SHAHEED SUKHDEV COLLEGE OF BUSINESS STUDIES

(UNIVERSITY OF DELHI)
PSP Area - IV, Dr. K.N. Katju Marg,
Sector 16, Rohini, Delhi - 110089
(A college 100% funded by Govt. of NCT of Delhi)
Website: www.sscbs.du.ac.in, Email: [email protected]

Advt. No.: SSCBS/OFFICE/TA/2024/ Dated: 06/03/2024

WALK-IN-INTERVIEW FOR APPOINTMENT OF GUEST FACULTY

Dynamic, committed and academic oriented individuals are invited for Walk-in-Interview as per the
following schedule for appointment as guest faculty as per the rules of the University of Delhi:

COURSES DATE & TIME FOR THE VENUE

WALK-IN-INTERVIEW
th
BMS 13 March, 2024 (Wednesday) Shaheed Sukhdev College of Business Studies,
Reporting Time: University of Delhi, PSP Area –IV, Dr. K.N.
11 am – 12 noon Katju Marg, Sector – 16, Rohini, Delhi-110089

Eligibility Requirement:

The candidates who possess minimum qualification and eligibility requirements as specified in
University of Delhi / UGC Regulations, can walk in for the interview.

Details of papers for Guest Faculty Requirement:

SL.
PAPER
NO.
1. Investment Banking and Financial Services [BMS VI SEMESTER (DSE)]
2. Microeconomics [BMS II SEMESTER (NEP)]

NOTE:

a) Candidates who have applied earlier are required to report as per the schedule shared over
email.
b) The applicants are advised to go through the syllabus of the course as available on the DU
website/ college website.
c) College reserves the right to not fill any posts.
d) The superannuated (retired) teachers may also be considered for engagement as Guest faculty
subject to maximum age limit of 70 years.
e) Your appointment is subject to verification of your documents.
f) Please follow our college website regularly for any update/ corrigendum.
g) Honorarium to the guest faculty will be paid as per University of Delhi norms.
h) No TA/DA will be paid for attending the interview.

Sd/-
(Poonam Verma)
Professor-Principal
 DSE I: MDF 604: INVESTMENT BANKING AND FINANCIAL SERVICES

Course Objectives:
The objective of this paper is to know the different aspects of Investment banking and
financial services such as Issue Management, Leasing, Hire Purchase, Factoring and
Forfaiting, Insurance, Credit Rating, Securitization and Venture Capital Financing, Mergers
and acquisition and the detailed SEBI guidelines on issue management.

Learning Outcomes:
Understand the importance and relevance of Investment Bankers in any Financial
System.
Understand the entire process of raising funds from primary markets along with the
concerned regulations applicable in India.
Understand the various financial services available in financial markets particularly in
India along with the latest innovations and technological integration in the field of
finance.

Course Contents:
Unit 1 (2 Weeks)
Introduction: An Overview of Indian Financial System, Investment Banking in India, Recent
Developments and Challenges ahead, Institutional structure and Functions of Investment /
Merchant Banking; SEBI guidelines for Merchant Bankers, Registration, obligations and
responsibilities of Lead Managers, Regulations regarding Continuance of association of lead
manager with an issue
References:
Khan M.Y. Financial Services, 7th edition (Chapter 13)
Website of SEBI and RBI

Unit II (3 Weeks)
Issue Management: Public Issue: classification of companies, eligibility, issue pricing,
minimum public offer, prospectus, allotment, preferential allotment,
private placement, Book Building process, designing and pricing, Green Shoe Option; Right

document, Bought out Deals, Post issue work & obligations, Investor protection, Broker, sub
broker and underwriters.
 INVESTMENT BANKING AND FINANCIAL SERVICES

References:
Khan M.Y. Financial Services, 7th edition (Chapter 14)
Machiraju, H. R .(2019) Indian financial system New Delhi, S.Chand P:ublishing House, 5th
ed (Chapter 12,13 and 14)
Website of SEBI and RBI

Unit III (3 Weeks)

Leasing and Hire Purchase :Concepts of leasing, types of leasing financial & operating
lease, direct lease and sales & lease back, advantages and limitations of leasing, Lease rental

alment, difference between

Hire Purchase & Leasing, Choice criteria between Leasing and Hire Purchase, mathematics of
HP, Factoring, Forfaiting and its arrangement, Housing Finance : Meaning and rise of housing
finance in India, floating vs. fixed rate.
References:
Khan M.Y. Financial Services, 7th edition (Chapter 4,5,6 and 8)
Website of SEBI and RBI and othder felated we cources

Unit IV (4 Weeks)
Venture Capital: Concept, history and evolution of VC, the venture investment process,
various steps in venture financing, incubation financing. Insurance: concept, classification,
principles of insurance, IRDA and different regulatory norms, operation of General Insurance,
Health Insurance, Life Insurance. Credit Ratings: Introduction, types of credit rating,
advantages and disadvantages of credit ratings, Credit rating agencies and their methodology,
International credit rating practices. Securitization: Concept and Process, Credit Enhancement
parties to a Securitization Transaction, Instruments of Securitization, Types of Securities,
Securitization in India.
Mergers and Acquisitions Introduction of mergers and acquisitions, benefits of mergers, the
procedure and theories of mergers, acquisitions and takeovers in India and anti-takeover
strategies.
References:
Khan M.Y. Financial Services, 7th edition (Chapter 8,9,10 and 17)
Website of SEBI and RBI
 INVESTMENT BANKING AND FINANCIAL SERVICES

Text Books:
1. Khan, M. Y. (2013). Financial services. New Delhi: McGraw Hill Education.
2. Machiraju, H. R. (2002). Indian financial system. New Delhi, Vikas Publication House

Additional Readings:
1. Verma, J. C. (1996). Bharats manual of merchant banking: Concept, practices and
procedures with SEBI clarifications, guidelines, rules and regulations. New Delhi: Bharat
Law House.
2. K.Sriram: Hand Book of Leasing, Hire Purchase & Factoring, ICFAI, Hyderabad.
3. Ennew.C.Trevor Watkins & Mike Wright: Marketing of Financial Services, Heinemann
Professional

Teaching Learning Process:

Lecture, discussion, PowerPoint presentations, demonstration of live trading.
Course contents may be discussed in the light of latest SEBI regulations and RBI guidelines.
Website of SEBI, RBI, BSE and NSE must be referred to for any amendment in the
guidelines.

Assessment Methods:
Internal Assessment: 25 marks
Written Theory Exam: 75 marks

Keywords:
SEBI guidelines, Public Issue, Private Placement, Book Building, Leasing, Hire Purchase,
Factoring, IRDA, Credit Ratings, Securitization, Mergers and Acquisitions.
 DISCIPLINE CORE COURSE – 5 (DSC-5): MICROECONOMICS

Credit distribution, Eligibility and Prerequisites of the Course

Course Credits Credit distribution of the course Eligibility

Pre-requisite
title & Lecture Tutorial Practical/ criteria of the course
Code Practice (if any)
Microecon 4 3 1 0 CLASS XII NIL
omics PASS
(DSC 5)

Learning Objectives
The Learning Objectives of this course are as follows:
● To learn application of micro economic concepts and techniques in evaluating business decisions
taken by firms.
● To explain how tools of standard price theory can be employed to formulate a decision problem,
evaluate alternative courses of action and finally choose among alternatives.

Learning outcomes
The Learning Outcomes of this course are as follows:
● Apply the knowledge of the mechanics of supply and demand to explain working of markets.
● Understand the choices made by a rational consumer.
● Explain relationships between production and costs.
● Define key characteristics and consequences of different forms of markets.

SYLLABUS OF DSC- 5
Unit 1: Demand, Supply and Market Equilibrium (9 Hours)
Individual demand, market demand, individual supply, market supply, market equilibrium;
Elasticities of demand and supply; Price elasticity of demand, income elasticity of demand, cross
price elasticity of demand, elasticity of supply.

Unit 2: Theory of Consumer Behaviour (12 Hours)

Cardinal utility theory; ordinal utility theory (indifference curves, budget line, consumer choice,
price effect, substitution effect, income effect for normal, inferior and giffen goods).

Unit 3: Producer and Optimal Production Choice (12 Hours)

Optimizing behaviour in short run (product curves, law of diminishing margin productivity, stages of
production); optimizing behaviour in long run (isoquants, isocost line, optimal combination of
resources); traditional theory of cost (short run and long run); modern theory of cost.

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Unit 4: Market Structures (12 Hours)
Perfect competition: basic features, short run equilibrium of firm/industry, long run equilibrium of
firm/industry, monopoly: basic features, short run equilibrium, long run equilibrium, comparison
with perfect competition, welfare cost of monopoly; price discrimination; monopolistic
competition: basic features, demand and cost, short run equilibrium, long run equilibrium, excess
capacity; oligopoly kinked demand curve model, dominant price leadership model.

Practical component (if any) - NIL

Essential/recommended readings
1. Dominick Salvatore (2009). Principles of Microeconomics (5th Edition). OxfordUniversity
Press
2. Pindyck, Rubinfeld and Mehta (2009). Micro Economics (7th Edition) Pearson.

Suggested Readings
1. Lipsey and Chrystal (2008). Economics. (11th Edition). Oxford University Press

Note: Examination scheme and mode shall be as prescribed by the Examination Branch,
University of Delhi, from time to time.

DISCIPLINE SPECIFIC CORE COURSE– 6 (DSC-6): PRINCIPLES OF

MARKETING

Credit distribution, Eligibility and Pre-requisites of the Course

Course Credits Credit distribution of the course Eligibility

Pre-requisite
title & Lecture Tutorial Practical/ criteria of the course
Code Practice (if any)
Principles 4 3 1 0 CLASS XII NIL
of PASS
Marketing
(DSC 6)

Learning Objectives
The Learning Objectives of this course are as follows:
● This course aims to familiarize students with the marketing function in
organizations.
● It will equip the students with understanding of the Marketing Mix elements and
sensitise them to certain emerging issues in Marketing.

Learning outcomes
The Learning Outcomes of this course are as follows:
● Understand the concept of marketing and related concepts.
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