Nome :- pah AkshoykumCOH

Rol! NO:- Os0

Date

QIhat is SEO Explain d1l event dypes. oP SEO

SEO is on. ocHohym hatstabdso Seach Engine
opmi zaton..SEo
iSLa methodalogy used to (ain balic by
making you Mebsite isible in seoxch engineesuls Vio
|orgoniCand paj techniques.
*ypes o SEO
hee ave tou main ynesof SEO OF Seavch Engine cplimizaio
Blackhat SEo
Black hatsEo 1ees to a set o pacices that
Ove usec to inChease a sile o paqe!s kahk in Seouch engines
holyeh means thatViolole theSeasch engines' tems ofSeviCes
Ihis. Hill get yoyLhese you lant to go lastes 1E usually
Cosls less becouse you ae taking Shovtcuts to the top by going
aqains Gocale Cuidelihes: Th Yach, many black hatSÉo tachics
|ave Specitically
Called oul in the gidelines as Hhings you should
no do As Such, they Cakky thehisk that yoe LHebsike and o
Conkehi Mll kank Jooe, be bannedrotn Stach vesült,o demoBe)
Hhe hext ime Google updokes i~s 1ahkibg algoLIdhm.
Example
keyklod shuf?ingo hiding
aplogiakish.
Backlinks and Cikatiohs Hat are pusChased o aseked for us
eashed
Dobxlaay pyes.
ClThinoakinConen
g
 Dote:

9White hat SEo

any p4chiCe
impsores seasch ahkihds on o SERP Mhie mainBGinih
he Ihtegity_ol yous klebsie andStayihg lRAhih the Seouc
engibe's teums_o? Seyyte.
Whike ha SEO_CaHieso less hisk ahd tehds h
delive lasihg ahd Conpounging yalue over Bime-
SEO and Conkent maLkeling omponies Lse hite hak sgo
ools_ahd echniques
Eromple
bibing veleant, usey bhten Hha helps yaUSeqsch cuke
o Hlkat Hhey heed toyou.
Oyahizing e Contest on you site i.orcde to help peaoke
Soltciling Hhe se of deta acgiega toS to acquile local bushst
Clotons.
Aomoting ouy Cobleh oh Socia) mnecia So iA e0hS erposuse
ahd. iks.

3)ey hot SED

Gitay. hakSfO is Hhe Gnbihaiah o both hie
lat and back hat sEo. GreayhoA SEo alls Sorneslheseh
the middle as these tactcs are hot Specicolly_ Caulled out in
google's Gudelhes CaeAy hat SEo is_HiSkies Heh Llhide hat
SEO becolse it explais theSeach ehgihe sid ehhes e
in-ecse a page's _ahking oh he SERR c hal SED
 Date

echni<ues cHe biack nosquebading as Whie.

Esarmple
paduckive lnk exchanges
payingto heiel).
yNegabye SEo
Negakive SEO iS. he pocice o iplementingA block
Mebsite
LOA aeQy hat SEo techhiques oh Sbrneohe. else's
%e hleh ol Causihg hon. Hosming you Conpetitoss mokes
lsoom o yos to nore sp in Seasch vesulls.

Eample black o gve

Neqohve sEo iS Ihe pactice ol implementing_ kih the
bat SEo ech hiques oh Someohe else's klebsite
indent o Chusing havn. Houmih you Compeitoxs makes oom
Contcht2
0 yau to more typ ih Senxch esulks

2
 Dote:

96 slake ond explain

Q.2 1Jhat is Conkeh maskebn
|methocds oP. Cohlent ma% kebing used by
markete.
Content maskelibg 1s moskeling ShaBegy isal
dievent
allact, enga¢e., ahd etain an aucence by Cheabing ohd
shaihg elevanQicles, ideos, odasks, and othe melo
esablshas experise, pramoBs bahd.
This -apploach mind lheh i~s time to
ahg_ keep you business top o

Cohteht nakelng includes Ehings SuCh as e-bo

deos, edlueationg!_Qhicles, entes taihment, and lebsinot
|that ansto Speahc queskions peopl2 have and i0nde a
|LRAh Somelhihgthey Cont qel elszlhese.
Dfeent Methods_oP Cohten! ma kebing.
hee ae nony ypes ol Contenk mo kebing tha!
may Chonse to ihapatae in yuut SHatyy Hee ae Samed
the host CommohLo d

Solial medha Conlen Donkebiro Thaz ave humbe of sca

media platbns (eg lacelok, Thsky1an, lnkedin onc Shoxa
o lork Ah and Seveál oys you Cah Cieae ahd shavc
Cohteht oh ench of them.

9Raphic Cnkant Orkebing Thloqaphic display Cula

nfamatoh ahd daBo in ah eosy-to-Cndesskand , gapil
oematIAIS qiate lky, to eecirely CenmühiCake yc
Cohteht Wth a Cotnbinotoh o Single adint
mens, and cleo imoges, intoqgphiC
 Dote

3) Bloaq Canteht Mokeking Blogs. ave a pouehul ype o

inbound Cohteh ahd allow or oIot o)_Cheatvty in tens
|a ihei puspose and topiclhitha bloq, youCon do things
SuCh aspromole othe inteuralL ond_exBesnalContent and
bloq arcles via nks,add Sociaj Shove butAons,ahd inopora
te poduct
ihamokon.
4)| Pocdcast Conken Make ling k gol Cast allk). for a lo } Oecivi
y as they Can he abou any topic o} ChoiCe Adcltiohally, you
deBesmineoBhes tacBos reloted to the podcas Such as pale
o episodes,ho:s oh Hhe podcas Llhee you ddyestise he
Docdcos, Ohd haw lon episodes ave k
$ Vhdeo Couteh Doketingi- Vicleo Conteht mavkelin-o Video.
makeling iS a methodl o chgikal tnoikelng that uhlzes
LVdeo Corh Ben in Ohde to ethqoge VieweS ahd plonoBe youA
bHahd.. Micleo Inaketin Cah also boosE Conye sions,impoe
Rol, ahdhe<p you buld telakionships lHith ouchenice menbe.s.
2

)Pid Ad Conteh markelng :- paid acls Can help you ech a

bioad aucliericeand allo yuy do position yauselin al) o!
the places
(sou Mon o te seeh: paid sads asebehelcial
lbeh paitd lith inbauhd naukeli
 Dale

the Cybey Chimes. Hhat cre the Yaxious.

QoExpl ain
Cybes Cimes
Aypes
QybeQims_also Callecd Compule Cime, the bs
o

as an inshumeh o Husther illeqal ends,

a CompuBe
Cainmiting Aoud bafek1ng in.Child porhogaphy ,SuCh
and intsl
|tual popesty, SBealnó idenlles, o vio laBing phivacy Gobesc
espeCially thok Hhe InBeuhe, hasq:oun in impos kahte Ge
the Compule. hos betome Cenbal to Commece, ehtertaithel
and goyeshmeht
CgbeChlme is. any illeqal heha viDUE, diacled
means_ of_elechohic opeiations kak laget. he Secuity of
|Computer suslem and Hhe doka pocessed by Hhen"
Dinancial Aoudes
Anancialroucd happehs_\lhen Soneohe des
you o} youy_ tmoney Oh othevoise hasns you Hinancial hel
thiough misleading., decepive, o othe lleqal pacHces, Ths
Can he don e thiough.a Vaielly of methads Suchas idehtiy
thef?t oinvestmen laud.
Types of fnonCialCuimes
9Tvestineh aud This type inclueles selling_investmehs
O Secusities Lith se misleading inBounatioh T Could be las
ploaises,hidhng acks, ond ihside.toding tips
9 Mokyege ahd leocling_aud Athid-paxBy may apeh.0
mokgage o looh usiny yoye inlouinatioh. Ok usihyalse
inosmotioh. Ih anoBher. Case , lendes noy sel Jnoktgage oi
 Date

oans. ithinacurote inlomation, oleceplive pachites, and

other high p.essure Sales tactics

)l DePanation
Detanaion s on inioNy fo the kepukatioh o a
pENSon CybeL dlelaatioh CCUS. lMheh. de amakioh lakes place
hAh the hela of Computes and lor heInternet
The thiee esSehtials_ of delanalioh asei
)The skalenen must be false ahd delanatoy
) The Said stalementnus Leles tothe cdin.
9)The Shalenehb mus be published.
Apeusobs LepuBakoh is his o: he puopektyahd
|Scmclimes eyeh ma}e Yaluable. then physitalplupely.
cpyigbis Cogyiyht inuingement in CybeaspaCe is a arm
o Thkinechual pupekky Thel, Which Can lecad te signfcant
Sacuity issues ohe legal penclies I} a peisoh atempBs a use
odskibukeanthe paSaN's Aok thak has "exclusiveichts"
Ouesithuk authoizakioh, be nay be ound guiky o! Coy
The Cemmoh Capykl Violaiohsin Cyhepatehualve
aplica Hions.
-posling oCopykighded AloSuch
lk os Mitng o gaphics
online lithoul the peumiSSin o the Ouhelmay also Constitu te
Gpiyht iningement inCybespace
 Dato

Digikal Sghotle isa pocess that uaante

Ehat the Coh tents of_a message- have hot beeh_alterec i
onsite.. Jlhen you, the Sevek , digtally Sigha .doCumen
add o ohe lay_hasha themessage_Cohzent. uSin you.
pubic ahd privotekey_paik youL Clen Con Sill lead E but
Ehe_poceSs_OealesLa "'sighatute thak only the Seves ls publir
key _Cah decypk Hheh the: clen knoashak the messae
hasbeeh alterec.
5)Spying o! Jrade SecHeds_i
The te.n. indusbial espiohayeC Souiht
o} Trod e_Secke LsLcfevsto he illeqal and unelhica the!!
oP busihesg bae Seoels fo.use hy_a bmpeto to achi
la Compelitive acvahBage. his activiyis_a Coye placBics
often_dohe by on ihsides gy ah employee. ho gains employ
|Ho the exÍ, ess. pu-pase o spying and. Sleali ng _ih}ormaten
aCompelitoks
 Date

OLe Shot_n oBes oh

Q Thside. theft
Thsider Hhel are pecple hee enplayees,
orme ehmployees, CohlsacBors buSiness_ parneks o Vehdoks
th legitinaBe access to on oxgohizabonss netaoks and
Syskems \ho delibesaBely cdo theexoon of dato o
peASohal gain ok acerdenBolly leak Sensitve inlomabion.
Tgpes o} IhSide,thveats
D The Malicious Insider It ís also knouh asa lHuhcloak.
Maliaous Ih sides may exllioe Maluable nfarmaion Chtell
echual gxopesky, peusonally Identlable in foaton os finohi
al Tnlounahioh fo Some kind f hahtia) ihCehdive Ehey.
Jhave oddyanyes of ooicies ahd piocedunes because they

i The nlegligeht Inside i- Negligent Insidermeaha they Qe

aveage emplayees Lho have nade a misloke. Ex. employe e.
Sehd_a. mailto Cohkainihg Sensitive ihfonation h the sohg.
peson. they ave heylabe qlao.
i An accidenta) ipsder - An AcciolehBa)ibsides Theat occyse
|heh ah etnployees actionslend to dlormage to a systeh, O
helook, he ass o? Citicalo Sensive doBs o evehhelgl
employe halds a doo opeh Por a hacker to ehnter Secohe
balding
 Date

) Digilal sighabwe L

Adidilal sighause is ah elecsonic

Ohd mahemoBical. techndue_used to Yakclabe the authentici
Chd integity_ of elgitol_ elacum en, message o SolHwoe
Ehe cligtol. eduivalen of_a_handlsiting .6ighatuke. o sl
Seal, bu)iE ofers Do move inheseh. Secusky. Adigl
Sigha tie is ihended to Sove the poblem o tomoein
ahd_impesoha tion in clgilal Comro uni Ca ionS
Diqital Sigha tuve Can povide eviclknce o
Ohgin, icehiky and Sta us o electonic dloumen ts.
HbohsaciDh S o digitol messuges. Siqhes Can also lsL
to acknoulecdge"inoned the cligilol. Sigha kuh ave in
Same elay. as tadikietal húnd L)etLing_coCvmeht Syh
 Dgte

) Nleuro movketing
Neuromovketing is_a Commexcial.
maskelinq (ommuhicalion ield that applies nutopsy cholo
Lay to maket esearch, SAudying Consutnes SensoHimotor,
Cohanitive, cindaflechve tespcn seS to mokeking slmuli
Jhe potential beheAs to makeless inclucde more eMa
ent ahd eftective maskeling shinu)i. Ehe polehtial benth E
o mokeles include moe elcient cind efheclive moske
Lind Campaighs ahd shategies,ewes produch and Campa
igh Yailu-es, ohd ulimately the manipulatioh o the teal
needls and llonsaf people toSuit the needs cnd lklehts
of mobkelingntevesks.aibu ha
Cotoin.Companies, pavicalaly thase Mik lage
Scale anbiiohsto prodlict Consume behayio. have ih
ested jn Heir owh labbkgovies Stienle pessonne), o
patheship ith acadenia. Neuramarkeling is sEiN expehsNve
app+oach; i equiteS advanted equiptnen ond techhology
|Such as maghehie esonante noging molion Chpure fo
eye - hacking, and the eledkoencephaloq 4arn. Giveh a anouht
o new Ieanings Hom heukosciente and harkel ing 1eseunel
|n oleeles s have beglh applying heuLoTmOH keking best pachits
Lthou he qing fo ehgage in expensive Lesting.
 Date :

D)| 1lebsile Desighing

leh desigh en Compasses many dfes
Sklls.and disciplines in the pyoduchioh 0nt moinench
o Llebse. The ePtebtaveas al leb desigh inClude
eb gophic desigh; use ibtelàce desigh, authoring, incb
standavdSed)_Code_and. propitoyy So}Hwa e, usek expesi
olesigh and Seo ch_en gineoplimization.oeh hahy.
duals lalilL klctk in deams Coveking di) )erent aspecis. af H,
cesigh pocesses,_although Some designes LiMCoVeL Ehen
Jhe Fen Weh cdesigh " ishamally Sed<_to desChibe h
desigh pAoC ESS_Lelabng to Hhe ontend Cclient side) de
o ebsie incuding Msiling_ mokup Ieb desgh pattialy
Ovelops leb ehgih eelinq. in iheboade stope o Web-d
Cpmeh 1Jeh desiahersave expecled to hove on awOLhe
OP usabity and be up todate Hitb leb accessi bil:ty
4uidelines.