Lululemon 3
Lululemon 3
Assignment number:
Date:
1
TABLE OF CONTENTS:
1. Comp-any description…………………………………………………………. 3
2. Organization Structure……………………………………………………… 3
3. The company’s Vision………………………………………………………………6
4. Core Values…………………………………………………………………. 6
5. Official name and headquarters……………………………………………………7
6. Fiscal year-end of the corporation…………………………………………………..7
7. Accounting principles and measurement used by the company……………………8
8. audit report ………………………………………………………………………8
9. Treasury shares ……………………………………………………………………9
10. equity method…………………………………………………………………….9
11. Consolidation method…………………………………………………………….10
12. Dividends………………………………………………………………………….10
13. Stock split…………………………………………………………………………10
14. Discussion on major items in the balance sheets………………………………….10
15. Income statement………………………………………………………………….13
16. Statement of cashflow…………………………………………………………….15
17. the effect of including or excluding of items like equity earnings/ discontinued
operation………………………………………………………………………….17
18. Vertical analysis of income statement of lululemon………………………………..18
19. Vertical analysis of income statement of nike (competitor of lululemon)…………20
20. Income statement ratio analysis of lululemon …………………………………….23
21. Vertical/common-size analysis of balance sheet of lululemon……………………..25
22. Vertical/common-size analysis of balance sheet of nike (competitor of lululemon)…26
23. References……………………………………………………………………………..33
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LULULEMON ATHLETICA:
COMPANY DESCRIPTION:
Located in Vancouver, Canada, Lululemon Athletica Inc. sells athletic wear all around the world.
Chip Wilson established the business in 1998 under the name "Lululemon Athletica," which was
then changed to "Lululemon" in 2003. Lululemon specializes on athletic gear with a yoga
aesthetic and other fitness-related clothing for both sexes. Lululemon is renowned for
emphasizing high-quality goods that combine performance, functionality, and style. Yoga tops,
bottoms, leggings, sweaters, jackets and accessories like purses, socks and mats are all part of
their product line. The business mostly caters to ladies, but it has lately increased its selection to
Over the years, Lululemon has grown significantly in terms of financial performance. A variety
of elements, including the growth of their internet business and the expansion of their store base,
have contributed to their revenue. The business has a robust direct-to-consumer channel, with
Lululemon has a fulltime employee up to 34,000, and is an Apparel retail industry in consumer
cyclical Sector. It conducts business in the US, China, Canada, Australia, and multiple other
ORGANIZATION STRUCTURE:
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Calvin McDonald is an enthusiastic leader who places a strong emphasis on driving growth. He
has a proven track record of assisting big businesses in growing, innovating, and improving
customer interaction in both physical locations and online platforms. He has guided the
company's international business to treble its levels from 2021 and accelerated efforts to ensure
that 100% of lululemon products are created using sustainable materials by 2030. As CEO, he
Mr McDonald served as president and CEO, at a component of the LVMH luxury brand, until
joining lululemon in August 2018. His five-year term saw substantial expansion for Sephora
America. He formerly held the positions of President and CEO of Sears Canada for two years
and spent 17 years working for Canada's largest store, Loblaw Companies Limited.
Michael Aragon, who has over 25 years of experience in strategic and operational roles, oversees
the creation of the lululemon Studio platform and is particularly interested in bringing digital
Mr. Aragon spent five years as Chief Content Officer at Twitch, an Amazon company, before
joining lululemon. Twitch has become a top live streaming platform and
endeavours.
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3. JULIE AVIRIL EXECUTIVE VICE PRESIDENT, CHIEF INFORMATION
OFFICER
officer before joining lululemon and worked at Nordstrom for more than
ten years in a variety of IT leadership positions. Ms. Averill has a BA in computer science from
Seattle Pacific University and an MBA from the University of Washington. She regularly
participates in STEM boards and advisory positions for education in addition to her professional
global guest innovation, senior vice president of retail for North America,
vice president of store operations, and general manager of U.S. operations. She obtained
expertise at Abercrombie & Fitch, where she worked for eleven years, including as Senior
Director of Stores, before joining lululemon. In 1996, Celeste graduated with a Bachelor of Arts
from the University of San Diego. She takes pleasure in doing yoga, cycling, and running.
