295 310 326 342 5.0%
Car Revenue 1 944 2 184 2 408 2 629 2 871 3 105 9.8%
Engine Revenue 311 320 330 340 350 361 3.0%
All other Revenue 507 523 554 587 623 660 5.4%
Total Revenue 2 762 3 027 3 292 3 556 3 844 4 126 8.4%
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Valuation Metrics
Market
Total Capital Projected Value of Total EV / EV/
Revenue Expend EBITDA Growth Rate Equity Debt Cash Net Debt EV EBITDA Revenue
Auto Manufacturers
BMW 80 401 6 099 16 426 6.1% 56 562 77 506 7 688 69 818 126 380 7.7 1.57
Daimler 129 872 6 307 18 514 6.9% 77 906 86 689 15 543 71 146 149 052 8.1 1.1
Fiat Chrysler 96 090 8 121 8 271 4.6% 18 657 33 724 23 601 10 123 28 780 3.5 0.3
Ford Motor 108 619 5 626 8 537 10.1% 52 925 98 484 25 743 72 742 125 666 14.7 1.2
Should we
General Motors 117 554 8 946 6 674 4.5% 46 554 38 710 24 391 14 319 60 873 9.1 0.5 use this
Honda Motor 96 196 6 374 12 730 6.9% 51 128 52 483 11 427 41 057 92 185 7.2 1.0
Hyundai Motor 63 924 3 385 7 233 6.8% 33 631 40 802 19 547 21 255 54 885 7.6 0.9 metric?
Kia Motors 33 730 1 446 2 800 1.6% 16 977 3 535 5 502 -1 967 15 009 5.4 0.4
Nissan Motor 82 101 11 432 10 879 6.2% 40 013 51 796 6 698 45 097 85 110 7.8 1.0
Peugeot 53 607 2 428 3 318 7.0% 12 230 21 914 10 521 11 393 23 623 7.1 0.4
Renault 41 055 2 703 3 967 8.9% 23 096 36 299 14 049 22 250 45 346 11.4 1.1
Tata Motors 33 811 4 100 5 647 5.5% 16 701 10 952 7 125 3 827 20 528 3.6 0.6
Tesla Motors 2 411 731 9 94.9% 26 400 2 051 1 590 462 26 862 3114.0 11.1
Toyota Motor 196 622 24 233 30 260 3.2% 186 069 147 344 40 497 106 848 292 916 9.7 1.5
Volkswagen 202 458 16 613 23 048 3.5% 52 916 139 021 34 143 104 878 157 794 6.8 0.8
Avg 214.9 1.6
Median 7.7 1.0
Luxury Brands
Burberry Group 3 221 199 745 2.6% 7 691 90 865 -775 6 916 9.3 2.1
Cie Financiere 10 410 708 2 902 3.1% 38 986 3 093 8 553 -5 460 33 526 11.6 3.2
Hermes International 4 119 279 1 478 6.8% 35 297 41 1 481 -1 440 33 857 22.9 8.2
LVMH Moet Hennessy 30 638 1 848 7 027 2.1% 80 731 9 243 4 648 4 595 85 326 12.1 2.8
Prada 3 552 362 954 1.9% 8 772 519 720 -201 8 571 9.0 2.4
Tiffany & Co. 3 248 189 819 4.7% 9 125 989 648 341 9 467 11.6 2.9
Avg 12.7 3.6
Median 11.6 2.8
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How comparable are they?
Market
Total Capital Projected Value of Total EV /
Revenue Expend EBITDA Growth Rate Equity Debt Cash Net Debt EV EBITDA Note
Auto Manufacturers
BMW 80 401 6 099 16 426 6.1% 56 562 77 506 7 688 69 818 126 380 7.7 Luxury + MassM
Daimler 129 872 6 307 18 514 6.9% 77 906 86 689 15 543 71 146 149 052 8.1 Luxury + many
Fiat Chrysler 96 090 8 121 8 271 4.6% 18 657 33 724 23 601 10 123 28 780 3.5 Parent Co
Ford Motor 108 619 5 626 8 537 10.1% 52 925 98 484 25 743 72 742 125 666 14.7 Mass Market
General Motors 117 554 8 946 6 674 4.5% 46 554 38 710 24 391 14 319 60 873 9.1 Mass Market
Honda Motor 96 196 6 374 12 730 6.9% 51 128 52 483 11 427 41 057 92 185 7.2 Mass Market
Hyundai Motor 63 924 3 385 7 233 6.8% 33 631 40 802 19 547 21 255 54 885 7.6 Mass Market
Kia Motors 33 730 1 446 2 800 1.6% 16 977 3 535 5 502 -1 967 15 009 5.4 Mass Market
Nissan Motor 82 101 11 432 10 879 6.2% 40 013 51 796 6 698 45 097 85 110 7.8 Mass Market
Peugeot 53 607 2 428 3 318 7.0% 12 230 21 914 10 521 11 393 23 623 7.1 Mass Market
Renault 41 055 2 703 3 967 8.9% 23 096 36 299 14 049 22 250 45 346 11.4 Mass Market
Tata Motors 33 811 4 100 5 647 5.5% 16 701 10 952 7 125 3 827 20 528 3.6 Mass Market
Tesla Motors 2 411 731 9 94.9% 26 400 2 051 1 590 462 26 862 3114.0 Luxury Brand
Toyota Motor 196 622 24 233 30 260 3.2% 186 069 147 344 40 497 106 848 292 916 9.7 Mass Market
Volkswagen 202 458 16 613 23 048 3.5% 52 916 139 021 34 143 104 878 157 794 6.8 Mass Market
Avg 214.9
Median 7.7
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How comparable are they?
