E2-E3/E&WS/Enterprise Services Rev date: 01-04-2011

E2-E3: ENTERPRISE & WHOLESALE

CHAPTER-4
ENTERPRISE SERVICES
(Date Of Creation: 01-04-2011)

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 E2-E3/E&WS/Enterprise Services Rev date: 01-04-2011

Enterprise Services

1.0. Introduction:
There is a growing need of connecting various branches of an Enterprise, which might be
located across the globe. Lease line & Internet bandwidth has become a must for
networking multi site business. Today’s business owner wants to focus more on its core
competencies rather than trying to implement such things of their own. Such a
networking solution often requires not just bandwidth, but hardware components, security
solutions and maintenance also. A typical enterprise customer may need a mix of
following services and associated hardware:

Voice Mid range Data High End data Managed Other Services
Services
• PSTN • Broadband • MPLS Managed • Unified
• WLL • Data cards VPN bandwidth messaging
• Mobile / NIC 1.0x • Internet MLLN • Web co-location
CUG EVDO Leased Lines • Surveillance
• Blackberry 3G • Domestic services
• 3G voice Leased • Web
• PRI Circuits conferencing
• Centrex • Intl. Leased • Audio
• Voice VPN Circuits conferencing
• VSAT • Video
conferencing
• Fleet mgmt.
system

From the beginning itself, BSNL offered Voice, Mid range Data and High end data
services, BSNL has now strengthened its position by including managed services and
other services in its service portfolio. Managed services are end-to-end services that
include all of the following criteria:

 Proactive monitoring
 Remote configuration and troubleshooting
 Service-level agreements (SLAs)

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 Monthly Subscription based.

 Nil or very Little CAPEX

2.0. BSNL Managed Network Services

BSNL Managed Network Services is a fully managed Secured Data services, providing
a truly one-stop and a complete experience that significantly reduces risks and
complexities involved in implementing and maintaining a robust IP network. It brings
together all of a business' communications needs in an integrated offering.

With the promise of an integrated platform with one-stop convenience and fully
managed experience, BSNL Managed Network Services is an All-in-One
comprehensive bundle of hardware, connectivity packages and managed services.
It is a solution that simply, affordably and reliably supports your business.

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2.1.Comprehensive Service Package:

The "One-Stop" promise delivered by BSNL Managed Network Services is beyond
technical integration of the best-in-breed network and hardware setup. It offers truly
executable technical and business propositions for your business today:
 No CAPEX
 No risk of technical obsolescence
 Scalable according to changing business needs
 One helpdesk number to call for troubleshooting and fault resolution.
 Integrated customer report (Web Based) giving you a complete view of your
network
 Scalable according to changing business needs
 One helpdesk number to call for troubleshooting and fault resolution.
 Integrated customer report (Web Based) giving you a complete view of your
network

2.2. BSNL has three types of product offers:

 EasyCom - Broadband Networking. (Broadband with Router & ADSL modem)
 BizCom - 64 Kbps to 1 Mbps (MPLS or lease internet bandwidth with
CDMA/GSM/ISDN backup)
 EntCom - 2 Mbps and above (MPLS or lease internet bandwidth with
CDMA/GSM/ISDN backup)

To ensure one stop solution for all connectivity needs, better manageability and
accountability, BSNL offers Managed Network Services which includes Enterprise
Broadband, Internet and MPLS VPN connectivity as completely managed offering. With
an integrated service option, customer can enjoy benefit of an SLA backed network
services with convenience of being supported by single helpdesk number for its network
connectivity and hardware related issues. Other benefits include:
 End-to-end Turn key Implementation (including CPE)
 Proactive management through state of the art NoC
 Periodic reporting facilitating trend analysis
 Capability to provide VPN connectivity from any part of the country.
 Managed Firewall as well as IP Sec

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These services are designed for a wide range of environment, from enterprise-scale
organizations to small branch offices. The CPEs chosen is universal and delivers the
performance, availability, and reliability to scale mission-critical needs. Built on a
foundation of comprehensive routing and switching management capabilities the Routers
installed help maximize the power of customer’s network with unified network services,
integrated security, and application intelligence. These Routers are ideal platform for
delivering Secure & managed IP connectivity to an organization.