Celeste loves living in Vancouver with her two young sons, and the family frequently travels to
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5. SUN CHOE, CPO
developing the goods that make the business successful. She joined the
capabilities by working with design leadership to provide excellent product assortments that are
in line with lululemon's vision for customers. Ms. Choe worked in multi-channel merchandising
at companies like West Elm, madwell etc.. She has a proven track record of getting things done
and developing top-notch teams. The University of Maryland College Park is where Ms. Choe
LULULEMON’S VISION
Lululemon’s vision is to craft life-changing products and experiences that foster meaningful
connections, unlocking boundless potential and promoting overall well-being for everyone.
Lululemon upholds the following basic values, which direct their behavior and define their
culture:
Personal Responsibility: They place a high value on honesty and integrity and accept full
Connection: Lululemon fosters trusted relationships and creates connections by valuing and
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To ensure that everyone has a feeling of belonging and inclusion, they work to remove obstacles
to equity.
Courage: Lululemon exemplifies courage by unafraid taking on large, difficult tasks for the
Fun: All facets of their job are imbued with joy and laughter, making it a joyful and delightful
experience.
Lululemon is dedicated to encouraging inclusivity for all people and cultivating a setting where
Lululemon Athletica Inc. is the corporation's legal name. Its corporate headquarters are located in
Each year, Lululemon's fiscal year concludes on January 31, a 52-week year, but on occasion
ending in a 53-week year due to the occurrence of an extra week. This indicates that the financial
reporting period for the company corresponds to the calendar year. Lululemon may capitalize on
the holiday season, which is a significant time for retail firms, especially in the apparel industry,
by concluding its fiscal year in January. As a result, the business is able to incorporate in its
annual reports crucial sales data and financial outcomes from the hectic holiday shopping season.
Given that many retailers use a comparable fiscal year, the January fiscal year-end also makes it
easier to compare and analyze Lululemon's financial performance with that of other businesses in
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the sector. Due to the ease with which financial reports can be contrasted on a foundation of
Lululemon Athletica Inc. prepare financial statements in accordance with Generally Accepted
Accounting Standards (GAAP). The standardized structure offered by GAAP for recording and
reporting financial data ensures uniformity and comparability among various firms.
Regardless of when cash is collected or paid, the corporation uses the accrual basis of
accounting, which records expenses and revenue as they incur. By aligning revenues with the
costs incurred to produce those revenues, this strategy enables a more realistic portrayal of
AUDIT REPORT
Every year, Lululemon Athletica Inc. commissions an independent auditing company to review
its financial statements. In order to reassure shareholders and other stakeholders about the
veracity of the financial data disclosed, the audit report offers an unbiased opinion on the fairness
and dependability of Lululemon's financial statements. The report of independent listed financial
TREASURY SHARES
Treasury shares are Lululemon's own shares that have been repurchased. Since the firm owns the
repurchased shares, they are not regarded as outstanding shares. The company has the right to
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The following is the description of repurchase stock as per the Statement of changes in Equity of
Par value 5 2 11
(commission,2022)
EQUITY METHOD
The whole market value of the amount transferred, including the market/fair value of the
Company's previous equity interests as of acquisition date, is used for calculating the purchase
price of an acquisition. The acquisition price is divided among the fair market values of the
obligations incurred, the purchased fixed assets, and any excess is recorded as goodwill. The use
of considerable estimates and assumptions may be necessary for these fair value assessments,
which call for judgement. whilst a measurement period of up to one year, the purchase price
allocation may be considered provisional in order to provide for a fair amount of time to gather
the data needed to identify and value the assets bought and obligations taken on. The period in
which the adjustment amount is decided is when any such measurement period modifications are
recognized. Acquisition-related transaction costs are deducted when they are incurred.
