ASIAN

SCHOOL OF
BUSINESS

SET
THE STEPS
FOR
YOUR GOALS

BBA
2021-24

STUDENT HANDBOOK
www.asb.edu.in
 STUDENT HANDBOOK (BBA)

Welcome to Asian School of Business (ASB).

ASB is committed to advancement of knowledge and practice in management through

excellence in education in the fields of business and management. Our academic program
offers exhaustive management education with a practical approach and applied orientation. We
focus on creating leaders of tomorrow for the real business world. ASB invests for the success
of its students and supports them to form a good base for their career.
This Student Handbook has been prepared to provide students with information about campus
resources and services available to them, student life inside the campus and general Institution
procedures. This handbook also contains information about Vision, Mission and Core Values
of Asian School of Business to apprise the students about our objectives and the subsequent
outcomes we aim to achieve. The policies contained in this handbook are applicable for all
students who are supposed to follow the same accordingly.
ASB makes this handbook available to each student and it is responsibility of every student to
acquaint himself/herself with its contents.
By enrolling with ASB you agree to comply with all the rules and regulations of Institution.
Ignorance of a policy/regulation will not be considered as an excuse for failure to observe it.
This student handbook covers all the important policies drafted for benefit of the students and
their academic development. The student handbook mainly focuses upon the following:
• General Code of Conduct
• Evaluation System
• Academic and Administrative Policies and Procedures
• Syllabus
While every effort has been made to make this handbook as complete and accurate as possible,
changes may occur at any time in future regarding norms, fees, syllabus etc. listed out in this
handbook. However, these changes shall be let known to you as and when they come into
effect.
We wish you all the best and look forward to seeing you conquering the world in near future.

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 Vision
“Growth with Education”

Our vision of the future is to build ASB into a business school with a reputation that matches
the reputation of Leading World Class Institution. This means that our long-term objective is
to become a leading Indian business school known for critical thinking and social
responsibility. We envision ASB as an institution that produces outstanding research that has
a direct impact on our educational activities and our engagement with the business world.
More specifically, we want to build ASB into an institution that:
• attracts highly-qualified faculty who develop innovative knowledge that is highly relevant to
the business world and society at large, and who disseminate this knowledge through
publications in top-tier scientific and professional journals and through corporate engagement
• attracts highly-talented students and provides them with an intercultural learning environment
that offers research based expertise in the various programs and executive education and helps
them develop their professional skills by cooperating closely with corporate partners.

Mission
The Mission of Asian School of Business is to establish well researched and pragmatic business
and technical practices to enable the students to meet the challenges of a fast changing business
and technical environment in the new world economic order. Asian School of Business aims
at developing conceptual and practical skills to convert abilities of students into managerial
and technical competence, required in today’s competitive environment. We at Asian School
of Business strongly believe that a blend of relevant knowledge, skill and right attitude is
essential for the overall development of students which determines their growth & success in
the corporate world.

Core Values
E: Excellence-Excellence in Education through Industry and Academia under one Umbrella
D: Dedication- Strong hub of Management, Directors, and Advisory Board with clear vision
and sincere efforts
U: Unity-Unified staff and students
C: Clarity- Clear thought process for the accomplishment of Mission
A: Achievement- Keen to set a benchmark for the accomplishment of particular tasks and
striving for success in achieving the same
T: Togetherness-Belongingness towards the Institution and society
I: Innovativeness- Value addition through innovative teaching-learning
O: Optimism- Positive mind framework for quality assurance and accepting the challenges in
the world of Globalization
N: Nurturing- Grooming the personality as per the requirement of corporate world

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BBA Programme Details

Asian School of Business affiliated to Chaudhary Charan Singh University, Meerut is

committed to provide the learning and application of skills relevant in the global context.
ASB offers a three-year full-time graduate programme in management which enables its
students to attain leadership in their pursuit of business management. At ASB, we are
committed to your success and every effort will be made to ensure that your experience
is an enriching and rewarding one.

Program Educational Objectives (PEOs) of BBA Program

The objective of BBA program at ASB is to equip students with the ability to integrate
the knowledge from various disciplines, develop logical & critical thinking wherein they
can recognize and solve the problems, weigh & understand ethical issues and
communicate effectively. Within this broad framework following program educational
objectives are stated:
PEO 1: Provide students with attitude and aptitude to identify, analyze and develop
business opportunities as well as solve business problems.
PEO 2: Develop the ability in students for strategic planning, leadership and team
building across borders.
PEO 3: Instill and hone the skills in students by knowledge transfer for making them
competent management professionals through application of the acquired knowledge and
skills; and to develop their written and oral communication competencies to enhance
managerial effectiveness.
PEO 4: Enhance students’ appreciation of the values of social responsibility, legal and
ethical principles and corporate governance as a global citizen.
PEO 5: Equip students with the necessary attitude and ability to adapt to dynamic
business environment and the rapid changes in it due to technological advancements.

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 Program Outcomes of BBA Program
The BBA program has following intended outcomes that are duly aligned with the educational
objectives listed above. These program outcomes are:

PO1: Business Environment and Domain Knowledge

Students will be able to identify and analyze economic, socio - cultural, political and legal
factors present in the national and global business environment which have an influence over
the conduct of business and gain the knowledge of various domains relevant to business. This
helps in understanding the functioning of businesses and identifying potential business
opportunities.
PO2: Skill Development and Pragmatic Approach for Innovative Solutions
Students will be able to practically apply the concepts, tools and techniques learnt during the
program in real life business situations for devising optimal and innovative solutions to
business problems.
PO3: Critical Thinking, Business Analysis and Problem Solving
Students will develop competencies in quantitative and qualitative analysis techniques along
with the ability to think and analyze critically and apply the conclusions of rational decision-
making process to problem solving in functional areas such as Marketing, Finance, Human
Resources and Business Strategy.
PO4: Effective Communication
Students will develop the ability to communicate effectively through oral as well as written
modes using appropriate technology and logical reasoning to articulate ideas at a level which
reflects competence.
PO5: Socially Responsive and Ethical Leadership and Entrepreneurial Ability
Students will develop the ability to lead and build teams demonstrating ethical standards in
business decision making with responsiveness to contemporary social issues. They will
develop an aptitude for innovativeness and an attitude for taking calculated risks necessary for
realizing the entrepreneurial potential in them leading to economic and social development of
the country.
PO 6: Global Exposure and Cross-Cultural Functioning
Students will be able to develop a global outlook and an understanding of cross-cultural
functioning of business.

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 Concerned Personnel

Asian School of Business

Name Designation May Contact for E-Mail Address

Dean – Academic related

Dr. Maroof Ahmad Mir [email protected]
Academics Issues

Dean Student Students related

Dr. Sunita Verma [email protected]
Welfare (DSW) Issues

Dean – Corporate
Internship & Final
Mr. Ravi Sharma Resource Cell [email protected]
Placements
(CRC)

Dean- Examinations related

Dr. Shweta Batra [email protected]
Examinations Issues

Academic Academic related

Ms. Poornima Singh [email protected]
Convener Issues

Head- Examinations related

Ms. Preeta Rajiv [email protected]
Examinations Issues

Academic
Program Office Student Coordination [email protected]
Coordinator

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 General Code of Conduct

1. Registration Fee submitted at the time of admission is charged one time and is not
refundable.
2. In the event of confirmation for admission and payment of registration amount, ASB will
invest for customized equipment, infrastructure, faculty etc. and hence no refund shall be
tenable in the light of investment made by ASB.
3. In case of non-submission of the required documents due to reappearance/result
awaited/result withheld/or any other reason, student need to ensure submission of the same
on or before the last date of submission of the documents as prescribed by the CCS
university, failing which the admission would stand cancelled. Extension for submission
of the documents will be strictly as per University guidelines.
4. Non submission of documents shall lead to cancellation of admission and the college will
not be responsible for the same.
5. In case of student leaving the course due to any reason, it is mandatory for the concerned
student to obtain “No Dues Certificate” to ensure system effectiveness.
6. If, in opinion of the Director/Principal/Head, for any reason, continuance of a student in
the College is detrimental to the best interest of college, he/she may be asked to leave the
College, without assigning reason for the same.
7. Student shall have to fully abide by the norms and rules and regulations of ASB and submit
to the disciplinary action in event of violation of act of discipline.
8. Under the disciplinary action, the management is empowered to impose fine, suspend or
even expel the concerned student in the interest of ASB.
9. Student should never try to encroach into privacy of the administrative area of the institute
which, upon violation, may invite penalty as per the norms.
10. There should not be misuse of the Internet facility as provided in the labs. Students are not
allowed to download pictures, movies, videos, unauthorized, objectionable content; in case
of misusing the same, their act shall be viewed under the provisions of Cyber Laws.
11. Using mobile phones during the class is strictly prohibited. Recording the lecture or any
conversation in between students or with the faculty or senior management will not be
excused. This kind of act will lead to disciplinary action against the student(s) involved.
12. Any sort of electronic gadgets like cell phones, pagers, walkmans, disc mans, iPods etc.
are not allowed to be used during the lectures. Strict disciplinary action shall be initiated
against students violating the norms.

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13. Listening Music inside classrooms or in corridors is strictly prohibited. Students are
expected to maintain professional decorum by regulating their behaviour, voice, and
actions while they are in online/ on campus sessions or campus including corridors, class,
library, computer lab, administrative area, play area, etc.
14. Students are not supposed to loiter within the College premises while the classes are going
on.
15. Consumption of tobacco and tobacco products, alcohol, chewing of gutka, any
intoxicants/drugs inside the institute is strictly prohibited. If anyone is found indulged in
these activities, the student would be liable for fine and punishment and may even be
rusticated in such a case.
16. Students are expected to do nothing either inside or outside the college that will in any way
interfere with its orderly conduct and discipline.
17. Insubordination and unbecoming language or misconduct, on the part of a student is
sufficient reason for his/her suspension or dismissal.
18. Any student found misbehaving in the class (online or on campus), library or computer lab
with faculty/staff/fellow students will be severely punished. The nature of punishment will
depend upon the severity of offence.
19. Every student must obtain on admission an Identity Card, which must have his/her
photograph attested. He/she must use it whenever in the college premises, representing the
college outside premises and present it for inspection on demand.
20. Every student is required to maintain a minimum of 75% attendance separately for lectures,
tutorials, event/activities and/or practicals conducted for each semester in both online as
well as in campus mode.
21. In case of absence on account of illness, Dean-ASB should be informed by the parents of
the concerned student personal and medical leave should be applied through the ERP login
of the student uploading the doctor’s prescriptions, supporting reports and the medical
certificate. On resuming the college, the concerned student should report to the Dean-ASB
along with prescription, supporting reports and the fitness certificate.
22. Students are not allowed to attend classes in other section of the batch of which he/she is
not a part of.
23. No student is supposed to collect any money or contribution for picnic, trip or educational
visit to some place, get-together, study-notes, charity or any other activity without prior
sanction from the Director.
24. No student is supposed to take part in the active politics.
25. No student is supposed to communicate any information or write about matters dealing
with the College administration to the Press/ social media or with any other institution
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26. Student will not use any inappropriate comment, annotation or any other distracting activity
during online sessions. Any violation may lead to strict disciplinary action as decided by
the authorities.
27. Student should contribute towards keeping the campus and infrastructure clean. Any
negligence on the part of student may lead to appropriate action as suggested by the
authorities.
28. Student shall not put any writing on walls, pillars, toilets, furniture or along corridors and
will not use any inappropriate comment, annotation, distracting activity during online
sessions. Any violation may lead to appropriate fine as decided by the authorities.
27. Students shall be liable to pay fine along with the compensation if any damage/misuse of
the equipment/infrastructure is reported to.
28. Any Society or Association of students will not be started without written permission of
the authorities.
29. No person(s) shall be invited to address or entertain the students of institute without the
permission of the concerned authority.
30. Carrying any valuables in the institute will be at the risk of the concerned student and
institute will not accept any responsibility of the valuables lost inside campus.
31. Students applying for certificates, testimonials, etc. that require the Director’s signature on
any kind of document or application should first contact the Academic Coordinator.
32. Students receiving Government or College Scholarships or any remission in fees must note
that the grant and continuance thereof are subject to good behavior, regular attendance and
satisfactory progress.
33. It is the responsibility of students to check their ERP Logins regularly for important
announcements made by the College office from time to time. They will not be excused or
given any concession on grounds of ignorance or not reading notices.
34. Any changes in student’s own address/email Id/ contact number or in that of his/her
parents’ address/email Id/ contact number should be immediately updated to the ASB
management through changes in Student’s Profile on Login and email to Academic
Coordinator ASB marking cc to Dean-ASB for effective communication.
35. For any self-infliction or infection of mental agony or problem developed, ASB
management/authorities shall not be held responsible at any time during completion of the
course/course tenure.
Matters not covered by the existing rules will rest at the absolute discretion of the
Disciplinary Committee / Director of the Institute.

