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MG561 Business Consulting

Marius Vartic
LSST ID: H2109760
BUCKS ID: 22046034

Lecturer’s Name: Yasser Sorouraddin

Submission Date: 28.10.2023 1

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Group members

Names LSST ID BUCKS ID

Jenitta Ranganathan H2109524 22100617

Marius Vartic H2109760 22046034

Robert Albu H2109665 22101856

Pradap Radhakrishnan H2109645 22046101

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Who to edit
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As a business consultants, we are professionals who provide

advice on running and managing a business or its process. We
provide advice on various areas within the business such as
accountancy, law and Human Resources, marketing etc.

We may run training sessions and detailed meetings to advice

the business on their day to day running of business and any
changes or improvements a business could make to their
business process to achieve a better way of working and profits.

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Jenitta

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Skills expertise
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• Able to negotiate and be adaptable with ideas

• Leadership skills

• Good communication skills

• Empathetic behaviour

• Able to handle challenging situation

• Work well as team

• Time management skills

• Decisions making skills

• Problem solving skills

• Technological skills

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Jenitta

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Project A: London School of Science and Technology (LSST)
Topics: Marketing

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LSST Marketing
Client’s Introduction

• Four campuses in London, a renowned educational organization.

• 4,000 students enrolled in various programs : Business & Management, Health and
Social care.
• Professional accreditations / certifications ACCA CIMA .
• Financed through The Student Loans Company.

Client’s Business Problems

• Challenge being – to create a strategy and a business plan to set LSST apart from
other institutions with its specialized credentials in order to expand its market
segments and draw a wider range of students (Jackson, 2019).

• Solution – in depth competition analysis and market research report to increase

student applications, and to create distinctive, not competitive courses.
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Robert

LSST Marketing
Clients introduction
With four campuses in London, the university of LSST constitutes a renowned
educational organization, 4000 students are now enrolled in project financed by the
students loans corporation in the fields of business management and health and
social care. By adding professional certificate.

Clients business problems

The challenge is in deciding whether to grant these specialized credential and in
creating a strategy that LSST apart form other institutions in order to expand market
segment and draw in more students. To provide a report on market research with
expansion plan to increase student application.

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Market

• The market investigations for LSST include a thorough investigation of all

of the academic departments at the institution, with a particular emphasis
on management and business, health and social care and technology.

• This research explores market positioning and competitive dynamics to

pinpoint weaknesses, opportunities, threats, and strengths.

• It also includes an examination of the environmental constraints and

possibilities that result from outside forces within the college are being
parts.

• The main objective is to suggest competitively different tactical additions

to LSST’ s academic portfolio in order to gain market share and draw in
new students.

• A feasibility study and precise measures to raise market awareness and

increase student applications are the expected results.
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Robert

The market investigation for LSST involves a comprehensive analysis of all academic
departments, focusing on management, business, health, social care, and technology.
The goal is to identify weaknesses, opportunities, threats, and strengths, with a
feasibility study and targeted measures to increase student applications.

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Competitors Analysistitle style
• A thorough investigation of educational institutes and
suppliers of vocational training within the academic sector is
part of the LSST marketing project's rivalry analysis.

• Understanding the marketplace location, advantages,

disadvantages, the business plans of LSST's rivals will be
the main emphasis of this investigation (Zawacki‐richter,
2021).

• The initiative seeks to pinpoint areas where LSST might

acquire a competitive advantage by analyzing its services,
target markets, and branding.

• Using this knowledge, methods for adding new courses to

the LSST catalogue that either don't compete directly with
other vendors or have fewer rivals will be developed.
• The outcome will be strategies that will help LSST
distinguish out within the marketplace.

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Robert

The LSST marketing project conducts a thorough rivalry analysis of educational

institutes and vocational training suppliers in the academic sector. The aim is to
identify areas for LSST to gain a competitive advantage by analyzing services, target
markets, and branding.

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Targettitle style
Audience

• The management team and managers of LSST are the project's primary target audience.

• The college's CEOs, managers of departments, and other important stakeholders in strategy planning and
development would normally be included in this.

• People working in the advertising and admissions department at LSST may also be interested in the project
since they are essential to putting the project's ideas and suggestions into action.

• As a result of the marketing project's results, the initiative may also indirectly help present and potential
students by improving course options and creating a more inviting atmosphere for learning.

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Robert

The project targets LSST's management team, CEOs, department managers, and
stakeholders in strategy planning and development. Advertising and admissions
department members may be interested. The marketing project may indirectly
benefit students by improving course options and creating an inviting learning
environment.

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Project B: Fairfield School of Business
Topics: Human Resources

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Resource

Client’s introduction

• The Fairfield school of business (FSB), a private school of higher education located in
Croydon, united kingdom, is dedicated to provide multicultural and diverse educational
experiences.
• The goal of FSB is to give students the knowledge and abilities they need to move on to
more advanced coursework or find jobs.
• FSB wants to increase the number of financial management and accounting courses it
offers considering increasing rivalry and demand for specialized skills (Paudel, 2021).
• Their human resources department is responsible with producing efficient methods for
finding academically competent instructors to teach these specialized courses.

Client’s business problem

For the purpose to conduct specialized courses in financial and accounting management
and build its reputation as a reputable employer in higher education, FSB must recruit
academically trained personnel. They have been searching for a solution to this problem.

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Marius

Client introduction
Fairfield School of Business in Croydon, UK, aims to provide diverse educational
experiences and equip students with the necessary skills for advanced coursework
and job opportunities. The school's human resources department focuses on finding
competent instructors for these courses.