CONSOLIDATION METHOD
When a firm has control over one or more other entities, they adopt the consolidation approach.
for a full picture of company's financial status and performance, Lululemon consolidates its
subsidiaries and other controlled entities, combining their financial statements with its own
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DIVIDENDS
Since Lululemon Athletica doesn't currently pay dividends, it is safe to assume that all of its
STOCK SPLIT
The stock of lululemon athletica has undergone a single stock split in total.
The split of the stock took place on July 12, 2011. (companiesmarketcap,n.d)
Prior to July 12, 2011, one LULU share would be worth two LULU shares today.
Inventory:
Lululemon's inventories show the worth of the products that are kept on hand for sale. Inventory
stood at $647.2 million as of January 31, 2021, up from $518.5 million on February 2, 2020. The
Inventory reduction to net realizable value is a policy of Lululemon. As of January 31, 2021, this
provision was worth $30.97 million, and as of February 2, 2020, it was worth $22.07 million.
The allowance is intended to cover anticipated quality problems, obsolescence, and inventory
damage. (commission,2022)
The company also reports that it had net write-offs for inventory that was assessed to be out-of-
date, defective, or damaged of $20.5 million, $28.6 million, and $25.3 million in 2020, 2019, and
2018, respectively.
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Prepaid expenses and other current assets are sums that have been pre-paid for products or
services that will be used during the upcoming fiscal year. Prepaid expenses and other current
assets reached $125.1 million as of January 31, 2021, up from $70.5 million on February 2,
2020.
Prepaid expenses, assets from forward currency contracts, government payroll subsidy
receivables, and other current assets are some of the things that make up other current assets and
prepaid expenses. These assets represent a variety of pre-paid expenses and anticipated future
Land, buildings, leasehold improvements, furniture etc. are all included in Lululemon's property
Property and equipment had a gross value of $1.44 billion as of January 31, 2021, a net value of
$745.7 billion due to cumulative depreciation of $690.6 million. On February 2, 2020, the net
The business reveals the specifics of each type of real estate and equipment, as well as the
Intangible assets:
Lululemon's intangible assets include things like brand value, client relationships, technology,
content, and other distinguishable intangible assets. Net intangible assets were $80.1 million as
of January 31, 2021, up from $0.2 million on February 2, 2020. The acquisition of MIRROR,
which led to the recognition of brand value, customer relationships, technology, and content, is
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Using generally recognized valuation methods, the latest market value of the separately
identifiable intangible assets acquired as part of the MIRROR transaction was established.
Depending on the type of acquired assets, these strategies may include discounted cash flows,
and replacement cost methodologies etc. The intangible assets expected useful lifetimes range
Lululemon's other assets include things like implementation fees for cloud computing
arrangements, security deposits, and other unrelated assets. Other non-current assets totaled
$106.6 million as of January 31, 2021, up from $56.2 million as of February 2, 2020. The growth
finance,2023)
These obligations have been incurred, but they have not yet been paid or documented. Other
accrued obligations as of January 31, 2021 were in an amount to be determined from the facts
available.
These liabilities consist of things like delayed consideration, accumulated compensation, and
other accruals. Based on the company's estimates and computations, they are recognized and
reported.
INCOME STATEMENT
Revenue recognition:
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Lululemon recognizes its net revenue from a number of sources, including company-operated
stores, other retail locations, wholesale accounts, income from MIRROR, outlets, time being
locations, warehouse, license and supply agreements, and other sources. After subtracting
markdowns, discounts, customer-paid sales taxes, and returns, net revenue is recorded.
Lululemon checks if each performance duties are different for customer contracts with numerous
performance expectations. Each performance obligation's share of the transaction price, net of
discounts, is determined by looking at each individual selling price. When ownership of the
goods or services is given to the customer, revenue recognized. When the client has legal
ownership, physical possession, and acceptance—which together constitute the power to direct
the use of the goods and get its benefits—control is regarded to have transferred.
Lululemon shows revenue excluding anticipated refunds. The asset for the value of anticipated
returned merchandise is recognised in other prepaid and other current assets, but the liability for
The cost of goods sold consists of a number of expenses, such as the price of purchased goods
(including acquisition and production costs), delivery fees to distribution centers, distribution
center fees, production fees, rent for company-owned retail locations, hemming fees, inventory
Included in these expenditures are salaries and benefits for employees, travel expenses, expert
fees, technology, accounting, legal, rent, and depreciation and amortization etc.