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Additional Guidelines for BBA Students opting for educational trip to University of
Southern California (USC), USA including Workshop at School of Cinematic Arts, USC

1. A minimum of 75% attendance in the concerned subjects is mandatory (online and on

campus), failing which the student shall not be eligible to appear for Diploma in Business
of Entertainment from AAFT and Workshop & Certification from School of Cinematic
Arts, University of Southern California.

2. Workshop at School of Cinematic Arts, University of Southern California is scheduled

after completion of 1st year of BBA programme, depending upon academic schedule of
School of Cinematic Arts, University of Southern California, USA. Only the students with
proven records (online/ on campus attendance, conduct, fee paid etc.) will be entitled for
this workshop.

3. The concerned student must submit his/her passport before the commencement of classes
for the course and ensure that the passport is valid for the next three years from the date of
commencement of classes for BBA Programme at Asian School of Business.

4. Travel to USC-SCA, Los Angeles, USA is subject to relevant Visa being granted by US
embassy and that the student would be provided a maximum of two chances for Visa
application. First chance shall be provided in second year of the course and in case of visa
rejection in first chance, second chance shall be provided in third year of the course.
Thereafter, no further chance for USC-SCA Workshop shall be provided.

5. Visa application fee for the first time would be paid by the college, whereas in case of
rejection of first application of visa due to any reason whatsoever, fee for visa application
for second time shall have to be borne by the student.

6. It shall be sole responsibility of the student to apply for Visa as directed by the college and
should present all the required documents for visa approval as demanded by the embassy.

7. Once the visa of a particular student is approved by the US embassy, the concerned student
cannot withdraw from the scheduled travel for USC workshop under any circumstances
whatsoever, and if it is done, he/she will not be entitled to claim any further chance to avail
USC workshop and certification.

8. The student who has enrolled for BBA/BCA international program will not be allowed to
transfer his/her admission to any other course/program of Asian Education Group.

Matters not covered by the existing rules will rest at the absolute discretion of the
Disciplinary Committee / Director of the Institute.

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 Examination and Evaluation System

Semester
Evaluation

University Internal
Evaluation Evaluation

University Evaluation:

1. The external theory examination in each course will be held at the end of each semester
as per the pattern prescribed by university.
2. Usually university examinations are conducted in the month of December and May,
but is always at the discretion of university (the date and schedule of the examination
is declared by university and is communicated through notifications).
3. As per the university norms presently, the examination centre will be in some other
institute and reaching the centre on time is responsibility of the individual student.
4. Admit card for the university examinations needs to be acquired from the campus only.
5. The duration of Semester is at the discretion of the university, and it has got the rights
to reduce or extend the tenure.
6. Result declaration will be carried out as per the university norms.
7. The university has the right to modify the syllabus at any point of time.
8. The norms of promotion of a student from current semester to the next semester are
specifically followed as per the norms of the university which are liable to change at
any given time. The campus does not hold any responsibility for such changes.
9. The minimum passing marks in each paper shall be 40 of the total marks of internal
assessment (online / on campus) and university examination taken together. However,
the minimum passing marks in aggregate shall be 50% marks in each semester, all
subjects taken together.
10. If a student fails in a course, the internal assessment awards would remain the same as
he/she obtained in the first attempt.
11. If a student fails in 1 or 2 subjects or has less than 50% aggregate in a particular
semester, he/she has to appear in these subjects in the subsequent semester (Odd

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 semester backlog with odd semester and even with even semester) but in case a student
fails in 3 or more subjects, the student will have to appear in all the subjects of that
semester after completion of the 6th semester.
12. Anything related to university examination will be informed to students through
college notice board and due procedures shall be followed.
13. For issue of marksheets and other documents to be taken from college by student No
dues process needs to be done.
Table-1

External Examinations
Evaluation Components

Written Paper Internal Marks

(75 Marks / 100% Weightage) (25 Marks / 100% Weightage)

Internal Evaluation:
It comprises of Sessional Mid-term and Sessional End-term examinations and
continuous class evaluation.

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 Table-2

INTERNAL EXAMINATION
EVALUATION COMPONENTS

Sessional Mid Term Sessional End Term

Exam Exam

Continuous Continuous
Written Attendance Written
Class Class Attendance
Paper Paper
Evaluation Evaluation

5 marks
5 marks
(Scaled 75 marks
75 marks 20 marks (Scaled
down to 20 marks
(Scaled (Scaled down to
(Scaled 2.5
down to 3.5 down to 6.5 (Scaled down 2.5
down to marks)
marks) marks) to 3.5 marks) marks)
6.5 marks)

Continuous class evaluation (online/ on campus) includes:

● Assignments: 10 marks
● Class activities: 10 marks

Total internal marks to be submitted to university per semester per subject are 25 marks which
are divided as follows:

2 written examinations: Sessional Mid-term (online/ on campus) and Sessional End-term

(online/ on campus) of 75 marks each scaled down to 7.5 + 7.5 = 15 marks per subject.
Continuous class evaluation for the semester: Sessional Mid-term (online/ on campus) and
Sessional End-term (online/ on campus) of 25 marks each scaled down to 5 + 5 = 10 marks
per subject.

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Diploma and Certificate courses Evaluation component

Every diploma and certificate course has a different evaluation criterion which will be briefed
to students in a separate meeting.

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 1.1 Unfair Practices

Students are prohibited from resorting to unfair practices in the examinations or any of the
other evaluation components as per the rules and regulations laid down by the Institution.
If students are found to be resorting to unfair practices, like
a. Carrying mobile phones inside the examination hall
b. Carrying any form of chit or any other paper with content written on it either related or
not related to the subject
c. Having written anything on the skin and cloth
d. Talking to each other after entering the examination hall
e. Looking into answer sheet of other students
f. Showing answer sheet to other students
g. Writing anything on the Question Paper except roll number and enrollment number
h. Writing anything on the Admit cards
i. Found talking to other students in the washroom and lobby area
j. Found with any study material inside / outside examination room including washrooms
k. Behaving in indisciplined manner
l. Causing disturbance to others etc.
m. Plagiarism in case of online exams
n. Any student trying to log in without permission, etc.

then they will be expelled from the examination hall and their answer script will be seized. Use
of unfair practices noticed/ identified based on the report submitted by the invigilator to the
Dean Examinations or by the faculty member during invigilation, would result in cancellation
of the examination in which he/ she has been found using unfair means or may also lead to the
cancellation of all the examinations that he/she may or may not have written. He/ she may be
subject to other punitive action as deemed fit.

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1.2 Examination (online / on campus) fees
Name of the
S.No Examination Particular Fees
1 Make-up In case of absence from the Rs. 300/- per
Examination examination per subject
2 Re-appear In case of less attendance in Rs. 500/- per
class examination per subject
In case of not clearing the Rs. 300 / per
3 Supplementary examination (diploma and examination per subject
certificate courses only)

1.3 Make-up Examinations

In case of medical cases or other emergency circumstances, if the student is unable to
write the examination, he/she will have to write make up examinations. The decision of
conducting the make-up examinations will be at the discretion of Examinations
Department of the Institute. Re-examination dates will be notified on Notice Board by
the Dean Examinations and in case of online exams the notification will be mailed to the
students. Students need to fill make-up examination form which has to be accompanied
with the fees. Make-up examinations will be conducted only for Sessional Mid-term
examinations.

1.4 Re-appear Examinations

The students debarred from the examination on account of attendance and disciplinary
action will have to write the re-appear examination. The decision of conducting the re-
appear examination will be at the discretion of the Examination Department of the
college. Re-appear examination dates will be notified on Notice Board by the Dean
Examinations and in case of online exams the notification will be mailed to the students
well before the commencement of the examinations. Re-appear examinations will be
conducted only for Sessional Mid-term examinations.

1.5 Make-up classes

Re-appear examinations will be conducted only after the recommendation of the Dean –
ASB regarding fulfillment of 100% attendance of a student in make-up classes.

1.6 Supplementary Examination

A student who is not able to clear any subject of diploma / certificate course will be
writing Supplementary examinations. Supplementary examinations are conducted in
order to provide an opportunity to students to achieve minimum academic requirements.
15
 As such, these are not meant for betterment/ improvement of academic performance.
Supplementary Exam Fees are to be paid by the student along with supplementary
examination form. Supplementary examination fee once paid is non-refundable and will
not be adjusted/ transferred to any course other than that it was paid for.

1.7 Re-evaluation / Rechecking/ Copy of Transcript/ Internal Revaluation

Students interested in rechecking /re-evaluation/ copy of their evaluated transcripts, may
follow the prescribed guidelines. The applications for revaluation / rechecking/ copy of
transcript/internal revaluation may be collected from and submitted to the Dean
Examinations within 3 days from the date of announcement of the result on the Notice
Board. In case the last date falls on holiday or Sunday then next working day will be the
last day of submission. The prescribed fee is as under:

S. No. Particulars Fees

1 Rechecking of Transcript Rs. 500/- per paper
2 Revaluation of Transcript Rs. 1000/- per paper
3 Copy of Transcript Rs. 2000/- per paper
4 Internal Re-evaluation Rs. 300/- per paper

Examination Department will re-evaluate /recheck the answer sheets within 5 days of receipt
of the request.

Note:
1. Rechecking of Transcript: On receiving the application and prescribed fee from the
student, marks allotted in the transcript would be re-totaled to check calculation error
if any.
2. Re-evaluation of Transcript: On receiving the application and prescribed fee the
transcript of the student would be re-evaluated by the subject specialist.
3. Copy of Transcript: On receiving the application and prescribed fee, the copy of
transcript for the subject applied for will be shown and discussed with the student on a
specific date of appointment.
4. Internal Re-evaluation: On the request of the student along with prescribed fee and
application form, internal marks of the student in the applied subject would be re-
checked and corrected if required.

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 1.8 Examination norms
1. No Dues Clearance for the Examinations (Sessional/End-Term/ Reappearance/
Make up/ Supplementary): Students are required to comply with No Dues Clearance
process, before the commencement of any of the examination be it sessional/end
term/make-up/re-appearance/supplementary. It is mandatory for the students to clear
all their dues related to Fee, Fine, Library Dues, Hostel Dues or any other dues
applicable within the stipulated time (as per the admission letter), in case of any query
or assistance required for process compliance, they are required to seek approval from
Department of Student Welfare. Absence of “No Dues Clearance” or appropriate
approval from DSW may result into withdrawal of academic assistance.
2. Student should report to the examination hall 15 minutes before commencement of
examination. Once the exam starts, the student will not be allowed to enter without
permission of the Dean/Head Examination. In case of online examinations student need
to log in within 10 minutes of the commencement of online examination schedule.
3. No student is allowed to leave the examination hall in the initial one hour and last half
an hour after the commencement of the examination.
4. All the students are required to carry their hall ticket and college identity card in the
examination hall else they will not be allowed to write the exam. In case of lost hall
ticket, student shall have to pay a fine of Rs. 100. In case of online examinations
username and password will be provided to each student.
5. It is mandatory for all students to be in college uniform on all examination days
otherwise they will not be allowed to appear for the examination.
6. No student is allowed to write anything on the question paper except their enrollment
number
7. Books, study material, mobile phones, laptops, i-pods and other (such kind of materials
are strictly prohibited in the examination hall. Students keeping such valuable items
outside the examination hall shall do so at their own risk. ASB will not be responsible
for any loss, in such cases.
8. Students are not allowed to share stationery items with each other.
9. Students are not allowed to interact amongst themselves during the examination or with
anybody outside the examination hall while the examination is going on.
10. Assembling of students in the lobby & washrooms also is not allowed during the
examination hours.

17
11. Students while going to the washroom during examinations need to make proper entry
in the In-Out sheet and should return back within 3 minutes. Any student taking longer
time period can be denied entry in to the examination room by the invigilator.

12. The college will not be responsible for personal property left in the examination hall.

13. A candidate whose conduct is disturbing to other candidates and who persists in such
behavior after receiving a warning from an invigilator shall be required to leave the
examination hall.

14. Examination norms are applicable as soon as you enter the examination hall. If the
candidate has any query(s), they should raise their hand and speak to the invigilator
only.

15. Decision taken by invigilator during examinations will be final and binding on all
students.

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 Rules for the Payment of Fees

1. The due dates for the submission of fees are stated in admission letter issued to
student at time of the admission.

2. The due date of submission of fees as stated in the admission letter is irrespective of
the ongoing semester/year of study.

