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Past Year Question of DSMM

The document discusses digital and social media marketing. It contains 7 sections with questions on defining digital marketing terms, discussing digital marketing strategies and their effectiveness, explaining social media platforms and more.

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facttechno
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108 views2 pages

Past Year Question of DSMM

The document discusses digital and social media marketing. It contains 7 sections with questions on defining digital marketing terms, discussing digital marketing strategies and their effectiveness, explaining social media platforms and more.

Uploaded by

facttechno
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Printed Pages: 02 Sub Code: ROE- 081

Paper Id: 236006 Roll No.

B. TECH
(SEM VIII) THEORY EXAMINATION 2022-23
DIGITAL AND SOCIAL MEDIA MARKETING
Time: 3 Hours Total Marks: 70
Note: Attempt all Sections. If require any missing data; then choose suitably.
SECTION A

1. Attempt all questions in brief. 2 x 7 = 14


a. Define the term “Digital Channels” and “Digital Devices”.
b. Explain the role of digital media in driving customer shift.
c. What are the impacts of writing blogs on sales of any business?
d. Discuss the advantages of online marketing campaigns.
e. What are the advantages and disadvantages of mobile marketing?
f. List a few names of online communities.
g. Describe the term “Digital Revolution”.

SECTION B
2. Attempt any three of the following: 32 7 x 3 = 21

18
_1
a. Describe the step-by-step process of Digital Marketing in detail.

8.
b. Explain the term Social Media Marketing? Explain its advantages and
P1

13
disadvantages taking any 3 social media platforms into consideration

6.
c. “Online consumers read reviews and recommendations when making a purchase
3E

of any products now a days.” Analyze this statement.

.7
P2

d. How can we evaluate the cost effectiveness of digital marketing strategies?


Discuss.
03
Q

|1
e. Describe the stages of Digital Transformational Framework for IT Service
Provider Businesses in detail.
27

SECTION C
4:

3. Attempt any one part of the following: 7x1=7


:0
09

a. Discuss the best practices adopted by digital marketers for identifying target audience
and developing a relevant content marketing strategy.
3

b. Explain the term “Modern Consumer” in reference to digitalization. Illustrate through


02

example, the modern digital consumer and today’s new consumer’s


digital journey.
-2
06

4. Attempt any one part of the following: 7x1=7


5-

a. What is meant by a content plan? How can one improve the content planning and
|0

writing process?
b. Detail the step-by-step process to create a successful blog post for your project.
Explain how images, headlines, links and posts help your blog post to flow more
effectively?

5. Attempt any one part of the following: 7x1=7


a. “Gamification is the need of Hour.” Summarize the statement in the light of digital
marketing.
b. Explain content marketing and its impact on product branding and its online sales in

QP23EP1_132 | 05-06-2023 09:04:27 | 103.76.138.18


detail.

6. Attempt any one part of the following: 7x1=7


a. What principles help to implement digital leadership? How can digital leaders stay
relevant in the age of disruption?
b. Contrast between Public Relations and Online Reputation Management with relevant
examples.

7. Attempt any one part of the following: 7x1=7


a. “Customer data breaches are one of a company’s worst nightmares – they’re an
absolute PR disaster and even worse, that are an awful customer experience.”
Discuss.
b. In context to global markets, what are the latest trends seen in digital marketing?
Discuss in detail with relevant examples.

32

18
_1

8.
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13
6.
3E

.7
P2

03
Q

|1
27
4:
:0
09
3
02
-2
06
5-
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QP23EP1_132 | 05-06-2023 09:04:27 | 103.76.138.18

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