2.3. Features of SLA:

 Change request for rules – 30 mins for priority rules / 4 hours
 24x 7 Real-time monitoring via SOC - 99 % of SOC availability guaranteed
 24 x 7 Real-time event correlation and interpretation
 24 x 7 Incident handling
 Availability and Performance Monitoring
 Notification to Customer within 15 minutes
 Real-time reports on customer portal
 4 hour Response and 24 hour Resolution time
 Event log storage duration – 1 month
 Notification of security update and bug-fixes

2.4.1. Managed Network services Domestic perspectives:

 Mainly provided by all the operators including the small players. In fact, Tulip is
the largest in this segment with a market share of 28% followed by Reliance
 Both wire line as well as wireless connectivity is used for the last mile
 Generally three to four classes of services are offered by the operators
 The MPLS VPN PoPs are being established by all the NLD players which is the
key to garner larger market share
 The pricing of the MPLS VPN is such that if more than 6 to 8 ports are taken by
the customers, the pricing becomes lucrative in comparison to the DLC
 There is further intense competition in this segment and hence prices are heading
downwards
 Each operator has its own network (Autonomous System) and so far NNI is not
very prevalent in the domestic segment

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2.4.2. Managed Network services Global perspectives:

 There are many players like Orange, PCCW, BT, NTT who have already
established Global MPLS VPN networks with PoPs in major countries
 Indian ILDOs are also establishing PoPs in other countries and expanding their
business. Further, they are integrating this business with the Submarine Cables
and IP bandwidth
 Major international operators have standing tie-ups with network providers such
as Cisco and Juniper etc for turnkey solutions
 Establishing of NNI with the global players is the key to expanding in this market
and capture the corporate customers
 The pricing of MPLS VPN ports includes the domestic part as well as the
international bandwidth component
 Manageability of the networks is a basic requirement in such solutions
 End to End solution is offered to NMS and single window concept

2.5. BSNL Managed Global Services: BSNL has tied up with British telecom, Cable
and Wireless, PCCW for offering bandwidth across the world such as IPLC, MPLS VPN
etc. These tie ups provide following broad advantages to the customer:

• Extensive national and international coverage

• Faster and simpler deployment
• Management by a single service provider
• Flexibility and competitive pricing

3.0. BSNL Managed SaaS: Software as a Service (SaaS) is a model of software

deployment wherein an application is licensed to the customer for use as a service on
demand. Hosted ERP, Hosted Contact center, Hosted CRM, Business E-mail solutions
are examples of SaaS. BSNL has tied up with Microsoft to offer this service and initially
offered BSNL Managed Business mail as SaaS service. This service offers following
benefits:

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Anytime Anywhere Access Integrated company Professionally delivered

communications
• Manage one e-mail • Arrange meetings with • Hands-off operation
inbox synchronized among ease by viewing free and means no distractions and
multiple devices such as busy schedules of no disruptions from core
your smart phone, home participants, sending business tasks.
PC, and office PC. invitations, and tracking • Data Security and
• Connect from any responses, with details Backup
computer virtually entered automatically into • All software updates
anywhere with an Internet participants’ calendars. and upgrades, including
connection. • Grant other people, security fixes, are installed
• Maintain access to such as assistants, access to and maintained in a timely
all messaging features such your mailbox, calendar, and fashion.
as mailbox, calendars, contacts on your behalf • On-demand storage
contacts, and public while travelling. and capacity
folders—even when offline. • Manage projects across • Virus Protection
workgroups or companies • High-availability
with the ability to view infrastructure with Service
timelines and assignments Level Agreements.
while tracking tasks that are
active, completed, and
overdue.

