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Starbucks Business Model Canvas Analysis

Starbucks uses a business model canvas to comprehensively map out its business strategy. The canvas identifies Starbucks' mass market customer segment and describes how it delivers value through high quality coffee, convenience, innovation, and its powerful brand. Starbucks captures value through revenue from coffee, food and seasonal items sold in its coffee shops, grocery stores, and retail partners. Key resources include human resources and farm centers while costs include coffee, marketing, and store operations.

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Bao Tram
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253 views15 pages

Starbucks Business Model Canvas Analysis

Starbucks uses a business model canvas to comprehensively map out its business strategy. The canvas identifies Starbucks' mass market customer segment and describes how it delivers value through high quality coffee, convenience, innovation, and its powerful brand. Starbucks captures value through revenue from coffee, food and seasonal items sold in its coffee shops, grocery stores, and retail partners. Key resources include human resources and farm centers while costs include coffee, marketing, and store operations.

Uploaded by

Bao Tram
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

STARBUCKS

Business Canvas
Members
1 Le Tran Thai Ngoc

2 Le Minh Anh

3 Nguyen Thi Bao Tram

4 Nguyen Phuc Nguyen


A business model
describes how your
company creates,
delivers and captures
value.
- Steve Blank -
Business
model canvas
Comprehensive business strategy
mapping method

Until now, BMC is popularly used by


many companies to describe company
operations
Customer segments
Identify the market groups : company's
customers and the characteristic of
customers

There is no customer segmentation in


Starbucks’ business model.

The Mass Market


Value Proposition
World's best coffee drinking experience

Record what values ​they want to convey to society

Created through experience, brand strength, history,


and so on.

No longer just delicious coffee, but an experience in


the form of pleasure, enjoyment, comfort and
convenience at Starbucks.
Value Proposition
Innovation: Starbucks constantly designs
innovative products for its customers
Quality: It uses only high-quality beans and
trained roasters to work on them
Convenience: Customers can order products
through Starbucks’ app
Variety: It offers 30 blends of coffee and a wide
range of sandwiches, pastries, tea, smoothies,
salads, etc.;
Brand: Starbucks has a powerful and awarded
brand, seen as a synonym of quality.
Channel
Mapping part where value is
delivered to customer groups

Coffee shops ; Grocery stores ; Retailers


Starbucks cards
Customer service
Starbucks apps ; Social media
Customer
relationships
efforts the company making to communicate
and maintain relationships with customers

Membership cards official line@ promotions

Birthday programs

Point rewards
Revenue Stream
management records where the
company's income sources come from

Premium coffee
Coffee beans
Premium tea
Food items
Seasonal new items, following trends
Royalties, Concessions
Key Activities
what is recorded is the main
operational activities of the company

Product development
Production
Customer service
Marketing
R&D (Research and development)
Cleaning
others
Key Partner
company lists all stakeholders directly
related to the company's operations

Suppliers worldwide
Coffee producers
Outside trading companies
Exporters
Retailers
Distributors.
Key Resource
resources are needed by the
company to be able to carry out
key operating activities.

Human resources
Farm centers
Product team
Outlet partners
Cost Structure
the company's main source of
expenditure

Coffee sold
Funds for marketing promotion
Budget for Starbucks events
End of
Presentation

Thank You

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