Clients business problems

FSB is seeking to recruit academically trained personnel to conduct specialized
courses in financial and accounting management and enhance its reputation as a
reputable employer in higher education.

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Market

• In recognition of FSB's distinctive position in the educational

field, there is now more rivalry for competent employees,
which has caused the company to diversify its course
offerings.
• With a focus on ACCA and CIMA, FSB is concentrating on
professional expert credentials in financial management and
accounting.
• The human resources division is responsible with creating
an advantage in the university job market by implementing
an efficient recruitment plan that will attract and retain
talented academic personnel (blazer, 2020).
• The goal of this initiative is to establish FSB as a reputable
and forward-thinking employer in the financial and
accounting industries.

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FSB diversifies its course offerings, focusing on ACCA and CIMA credentials in financial
management and accounting. The human resources division implements an efficient
recruitment plan to attract and retain talented academic personnel, aiming to
establish FSB as a reputable employer in the financial and accounting industries.

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Competitor Master title style
• In the sphere of higher education, Fairfield school of business
(FSB) confronts increasing competition, especially when
recruiting competent personnel.

• With a focus on practical education, FSB distinguishes

themselves as an autonomous school in Croydon by providing
a varied and multicultural learning environment.

• But as more companies enter the market, demand for skilled

instructors has increased.

• Effective HR strategies are essential given the FSB'S

development ambitions for financial and accounting courses,
notably ACCA and CIMA Certifications.

• To be successful and stand out from the competition, FSB

needs to look at how they compare to them in terms of hiring,
qualifications, onboarding, employee motivation, and
remuneration. Marius 1313

Fairfield School of Business (FSB) faces increasing competition in the financial and
accounting courses market. To compete, FSB must implement effective HR strategies,
including hiring, qualifications, onboarding, employee motivation, and remuneration,
to attract skilled instructors and stand out from competitors.

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Target edit Master title style
• In the field of human resources (HR), Fairfield school of business (FSB)
focuses on academic staff and instructors.

• FSB seeks to hire skilled people with experience in financial

management, accounting, and related industries, especially those
equipped to teach in-depth courses like those leading to the ACCA and
CIMA credentials (Lizcano, et. al. 2020).

• The audience being targeted consists of seasoned professionals, subject

matter specialists, and educators that have an interest in participating in
higher education in a multicultural and varied learning environment.

• To attract talented individuals looking for opportunities in higher

education, FSB aims to provide an inclusive and encouraging workplace.

• With a premium on accounting and financial management, the objective is

to establish FSB as a reputable and alluring company in the field of higher
education.

Pradap 1414

Fairfield School of Business (FSB) is a leading HR firm focusing on academic staff and
instructors with experience in financial management, accounting, and related
industries. The company seeks skilled professionals, subject matter specialists, and
educators interested in a multicultural, varied learning environment. FSB aims to
provide an inclusive and encouraging workplace, focusing on accounting and financial
management, to establish itself as a reputable and attractive company in higher
education.

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Conclusion

• In conclusion, as UK higher education institutions, LSST and FBS share a desire to draw in and retain
talented academic staff while tackling particular difficulties.
• In order to improve how students learn and offer education that is applicable to the market, LSST seeks
to expand the number of professional lecturers it hires.
• In contrast, FBS is working to establish itself as a respectable provider in the higher learning space, with
a particular emphasis on financial management and accounting credentials.
• The significance of successful recruiting techniques, unambiguous qualifications, and inspiring work
cultures to accomplish their respective goals are among the key results.
• To flourish, both organizations must stimulate creativity and adapt to the changing nature of the
educational sector.

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Pradap

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References

• Balzer, W.K., 2020. Lean higher education: Increasing the value and performance of university processes. CRC
Press.
• Jackson, N.C., 2019. Managing for competency with innovation change in higher education: Examining the
pitfalls and pivots of digital transformation. Business Horizons, 62(6), pp.761-772.
• Lizcano, D., Lara, J.A., White, B. and Aljawarneh, S., 2020. Blockchain-based approach to create a model of
trust in open and ubiquitous higher education. Journal of Computing in Higher Education, 32, pp.109-134.
• Paudel, P., 2021. Online education: Benefits, challenges and strategies during and after COVID-19 in higher
education. International Journal on Studies in Education (IJonSE), 3(2).
• Salam, M., Awang Iskandar, D.N., Ibrahim, D.H.A. and Farooq, M.S., 2019. Service learning in higher
education: A systematic literature review. Asia Pacific Education Review, 20, pp.573-593.
• Zawacki‐Richter, O., 2021. The current state and impact of Covid‐19 on digital higher education in
Germany. Human Behavior and Emerging Technologies, 3(1), pp.218-226.

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Thank you

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Appendices
Activity Logs
Activity Student Discussion
Our Company Jenitta Classroom , 04/10/23
Skills Expertise of The Team Jenitta Classroom, 05/10/23
Introduction Jenitta Classroom, 11/10.23
Market Robert Classroom, 11/10/23
Competitive Analysis Robert Classroom, 18/10.23
Target Audience Robert Classroom, 12/10/23
Introduction Marius Classroom, 11/10.23
Market Marius Classroom, 18/10/23
Competitive Analysis Marius Classroom, 18/10.23
Target Audience Pradap Classroom, 04/10/23
Conclusion Pradap Classroom, 04/10.23

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