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Store Pre-Opening Expenses:
Selling, general, and administrative expenses comprise operating expenses incurred prior to the
Income Taxes:
The liability method is what Lululemon use to account for income taxes.
The value of the deferred income tax assets is reduced if it is more likely than not that some or
all of the assets won't be realised. Variables include things like projected taxable income, tax
planning strategies, and planned reversals of deferred tax liabilities. It could impact the timing of
the recognition of a deferred income tax asset. The company evaluates its tax positions and
ascertains the largest tax benefit that will probably be upheld in the event that tax authorities look
into the situation. Interest expenses and tax-related penalties are reported as needed.
The overall revenue recognition policies, cost of products sold, operating expenses, pre-opening
costs, and income tax accounting procedures used by Lululemon are all reflected in these income
STATEMENT OF CASHFLOW
Following are some insights on and important conclusions from cashflow statements of
lululemon:
Lululemon showed a good ability to generate cash from its daily operations. From $669.3 million
in 2020 to $803.3 million in 2021 and then to $1.39 billion in 2022, net cash produced by
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operating activities climbed dramatically. This suggests enhanced profitability and effective
The operating cash flow was strongly impacted by changes in operating assets and liabilities.
$323.6 million in 2022, $96.5 million in 2021, and $117.6 million in 2020. Effective inventory
The business made a $394.5 million investment in 2022, $229.2 million in 2021, and $283
million in 2020. For supporting growth and enhancing the customer experience, these
A large acquisition by Lululemon in 2021 resulted in a net cash outflow of $452.6 million.
Acquisitions can give the company a strategic edge and aid in business diversification, but it's
important to carefully consider the financial ramifications and integration issues involved with
such transactions.
Lululemon set aside a sizeable sum of cash for share repurchases as part of its financing
activities. In 2022, 2021, and 2020, the business repurchased common shares totaling $812.6,
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$63.7, and $173.4 million, respectively. Repurchasing shares can be a successful strategy for
increasing shareholder value and expressing faith in the company's future prospects.
An intriguing feature is the acknowledgment of revenue from unused gift cards. In proportion to
the value of the gift cards redeemed, Lululemon reduced net revenue to account for the
percentage that was not used. This strategy offers clarity and is in line with how the business
Changes in foreign exchange rates may have an effect on cash and cash equivalents. Changes in
currency rates had a tiny net outflow of $6.9 million on cash and cash equivalents in 2022,
compared to a net inflow of $30.0 million in 2021. This emphasizes how crucial controlling
The earnings per share (EPS) calculation and the financial performance of Lululemon can be
impacted significantly by the inclusion or removal of particular factors, such as equity earnings
Diluted EPS
Dilution of outstanding shares from stock options and awards is taken into account in the diluted
EPS. In each of the three years, the diluted weighted-average number of shares outstanding for
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Lululemon is marginally larger than the basic weighted-average number of shares outstanding.
This suggests that there were potentially dilutive securities that, if converted into common stock,
may raise the number of outstanding shares. However, according to the declaration, some stock
options and awards were anti-dilutive and were therefore not included in the calculation of
diluted EPS.
Impact on EPS:
While ceased operations may produce gains or losses that can affect EPS, equity earnings can
positively impact net income and enhance EPS. It is difficult to determine exactly how these
items may affect Lululemon's EPS without particular information about them.
PART 2
Revenue
100.0% 100.0% 100.0% 100.0% 100.0%
COGS
44.7% 42.5% 44.1% 44.1% 44.8%
Gross Profit
55.3% 57.5% 55.9% 55.95% 55.2%
Administrative
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Expense
Interest Expense
5.9% 5.7% 5.2% 6.3% 7.0%
Net Income
10.5% 15.6% 13.4% 16.2% 14.7%
EPS (basic)
0.1 0.1 0.1 0.1 0.1
(COMMISSION, 2022)
The following graph represents the income statement line items yearly variation
LULULEMON)
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Description 2023 2022 2021 2020 2019
General and
Expense
0.0 0.0 0.0 0.0
Interest Expense
EPS (basic)
(COMMISSION, 2022)
50.0
40.0
30.0
20.0
10.0
0.0
2022 2021 2020 2019
ANALYSIS:
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We may observe and compare the following trends based on the vertical analysis of Lululemon
Lululemon: Over the years, Lululemon has maintained a cost of goods sold (COGS) as a
proportion of revenue that varies between 42.5% and 44.7%. This implies that they have real
Nike: Nike's COGS has been higher, ranging from 54.0% to 56.6% of revenue.