3. Non-submission of fee in accordance to the due dates stated will lead to the imposition
of late fee submission fine as per the details mentioned below:

1st week after the due date Rs. 100/- per day
2nd Week after the due date Rs. 200/- per day
3rd Week after the due date Rs. 500/- per day
4th Week after the due date Rs. 700/- per day
After one month of the due date (Re-Registration Fee) Rs. 45000/-
3. Non-submission of the fee even after one month of the due date will lead to Re-
Registration as stated above

4. All fees need to be paid digitally through online bank transfer or through Paytm.
Cash/ Cheque will not be accepted.

5. The responsibility of getting the receipt from accounts department by providing the
proof of online payment lies with the student.

6. Fees once deposited will not be refunded.

7. The management is authorized to take steps to ensure timely payment of the fees as
and when required.

8. Notice for the fee submission or any additional action in case of defaulters will be
displayed on Notice Board for the reference and perusal of the student accordingly.

9. Students availing education loan can collect their fee demand letter for the Bank
process from the Accounts Department as and when stated as per the notice.

8. Notice displayed on Notice Board will be the only mode of sharing information. In
case student misses to see notice, responsibility for the same will be levied on
him/her.

9. As per the examination system, it is mandatory to get “no dues” cleared before
commencement of the exams. In case of non-submission/partial submission of fees,

19
 “no dues” of the student will be pending and hence will not be allowed to appear for
the exams, unless permitted by Department of Student Welfare.

10. For any extension required for the above, student should inform and approach
Department of Student Welfare before the due date.

11. Students availing Hostel facilities need to deposit Fees on time as informed at the
time of the admission and also need to ensure to adhere to the deadlines.

Further updates in rules, if any, will be informed to the students well in advance.

No Dues Policy for Students

All the students are required to comply with No Dues Clearance Policy in accordance with
timely issued notification by Academic Department, Examination Department, Corporate
Resource Cell, Library, Hostel (if applicable), Department of Student Welfare or any other
Department.
Terminology
Dues: Any outstanding, beyond the notified date constitutes as “Dues”.
Liability: Clearance of Dues on time (as prescribed in notification) is the liability of students
/ parents.
Types of Dues:
• Course Fee Due: An outstanding installment (as per admission letter) of course fee.
• Hostel Fee Due: An overdue Hostel fee as prescribed at the time of admission.
• Examination Fee Due: Pending Makeup/Reappear/Supplementary examination fee.
• Library Fine Due: Fine imposed due to non-submission of library book on prescribed
return date or fine applicable in case of loss of library book issued to student.
• Late Fee Submission Due: Fine applicable as per fee policy on late submission of
course fee.
• Re-Registration Fee Due: Fine applicable on student, in case course fee submission
lapses more than 30 days as prescribed in Fee policy.
Dues List: Dues list is time and again updated by Department of Student Welfare and the same
is shared with all the concerned departments for their reference and continued assistance.
No Dues Clearance: No Dues Clearance is the process applicable for the students with pending
dues.
When to take No Dues Clearance:
• No Dues Clearance for the Examinations (Sessional / End-term / Reappearance /
Make up / Supplementary): Students are required to comply with No Dues Clearance
20
 process, before the commencement of any of the examination be it sessional/end
term/make-up/re-appearance/supplementary. It is mandatory for the students to clear
all their dues related to Fee, Fine, Library Dues, Hostel Dues or any other dues
applicable within the stipulated time (as per the admission letter), in case of any query
or assistance required for process compliance, they are required to seek approval from
Department of Student Welfare. Absence of “No Dues Clearance” or appropriate
approval from DSW may result into withdrawal of academic assistance.
• No Dues Clearance for the Registration in Academic Sessions: Student will be
required to register themselves for all the subsequent semesters before the
commencement of semester by filling up the format shared by Dean. Students with dues
will not be allowed to access registration form unless they clear their dues. Thus, it is
mandatory for the students to clear all their dues related to Fee, Fine, Library Dues,
Hostel Dues or any other dues applicable within the stipulated time (as per the
admission letter) to make themselves eligible to register for next semester academic
assistance, in case of any query or assistance required for process compliance, they are
required to seek approval from Department of Student Welfare. Absence of “No Dues
Clearance” or appropriate approval from DSW may result into withdrawal of academic
assistance.
• No Dues Clearance for the Summer Internship/Placement Assistance: Students are
required to attain No Dues Clearance from DSW before the commencement of their
Summer Internship Program or for the Final Placement assistance. Students with
Pending dues will not be eligible for any assistance from Corporate Resource Cell.
Allocation of Mentor for SIP/ SIP Evaluation will be at jurisdiction of DSW in case of
pending dues. Absence of “No Dues Clearance” or appropriate approval from DSW
may result into withdrawal of CRC assistance.
• No Dues Clearance for trip to USC-SCA USA (only for BBA/BCA International
Students): Students with “No Dues” will be eligible to submit required documents viz
passport for the VISA application process to get clearance for trip to USC-SCA USA.
In case of any dues, student will not be allowed to avail the trip unless the dues are not
cleared/paid. Paying of dues or availing clearance must be done within the prescribed
time. Non-adherence of the stipulated time will lead to missing upon the opportunity
and the student will not be entitled to claim for the same.
• No Dues Clearance at the time of Convocation: All the students eligible for the
convocation will be required to clear all their respective dues before the date of
convocation or the date prescribed by the examination department. Clearance of Dues

21
 is mandatory before the convocation, students with dues will not be entitled to register
himself/herself for the Convocation Program, until dues are not cleared.

No Dues Clearance Process:

• Clearance of Dues: Once the dues marked against the student are settled the dues list
is auto updated and send to the respective department for their references. For settling
dues, students are required to clear respective dues imposed on his/her name. In case of
any differential status, students reserve right to inform Department of Student Welfare
for any clarity thereupon and accordingly settle the dues as per the discretion laid by
DSW.
• Extension for Department of Student Welfare: In case of any assistance required in
terms of payment of dues, student is free to approach DSW. Student can send request
to DSW office for the consideration, stating brief description about the concern he/she
is facing, decision on the request will be updated to the student and concerned
department for further action required.
Department of Student Welfare reserves right for extending any support/assistance
or any special consideration (if any) in regard to No Dues Clearance.

22
 Library Rules & Regulations

1. The library shall remain open on all working days (Monday to Saturday) from 8:30
A.M to 6:00 P.M. Issue / return time of books and reading materials is 9:00 A.M. to
5:00 P.M.

2. Library membership is open to all students; however, they need to apply for the
membership on the prescribed application form.

3. Students are eligible to get three textbooks issued through bar code on their Institute
ID Card. Till the time a student is issued the permanent ID Card, a temporary ID Card
in the prescribed format can be requested from Dean/HOD for getting the books issued.
This temporary card must be submitted back on the issuance of the permanent ID Card
with bar code.

4. Library Membership is non-transferable. The students himself /herself shall be

responsible for any misuse of his / her ID card. Exchanging ID cards among students
is strictly prohibited.

5. The Institute ID Card should be preserved carefully as it is essential for establishing

library membership. Loss of the Card should be reported immediately in writing to
Dean. Issue of a duplicate card may be considered on a payment of Rs. 200/- (in case
the card has been lost).

6. Books from the Circulation section shall be issued for a maximum 10 days at a time.

7. Books once issued will not be returned on the same day.

8. Request for reissuing the book will not be entertained if the “book request” is pending
from other students.

9. Sub-lending of books is strictly forbidden.

10. Borrowers shall return the book on or before the due date, failing which an overdue
fine of Rs.10/- per day per book will be levied upon. Producing “Medical Certificate”
will not entitle a student an exemption from the fine. No book will be issued to the
student unless he/she returns back the overdue books.

11. No student will be entitled to keep the book overdue on the pretext that he/she has got
placement/job interview and he/she is not able to attend the college. The borrowed
book should be returned on time to library failing which the usual fine will be levied
on the student.
23
12. Books marked “Not to be Issued/Reference Only”, journals, magazines or newspapers
shall not be issued to students.

13. The Library In-Charge reserves the right to recall any book issued even prior to the
due date, if necessary.

14. Students are required to obtain a “No Dues Certificate” at the end of each semester.
Defaulters will not be allowed to appear in the examination.

15. Borrowers shall be responsible for the safe return of books to the library. While
borrowing a book, students must ensure that book is in good condition. Any damage
must be brought to the notice of library staff. The student will have to either replace
the book or will pay double the price of the book, if any damage or disfigurement of
the book is noticed at the time of returning the book in the library. If any book is
damaged or lost, the borrower shall have to replace the whole set or pay double the
price of the set as the fine amount.

16. Library is a place for making the best use of resources. Complete silence should be
maintained in the library. Members are, therefore, advised not to indulge in
conversation, consultation, discussion, or demonstrative greetings of friends. Any
defaulter may be suspended from the library for a period up to 15 days as decided by
the Director based on the recommendation of the Library In-charge.

17. “Mobile phone” needs to be kept switched off or on silent mode before entering library.

18. Bags, folders, personal books, magazines, ladies purse etc. are not allowed to be
brought inside the library. Students, in their interest, are advised not to leave money in
their bags, purses etc.

19. Visitors are not entertained inside library without prior permission of Library Incharge.

20. Stealing or damaging books/magazines/journals, etc. from the library or misbehavior

with library staff shall be considered as an offence for which strict disciplinary action
will be taken against students concerned to the extent of expulsion from the institute.

21. Photocopying service is available for all students at nominal charges. Photocopying of
library books & Journals may only be carried out within the copyright regulations.
Before taking any book/journal for photocopying, permission must be obtained from
the librarian or library staff on duty.

22. Director/Library In-Charge has the right to add, delete or amend any or all the above
rules from time to time depending on the circumstances

24
 Computer Lab Rules & Regulations

The Computer Lab at Asian School of Business is for students currently enrolled at Noida
Campus. To use the ASB computer lab, a student must possess the current student ID
card. It is against policy for a student to let another person use his/her ID Card to gain
access to the computer lab. If any student is found violating the above norms, his/her card
will be confiscated.

1. Students need to present ID Card issued by Asian School of Business as and when
requested by a Lab Technician.

2. Surfing/ Browsing of Social Media websites are strictly prohibited.

3. Students need to make an entry in computer lab while entering or leaving.

4. Students are supposed not to use the on/off switch to reboot the computers again and
again.

5. Computer games should not be played in the lab unless the games are required for an
assignment.

6. Students need to be considerate towards other lab users as this is a common study
area. One is supposed not make any noise inside the lab, nor talk on cell phones inside
the lab. One may step outside the lab to attend phone call.

7. Any sort of food and drinks are not permitted inside the computer lab.

8. It is expected that students do not waste limited resources by printing extra copies one
may not need. If something is to be printed, one needs to ensure to pick it up from the
printer area.

9. Students need to limit the printing. If one needs to print from Internet and don't know
how long the document is, it is advisable to download the document and check to see
how long it is. Those who print excessively will be asked to refrain from doing so.
After breach for the third time, printing privileges may be revoked for concerned
student.

10. Printing facility is available only for the Print items that are school related. Free
printing is not for club flyers or for other personal use.

25
11. If other students are waiting to use the computer and one is not doing school related
work, it is supposed to let the newcomers use the computer. The primary purpose of
the lab is to assist in school-related work.

12. Students should not install or download any software or modify or delete any system
files on any lab computers.

13. CD-ROMs and other multimedia equipment are for Institute work only. Students
should not use them for playing music or other recreational activities.

14. Students are supposed to respect the equipment and hence should not damage, remove
or disconnect any labels, parts, cable, or equipment.

15. Students are supposed not to read or modify other users' files that may be stored on
the hard disk.

16. If one leaves the lab, it is advisable not to leave your personal belongings unattended.
In any such case, College will not responsible for any theft.

17. Profanity inside the lab will not be tolerated.

18. Sleeping inside the lab is not permitted.

19. Breaching of copyright regulations will lead to strict punishments.

20. After using the computer, students are supposed to shut down the system & arrange
the chairs properly before leaving.

21. Director/Lab In-Charge has the right to add, delete or amend any or all the above rules
from time to time depending on the circumstances.

FAILURE TO COMPLY WITH ANY OF THE ABOVE-MENTIONED RULES

MAY RESULT IN THE SUSPENSION OF LAB PRIVILEGES
Misinterpretation of these policies on your part does not constitute an excuse for
improper action.
Failure to adhere to the rules may result in any or all the following:

1. Revocation of computer Lab facilities

2. Suspension from the Computer Lab for a period as deemed suitable by Director
or Dean - ASB.
Any disciplinary action taken will be in accordance with policies of Asian School
of Business

26
 Center for Skill Development-CSD

At Asian School of Business, the impact of a well-groomed, impressive personality & effective
communication is well understood and that directs towards a strong impetus on overall
personality development of the student. In sync with this mindset at ASB, an in-house Center
for Skill Development (CSD) has been set up to cater to the demands of Corporate.

To increase the relevance with future employment market including promotion of self-
employment, a two-pronged initiative- soft skills and Employability skills has been made an
integral part of skill development under CSD. This further caters to various aspects of
development in the different semesters: emphasizing on identifying and developing individual
learning and development needs of the students, covering various behavioral & communication
aspects, customized training solutions to hone the required competencies, employability skills
and making students ready for the professional world

‘Crafting Prodigy’

Under the CSD umbrella at ASB, a thriving and impactful mentoring program “Crafting
Prodigy Program” is in place, where customized attention is the focus. Every student is
assigned to a ‘Crafter’ who gives personalized attention towards identifying the strengths and
weaknesses of the individual student and focuses on building his/her capabilities and skills
needed to succeed in a dynamic global economy; in other words, crafting his ‘Prodigy’.

A dossier incorporating an Individual Development Plan is created, mapping the entire journey
of the prodigy through knowledge and skill development, to a well-groomed competent
professional ready to take on the world.

Benefits of the programme: Everyone learns in different timeframes and in different ways.

Standards
Based Individualised
Instruction Instruction

Performance Based
Instruction

27
 Corporate Resource Cell (CRC)

Corporate Resource Cell (CRC) works toward providing best interface to students and aims to
create a platform where students and industry can come together and explore opportunities for
employment. Prime objective of CRC is to maintain strong Industry Institute linkages and
strive for overall development and grooming of students according to industry requirements
via regular workshops, symposia, seminars, and conferences, at national & international level.
CRC also offers Summer Internship Program (SIP), short term projects on regular basis
throughout the course; conducts skills-based training and workshops wherein students get to
know about industry/profession expectations. This helps students in acquiring right skills for
better placement opportunity and excel in their profession.

Following are the rules & norms of CRC department that student is expected to follow
strictly during the course of study.

1) Placement support will be offered to students only after successful completion of academic
compliance, Summer Internship Program (SIP) & CSD trainings.

2) 100% attendance is compulsory for Guest Lectures, Industrial Visits, Seminars,

Conferences & any other training & workshop scheduled by CRC.

3) No Dues Clearance for the Summer Internship/Placement Assistance: Students are

required to attain No Dues Clearance from DSW before the commencement of their Summer
Internship Program or for the Final Placement assistance. Students with Pending dues will not
be eligible for any assistance from Corporate Resource Cell. Allocation of Mentor for SIP/ SIP
Evaluation will be at jurisdiction of DSW in case of pending dues. Absence of “No Dues
Clearance” or appropriate approval from DSW may result into withdrawal of CRC assistance.

4) Student must have qualified PAS (Professional Assessment Score)

5) Live Projects: 1-month live project at end of 2nd Semester

6) Summer Internship Program (SIP):

a. Compulsory for all students at the end of 4th semester

b. SIP will be offered to students registered in CRC by duly filling “SIP Registration
Undertaking” and recommendation of Dean - ASB

28
 c. Duration of internship is 45 - 60 days wherein students are required to follow the
company norms & requirements. They must follow discipline & guidelines suggested
by faculty & industry mentors from time to time.

d. The SIP report must be submitted to company & college as per the prescribed format
and strictly following the submission deadlines.

e. Students not following the compliance, having negative feedback from the company;
will be required to redo the Summer Internship as per compliance.

5) Final Placements:

a. Final placement assistance will be offered to students who have successfully met the
academic compliance and completed SIP.
b. Assistance will be offered to students submitting the duly signed “Assistance Form”
approved by Dean - ASB.
c. Final Placement recruitment process will start in the final semester

PROFESSIONAL ASSESSMENT SCORE (PAS)

Professional Assessment Score (PAS) is an integral part of your academic performance and
placement skills set; this is an indicator for your individual performance and skill development
which will help you in your personal as well as professional growth. Scores are calculated on
basis of your interaction, involvement, performance, and achievement in various parameters in
activities by mentioned below:

29
 Department Score Min. Parameter
Pass
Score
Centre for Skill 10 5 • Crafter meetings & feedback
Development • Regular sessions & their outcome (communication,
(CSD) dressing & grooming, Resume, Language Sessions)
• Skill based workshops
15 15 Mandatory:
• Technical Skill Development Workshops
• Domain Specific Workshops
• Professional Development & Aptitude
Trainings
Academics 25 15 • Class performance
Department • Maintaining 75% attendance
• Overall behavior
• Participation in Club Activities & Academic
Events
• Attendance in Club Activities & Academic Events
Examination 25 15 • Performance in Sessional Mid-Term examinations
Department • Performance in Sessional End-Term examinations
Corporate 25 15 • Attendance in CRC activities
Resource Cell o Industrial/Corporate visits
(CRC) o On Campus – Guest Lectures
o Off Campus – Guest Lectures/ Conference/
Seminar (Nomination Basis) #
• Placement readiness assessment
• Summer Internship
• Live Projects (Optional – Nomination Basis) #
Total Score 100
# - Live Projects are optional and will be offered on nomination basis, however, additional
credit will be allocated to students opting for the same.
# - Off Campus activities are also on nomination basis, however, students opting for the same
will be offered additional credit

30
* The criteria for obtaining PAS of examination out of 25:
Percentage (including all internal and PAS (out of 25)
university subjects)
70% and Above 25
60% - 69% 20
50% - 59% 15
40% - 49% 10
39% and below 0
Important:
• Student needs to meet all above parameters and score a minimum of 15 marks in each,
except in CSD where he/she needs to score a minimum of 5 marks
• PAS will be calculated Semester wise; 1st score will be shared during mid semester
which will give you an opportunity to improve your score by semester end
• Defaulters will not be eligible for Summer Internship Programs
• A consolidated score of minimum 70% needs to be maintained for being eligible for
final placement assistance.

31
 Department of Student Welfare

Department of Student Welfare encompasses everything that the institute undertakes to

meet the personal and social needs of students and enhance their wellbeing. It involves
recognizing, valuing and developing each student as a total and unique person in the
context of society. The Student Welfare Program is the sum total of all the policies,
structures and activities which are planned and implemented by the institute to promote
student welfare. Asian School of Business endeavors to create an environment in which
students are safe, secure and feel cared for.

Department of Student Welfare at Asian School of Business undertakes concern in

reference to:
✓ Students Code of Conduct
✓ Attendance Norms and Rules and Regulation for availing Leaves
✓ Regulations / Directive for Banning ragging & Anti-ragging measures
✓ Non-Academic Student Grievance Policy & Academic Grievance Policy

1. Student Code of Conduct

a) Codes of conduct are already stated above in the handbook and adherence to the
same is compulsory. Non-compliance may lead to the formation of ad-hoc
discipline committee followed by the presentment of student involved in
indiscipline behavior to show cause his/her act and justifying the act to the
committee members.
b) The decision taken by the ad-hoc discipline committee will be subject to the
approval of Department of Student Welfare and the Management.
c) The students involved in indiscipline act need to adhere to the decision taken
thereupon.

32
 2. Attendance Norms and Rules & Regulations for availing Leaves

Asian School of Business regards student’s participation in class as essential to the

learning process. Therefore, regular class attendance is required by all students in each
course, failing which the students will be debarred from the examinations.
All students are expected to attend classes regularly and maintain at least 75% of
attendance (online/ on Campus) in respective subjects as per the CCS University norms.
Leaves (unplanned/planned) with prior approval will be permitted up-to 25% of total
classes per subject, pre and post Sessional Mid-term examinations. Further, in case of
any emergency or critical situation, 10% of additional reserved leaves may be approved/
granted. Students should submit the leave application through their ERP login with
relevant documents as mentioned in section 1.12 of the handbook. Such applications will
be forwarded to Dean - ASB & Dean Student Welfare for recommendation of final
approval.
As a disciplinary measure, any student will not be allowed inside the lecture room after
5 minutes of commencement of lecture. Entry is solely at discretion of the concerned
faculty.
Compensatory attendance for classes missed due to participation in CRC activities like
placement interviews, seminars, live projects, etc. or for responsibilities given in
extracurricular events by college will be provided only when student emails the request
for On Duty (OD) Leave to Dean - ASB and Academic Coordinator, ASB either in
advance or latest by 2 PM on the same day keeping the activity In-Charge in cc.
Compensation in attendance will be made on pro-rata basis, i.e., only for the duration in
which the student was actively involved in the CRC/other assigned activity and not for
the whole day. The duration of active participation mentioned in OD request will be
subject to verification by the respective activity in-charge.

Guidelines for Availing Leaves:

a) In case of Planned Casual Leave, submit the Leave Application to Dean – ASB
through your ERP Student login at least 48 hrs. before the date of planned leave.

b) Planned leaves without prior information and approval will not be sanctioned.

c) In case of any unplanned absence, submit the Leave Application to Dean – ASB
through your ERP Student login on the very first day of your absence. In case of
internet connectivity issues, you may call at board number for giving information

33
 followed by the leave application through your login as soon as the connectivity to
internet is available.

d) Any application received after 48 hrs. i.e., after 2 days will be cancelled straight
away irrespective of any excuse.

e) In case of leaving college early due to ill health or coming late in morning,
application is mandatory, and it requires approval on the same day. Student has to
ensure that this kind of application will be in rare cases and hence not be made a
regular affair.

f) No leaves will be sanctioned on the day of any Academic or CRC Event.

g) In case of any Medical Leave, extending 2 days, medical leave application needs to
be applied through login and Medical Prescription and Medical Certificates is
mandatory to be uploaded along with the application through only. In case some
medical tests have been carried out, a Copy of Medical Test Reports also should be
uploaded.

h) In case of a family exigency or tragedy in any unfortunate situation, student should

apply for special leave through the login citing the reason for leave. Approval of
special leave requests is under the prerogative of Dean Student Welfare.

i) Any application pending approval would be visible in your login. Students need to
check the status of their application and contact concerned department to discuss
the same within one week from the date of application to avoid last minute
confusion if any.

j) Request for On Duty Leave for participation in CRC/ other activities must be
submitted through your login, either in advance or latest by 2 PM on the day of
leave keeping the activity faculty In-Charge as the approving authority in your
application. Attendance will not be granted if OD request is not received in time.

3. Anti-Ragging Measures

The aim of the regulations is to root out ragging in all its forms from the Institute by
instituting stringent anti-ragging measures and provisions for strict punishments to
defaulters.
Ragging within the Institute Campus including its School / Departments and Hostels
is strictly prohibited. Ragging in any form is prohibited and same is applicable also

34
in private lodges/buildings where the Institute’s students may be staying. No student
shall participate or abet or propagate ragging in any form.
The Institution has formed an "Anti-Ragging Committee" headed by Dean Student
Welfare. It will comprise of select faculty members, students from the fresher
category as well as seniors and a select lot of non-teaching staff.
This Committee will be fully and totally responsible to ensure that no incidence of
ragging as given in these regulations takes place and will also monitor and ensure
that the instructions of these regulations are always followed fully. The Committee
will also always maintain alert vigil and ensure that the Anti-Ragging Squads/Anti-
Ragging Control Cell of the Institution carry out their functions properly.
Several Anti-Ragging Squads will be constituted. The number of squads will be
based on the number of blocks / floors and strength of the students so that the Anti-
Ragging Measures can be effectively implemented.

35
4. Grievance Redressal Cell

Students’ Grievance Redressal Cell (GRC) works under the Department of Student
Welfare with the aim to redress the grievances and complaints of students of Asian
School of Business.

The purpose of the Grievance Redressal Cell is to maintain the healthy working
atmosphere amongst staff, students & management of the Institute. This cell will help
students to record their complaints and solve their problems related to academics,
resources and personal grievances.

The cell will resolve their problems / complaints promptly and judiciously and shall
also redress their grievances as and when required. As a result of this system, the
Institute will have pleasant ambient atmosphere and good work culture with in-built
goodwill and mutual understanding among the students.

The idea behind the working of the Cell is to uphold the dignity of the Institute by
ensuring Strife free atmosphere in the Campus by promoting cordial Student to
Student relationship and Student to Teacher relationship that acts as a bridge to
develop a responsive and accountable attitude among all the students in order to
maintain a harmonious educational atmosphere in the Institute.

The Cell will encourage the students to express their grievances / problems freely
without any fear. As a bridge between the students and the staff / management, it will
advise students to respect the right and dignity of one another and show utmost
restraint and patience under all circumstances. The possible issues can be in reference
to academic or non-academic reasons as mentioned below.

Academics Related Non-Academics Related

Timetable scheduling Service matters
Examination related issues Maintenance issues
IT services General Admin
Syllabus review Any other issue
Library Related

36
Process for reporting Grievance:

Any grievance related to academic or nonacademic issue needs to be reported to Department

of Student Welfare in a form of written application addressing the Dean Student Welfare
mentioning
✓ Name of the Student
✓ Batch Details
✓ Complaint against whom
✓ Reason of Grievance
✓ Brief of the Grievance
✓ Supporting document, if any.

For this purpose, an online grievance redressal system has also been developed through
which the students can register their complaints/grievances online through the link provided
on college website. The Department of Student Welfare within 48 hours of receiving the
application, Student Affairs Department will arrange for prehearing of the issue or will
decide to form a committee/ad hoc committee to discuss on the grievance and further come
to a solution updating student about the same.

37
Asian School of Business Holiday List for Students Academic Year 2021-22

S. No. Date Day Occasion

1 15th August 2021 Sunday Independence Day
2 22nd August 2021 Sunday Raksha Bandhan

3 30th August 2021 Monday Janmashtami

4 10th September 2021 Friday Ganesh Chaturthi
5 2nd October 2021 Saturday Gandhi Jayanti

6 15th October 2021 Friday Dussehra Break

7 4th - 6th November 2021 Thursday - Saturday Diwali Break

8 19th November 2021 Friday Guru Nanak Birthday

9 25th December 2021 Saturday Christmas

10 1st January 2022 Saturday New Year
11 13th January 2022 Thursday Lohri
12 26th January 2022 Wednesday Republic Day
13 17th -18th March 2022 Thursday - Friday Holi Break
14 14th April 2022 Tuesday Baisakhi / Mahavir
Jayanti
15 15th April 2022 Friday Good Friday
16 3th May 2022 Tuesday Eid-ul-Fitr
17 16th May 2022 Monday Buddha Purnima
18 15th August 2022 Monday Independence Day
19 22nd August 2022 Monday Raksha Bandhan

*The dates in holiday calendar are tentative.

38
 Detailed Curriculum

CHAUDHARY CHARAN SINGH UNIVERSITY, MEERUT

THREE YEARS BACHELOR OF BUSINESS ADMINISTRATION PROGRAMME
SUBJECT Page No.
SEMESTER – I
BBA-101: Fundamentals of Management 41
BBA-102: Organizational Behavior 42
BBA-103: Managerial Economics 43
BBA-104: Accounting and Financial Analysis 44
BBA-105: Business Laws 45
BBA-106: Business Organization and Ethics 46
BBA-008: Environmental Studies (Qualifying paper) 47-50
SEMESTER – II
BBA-201: Quantitative Techniques for Business 52
BBA-202: Business Communication 53
BBA-203: Human Resource Management 54
BBA-204: Marketing Management 55
BBA-205: Business Environment 56
BBA-206: Fundamentals of Computers 57
BBA-207: Assessments on Soft Skill Based on Presentations/ G.D/ Personality traits 58-59
SEMESTER – III
BBA-301: Advertising Management 61
BBA-302: Team Building & Leadership 62
BBA-303: Indian Economy 63
BBA-304: Customer Relationship Management 64
BBA-305: Management Information System 65
BBA-306: Income Tax Law & practice 66
SEMESTER – IV
BBA-401: Consumer Behavior 68
BBA-402: Financial Management 69
BBA-403: Production & Operation Management 70
BBA-404: Sales & Distribution Management 71
BBA-405: Research Methodology 72
BBA-406: Entrepreneurship & Small Business Management 73
BBA-407: Computer Oriented Practical &Viva- Voce 74
SEMESTER – V
BBA-501: Arithmetic Aptitude 76
BBA-502: Aptitude Reasoning 77
BBA-503: General Business Awareness 78
BBA-504: General English 79
BBA-505: Elective Paper (M-1/ F-1) 80, 82
BBA-506: Elective Paper (M-2 / F-2) 81, 83
BBA-507: Summer Training Project Report based Viva-Voce 84
SEMESTER – VI
BBA-601: Strategic Management & Business Policy 86
BBA-602: Operations Research 87
BBA-603: Fundamentals of E Commerce 88
BBA-604: Economic and Industrial Law 89
BBA-605: Elective Paper (M-3/ F-3) 90, 92
BBA-606: Elective Paper (M-4/ F-4) 91, 93
BBA-607: Comprehensive Viva-Voce 94

39
 YEAR 1

SEMESTER 1

CODE SUBJECT PAGE NO.

BBA-101 Fundamentals of Management 41
BBA-102 Organizational Behavior 42
BBA-103 Managerial Economics 43
BBA-104 Accounting and Financial Analysis 44
BBA-105 Business Laws 45
BBA-106 Business Organization and Ethics 46
BBA-008 Environmental Studies 47-50

40
 BBA-101: FUNDAMENTALS OF MANAGEMENT

Unit I: Introduction: Concepts, Objectives, Nature, Scope and Significance of management, Evolution
of management thought - Contribution of Taylor, Weber and Fayol management.

Unit II: Planning: Concept, Objectives, Nature, Limitation, Process of planning, Importance, Forms,
Techniques and Process of decision making.

Unit III: Organizing: Concept, Objectives, Nature of organizing, Types of Organization, delegation of
authority, Authority and responsibilities, Centralization and Decentralization, Span of control

Unit IV: Directing: Concept, Principles & Techniques of directing and Coordination, Concept of
leadership Style - Importance, Styles, Supervision. Motivation - Importance & Theory of Motivation,
Communication.

Unit V: Controlling: Concept, Principles, Process and Techniques of Controlling, Relationship between
planning and controlling.

Suggested Readings
1. Pagare Dinkar: Principles of Management
2. L M Prasad; Principles and Practice of Management
3. Satya Narayan and Raw VSP: Principles and Practice of Management
4. Srivastava and Chunawalla: Management Principles and Practice

41
 BBA-102: ORGANISATION BEHAVIOUR

Unit I: Introduction, nature and scope of OB, Challenges and opportunities for OB, Organization
Goals, Models of OB, Impact of Global and Cultural diversity on OB.

Unit II: Individual Behavior - Individual behavior, Personality, Perception and its role in individual
decision making, Learning, Motivation, Hierarchy of needs theory, Theory X and Y, Motivation-
Hygiene theory, Vrooms Expectancy theory

Unit III: Behavior Dynamics: Interpersonal behavior, Communication, Transaction Analysis, The
Johari Window, Leadership, Its Theories and Prevailing Leadership styles in Indian Organizations.

Unit IV: Group Behavior: Definition and classification of Groups, Types of Group Structures, Group
decision making, Teams Vs Groups, Contemporary issues in managing teams, Inter group problems
in organizational group dynamics, Management of conflict.

Unit V: Management of Change: Change and Organizational development, Resistance to change,

Approaches to managing organizational change, Organizational effectiveness, Organizational culture,
Power and Politics in Organizational Quality of work life, Recent advances in OB.

Suggested Readings
1. Bennis, W.G.; Organization Development
2. Breech Islwar; Organization - The frame-work of Management
3. Dayal, Keith; Organizational Development
4. Sharma, R.A.; Organizational Theory and Behavior
L.M Prasad; Organizational Behavior

42
 BBA-103: MANAGERIAL ECONOMICS

Unit I: Definition, Nature, Scope & Limitations of Economics, Economics as an art or Science,
Relevance of Economics in Business Management, Nature and Scope of Managerial Economics, its
relationship with other subjects.

Unit II: Meaning of demand. Demand theory and objectives, Demand analysis, Demand schedule,
Demand Curve, Laws of Demand, Elasticity of Demand Types & Measurement, Supply Analysis,
Demand Forecasting.

Unit III: Market analysis - Nature of market, Types of markets and their characteristics, Pricing under
different market structures – Perfect competition, Monopoly, Oligopoly and Monopolistic competition.

Unit IV: Pricing methods and Pricing Policies, Price Discrimination, National Income: Concepts and
Measurements

Unit V: Economic Growth and Development, Business Cycle, The balance of payments, Inflation.

Suggested Readings
1. Adhjkari M; Management Economics
2. Gupta G.S; Managerial Economics
3. Lal S.M; Principles of Economics
4. Vaish & Sundaram; Principles of Economics
5. Gupta, K.G.; Managerial Economics

43
 BBA-104: ACCOUNTING AND FINANCIAL ANALYSIS

Unit I: Overview: Nature, Objectives and Functions of Accounting, Accounting Concepts, Conventions
and Principles, Accounting Equation, International Accounting Principles and Standards; Matching of
Indian Accounting Standards with International Accounting Standards.

Unit II: Mechanics of Accounting: Double Entry System of Accounting, Journalizing of Transactions;
Preparation of Final Accounts, Profit & Loss Accounts, Profit & Loss Appropriation Accounts and
Balance sheet, Policies related with Depreciation, Inventory and Intangible assets like copyright,
Trademark, Patents and Goodwill.

Unit III: Analysis of Financial Statement: Ratio Analysis – Solvency Ratios, Profitability Ratios,
Activity Ratios, Liquidity Ratios, Market Capitalization Ratios; Common Size Statement; Comparative
Balance Sheet and Trend Analysis of manufacturing, Service and Banking Organizations.

Unit IV: Fund Flow Analysis: Meaning, Concept of Gross and Net Working Capital, Preparation of
Schedule of Changes in Working Capital, Preparation of Fund Flow Statement and its Analysis.

Unit V: Cash Flow Analysis: Various Cash and Non Cash Transactions, Flow of Cash, Preparation of
Cash Flow Statement and its Analysis.

Suggested Readings

1. Agarwal B.D; Advanced Accounting

2. Chawla & Jain; Financial Accounting
3. Chakrawarti K.S; Advanced Accounts.
4. Gupta R.L. & Radhaswamy; Fundamentals of Accounting
5. Jain & Narang; Advanced Accounts
6. Shukla & Grewal; Advanced Accounts

44
 BBA-105: BUSINESS LAWS

Unit I: Indian Contract Act: Offer, Acceptance, Agreement and Contract; Capacity of parties;
Essentials of Contract; Valid Contract; Performance of Contracts; Termination of Contract,
Consequence and Remedies for Breach of Contract.

Unit II: Void Contracts; Contingent Contracts; Quasi Contract; Contract of Indemnity and
Guarantee; Bailment, Lien, Pledge and Agency Contracts.

Unit III: Sales of Goods Act: Definition, Features and Formation of Sale Contract; Condition and
Warranty, Transfer of Ownership of Goods; Performance of Sale Contract; Rights of Unpaid Sellers;
Auction Sale.

Unit IV: Limited liability Partnership: Definition, Incorporation, Eligibility to be Partner,

Relationship of partners, Partners as an agent, Penalty for False statement, winding up

Unit V: Negotiable Instruments: Definition, Features, Types, Recognition, Crossing and

Endorsement of NIs.

Suggested Readings
1. N.D. Kapoor; Elements of Mercantile law (including Company Law, Industrial
Law)
2. Gulshan S and Kapoor; Lectures on Business & Economics Laws
3. Kuchall; Business Laws
4. Mandal C; Economics and other Legislations
5. Awtar Singh: Principles of Mercantile Law

45
 BBA-106: BUSINESS ORGANISATION AND ETHICS

Unit I: Meaning and definition of business essentials & scope of business Classification of Business
Activities, Meaning, Definition, Characteristics and objectives of Business Organisation, Evolution
of Business Organisation. Modern Business, Business & Profession.

Unit II: Business Unit, Establishing a new business Unit. Meaning of Promotion, Features for
business, Size of Business Unit, Determinants of Establishment of a new Business Unit

Unit III: Forms of Business Organisation. Sole Proprietorship, Partnership, Joint Stock Companies
& Co-operatives.

Unit IV: Business Ethics- An overview - Concept, nature, evolving ethical values, Arguments against
business Ethics. Relationship between Ethics & Corporate excellence – Corporate mission and
statement, Code of Ethics and culture, Indian Ethics

Unit V: Business and Society Changing Concepts and Objectives of Business, Professionalization,
Business ethics, Gandhian Philosophy, Organizational Culture, Technological Development and
Social Change, Social Responsibility of Business, Social Audit

Suggested Readings
1. Kotler Philip; Marketing Management
2. Stanton, Etzel Walker; Fundamentals of Marketing
3. Saxena Rajan; Marketing Management
4. Chottorjee S.K.: Business Organisation
5. Jagdish Prakash: Business Organisation and Management
6. Om Prakash: Business Organisation

46
 CODE-008: ENVIRONMENTAL STUDIES (QUALIFYING PAPER)

Unit I: The Multidisciplinary Nature of Environmental Studies

Definition, Scope and Importance, Need for Public Awareness.
Unit II: Natural Resources
❖ Renewable and Non-renewable Resources:
Natural resources and associated problems: -
a) Forest Resources: use and over-exploitation, deforestation, case
studies. Timber extraction, mining, dams and their effects on
forests and tribal people.
b) Water Resources: use and over-utilization of surface and ground
water, floods, drought, conflicts over water, dams- benefits and
problems.
c) Mineral Resources: use and exploitation, environmental effects
of extracting and using mineral resources, case studies.
d) Food Resources: World food problems, changes caused by
agriculture and overgrazing, effects of modern agriculture,
fertilizer-pesticide problems, water logging, salinity, case studies.
e) Energy Resources: Growing energy needs, renewable and
nonrenewable energy sources, use of alternate energy sources, case
studies
f) Land Resources: Land as a resource; land degradation, man
induced landslides, soil erosion and desertification.
❖ Role of an individual in conservation of natural resources.
❖ Equitable use of resources for sustainable lifestyles

47
Unit III: Ecosystems
❖ Concept of an ecosystem
❖ Structure and function of an ecosystem
❖ Producers, consumers and decomposers
❖ Energy flow in the ecosystem
❖ Ecological succession
❖ Food chains, food webs and ecological pyramids
❖ Introduction, types, characteristic features, structure and function of the following
ecosystem:
a) Forest ecosystem
b) Grassland ecosystem
c) Desert ecosystem
d) Aquatic ecosystems (ponds, streams, lakes, rivers, oceans,
estuaries)
Unit IV: Biodiversity and its Conservation
❖ Introduction – Definition: genetic, species and ecosystem diversity.
❖ Biogeographical classification of India
❖ Value of biodiversity: Consumptive use, productive use, social, ethical, and
aesthetic and option values.
❖ Biodiversity at global, National and local levels.
❖ India as a mega-diversity nation
❖ Hot-sports of biodiversity.
❖ Threats to biodiversity: Habitat loss, poaching of wildlife, man-wildlife conflicts.
❖ Endangered and endemic species of India
❖ Conservation of biodiversity: In-situ and Ex-situ conservation of biodiversity.
Unit V: Environmental Pollution
Definition.
❖ Causes, effects and control measures of following:
a) Air pollution
b) Water pollution
c) Soil pollution
d) Marine pollution
e) Noise pollution

48
 f) Thermal pollution
g) Nuclear pollution

❖ Solid waste Management: Causes, effects and control measures of urban and
industrial wastes.
❖ Role of an individual in prevention of pollution
❖ Pollution case studies
❖ Disaster Management: Floods, earthquake, cyclone and landslides.

Unit VI: Social Issues and the Environment

❖ From Unsustainable to Sustainable development
❖ Urban problems related to energy.
❖ Water conservation, rain water harvesting, water shed management
❖ Resettlement and rehabilitation of people; its problems and concerns. Case Studies
❖ Environmental Ethics: Issues and possible solutions.
❖ Climate change, global warming, acid rain, ozone layer depletion, nuclear
accidents and holocaust. Case Studies.
❖ Waste land reclamation.
❖ Consumerism and waste products
❖ Environment Protection Act.
❖ Air (Prevention and Control of Pollution) Act
❖ Water (Prevention and Control of Pollution) Act
❖ Wildlife Protection Act
❖ Forest Conservation Act
❖ Issues involved in enforcement of environmental legislation
❖ Public awareness

49
Unit VII: Human Population and the Environment
❖ Population growth, variation among nations.
❖ Population explosion: Family Welfare Programme.
❖ Environment and human health
❖ Human Rights
❖ Value Education
❖ Women and Child Welfare
❖ Role of Information Technology in Environment and human health
❖ Case Studies
Unit VIII: Field Work
❖ Visit to a local area to document environmental assets-river / forest / grassland / hill
/mountain.
❖ Visit to a local polluted site – Urban / Rural / Industrial /Agricultural
❖ Study of common plants, insects, birds.
❖ Study of simple ecosystems-pond, river, hill slopes, etc. (Field work Equal to 5
lecture hours).

50
 YEAR 1

SEMESTER 2

CODE SUBJECT PAGE NO.

BBA-201 Quantitative Techniques for Business 52
BBA-202 Business Communication 53
BBA-203 Human Resource Management 54
BBA-204 Marketing Management 55
BBA-205 Business Environment 56
BBA-206 Fundamentals of Computers 57
Assessments on Soft Skill Based on
BBA-207 Presentations/ G.D/ Personality traits 58-59

51
 BBA-201: QUANTITATIVE TECHNIQUES FOR BUSINESS

Unit I: Statistics: Types of Data, Classification & Tabulation of Data, Frequency Distribution,
Census and Sample Investigation, Diagrammatical and Graphical Presentation of Data.

Unit II: Measures of Central Tendency (Mean, Median & Mode), Measures of Dispersion (Range,
Mean Deviation & Standard Deviation).

Unit III: Correlation: Significance of Correlation, Types of Correlation, Scatter Diagram Method,
Karl Pearson coefficient of correlation, Spearman’s coefficient of Rank correlation. Regression:
Introduction, Regression Lines and Regression Equations & Regression Coefficients.

Unit IV: Analysis of Time Series, Index Numbers, Interpolation and Extrapolation

Unit V: Probability: Definitions of Probability, Additive and Multiplicative Rules of probability,

Bayes Theorem (Simple numerical), Probability Distributions: Binomial, Poisson and Normal.

Suggested Readings

1. Raghavachari; Mathematics for Management

2. Zamiruddin; Business Mathematics
3. Gupta S.P. & Gupta M.P; Business statistics
4. Elhance, D.N; Fundamentals of Statistics
5. Gupta C.B; Introduction of Statistical Methods
6. K. G. Gupta; Quantitative Techniques

52
 BBA-202: BUSINESS COMMUNICATION

Unit I: Meaning and objective of Business communication, Forms of Communication,

Communication model and process, Principles of Effective Communication

Unit II: Corporate Communication: Formal and Informal Communication, Network, Grapevine,
Barriers in Communication, Group discussion, Mock Interviews, Seminars, Individual and Group
Presentations.

Unit III: Essentials of effective Business letters, Writing Important Business letters including
correspondence with Bank and Insurance companies.

Unit IV: Oral & Non-verbal communication: Principles of Oral Presentation, Factors affecting
Presentation, effective Presentation skills, conducting Surveys, Body Language, Para Language,
Effective Listening, interviewing skill, Writing resume and Letter or application.

Unit V: Modern forms of communication, International communication, Cultural sensitiveness and

cultural context, Writing and presenting in international Situations. Importance of business language,
vocabulary words often confused, words often miss spelt, common errors in English.

Suggested Readings
1. Bapat & Davar; A Text book of Business Correspondence
2. Bhende D.S.; Business Communication
3. David Berio; The Process of Communication
4. Gowd & Dixit; Advance Commercial Correspondence
5. Gurky J.M. ; A reader in human communication

53
 BBA-203: HUMAN RESOURCE MANAGEMENT

Unit I: Introduction to HRM & HRD Concept of HRM, Objectives, Process, HRM vs. Personnel
Management, HRM Vs. HRD, Objectives of HRD, focus of HRD System, Structure of HRD System,
role of HRD manpower.

Unit II: Human Resource Policies & Strategies Introduction, role of HR in strategic management,
HR policies & Procedures, HR Program, developing HR policies and strategies, International HRM,
Domestic HRM compared to International HRM.

Unit III: Human Resource Procurement & Mobility Productivity & improvement job analysis & Job
design, work measurement, ergonomics. Human Resource planning-objectives, activities, manpower
requirement process, Recruitment & Selection, Career planning & development, training methods,
basic concept of performance appraisal, Promotion & Transfer.

Unit IV: Employee Compensation Wage policy, Wage determination, Wage boar, factors affecting
wages & Salary, systems of payments, Job evaluation, components of wage/salary-DA, incentives,
bonus, fringe benefits etc.

Unit V: Employee relations Discipline & Grievance handling types of trade unions, problems of trade
unions, the e-HRM, Nature, e-activities, recruitment, selection, performance management,
compensation.

Suggested Readings
1. Human Resource Management; Dipak Kumar Bhattacharya
2. Managing Human Resource; Arun Monappa
3. Essential of HRM and Industrial Relations; P.Subba Rao
4. Personnel Management; C.B. Memoria
5. Human Resource Management; K. Ashwathappa

54
 BBA-204: MARKETING MANAGEMENT

Unit I: Marketing: Definition, nature, scope & importance, Marketing Management, Core concepts
of marketing: Selling concept, Production concept, Modern marketing concept. Social marketing,
Understanding of Consumer Behavior, Purchase decision Process.

Unit II: Segmentation: Concept, basis of segmentation, Importance in marketing; Targeting: Concept
Types, Importance; Positioning: Concept, Importance, Brand positioning, Repositioning.

Unit III: Marketing Mix: Product: Product Mix, New Product development levels of Product, Product
life cycle, Branding and packaging, Distribution: Concept, Importance, different types of distribution
channels etc.

Unit IV: Price: Meaning, objective, factors influencing pricing, methods of pricing. Promotion:
Promotional mix, tools, objectives, media selection & management

Unit V: Marketing Research: Importance, Process and Elementary knowledge of Information

system, green marketing, digital marketing, Service marketing

Suggested Readings

1. Marketing Mgt.; Philip Kotler (PHI)

2. Marketing; Etzet, Walker, Stanton
3. Marketing Management; Rajan Saxena
4. International Marketing; Cateora Graham
5. Marketing Management; Ramaswamy V.S. & Nama Kumar. S

55
 BBA-205: BUSINESS ENVIRONMENT

Unit I: Concept, Significance, Components of Business environment, Factor affecting Business

Environment, Social Responsibilities of Business.

Unit II: Economic Systems: Capitalism, Socialism, Communism, Mixed Economy-Public Sector &
Private Sector

Unit III: Industrial Policy – Its historical perspective (In brief); Socio-economic implications of
Liberalisation, Privatisation, Globalisation.

Unit IV: Role of Government in Regulation and Development of Business; Monetary and Fiscal
Policy; EXIM Policy, FEMA, Start-ups, Skill development, Thrust on Make in India.

Unit V: Overview of International Business Environment, Trends in World Trade: WTO- Objectives
and role in international trade, Increasing trends of e-commerce with respect to e-platform like
Flipkart, Amazon, Myntra.

Suggested Readings

1. Francis Cherunilum; Business Environment

2. K. Aswathapa; Business Environment
3. Paul; Business Environment
4. V. Neelamegum; Business Environment

56
 BBA-206: FUNDAMENTALS OF COMPUTERS

Unit I: Computer Basics: Introduction, History of Computers, Types of Computers, Generations of

Computes and Basic Components of PC.

Unit II: Hardware and Software: Introduction, Types of Software, Input Devices and Output Devices,
Relationship between Hardware and Software, RAM and ROM.

Unit III: Network, Security and Networking: LAN, WAN, MAN, SAN, CAN, Topology (Ring, Star,
Bus, Mesh), Digital Piracy Management, Cyber Security / Cyber Laws, Internet Information, Internet
Service, Difference Between Internet, Extranet and Ethernet.

Unit IV: Windows (latest Version): Introduction, Features, Installation, Activation, Security
Features, MS Word with all the applications and uses.

Unit V: Excel (latest Version): Introduction, Filter, Commands for Excel. Power Point: Introduction,
Creating a Presentation, Using Templates, Inserting Charts, Inserting Tables.