Market
Total Capital Projected Value of Total EV / EV/
Revenue Expend EBITDA Growth Rate Equity Debt Cash Net Debt EV EBITDA Revenue Note
Luxury Brands
Burberry Group 3 221 199 745 2.6% 7 691 90 865 -775 6 916 9.3 2.1 Slow Growth
Cie Financiere 10 410 708 2 902 3.1% 38 986 3 093 8 553 -5 460 33 526 11.6 3.2
Hermes International 4 119 279 1 478 6.8% 35 297 41 1 481 -1 440 33 857 22.9 8.2
LVMH Moet Hennessy 30 638 1 848 7 027 2.1% 80 731 9 243 4 648 4 595 85 326 12.1 2.8 Slow Growth
Prada 3 552 362 954 1.9% 8 772 519 720 -201 8 571 9.0 2.4 Slow Growth
Tiffany & Co. 3 248 189 819 4.7% 9 125 989 648 341 9 467 11.6 2.9
Avg 12.7 3.6
Median 11.6 2.8
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A better set?
Market
Total Capital Projected Value of Total EV /
Revenue Expend EBITDA Growth Rate Equity Debt Cash Net Debt EV EBITDA
Auto Manufacturers
BMW 80 401 6 099 16 426 6.1% 56 562 77 506 7 688 69 818 126 380 7.7
Daimler 129 872 6 307 18 514 6.9% 77 906 86 689 15 543 71 146 149 052 8.1
General Motors 117 554 8 946 6 674 4.5% 46 554 38 710 24 391 14 319 60 873 9.1
Renault 41 055 2 703 3 967 8.9% 23 096 36 299 14 049 22 250 45 346 11.4
Toyota Motor 196 622 24 233 30 260 3.2% 186 069 147 344 40 497 106 848 292 916 9.7
Avg 9.2
Median 9.1
Luxury Brands
Cie Financiere 10 410 708 2 902 3.1% 38 986 3 093 8 553 -5 460 33 526 11.6
Hermes International 4 119 279 1 478 6.8% 35 297 41 1 481 -1 440 33 857 22.9
Tiffany & Co. 3 248 189 819 4.7% 9 125 989 648 341 9 467 11.6
Avg 15.3
Median 11.6
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Multiples summary
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DCF valuation
• Cost of Capital
– Case: wacc = 5%
• Alternative:
– Unlevered beta of comparables;
• Auto and truck. 0.5 (Damodaran); Other source: 0.6
• Rf = 1.70%
• MRP = 6.5%
• Ferrari’s target debt/equity (?) = 20%
– => bL = 0.55×(1+0.2×0.62) = 0.62
– R0 = 1.7% + 0.55 × 6.5% = 5.275%
– RE = 1.7% + 0.62 × 6.5% = 5.73%
• Cost of Debt: a 0.75% spread over Treasuries (?) = 2.45%
• Wacc = (1/1.2) × 5.73% + (1- 1/1.2) × 2.45% × 0.62 = 5%
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DCF Valuation
Assumptions 2014 2015 2016 2017 2018 2019
Financial Forecast Perpet
Car Shipments (000s) 7.26 7.76 8.15 8.48 8.82 9.08
Avg Revenue per Car (Euro 000s) 268 281 295 310 326 342
Car Revenue 1 944 2 184 2 408 2 629 2 871 3 105
Engine Revenue 311 320 330 340 350 361
All other Revenue 507 523 554 587 623 660
Total Revenue 2 762 3 027 3 292 3 556 3 844 4 126
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EV Sensitivity
4.75% 6 846 7 356 7 959 8 683 9 568 10 674 12 096 13 992 16 646
5.00% 6 350 6 783 7 289 7 886 8 603 9 479 10 575 11 983 13 861
5.25% 5 920 6 292 6 721 7 222 7 814 8 524 9 392 10 477 11 872
5.50% 5 543 5 866 6 234 6 660 7 156 7 742 8 445 9 305 10 380
5.75% 5 211 5 493 5 813 6 178 6 599 7 090 7 671 8 368 9 220
6.00% 4 916 5 164 5 444 5 760 6 122 6 539 7 026 7 601 8 291
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The “football field”
Multiple 7.5 8.0 8.5 9.0 9.5 10.0 10.5 11.0 11.5 12.0 12.5 13.0 13.5 14.0 14.5 15.0 16.0 17.0 18.0 19.0 20.0 21.0
Enterprise Value 5.1 5.4 5.8 6.1 6.4 6.8 7.1 7.5 7.8 8.1 8.5 8.8 9.2 9.5 9.8 10.2 10.8 11.5 12.2 12.9 13.6 14.2
Equity Value 3.1 3.4 3.8 4.1 4.4 4.8 5.1 5.4 5.8 6.1 6.5 6.8 7.1 7.5 7.8 8.2 8.8 9.5 10.2 10.9 11.6 12.2
Price per Share (USD) 18.5 20.6 22.6 24.6 26.7 28.7 30.8 32.8 34.8 36.9 38.9 41.0 43.0 45.0 47.1 49.1 53.2 57.3 61.4 65.4 69.5 73.6
Top Automakers
Selected Luxury
DCF
46
Share Price Calculation
• Approved EV: €10.500 million
• Net Debt € 2.009
• Equity Value: € 8.491
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