managing general and administrative costs as a proportion of revenue. This shows effective
Nike: Nike also demonstrated progress in managing general and administrative costs, with a drop
from 35.1% in 2021 to 31.7% in 2023. Their costs are still greater than Lululemon's, though.
Debt management
Lululemon: Lululemon's interest costs have generally been stable, ranging from 5.2% to 6.3% of
revenue. This shows that the business has handled its debt obligations well.
Profitability:
Lululemon: With a range of 13.4% to 16.2%, Lululemon has consistently maintained respectable
levels of net income as a percentage of revenue. This suggests solid profitability and effective
business practices.
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Nike: Nike's net income has fluctuated somewhat, ranging from 6.8% to 12.9% of revenue. As a
Lululemon's gross profit margin increased slightly in 2022 and 2023, but otherwise stayed
largely steady through time. An improvement in cost control may be seen in the fact that the
general and administrative expense as a proportion of revenue dropped from 37.3% in 2021 to
33.9% in 2023. Additionally, net income increased little from 13.4% in 2021 to 15.6% in 2022
Compared to Nike, Lululemon often displays better net income margins and gross profit margins.
Additionally, Lululemon has improved more steadily in terms of managing general and
administrative costs.
Nike: Compared to Lululemon, Nike has lower net income margins and a higher COGS as a %
of revenue, which may indicate that its products are more expensive and less profitable.
Overall, according to the vertical analysis, Lululemon appears to be more profitable than Nike,
have better control over operating and product costs, and have consistently improved expense
management.
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Gross Descriptio 202 202 202 202 201 Profit
n 3 2 1 0 9
Income
statement
ratios
gross
margin 100 % % % % %
operating
profit margin ratios
profit (Operating Profit / Revenue) 55 58 56 56 55
70%
margin
60% * 100 % % % % %
50%
net profit 11 16 13 16 15
40%
margin (Net Profit / Revenue) * 100 % % % % %
30%
Margin: After deducting the cost of goods sold (COGS), the gross profit margin calculates the
proportion of revenue that is left over. Over the previous five years, Lululemon's gross profit
margin has remained largely consistent, ranging from 55% to 58%. This shows that the
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Operating Profit Margin: The operating profit margin represents the portion of revenue that is
left over after other operating costs and the cost of goods sold have been subtracted. The
operating profit margin for Lululemon is steady between 55% to 58%, matching the gross profit
margin. This shows that the business has maintained a high degree of operational efficiency and
Net Profit Margin: The amount of income that is left over as net profit after all costs, such as
interest, taxes, and non-operating items, have been taken into account is known as the net profit
margin. Over the past five years, Lululemon's net profit margin has varied between 11% and
16%. Despite periodic fluctuations, the business has consistently managed to maintain a good
Earnings Per Share (EPS): The amount of a company's profit assigned to each outstanding
share of common stock is expressed as an amount per share. Earnings per share for Lululemon
have increased over time, rising from $3.61 in 2019 to $7.49 in 2022. This shows that the
business has been successful in increasing earnings and distributing them to its shareholders.
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property plant and equipment 58% 52% 52% 57% 47%
(COMMISSION, 2022)
(COMPETITOR OF LULULEMON)
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current assets 70% 70% 66% 70%
We may infer the following facts about Lululemon from a vertical study of its and Nike's balance
sheets:
Current Assets:
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current assets(nike)
71%
69%
67%
65%
63%
2022 2021 2020 2019
current
assets(lululemon)
80%
60%
40%
20%
0%
2023 2022 2021 2020 2019
As a fraction of total assets, Lululemon's current assets have been declining over time,
suggesting a lower share of short-term assets than the total asset base. This shows that
As a percentage of total assets, Nike has continuously maintained a greater ratio of current
assets.
