Week 4-Study Guide
Week 4-Study Guide
WEEK 4
PURPOSIVE
COMMUNICATION
Communication for
Various Purposes
COLLEGE DEPARTMENT
1st Semester, S/Y 2021-2022
References:
Ambida, Roger S. et al. Purposive Communication. C & E Publishing, Inc. 2019.
Barrot, Jessie S. & Sipacio, Philippe John F. Purposive Communication in the 21st
Century. C & E
Publishing, Inc. 2018.
Learning Outcomes:
At the end of the lesson, you should be able to:
1. define purposive communication;
2. recognize the importance of purposive communication in the 21 st century; and
3. explain why purposive communication as transactional communication is both
social and technical.
Instructions:
The purpose of this study guide is to help you synthesize and summarize the information from
the given lesson or topic. Read and analyze the content of this study guide and accomplish all
the required activities using the activity sheets provided by your instructor.
Social
Communication
COLLEGE DEPARTMENT
Interpersonal exchange of thoughts and ideas with common ends among people
Use of language to extract information, make inquiries, give instructions or
investigate matters to resolve conflicts
Peer and power relationships, cultural influences, and even gender differences are
considered a mutual understanding
TECHNICAL COMMUNICATION
Formal and professional manner of presenting issues for a business or industry-
related environment
Specific work-relevant communication skills have to be mastered to ensure that
intended messages come clear.
Assessment:
Complete the given statements.
1. The basic rule in effective communication is _________________________.
2. Purposive communication is more than just _________________________.
3. Purposive communication is communicating for _________________________.
4. Purposive communication is _________________________ communication.
5. In form, communication for various purposes may be _________________________
as certain predictable patterns are observed in addressing issues and concerns.
6. Social in nature, purposive communication involves the
_________________________ exchange of thoughts and ideas with common ends
among people.
7. _________________________ relationships, 8. _________________________
influences, and even gender 9. _________________________ are considered to come
to a mutual understanding of ang agreement to transmitted messages.
10. Specific _________________________ communication skills may have to be
mastered likewise
to ensure that intended messages come clear.
Reflection:
What general takeaways have you acquired in this lesson? Compose a one-paragraph reflection
highlighting the importance of communication for various purposes.
Application:
Create a Venn diagram that illustrates the similarities and differences of purposive
communication, social communication, and technical communication.
ACTIVITY SHEET
Assessment:
COLLEGE DEPARTMENT
Reflection:
What general takeaways have you acquired in this lesson? Compose a one-paragraph
reflection highlighting the importance of communication for various purposes.
COLLEGE DEPARTMENT
Application: