AWS Builders Online Series

Getting started with

AWS Startup Programs
Nicha Suebwonglee
Venture Capital – Startup Business Development Manager
Amazon Web Services

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AWS has enabled on-demand delivery of computing power,
database storage and other IT resources via the internet with pay-
as-you-go pricing

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Enabling lean startups with AWS Cloud

Zero upfront cost Launch faster

With AWS infrastructure-on- Startups can have new IT resources
demand, startups can pay only available in just a few clicks,
for the resources they use increasing agility
instead of investing in servers
upfront

Focus on core business value Experiment often at lower risk

Startups can focus on growing Being able to deprovision servers as
their business rather than on needed enables startups to
infrastructure experiment often and fail fast if an
idea doesn’t work

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Massive technology shifts such as cloud computing
made it significantly cheaper to launch a startup

Amazon launched their cloud

storage and computing
services and auto-scaling
capability in 2006

Source: https://bothsidesofthetable.com/why-has-seed-investing-declined-and-what-does-this-mean-for-the-future-6a9572357130

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Beyond technology

Global Startup Business Development team

At AWS, we have a team of exited founders, former investors and startup
mentors aligned to every VC and accelerator of note

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 AWS Startup BD:
We work with the
venture capital,
accelerators &
incubators and
the startup
ecosystem.

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Our Startup customers

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We invest indirectly alongside venture funds and accelerators

We don’t We do
• Invest cash • Invest AWS service credits
• Take a capital position • Invest time in mentorship
• Share knowledge/experience/wisdom
• Help navigate AWS resources and support
• Open doors internally and externally
• Remove obstacles
• Leverage our global footprint
• Champion startups across all of Amazon
• Take a long-term view

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We focus on helping our startup customers grow
by wiring them into people, resources, and opportunities across Amazon

Technical guidance Go-to-market

• Architecture design/ optimization • Co-marketing
reviews • Proof-of-Concept (PoC) funding
• Best practices • Sales referrals
• Subject matter experts • Distribution
• Prioritize betas & previews for startups • Capital intros
• Security/ compliance

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Startup programs

• AWS Activate
• Startup Migrate
• Startup Proof-of-concept credits
• Startup Jumpstart
• Well-Architected review
• Startup mentorship
• APN Global Startup Program
• AWS Marketplace
• Amazon Launchpad

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Beginning with AWS

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AWS Activate

AWS Credit Benefits Other Benefits

• AWS Support
• $1K to $100k for eligible startups
• Exclusive discounts with Startup partners
• Go-to-market programs
• Free Training & Materials

Qualifying startups may

More information
receive additional credits
throughout their lifecycle • AWS Activate website

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 Growing Scaling

AWS Activate
Beginning with AWS with AWS
with AWS

1. If your Startup is affiliated with any of the following organisations, reach

out directly to the program director for an AWS Activate Org ID:
a. funded by a venture capital firm
b. enrolled in an Accelerator/Incubator
c. member of a Startup enabling organisation or program
d. in a university program
e. AWS Startup Scout
2. Founders Tier Application accepted directly through the AWS Activate
website
3. Apply at: https://console.aws.amazon.com/activate/

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 Growing Scaling

AWS Activate Console

Beginning with AWS with AWS
with AWS

1. Get access to the latest tools

and resources from the experts
at AWS
2. Maximize your AWS credits with
the Cost and Credit Summary
3. Get a head start at the Tech Hub
4. Access exclusive members-only
offers

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 Growing Scaling

Startup Migrate
Beginning with AWS with AWS
with AWS

Benefits
• Up to 3 months of credits based on current spend (min. USD $2k workload)
• Up to 1 month of partner funding based on current spend
• Business Support Plan credits of $5k valid for 1 year

Eligibility
• Reach out to the AWS Startup Team

More information
• Featured startup migrations on AWS Startup Blog:
https://aws.amazon.com/blogs/startups/tag/startup-migration/

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Growing with AWS

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 Beginning Scaling

Startup Proof-of-concept credits with AWS Growing with AWS

with AWS

Benefits
The AWS Startup Proof-of-concept ("POC") Program enables you to mitigate the financial risk
of trying new AWS services and architectures and make informed, long-term decisions on
your infrastructure. The program supports the cost of running a POC to validate AWS services
that are new to you, up to 10% of what your production workload would cost on those
services.