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As a fraction of total assets, Lululemon's PP&E has increased over time, showing a bigger share
of fixed assets than the entire asset base. This advises making investments in long-term assets
and infrastructure.
While Nike's PP&E as a percentage of total assets has fluctuated, it has consistently remained
total liabilities Stock Holder's Equity total liabilities Stock Holder's Equity
As a fraction of its total liabilities and equity, Lululemon's current liabilities have
increased over time, showing a bigger percentage of short-term obligations than the
company's overall liabilities and equity. This shows that the company's debt profile may
The stockholders' equity of Lululemon has changed over the years, but has consistently
structure.
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BALANCE SHEET RATIO ANALYSIS OF LULULEMON:
Balance sheet
ratios
current ratio current assets/current liabilities 2.1 1.9 2.4 2.9 2.9
debt to equity ratio total debt/total equity 0.8 0.8 0.6 0.7 0.4
interest coverage
debt to EBITDA
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ratio analysis
5.0
4.0
3.0
2.0
1.0
0.0
2023 2022 2021 2020 2019
Current Ratio: The current ratio gauges how well a corporation can use its current assets to
fulfil its short-term liabilities. Over the previous five years, Lululemon's current ratio
continuously exceeded 1, ranging from 1.9 to 2.9. This shows the corporation has a solid
liquidity position because its current assets are greater than its current obligations.
Quick Ratio: Also called the acid-test ratio, the quick ratio gauges a company's capacity to
satisfy short-term obligations without resorting to inventories. Over the previous five years,
Lululemon's quick ratio has been constant at 1. This indicates that the company's most liquid
assets, excluding inventories, have a little ability to satisfy its short-term commitments.
Debt to Equity Ratio: This ratio reveals how much debt financing there is in comparison to
equity financing. Over the past five years, Lululemon's debt to equity ratio has been very
consistent, fluctuating between 0.6 and 0.8. This shows that the business has kept its capital
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Interest Coverage Ratio: The interest coverage ratio measures how well a corporation can use
its earnings to pay its interest commitments. Over the previous five years, Lululemon's interest
coverage ratio has consistently exceeded 3.6, ranging from 4.2 to 4.5. This implies that the
Debt to EBITDA Ratio: This ratio assesses how much debt a business has in relation to its
earnings before interest, taxes, depreciation, and amortization. Over the previous five years,
Lululemon's debt to EBITDA ratio has been between 1.2 and 1.6. This shows that, in relation to
Return on Assets (ROA): ROA gauges how profitable a business is in relation to its total assets.
Over the previous five years, Lululemon has continuously kept a solid ROA, ranging from 14%
to 23%. This shows that the business has been successful in making money off of its assets.
It quantifies how profitable a firm is in relation to its equity. Over the previous five years,
Lululemon has consistently demonstrated a ROE of between 23% and 36%. This shows that the
business has been effective in giving its shareholders a return on their investment.
Through its balance sheet ratios, Lululemon has generally shown good financial performance
and health. The company has continuously kept its current ratio over 1, which indicates that it
has a favorable liquidity situation. Additionally, it has successfully managed its debt levels,
maintaining a constant debt to equity ratio. The profitability statistics for Lululemon, such as
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ROA and ROE, show that company has been effective in making use of its resources and
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REFERENCES
15(d) OF THE SECURITIES EXCHANGE ACT OF 1984 For the fiscal year ended
athletica/stock-splits/
FINANCE.
marketscreener: https://www.marketscreener.com/quote/stock/LULULEMON-
ATHLETICA-INC-40449575/news/LULULEMON-ATHLETICA-MANAGEMENT-S-
DISCUSSION-AND-ANALYSIS-OF-FINANCIAL-CONDITION-AND-RESULTS-OF-
OPE-32842858/
NASDAQ. (2023, july). NASDAQ. Retrieved from lululemon athletica inc. Common
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