Suggested Readings

1. Computer Fundamentals: V. K. Singh

2. Fundamentals of Computers: G. B. Jain
3. Operating System: Godbole
4. Windows-98: Manual

57
 BBA-207: ASSESSMENT OF SOFT SKILLS BASED ON PRESENTATION/G.D./P.D

Broad frame work is being given here however Instructor/Trainer/Faculty /Expert will have
freedom to design his /her program in such manner so that effective learning will take place.
The phrase ‘soft skills’ incorporates a wide variety of personality traits, communication and people
skills, social attitudes and emotional intelligence. These qualities (also known as ‘core skills’) are
increasingly important for success in the workplace – and not just for those in leadership positions.
Everyone can benefit from some focused training and development to help them realise their full
potential.
Group discussion: Group Discussion improves verbal communication nonverbal behavior, Decision
making ability and cooperation.
Management Games: It improves Team Work, Internships, Volunteering, Leadership Skills
Grooming Sessions: It improves Communication as well as Interaction and helps in admitting your
flaws and Weakness, helps in discovering things and new ideas. It makes you more adaptable and
accommodative.
Presentation skills: It helps in making clear objectives, Well-rehearsed, Information clearly featured
and it includes call to action
Communication Skills
1. Verbal Communication
2. Body Language
3. Physical Communication
4. Writing
5. Visual Communication
6. Listening
7. Presentation Skills
8. Public Speaking
9. Interviewing
Leadership
1. Team Building
2. Mentoring
3. Delegation
4. Dispute Resolution
5. Giving Feedback
6. Decision Making
7. Supervising
8. Managing

58
Interpersonal Skills
1. Networking
2. Interpersonal Relationships
3. Dealing with Difficult People
4. Conflict Resolution

Personal Skills
1. Stress Management
2. Tolerance of Change and Uncertainty
3. Taking Criticism
4. Self Confidence
5. Adaptability
6. Resilience
7. Self-Leadership
8. Self-Assessment
9. Enthusiasm
10. Empathy

Professional Skills
1. Time Management Technology
2. Meeting Management
3. Technology Savvy
4. Trend Awareness
5. Business Trend Awareness
6. Business Etiquette

Creativity
1. Problem Solving
2. Critical Thinking
3. Innovation
4. Troubleshooting
5. Design Sense

59
 YEAR 2

SEMESTER 3

PAGE
CODE SUBJECT NO.
BBA-301 Advertising Management 61
BBA-302 Team Building & Leadership 62
BBA-303 Indian Economy 63
BBA-304 Customer Relationship Management 64
BBA-305 Management Information System 65
BBA-306 Income Tax Law & practice 66

60
 BBA-301: ADVERTISING MANAGEMENT

Unit I: Advertising: Introduction, Scope, importance in business: Role of advertising, function of

advertising, key players in advertising, types of advertising.

Unit II: Public Relation and Publicity: Meaning of Public Relation, Difference between public
relations and advertising, Role of Public Relations, Process of Public Relation, Advantages and
disadvantages of Public Relations, Publicity, Advantages and disadvantages of publicity.

Unit III: Sales Management and Sales Promotional: Defining Sales Management, Objectives of Sales
Management, Sales Management Strategies, Functions of Sales Executive, Scope and Role of sales
promotion.

Unit IV: Print Media and Broadcasting: Characteristics of the press, Basic media concepts,
newspapers, magazines, Factors to be considered for print media advertising, Meaning of
Broadcasting, Radio as a medium, television as a medium, internet advertising.

Unit V: Media Planning and Strategies: Growth and Importance of Media, Meaning and role of media
planning, Media Plan, Market Analysis, Media Objectives, Developing and implementing Media
Strategies.

Suggested Readings

1. Advertising and Promotion: George E. Beich & Michael A. Belch. T.M.H.

2. Advertising Management: Concept and Cases, Manendra Mohan, TMH
3. Advertising Management: Rajeev Batra, PHI
4. Advertising Management: Thakur publications Rajeev S, N. S. Rana

61
 BBA-302: TEAM BUILDING & LEADERSHIP

Unit I: Team Building Process: Overview of team; Difference between Groups and Teams.
Types of Teams- Problem-solving Teams, Self-Managed Teams, Cross-functional teams,
Virtual Teams.

Unit II: Evaluating team performance, Goal Setting of Team, defining roles and Responsibility
of team members; External and Internal factors affecting team building.

Unit III: Leadership – Meaning, Concepts and Myths about Leadership, Components of
Leadership, Leadership Skills – Basic Leadership Skills, Building Technical Competency,
Advanced Leadership Skills, Building High Performance Teams.

Unit IV: Personality: Meaning & Concept of Personality; Types of personality; Personality
Determinants; Evaluation of Personality.

Unit V: Meaning of Group; Formation of group; Roles, Structure, and Size of Group; Types of
Group; Characteristics of an Effective Group.

Suggested Readings

1. Yukl G - Leadership in Organisations (Prentice Hall, 7th Ed.)

2. Lall & Sharma – Personal Growth Training & Development (Excel Books)
3. Janakiraman- Training & Development (Biztantra)
4. Udai Pareek - Understanding Organizational Behaviour (Oxford, 2nd Ed.)
5. Rao, V.S.P. Human Resource Management, New Delhi. Excel Books.

62
 BBA-303: INDIAN ECONOMY

Unit I: Meaning of Economy, Economic growth & development, characteristics of Indian Economy,
Factors affecting economic development.

Unit II: An overview of Economic Resources of India, Human Resources of India, Concept of
Population Explosion Interrelation of Population and Economic Development, Population policy of
India, Problem of Unemployment in India.

Unit III: Agriculture: Land Reforms and land tenure system, Green Revolution and capital formation
in agriculture industry, trends in composition and growth, role of public and private sector, small
scale and cottage industries.

Unit IV: Problems and prospects of Indian Agriculture, Plan period Position, Problems and Prospects
of Large Scale Industries. (Iron, Steel, Sugar, Cotton, Textile). Role of small scale industry in Indian
economy.

Unit V: Indian Banking System: Structure and organization of banks; Reserve bank of India; Apex
banking institutions; Commercial banks; Regional rural banks; Co-operative banks; Development
banks. NITI Aayog: formation, Function and contribution of NITI Aayog.

Suggested Readings

1. Kenes J.M.: General Theory of Employment, Interest and Money

2. Brooman: Macro Economics
3. Seth, M..L.: Monetary Theory
4. Vaish, M.C.: Monetary Theory
5. Singh, S.P.: Macro Economics

63
 BBA-304: CUSTOMER RELATIONSHIP MANAGEMENT

Unit I: Introduction to CRM: Definition and concepts of CRM, Components of CRM, Understanding
the goal of CRM and Customer Touch Points.

Unit II: CRM Process: Introduction and Objectives of a CRM Process; an Insight into CRM and e-
CRTA/online CRM, The CRM cycle i.e. Assessment Phase; Planning Phase; The Executive Phase;
Modules in CRM, 4C's (Elements) of CRM Process, CRM Process for Marketing Organization, CRM
Affiliation in Retailing Sector.

Unit III: Developing CRM Strategy: Role of CRM in business strategy, Understanding Service
Quality: Technical, Functional and dimensions of service quality, Managing Customer
communications.

Unit IV: CRM Implementation: Choosing the right CRM Solution; Framework for Implementing
CRM: Step-by-Step Process: Five Phases of CRM Projects: Development Customizations; Beta Test
and Data Import; Train and Retain; Roll out and System Hand-off Support.

Unit V: Sales Force Automation - Sales Process, Activity, Contact, Lead and Knowledge
Management: Field Force Automation. CRM Links in E-Business: E-Commerce and Customer
Relationships on the Internet, Supplier: Role and Importance.

Suggested Readings
1. Alok Kumar Rai: Customer Relationship Management: Concepts and Cases (Second Edition)-
PHI Learning
2. Bhasin: Customer Relationship Management (Wiley Dreamtech)
3. Dyche: Customer Relationship Management Handbook (Prentice Hall)
4. Peelan: Customer Relationship Management (Prentice Hall)
5. Kristin Anderson, Carol Kerr: Customer Relationship Management, McGraw-Hill
Professional
6. Chaturvedi: Customer Relationship Management (Excel Books)
7. Sheth J N, Parvatiyar A. and Shainesh G: Customer Relationship Management

64
 BBA-305: MANAGEMENT INFORMATION SYSTEM

Unit I: Management Information System (MIS): Concept & definition, Role of MIS, Process of
Management, MIS-A tool for management process, Impact of MIS, MIS & computers, MIS & the
user, IMS- a support to the Management.

Unit II: Planning & Decision making: The concept of corporate planning, Strategic planning, Types
of strategies, Tools of Planning, MIS-Business Planning; Decision making concepts, Methods, tools
and procedures, Organizational Decision making, MIS & Decision making concepts.

Unit III: Information & System: Information concepts, Information: A quality product
classification of the information, Methods of data & information collection, Value of information,
MIS & System concept, MIS & System analysis, Computer System Design.

Unit IV: Development of MIS: Development of long range plans of the MIS. Ascertaining the class
of information, determining the Information requirement, Development and implementation of the
MIS, Management of quality in the MIS, organization for development of the MIS, MIS: the factors
of success and failure.

Unit V: Decision Support System (DSS): Concept and Philosophy, DSS: Deterministic Systems,
Artificial Intelligence (AI) System, Knowledge based expert system (KBES), MIS & the role of DSS,
Transaction Processing System (TPS), Enterprise Management System (EMS), Enterprise Resource
Planning (ERP) System, Benefits of ERP, EMS & ERP

Suggested Readings

1. Management Information System, Jawadekar W S

2. Managing with Information, Kanter, Jerome
3. Management Information System, Louden & Louden
4. Information System for Modern Management, Murdick & Ross, R. Claggetti

65
 BBA-306: INCOME TAX LAW & PRACTICE

Unit I: Basic Concept: Income, Agriculture Income, Casual Income, and Assessment Year. Previous
Year. Gross Total Income, Total Income, Person, Tax Evasion, Avoidance and Tax Planning

Unit II: Basis of Charge: Scope of Total Income, Residential Status and Tax Liability, Income which
does not form part of Total Income.

Unit III: Heads of Income: Income from Salaries, Income from House Properties.

Unit IV: Heads of Income: Profit and Gains of Business or Profession Including Provisions relating
to specific business, Capital Gains, Income from other sources.

Unit V: Set off and Carry forward of losses, deduction from gross total income, Deemed Income,
Aggregation of Income.

Suggested Readings

1. Mehrotra, H.C.: Income Tax Law and Account

2. Chandra Mahesh and Shukla D.C.: Income Tax Law and Practice
3. Agarwal, B.K.: Income Tax
4. Jain, R.K.: Income Tax
5. Prasad, Bhagwati: Income Tax Law and Practice

66
 YEAR 2

SEMESTER 4

CODE SUBJECT PAGE NO.

BBA-401 Consumer Behavior 68
BBA-402 Financial Management 69
Production & Operation
BBA-403 Management 70
BBA-404 Sales & Distribution Management 71
BBA-405 Research Methodology 72
Entrepreneurship & Small
BBA-406 Business Management 73
Computer Oriented Practical
BBA-407 &Viva- Voce 74

67
 BBA-401: CONSUMER BEHAVIOUR

Unit I: Consumer Behaviour: Nature, characteristics, Scope, Relevance & Application; Importance
of consumer behaviour in marketing decisions; Consumer Vs Industrial Buying Behaviour

Unit II: Determinants of Consumer Behaviour: Role of Motivation; Personality and Self Concept;
Attention and Perception; Consumer Learning; Consumer Attitudes- Formation and Change;
Consumer Values and Lifestyles
External Determinants of Consumer Behaviour: Influence of Culture and Sub Culture; Social Class;
Reference Groups and Family Influences; Basic models of consumer behaviour

Unit III: Consumer Decision Making Process: Problem Recognition- methods of problem solving;
Pre-Purchase search influences- information search; alternative evaluation and selection; outlet
selection and purchase decision; Post Purchase Behaviour; Situational Influences; Cognitive
Dissonance.
Diffusion of Innovation: Definition of innovation, product characteristics influencing diffusion,
resistance to innovation, adoption process

Unit IV: Consumer Involvement: Role of Consumer Involvement; Customer Satisfaction; Consumer
behaviour- interdisciplinary approach

Unit V: Researching Consumer Behaviour: Online Customer Behaviour; Diversity of Consumer

Behaviour; Role of Consumer Behaviour in Marketing Strategy, Consumer Behaviour in Indian
Perspective

Suggested Readings
1. Consumer Behaviour by Leon G. Schiffman & Leslie L. Kanuk, Prentice Hall Publication
2. Consumer Behaviour by R.D. Blackwell, P.W. Miniard & J.F. Engel, Cengage Learning
3. Consumer Behaviour in Indian Perspective Suja. R. Nair
4. Consumer Behaviour by Schifman & Kanuk
5. Consumer Behaviour by Louden & Bitta

68
 BBA-402: FINANCIAL MANAGEMENT

Unit I: Introductory: Concept of Financial management, Finance functions, objectives of financial

management- Profitability vs. shareholder wealth maximization. Time value of Money-
Compounding & Discounting.

Unit II: Capital Structure Planning: capitalization Concept, basis of capitalization, consequences and
remedies of over and under capitalization. Determinants of Capital structure, Capital structure
theories, Leverage Analysis.

Unit III: Capital Budgeting and Cost of Capital: Nature & Scope of Capital budgeting - Payback
NPV, IRR and ARR methods and their practical applications. Analysis of risk & uncertainty,
Components of Working Capital.

Unit IV: Management of Working Capital: Concepts of working Capital, Approaches to the financing
of current Assets, determining capital (with numerical problems), Management of different
components of working capital.

Unit V: Management of Earning: Concept & relevance of Dividend decision. Dividend Models-
Walter, Gordon’s, MM Hypothesis. Dividend policy-determinants of dividend policy.