Eligibility
• New workload testing AWS services
• POC success criteria defined
• Reach out to the AWS Startup Team to apply

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 Beginning Scaling

AWS Jumpstart with AWS Growing with AWS

with AWS

Benefits Eligibility

AWS Startup Jumpstart aims to assist Strategic Service

Services
startups with their adoption and onboarding Track
of select strategic AWS Services. We do this Analytics All Analytics Services
by providing startups with hands-on-
keyboard support delivered by AWS Partners. IoT All IoT Services
The program splits 50% of the approved Machine Learning All Machine Learning Services
Statement of Work (“SoW”) cost with the
customer. Amazon Elastic Container Service (ECS)
Amazon Elastic Kubernetes Service (EKS)
Containers
family (EKS Distro, EKS Anywhere, EKS)
Reach out to your local AWS Startup Team to and AWS Fargate
apply.
Non-Relational
All Non-Relational Databases
Databases

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 Beginning Scaling

Well-Architected review with AWS Growing with AWS

with AWS

Benefits
AWS Cloud
• Focused review of workloads by AWS solution
architects to ensure secure, high-performing, Availability Zone 1 Availability Zone 2

resilient, efficient application infrastructure VPC

NAT gateway NAT gateway

Eligibility Amazon Elastic Compute
Cloud (EC2) Auto Scaling

• Reach out to the AWS Startup Team

Auto-scaling
Instance Instance
group

More information
Auto-scaling
• AWS Well-Architected Tool website: Instance group Instance

https://aws.amazon.com/well-architected-
tool/

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Scaling with AWS

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 Beginning Growing

APN Global Startup program with AWS with AWS Scaling

with AWS

Benefits
• Technical validation
• Go-to-market support for increased visibility
• Sales enablement to drive customer acquisition

Eligibility
• Raised Series A or later funding, backed by a top-tier VC
• Product market fit for an enterprise technology product
• One enterprise technology product listed in GA on AWS
• Support for joint Partner Business plan
• Have dedicated full-time marketing and at least 5 sales resources

More information
• APN website: https://aws.amazon.com/partners/
• APN blog: https://aws.amazon.com/blogs/apn/

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AWS Lifecycle Support for Startups - programs
Beginning Growing Scaling
AWS Activate
AWS Startup Migrate
POC / Jumpstart
Free Training / Training Credits
Self-Paced Labs
AWS Programs

AWS Business Support AWS Enterprise Support

On-Demand Solution Architecture Consulting / Startup Account Specialists
Well Architected Reviews
AWS Cost Optimization
Enterprise Agreements
AWS Partner Network (APN)
AWS Marketplace
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How to contact us

[email protected]

More info on AWS Startups

https://aws.amazon.com/startups/

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Thank you!
Nicha Suebwonglee
Venture Capital – Startup Business Development Manager
Amazon Web Services

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS Builders Online Series

Accelerating your MVP

development with AWS
Zahra Zahid
ASEAN Senior Manager - Solutions Architect
Amazon Web Services

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Are You Ready To Build an MVP?

Problem Definition Problem Metrics Solution Hypothesis

A clear understanding of the The number of people that Initial hypothesis of how the
problem you are solving will have this problem, and the problem will be solved for
ease communication of your impact of the problem to your users.
idea with both stakeholders those users.
and users.

