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No Room For Racism - A Critical Analysis On Corporate Social Respo

This honors thesis examines the English Premier League's "No Room for Racism" campaign through the lens of corporate social responsibility and advocacy. The campaign aims to eliminate racism in soccer and society. It has gone through different phases over two years, adapting to stakeholder feedback. The paper analyzes how the Premier League, clubs, and fans have communicated about and reacted to the campaign using social media posts. It also looks at how the campaign has responded to current events and criticism to further its goals of addressing racial justice issues.

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186 views37 pages

No Room For Racism - A Critical Analysis On Corporate Social Respo

This honors thesis examines the English Premier League's "No Room for Racism" campaign through the lens of corporate social responsibility and advocacy. The campaign aims to eliminate racism in soccer and society. It has gone through different phases over two years, adapting to stakeholder feedback. The paper analyzes how the Premier League, clubs, and fans have communicated about and reacted to the campaign using social media posts. It also looks at how the campaign has responded to current events and criticism to further its goals of addressing racial justice issues.

Uploaded by

Alaryani323
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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University of Dayton

eCommons

Honors Theses University Honors Program

5-1-2021

No Room for Racism: A Critical Analysis on Corporate Social


Responsibility and Racial Justice Advocacy in the English Premier
League
Nicholas A. Kerver
University of Dayton

Follow this and additional works at: https://ecommons.udayton.edu/uhp_theses

Part of the Sports Sciences Commons

eCommons Citation
Kerver, Nicholas A., "No Room for Racism: A Critical Analysis on Corporate Social Responsibility and
Racial Justice Advocacy in the English Premier League" (2021). Honors Theses. 322.
https://ecommons.udayton.edu/uhp_theses/322

This Honors Thesis is brought to you for free and open access by the University Honors Program at eCommons. It
has been accepted for inclusion in Honors Theses by an authorized administrator of eCommons. For more
information, please contact [email protected],[email protected].
"No Room for Racism": A Critical
Analysis on Corporate Social
Responsibility and Racial Justice
Advocacy in the English Premier League

Honors Thesis
Nicholas A. Kerver
Department: Health and Sport Science
Advisor: Haozhou Pu, Ph. D.
April 2021

Abstract

The English Premier League's 'No Room For Racism' campaign is dedicated toward stopping racism in the
league, sport, and society as a whole. The campaign is two years old at the time of this publication, and has
had several phases. This study examines the campaign from the framework of corporate social
responsibility and corporate social advocacy. The stakeholders affected by 'No Room For Racism' are
affected and react in differing ways, while using different communication methods in their promotion of
the campaign. One key stakeholder, the Premier League's fans, took to social media to express their
opinions on the campaign. Their reactions have been sampled and analyzed through this study for content
and sentiment. As an evolving campaign, 'No Room For Racism's differing phases have used current
events and stakeholder feedback as guidance for the actions taken through the campaign. The actions and
impact have been examined through direct communication from stakeholders and articles by the popular
press.

Acknowledgements

I would like to thank my advisor, Dr Haozhou Pu, the University Honors Program, the Department of
Health and Sport Science, for helping me and guiding me through this process of writing this thesis.

0
University of
Dayton

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