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SP24 Hum102 A2

The email uses technical writing traits such as being concise, using an appropriate tone, and including relevant details to support the purpose of applying for a senior copywriter position. It introduces the applicant and relevant experience in two concise paragraphs, provides a quantified example of past work results, and expresses interest in the company's values and desire to contribute to strategy and leadership.

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136 views1 page

SP24 Hum102 A2

The email uses technical writing traits such as being concise, using an appropriate tone, and including relevant details to support the purpose of applying for a senior copywriter position. It introduces the applicant and relevant experience in two concise paragraphs, provides a quantified example of past work results, and expresses interest in the company's values and desire to contribute to strategy and leadership.

Uploaded by

Waleed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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COMSATS University Islamabad

HUM102
Report Writing Skills
Assignment 02
Spring 2024

Instructions
• Your assignment should be submitted as a PDF document.
• The answer should be in proper English. Be careful of grammar. Avoid the use of
ungrammatical expressions within your answer.
• There is a zero-tolerance policy for plagiarism. Assignments found with copy
pasted material or copied from fellows will not be accepted.
• Submit your assignment on your CU Online LMS portal within the given time frame.
Emailed assignments will not be entertained.

Question [10 Marks, CLO2-A4]


Read the sample job application email given below. Analyze and identify the traits of technical writing
used in the email. Justify your findings by quoting examples from the given sample:

To: [email protected]

Subject: Senior copywriter application: Samantha Dent

Dear Mr. Morley,

I’m writing to apply for the senior copywriter role at Pipcorn. My name is Samantha Dent and I have over six
years of experience strategizing, creating, and revising compelling copy for an array of e-commerce brands,
such as Olipop, Welly, and Dossier.

Most recently, I’ve been working as a copywriter at Velasca, a company dedicated to servicing small
businesses in the e-commerce space. I handle copy needs for six different clients, ranging from plant
delivery services to cookware. I regularly develop distinctive value-driven language for each digital campaign
that drives action, and my clients see results thanks to those efforts. For instance, Olipop experienced a 3%
increase in sales and a 12% increase in engagement across their social media platforms after our most
recent end-of-the-year campaign.

I’ve appreciated my time at Velasca, but I’m eager to continue growing in my career. I’m now interested in
finding a senior copywriter role at a company that prioritizes empathetic, values-first copy. I believe that
opportunity is at Pipcorn, where I can more impactfully manage campaigns and contribute to the team’s
strategy and leadership.

I’ve attached my resume, a more in-depth cover letter, and writing samples. I look forward to discussing this
role in more detail.

Sincerely,

Samantha Dent

501-511-5958

[email protected]

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