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MVP is a State of Mind

• Process not product

• Speed is paramount
• Set the right focus (10-100
customers)
• Customer feedback is critical
• Expect to change/pivot/adapt
• Weigh technical debt vs other kinds
of debt

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The Code Continuum

Consider where Abstraction

no code, and low code vs
solutions fit in flexibility tradeoffs

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AWS Amplify
Tools and services for frontend developers to build web and mobile apps

Amplify Amplify Amplify Amplify UI Amplify

Libraries Studio CLI Library Hosting
• Use case-centric • Visual interface for • Toolchain to • Open-source • Fully managed
libraries to build setting up your configure and design system with CI/CD and hosting
cloud-powered app backend maintain your app cloud-connected service for fast,
mobile and web backend from components for secure, and reliable
apps • New: Visually your local desktop building feature- static and server-
build UI rich apps fast side rendered apps
• Powered by AWS components and • Configure cloud that scale with
services and can generate React functionality • Choose from your business
be used with new code using the CLI's dozens of prebuilt
backends created interactive components that • Supports modern
with the Amplify • Integrates with workflow and web frameworks
are theme-able,
CLI and Amplify Figma to improve intuitive use cases such as React,
accessible react
Studio or existing designer and such as auth, Angular, Vue,
components that
AWS backend developer storage, API Next.js, Gatsby,
connect to the
collaboration Hugo, Jekyll, and
cloud in a few
steps more

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CodeWhisperer:
ML-powered coding companion
TOOLS AND SERVICES FOR FRONTEND DEVELOPERS TO BUILD WEB AND MOBI LE APPS

Provides code recommendations in natural

language based on contextual information
like prior code and comments

GENERATES:
• Entirely new code based on context
• Code from plain English comments
• Complete functions

Available in all major integrated development

environments (IDEs) as an extension

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© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
CodeWhisperer Features
Now generally available and free to use for individual developers!

1 Developer
productivity
Languages: C#, Python, IDEs: JetBrains, Visual Studio First-class support for
Java, JavaScript, TypeScript Code, AWS Cloud9, AWS Lambda AWS APIs
console

2 Responsible AI
Reference tracker Bias mitigation Security scan

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CodeWhisperer Use cases
Now generally available and free to use for individual developers!
Develop next-gen Use ML in your Build applications Automate unit test
applications applications using AWS services generation

• Accelerate frontend • Save time and • Speed up the • Offload writing

and backend effort by using development repetitive unit test
development by CodeWhisperer to process with code code
empowering generate code to recommendations
• Based on natural
developers with build and train for AWS APIs
language comments,
automatic code your across the most
CodeWhisperer
recommendations ML models popular services,
automatically
including Amazon
recommends unit
EC2, Lambda, and
test code that
Amazon S3
matches your
implementation
code

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 Quickly access and prepare
data for Machine Learning

Amazon Built-in AutoML to build models

SageMaker Canvas and generate accurate predictions

Build ML models and generate accurate

predictions — no code required. Share ML models and collaborate
with data science teams

Usage-based pricing to avoid

licensing fees and reduce TCO

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Self-service access
to a business-
friendly tool for
Machine Learning,
outside of the AWS
console

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Combine datasets
from various sources
like local disk,
Amazon S3,
Amazon RedShift,
and Snowflake

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Quickly understand
and prepare
your data via a
visual interface

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Automatically
build an accurate
ML model for
your dataset

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Get the first ML
model in minutes.
Review advanced
metrics and feature
importance to
understand and
explain predictions

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Easily share your
models with
data scientists to
get feedback

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Run what-if
scenarios, or get
predictions on an
entire dataset

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SageMaker Canvas Use Cases
Vast array of USE CASES across different business functions, or verticals

Sales Finance Operations

and Marketing and Accounting and Logistics
1. Sales conversion 1. Credit risk scoring 1. Demand forecasting
2. Sales forecasting 2. Delayed payments prediction 2. Inventory planning and scheduling
3. Propensity to churn 3. Fraud detection 3. Delivery time forecasting
4. Customer lifetime value prediction 4. Portfolio optimization 4. Predictive Maintenance
5. Marketing mix modeling 5. Account payables automation

and many more…

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Amazon SageMaker JumpStart

Pre-built training and inference scripts

Compatible with SageMaker and configurable with custom
dataset

UI as well as API-based
Use the user interface for single click model deployment or API
for the Python SDK-based workflow

