BUS7028

Competitive Strategy within

Engineering Management

Assignment – Strategic Competitive

Strategy Plan

Date for Submission: Please refer to the timetable on ilearn

(The submission portal on ilearn will close at 14:00 UK time

on the date of submission)

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materials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,
including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about
the use and distribution of programme materials please see the Arden Student Terms and Conditions.
Assignment Brief

As part of the formal assessment for the programme you are required to submit a
Competitive Strategy within Engineering Management assignment. Please refer
to your Student Handbook for full details of the programme assessment scheme and
general information on preparing and submitting assignments.

Learning Outcomes:

After completing the module, you should be able to:

1. Evaluate the opportunities and challenges presented by the contemporary
business environment that could affect engineering management.
2. Analyse internal and external environments including data sets
3. Identify and evaluate the strategic contribution of stakeholder groups,
networks, leadership practices and communities of practice in the business
environment
4. Develop engineering management strategies for success and transformation
plans
5. (GA) Life-long learner: Manage employability, utilising the skills of personal
development and planning in different contexts to contribute to society and
the workplace

All learning outcomes must be met to pass the module.

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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning
materials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,
including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about
the use and distribution of programme materials please see the Arden Student Terms and Conditions.
Guidance

Your assignment should include: a title page containing your student number, the
module name, the submission deadline and the exact word count of your submitted
document; the appendices if relevant; and a reference list in AU Harvard system(s).
You should address all the elements of the assignment task listed below. Please
note that tutors will use the assessment criteria set out below in assessing your work.

You must not include your name in your submission because Arden University
operates anonymous marking, which means that markers should not be aware of the
identity of the student. However, please do not forget to include your STU number.

Maximum word count: 5000 words

Please refer to the full word count policy which can be found in the Student Policies
section here: Arden University | Regulatory Framework

Please note the following:

Students are required to indicate the exact word count on the title page of the
assessment.

The word count includes everything in the main body of the assessment (including in
text citations and references). The word count excludes numerical data in tables,
figures, diagrams, footnotes, reference list and appendices. ALL other printed
words ARE included in the word count.

Please note that exceeding the word count by over 10% will result in a 10-percentage
point deduction.

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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning
materials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,
including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about
the use and distribution of programme materials please see the Arden Student Terms and Conditions.
Assignment Task

This assessment is an individual assignment requiring you to submit a 5000-word

report as a single document. (Please carefully read through the instructions
below).

The assessment is based upon an Engineering organization of your choice; this

choice should be made within the first 2/3 weeks of the module and be approved by
your tutor. You should undertake industry and organization focused research to
complete the assignment. You may also reflect upon your knowledge gained and
experience from participation during the module.

There are two sections to this assignment.

Section 1: You are required to produce a 3000-word report that undertakes a

complete strategic analysis of your chosen organization and critically evaluates the
applicability of your chosen models to the organization of your choice (e.g., SWOT,
PESTEL, Porters 5 Forces, BCG Matrix etc).

Guidelines
Your answer should be based upon a minimum of four of the models presented and
discussed in the module. Each model should be applied to your chosen organization
/ industry and critically evaluated to highlight how and why the model is applicable.
Appropriate examples should be provided based on your research. It is important
that your answer is closely focused upon your chosen organization/ industry and not
written in the abstract.

Section 2: You are required to produce a 2000-word report that focusses on your
chosen organization. You are required to develop, outline, and discuss a Balanced
Scorecard performance measurement system that could be used in analysing and
evaluating the performance of your organizations competitors.

Guidelines
Your answer should be based upon a maximum of five performance dimensions
(you do not have to use the original scorecard dimensions outlined by Kaplan and
Norton). Each dimension should indicate, the relevant key success factors (KSFs)
and up to three performance metrics. You should discuss the merits and potential
demerits of the KSFs, dimensions and metrics that you select. It is important that
your answer is closely focused upon your chosen organization/ industry and not
written in the abstract.

(5000 words)
100% of the module weighting marks)
(LOs: 1, 2, 3, 4, 5)

End of questions

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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning
materials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,
including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about
the use and distribution of programme materials please see the Arden Student Terms and Conditions.
Formative Feedback

You have the opportunity to submit a draft submission to receive formative

feedback.

The feedback is designed to help you develop areas of your work and it helps you
develop your skills as an independent learner.

If you are a distance learning student, you should submit your work, by email, to your
tutor, no later than 2 weeks before the actual submission deadline. If you are a blended
learning student, your tutor will give you a deadline for formative feedback and further
details.

