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Studies

The document discusses four research studies related to consumer purchasing behavior and business management. The first study examines the relationship between online shopping platforms and consumer purchasing behavior. The second analyzes place strategies used by small-medium businesses and their impact on competitive advantage post-pandemic. The third addresses service quality frameworks and customer satisfaction in provincial hotels. All three studies utilize questionnaires to collect data and aim to provide recommendations to improve business performance based on relationships between key factors.

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sherlene bautista
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© © All Rights Reserved
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Download as PDF, TXT or read online on Scribd
24 views

Studies

The document discusses four research studies related to consumer purchasing behavior and business management. The first study examines the relationship between online shopping platforms and consumer purchasing behavior. The second analyzes place strategies used by small-medium businesses and their impact on competitive advantage post-pandemic. The third addresses service quality frameworks and customer satisfaction in provincial hotels. All three studies utilize questionnaires to collect data and aim to provide recommendations to improve business performance based on relationships between key factors.

Uploaded by

sherlene bautista
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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BAUTISTA, SHERLENE P.

3 BSBA – B

Yue, S., Yu, T., Jin, L. and Yan, Q. (2017). The Consumer Buying Behavior and Its
Relationship to Financial Management of a Purchasing Company. Journal of Business
and Management
Studies.https://www.researchgate.net/publication/377395244_The_Consumer_Buying_
Behavior_and_Its_Relationship_to_Financial_Management_of_a_Purchasing_Compan
y/fulltext/65a3d4f3c77ed9404773cd19/The-Consumer-Buying-Behavior-and-Its-
Relationship-to-Financial-Management-of-a-Purchasing-
Company.pdf?origin=publication_detail&_tp=eyJjb250ZXh0Ijp7ImZpcnN0UGFnZSI6InB
1YmxpY2F0aW9uIiwicGFnZSI6InB1YmxpY2F0aW9uRG93bmxvYWQiLCJwcmV2aW9
1c1BhZ2UiOiJwdWJsaWNhdGlvbiJ9fQ

TITLE: The Usage of Online Shopping Platforms and its Relationship to the Consumer’s
Purchasing Behavior

OBJECTIVES:

a. To describe the consumers in terms of the following


i. Attitude
ii. Beliefs
iii. PerceivedPurchasing Behavior
b. To determine the factors that influence the consumer’s purchasing behavior
c. To be able to identify the relationship between the usage of online shopping
platforms and its relationship to the consumer’s purchasing behavior
d. To discuss possible conclusions and recommendations that could be observed
based on the shopping platforms and their relationship to the consumer’s
purchasing behavior.
BAUTISTA, SHERLENE P.
3 BSBA – B

ADAPTED QUESTIONNAIRE:
BAUTISTA, SHERLENE P.
3 BSBA – B
BAUTISTA, SHERLENE P.
3 BSBA – B

Nono, R. G., Penetrante, T. G., & Lagdamen, C. A. (2023). Marketing strategies


and competitive advantage of small retailers in Tantangan, South Cotabato.
Zenodo (CERN European Organization for Nuclear Research).

TITLE: A Study on Place Strategies and its Relationship to the Competitive Advantage
of Small-Medium Businesses in the Post-Pandemic Era

OBJECTIVES:

a. To describe the place strategies used by the establishments


b. To determine the factors that affect the competitive advantage of small-medium
enterprises during the post-pandemic era.
c. To address the relationship between place strategies and the competitive
advantage of small-medium businesses
d. To discuss possible conclusions that could provide relevant recommendations to
the other researchers.

ADAPTED QUESTIONNAIRE:
BAUTISTA, SHERLENE P.
3 BSBA – B
BAUTISTA, SHERLENE P.
3 BSBA – B
BAUTISTA, SHERLENE P.
3 BSBA – B

Bhuian, D. (2021). The Impact of Service Quality on Customer Satisfaction in Hotel


Business Development. Karlstads Universitet. https://www.diva-
portal.org/smash/get/diva2:1582843/FULLTEXT01.pdf

Title: The Relationship of Service Quality Framework and Customer Satisfaction in


Provincial Hotels

Objectives:

a. To discuss the service quality framework


b. To determine the factors that influence customer satisfaction in provincial hotels.
c. To address the relationship between service quality framework and customer
satisfaction in provincial hotels
d. To discuss conclusions and craft recommendations based on the relationship on
customer satisfaction in the provincial hotels and service quality framework.

ADAPTED QUESTIONNAIRE:
BAUTISTA, SHERLENE P.
3 BSBA – B
BAUTISTA, SHERLENE P.
3 BSBA – B

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