ML hub with foundation

models, built-in algorithms, Notebooks with examples
and prebuilt ML solutions Jump into notebooks to use selected model with examples to
that you can deploy with just guide you through the entire ML workflow
a few clicks
Share and collaborate within your organization
Share models and notebooks with others within your
organization, and allow them to train with their own data or
deploy as-is for inferencing

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Industry application examples

Communications Financial services

Chatbots, question answering, search Risk management, fraud detection

Healthcare Consumer goods

Protein folding, drug development, personalized Optimize pricing and inventory, correctly flag
medicine, improved medical imaging product brand and category

Media & entertainment Energy & utilities

Video game generation, upscaling content, Design renewable energy sources optimized
face synthesis, film preservation & coloring for geo, predictive maintenance

Automotive
Autonomous vehicles, design parts Technology hardware
for fuel efficiency Chip design, robotics

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Accelerating your MVP Development with
AWS
AWS Amplify is a complete solution that lets frontend web and mobile Getting started with AWS
developers easily build, ship, and host full-stack applications on AWS, with Amplify
AWS Amplify the flexibility to leverage the breadth of AWS services as use cases evolve.
No cloud expertise needed.
Getting Started with
Amazon Code Whisperer
Amazon Code Build applications faster and more securely with your AI coding
Whisperer companion.
Use CodeWhisperer for free

Getting Started with

Amazon Sagemaker Amazon SageMaker Canvas gives you the ability to use machine learning Sagemaker Canvas
Canvas to generate predictions without needing to write any code.

Getting Started with

Amazon Sagemaker
Amazon Sagemaker Machine learning (ML) hub with foundation models, built-in algorithms, JumpStart
JumpStart and prebuilt ML solutions that you can deploy with just a few clicks.

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Startup Resources
Everything ONLY FOR STARTUPS
1. One Stop Solution for Startups – Platform with
everything for startups – AWS Credits, learning zone and much
more
https://aws.amazon.com/startups
2. APJ Startup Resource Hub
https://resources.awscloud.com/apj-startup-resource
3. Activate Program – Getting started
https://aws.amazon.com/startups/credits
4. APJ Startup Loft – Platform exclusive startup webinars and
free 1:1 sessions with an AWS startup expert
https://aws-startup-lofts.com/apj/

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How to apply for Free Activate Credits?
3 SIMPLE STEPS
1. Step 1 – CREATE BUILDERS ID
We recommend using your personal email address here

2. Step 2 – CREATE YOUR PROFILE

We recommend using your business email address here

3. Step 3 – APPLY FOR CREDITS

Add details about you and your startup here

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Startup’s guide to AWS

English Indonesian Vietnamese Thai

Fast Start to AWS Startup Building on AWS:

Building on AWS Programs Startup Success Stories

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How to contact us

[email protected]

More info on AWS Startups

https://aws.amazon.com/startups

© 2024, Amazon Web Services, Inc. or its affiliates. All rights reserved.
AWS Digital Training
Digital Learning
• Skill Builder - Go from learning to doing with hundreds of self-
paced digital training courses built by the experts at AWS.
• Cloud Quest - AWS Cloud Quest is the first and only role-playing
game to help you build practical experiences in the AWS Cloud.
Build your competence,
confidence, and credibility.
Stand out as an expert with Exam Preparation Resources
industry-recognised
credentials. • Cloud Practitioner - Explore resources to help you prepare for
the AWS Certified Cloud Practitioner exam
• Developer – Associate - Explore resources to help you prepare for the
AWS Certified Developer – Associate exam

aws.amazon.com/training

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 Thank you for attending
AWS Builders Online Series
We hope you found it interesting! A kind reminder to complete the survey.
Let us know what you thought of today’s event and how we can improve the event
experience for you in the future.

[email protected]
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Thank you!
Zahra Zahid
ASEAN Senior Manager - Solutions Architect
Amazon Web Services

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