3.1. BSNL Managed Global Conferencing Solutions: BSNL has tied up with British
telecom to offer this solution. Two types of solutions are offered:

3.1.1. Audio: BSNL Meet Me

3.1.2. Web collaboration: WebEx
3.1.3. Features of these solution are:
 A reservation less, automated conferencing service designed for ad hoc quick
meetings
 Connects multiple participants across geographies simultaneously, even while
some are on move
 Over fixed line or mobile phone (GSM/WLL/CDMA)
 No investments required at customers end
 Quick & Easy way to communicate, any time

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 An ideal tool with range of features for effective communications

 Designed for local, national & international conference and is Ideal for internal
weekly calls, presentations, discussions, trainings, dealer meets, earnings updates
and internal corporate communications
 Coverage in 40+ countries, more countries available
 local toll free & toll access points to host or join a call
 Fix price for each country to join a call no matter which country requests for the
meeting

3.1.4. Key differentiators of BSNL solution are:

 Simple Pricing Model
 Pay per use. No fixed monthly, No set up charges
 Reduce Direct Cost of Ownership
 Local access with global coverage, reduce IDD calls (significant savings)
 Fix cost for each country to join a call. Irrespective if you are the Chairperson or
participant
 Increased Productivity, at low cost
 Less travel and faster decision making means increased productivity
 With global service availability, participants from 40+ countries can meet
instantaneously, most for the cost of a local call
 Uniform service on a single platform
 Single vendor to manage, online report tools
 Same features wherever you are in the world
 Same pass codes to access the service wherever you are in the world
 Ideal remote meeting tool for frequent business traveler
 Carrier Grade service

4.0. Global Video Solution: BSNL has tied up with M/s CISCO and M/s Presto to offer
tele-presence services.

4.1. Cisco Tele-Presence Service Provider Benefits:

 Realize New Service Revenues
Expanded network requirements for Cisco TelePresence deployment within the
enterprises
Global network effect compounds network opportunity with expanded intercompany
utilization

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Enable a portfolio of value added TelePresence collaboration services

 Demonstrate IP NGN network advantage:

IP NGN QoS enabled service architecture enables ultrahigh definition video services
today
Integrated modular solution – enables ‘build as you grow’ convergence architecture
Validated design architecture enables integrated solution and accelerated service
development

 Create Differentiated Service

Cisco TelePresence-aware services based on subscriber, session and service level option
Enable seamless internetworking between SP IP NGN and Enterprise network
architectures

 Utilize Cisco Programs for Market Success

Cisco ecosystem : Cisco TelePresence ATP partners, Cisco Remote Operate Service
Cisco Powered Certification Program: TelePresence Network Connection Experience
GTM Marketing materials for Cisco TelePresence network services

4.2. Expected TelePresence Service Usage Sage Study Results

 90.6% expect to use Tele-Presence at 3 or more sites
 73.6% expect to use Tele-Presence to collaborate with outside parties
• 63% found Tele-Presence Certified Network Connection to be very important
selection criteria
 42% very interested in managed Tele-Presence network services

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Chapter 4:Enterprise Services

Sample Self study Questions

Write True/False
1. A Networking solution often requires not just bandwidth but hardware
Components, Security solutions and maintenance also.
2. BSNL Managed Network services is a fully managed secured data services
3. BSNL Managed Network services solution supports enterprise business
affordable only.
4. In BSNL Managed Global Conferencing Solution ,Investment at customers end is
not required

Objective Questions
1. BSNL has__________________ types of product offers
a) One
b) Two
c) Three
d) Four

2. SLA stands for________________

a) Standard Level Agreement
b) Scalable Level Assignment
c) Service Level Agreement
d) Security Level Agreement

3. In BizCom type of product offer the working range is_______________

a) 128 Kbps to 256 Kbps
b) 256Kbps to 1Mbps
c) 256Kbps to 2Mbps
d) 2Mbps & Above

4. In SLA event log storage duration is ______________

a) 1 month
b) 24 hour
c) 4 hour
d) 15 minutes

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5. In features of SLA ,Notification to customers is within________________

a) 15 seconds
b) 15 milliseconds
c) 15 minutes
d) 4 hours

6. The pricing of MPLS VPN Port include

a) Domestic Part
b) National Bandwidth
c) International Bandwidth
d) Domestic Part& International Bandwidth

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