Formative feedback will not be given to work submitted after the above date or the date
specified by your tutor - if a blended learning student

Referencing Guidance

You MUST underpin your analysis and evaluation of the key issues with appropriate
and wide ranging academic research and ensure this is referenced using the AU
Harvard system.

Follow this link to find the referencing guides for your subject: Arden Library

Submission Guidance

Assignments submitted late will not be accepted and will be marked as a 0%

fail.

Your assessment can be submitted as a single Word (MS Word) or PDF file, or, as
multiple files.

If you chose to submit multiple files, you must name each document as the question/part
you are answering along with your student number ie Q1 Section A STUXXXX. If you
wish to overwrite your submission or one of your submissions, you must ensure
that your new submission is named exactly the same as the previous in order for
the system to overwrite it.

You must ensure that the submitted assignment is all your own work and that all
sources used are correctly attributed. Penalties apply to assignments which show
evidence of academic unfair practice. (See the Student Handbook which is available
on the A-Z key information on iLearn.)

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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning
materials or this publication may be reproduced, shared (including in private social media groups), stored in a retrieval system or transmitted in any form or means,
including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about
the use and distribution of programme materials please see the Arden Student Terms and Conditions.
 Assessment Criteria (Learning objectives covered – all.
Level 7 is characterised by an expectation of students’ expertise in their specialism. Students are semi-autonomous, demonstrating independence in the
negotiation of assessment tasks (including the major project) and the ability to evaluate, challenge, modify and develop theory and practice. Students are
expected to demonstrate an ability to isolate and focus on the significant features of problems and to offer synthetic and coherent solutions, with some
students producing original or innovative work in their specialism that is potentially worthy of publication by Arden University. A clear appreciation of
ethical considerations (as appropriate) is also a prerequisite.
Grade Mark Generic Assessment Criteria
Bands
Distinction 80%+ Outstanding analysis of key issues and concepts/. Outstanding development of conceptual structures and argument, making
consistent use of scholarly conventions. Outstanding research skills, independence of thought, an extremely high level of
intellectual rigour and consistency, exceptional expressive / professional skills, and outstanding creativity and originality.
Outstanding academic/intellectual skills. Work pushes the boundaries of the discipline and demonstrates an awareness of
relevant ethical considerations. Work may be considered for publication by Arden university.
70-79% Excellent analysis of key issues and concepts/. Excellent development of conceptual structures and argument, making
consistent use of scholarly conventions. Excellent research skills, independence of thought, an extremely high level of intellectual
rigour and consistency, exceptional expressive / professional skills, and substantial creativity and originality.
Excellent academic/intellectual skills. Work pushes the boundaries of the discipline and demonstrates an awareness of relevant
ethical considerations. Work may be considered for publication by Arden university..
Merit 60-69% Very good level of competence demonstrated. High level of theory application. Very good analysis of key issues and
concepts. Development of conceptual structures and argument making consistent use of scholarly conventions. Some evidence
of original thought and a general awareness of relevant ethical considerations.
Pass 55-59% A good performance. A good knowledge of key issues and concepts. Fairly descriptive, with some analysis of existing scholarly
material, and some argument development. Limited evidence of original thought. Some awareness of relevant ethical
considerations. Good professional skills (where appropriate).
Pass 50-54% A satisfactory performance. Basic knowledge of key issues and concepts. Generally descriptive, with restricted analysis of
existing scholarly material and little argument development. Use of scholarly conventions inconsistent. The work lacks original
thought. Limited awareness of relevant ethical considerations. Satisfactory professional skills (where appropriate).
Marginal 40-49% Limited research skills impede use of learning resources and problem solving. Significant problems with structure/accuracy in
Fail expression. Very weak academic professional skills. Limited use of scholarly conventions. Errors in expression and the work may
lack structure overall

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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or this publication may be reproduced, shared (including in private social media groups), stored
in a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme materials
please see the Arden Student Terms and Conditions.
 Clear Fail 39% and A poor performance in which there are substantial gaps in knowledge and understanding, underpinning theory and ethical
below considerations. Little evidence of research skills, use of learning resources and problem solving. Major problems with structure/
accuracy in expression. Professional skills not present. Very weak academic professional skills. No evidence of use of scholarly
conventions.

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Arden University © reserves all rights of copyright and all other intellectual property rights in the learning materials and this publication. No part of any of the learning materials or this publication may be reproduced, shared (including in private social media groups), stored
in a retrieval system or transmitted in any form or means, including without limitation electronic, mechanical, photocopying, recording or otherwise, without the prior written consent of Arden University. To find out more about the use and distribution of programme materials
please see the Arden Student Terms and Conditions.