Suggested Readings
1. Financial Management; S.N. Maheshwari
2. Financial Management; Khan & Jain
3. Financial Management; M. Pandey
4. Financial Management; Dr. A.K. Garg
5. Financial Management: S. N. Maheshwari

69
 BBA-403: PRODUCTION & OPERATION MANAGEMENT

Unit I: Nature & Scope of Production Management, Functions of Production Management,

Production Systems, responsibilities of Production manager. Production Planning & Control
(PPC), Objectives of PPC.

Unit II: Types of manufacturing Systems: Intermittent & Continuous Systems etc, Product design
& development.

Unit III: Plant Location & Plant layout. Introduction to method study and work study.

Unit IV: Materials Management & Inventory Control: Purchasing Economic lot quality /
Economic order quantity (EOQ), Lead time, Reorder level. Brief of ABC analysis, Stock Keeping.

Unit V: Quality Control: Quality, Quality assurance, Quality Circles, TQM, JIT, Statistical Quality
Control

Suggested Readings

1. Production Operations management: B.S. Goel

2. Production & Operations Management: Buffa
3. Production & Operations Management: S.N Charry
4. Operations Management: K. G. Gupta

70
 BBA-404: SALES & DISTRIBUTION MANAGEMENT

Unit I: Sales Management: Evolution of sales function- Objectives of sales management positions
- Functions of Sales executives- Relation with other executives

Unit II: Sales Organization and relationship: Purpose of sales organization - Types of sales
organization structures - Sales department external relations Distributive Network relations.

Unit III: Salesmanship: Theories of personal selling, Types of Sales executives, Qualities of sales
executives, prospecting, pre-approach and post-approach- Organizing display, showroom &
exhibition

Unit IV: Distribution network Management, Types of Marketing Channels, Factors affecting the
choice of channel, Types of middleman and their characteristics, Concept of physical distribution
system

Unit V: Sales Force Management, Recruitment and Selection, Training, Leadership, Controlling
and Motivation

Suggested Readings

1. Sales Management- Cundiff, Still, Govoni

2. Salesmanship & Publicity- Pradhan, Jakate, Mali
3. Sales Management- S.A. Chunawalla

71
 BBA-405: RESEARCH METHODOLOGY

Unit I: Introduction – Meaning of Research; Objectives of Research; Types of Research; Research

Process; Research Problem formulation, various problems encountered by researchers.

Unit II: Methods of Data Collection, Research Design; Features of a Good design; Different Research
Designs; Measurement in Research; Construction of Questionnaire.

Unit III: Sampling Design- Census & Sample Surveys; Steps in Sampling Design; Types of Sample
designs- Probability & Non Probability sampling.

Unit IV: Processing & Analysis of Data- Processing operations; problems in processing; types of
analysis Hypothesis Testing-Chi-square test, Z test, t-test, f-test. Elementary Knowledge of SPSS.

Unit V: Presentation- Graphs; Charts. Report writing; Layout of Research report; Types of Reports;
Mechanism of writing a Research report; Precaution for writing report, Oral report, Formulation of
business problems in research, Elementary knowledge for writing a research paper

Suggested Readings

1. Research Methodology; C.R. Kothari

2. Research Methods; Patrick McNeill
3. Research Process; Gary Bouma
4. Research Methodology: Ranjit Kumar
5. Business Research Methodology: Dr. Arun Kumar

72
 BBA-406: ENTREPRENEURSHIP & SMALL BUSINESS MANAGEMENT

Unit I: Introduction: concept of entrepreneurship, theories of entrepreneurship traits of

entrepreneur, Different types of entrepreneurs, problems faced by entrepreneurs.

Unit II: Entrepreneurial Development, Role and functions of measure support institutions such
as SIB, CSIO, SSDO, SISIs etc. EDPs and Role of Women Entrepreneurs

Unit III: Concept, definition, and framework of Small Business, Social benefits and incentives
for small industry in India; Elementary Knowledge of Make in India, Start up, Stand up India,
Mudra Loan, Schemes of Union Govt and its initiative on Atamnirbhar Bharat and Vocal for
Local.

Unit IV: Transformation of Idea into Reality: Project classification, identification and selection,
Project formulation and Project Appraisal and Preparing Project Report

Unit V: Steps in starting a small industry, incentives and subsidies available, export possibilities.
Teething problem in setting small Units: location, technology, marketing, recoveries, labour and
planning

Suggested Readings

1. Entrepreneurship Development; Vasant Desai

2. Entrepreneurship Development; Shobha Singh Khanka
3. Entrepreneurship - Strategies and Resources; Mark Dollinger
4. Entrepreneurship – Small Business Approach by Charles E. Bamford

73
 BBA-407: COMPUTER ORIENTED PRACTICAL & VIVA VOCE
Broad frame work is being given here however Instructor/Trainer/Faculty /Expert will have freedom
to design his /her program e in such manner so that effective learning will take place.
Course Objectives:
This course offers a good practical understanding of basics of Information Technology. The students
will proficiency in the use of personal computers, specifically in the use of spreadsheets and database
packages will enhance. The curriculum is so designed as to provide required expertise in the use of
personal computer as an effective management tool.

Unit I :Network: Services and its classification : Knowledge management using internet search
engines, techniques to use search engine effectively: practical use of MS Office, MS Word, MS Excel,
MS PowerPoint, MS Paint etc. web page designing using any software: application of computers in
project management: features, capabilities and limitation of project management software ( with
reference to popular software viz.ms-project), Official use of Blogs, Facebook, LinkedIn, Twitter,
Poster making using canvas
Unit II: Digitization: Digital signature, e-Governance, Application of Digital Financial Services,
Basics of E- mail, Electronic payment system, Digital signature, Mobile app based operations,
Modern functions of smart phones, Android phone applications etc.
Unit III: Mobile computing & its application: Introduction, issues in mobile computing, overview
of wireless telephony: cellular concept, GSM: air-interface, channel structure, location management,
CDMA, GPRS.
Unit IV: Online Transaction and Trading: Understand the E-Commerce and E-Commerce Transition
in India Recognize the benefits and limitations of E-Commerce Analyze different E-Commerce
business models Understand E-Marketing and E-CRM
Unit V: Network security & its application: Application security (Database, E-mail and Internet),
Data Security Considerations Backups, Archival Storage and Disposal of Data, Security Technology-
Firewall and VPNs, Intrusion Detection, Access Control. Security Threats-Viruses, E-mail viruses,
Macro viruses, Network and Security Threats to E-Commerce Electronic Payment System, e- Cash,
Credit/Debit Cards. Digital Signature, public Key Cryptography.
Recommended Books
1. P.K.Sinha: Fundamental of Computers, BPB Publishers.
2. Leon & A. Leon: Internet for Everyone, Leon Tech World.
3. Curtin, Foley, Sen& Martin: Information Technology, Tata McGraw Hill.
4. Ron Masfield: MS-Office, Tech Publication.
5. V.K. Jain: Information Technology, Atlantis.
6. D. Anfinson & K. Quamme: Information Technology Essentials, Pearson Education

74
 YEAR 3

SEMESTER 5

CODE SUBJECT PAGE NO.

BBA-501 Arithmetic Aptitude 76
BBA-502 Aptitude Reasoning 77
BBA-503 General Business Awareness 78
BBA-504 General English 79
BBA-505 Elective Paper (M-1/ F-1) 80, 82
BBA-506 Elective Paper (M-2 / F-2) 81, 83
Summer Training Project Report based
BBA-507 Viva-Voce 84

75
 BBA-501: ARITHMETIC APTITUDE

Unit I: Ratios & Proportions, Logarithms, Simple Interest, Compound Interest, Profit & Loss, true
Discount, Partnership, Permutations & Combinations.

Unit II: Problems on Age, Problems on Numbers, Calendar, Clock, Time & Work, Time & Distance
Area. Sets, Functions & Relations

Unit III: H.C.F., L.C.M., Decimal Fraction, Problem on Trains, Boat & Stream, Syllogism Direction
Tests, Seating Arrangements.

Unit IV: Data Interpretation: Description of Data, Tabulation, Bar Diagrams, Pie Chart, Line Graph,
Sequence& series, Number Series.

Unit V: Matrix: Introduction, Types of Matrix, Addition, Subtraction and Multiplication of Matrix,
Inverse of Matrix, Solution of linear equations by Matrix Inversion Method

Suggested Readings

1. R.S. Aggarwal - Quantitative Aptitude for Competitive Examinations.

2. Arun Sharma - Quantitative Aptitude for CAT.
3. Arihant Publications - Fast Track Objective Arithmetic.
4. R.D. Sharma - Mathematics Class 11th and 12th.
5. Sarvesh K. Verma- Quantitative Aptitude Quantum CAT Common Admission Tests.

76
 BBA-502: APTITUDE REASONING

Unit I: Emotional & Social Intelligence, Critical Thinking, Non-Verbal Reasoning, Verbal reasoning,
Series, Data Structures

Unit II: Blood Relations, Venn Diagram, Word Formation, Matrix, Puzzle, Coding-Decoding,
logical sequences, Proportions, Direction Sense, Sets & subsets.

Unit III: Analogy, Classification, Calendars, Cubes and Clocks, Syllogisms, Logical sequences
statement conclusion, Syllogistic reasoning, Data Arrangement, Family Tree, Binary Logic, Seating
Arrangement

Unit IV: Similarities and Differences, Space visualization, Spatial orientation, Problem solving,
Analysis, Judgment, Decision making

Unit V: Visual memory, Discrimination, Observation, Arithmetical reasoning and figural

classification, Arithmetic number series, Tables & Pie Charts, Data Sufficiency, Bars & Line Graphs

Suggested Readings
1. R.S. Aggarwal- A Modern Approach to Logical Reasoning
2. Arun Sharma- How to Prepare for Logical Reasoning for the CAT
3. Peeyush Bharadwaj- Analytical and Logical Reasoning for CAT & Other Management Exams

77
 BBA-503: GENERAL BUSINESS AWARENESS

Unit I: International Organizations (IMF, World Bank, IMO etc): Major world organizations
including economic organizations like WTO, IMF, and WB are important. Various political global
groupings like UN and regional groups like ASEAN, SAARC, etc. are also important. One can expect
regarding headquarters, chairpersons, functions of the organization or any other major reform/ event
that took place (pertaining to the organization).
Business Awareness: Company, chair persons, board members, CEO, MDs, company v/s Industry,
profession, logos of companies, branding, company and its product, companies and their origin, basic
structure of a company, entrepreneurs, trademarks, globalisation, liberalisation
Unit II: Geography: General questions from geographical features from India and across the world.
Questions on theoretical aspects of Geography.
History: Vedic culture, Name of the Kings who built, important ancient Temples and Institutions and
historic monuments, contribution of Indian continent to world in ancient time.
Unit III: Everyday Science: Application of science rather than theoretical aspects of Physics and
Chemistry. Further, expect questions on technologies involved in communication, IT, space etc.
Current Affairs and General Knowledge: Population Census, Important Books and their writers,
First sports achievement for India and the world like first Olympics, first Asian Games etc., State
Animals and Symbols, Awards and their importance, Name of the Scientist who got Noble prize for
important discoveries, Important Days
Unit IV: Economy: Questions from theoretical as well as practical aspects of Indian and World
Economy, with a special focus on India’s macroeconomic indicators, like inflationary trends, GDP
etc.
Current Business Development: Latest events and developments in the business world especially
Indian subcontinent as mergers, takeovers and new product launches.
Unit V: Constitution & Polity: Working of the Indian Political System e.g. political parties,
pressure groups etc. Also, as far as the constitution is concerned, further, features of major social
schemes launched by the central government recently, Institution of President, Governor, PM, CM,
Parliament and then State Legislature, Supreme Court and High court, Speaker of the House.

Suggested Readings
1. Latest Business news papers and magazines
2. Economic Times
3. Business world magazines
4. Financial Express
5. Business Today

78
 BBA-504: GENERAL ENGLISH

Unit I: Active and Passive Voice, Cloze Tests, Commonly Misspelled Words, Comprehension,
Direct & Indirect Speech.

Unit II: Editing, Error Spotting, Fill in the Blanks, Grammar, Idioms and Phrases, Jumble Words,
Jumbled up sentences.

Unit III: Multiple Meaning /Error Spotting, Miscellaneous, One word Substitution, Paragraph
Completion, Passage Making.

Unit IV: Phrase Substitution, Reading Comprehension, Sentence Correction, Sentence Framing,
Sentence Improvement.

Unit V: Spelling Test, Spotting Errors, Synonyms & Antonyms, Verbal Ability, Vocabulary.

Suggested Readings
1. S.P. Bakshi: Objective General English
2. R.S. Agarwal: Objective General English
3. S.C. Gupta: General English for Competitive Exams

79
 BBA-M-1: RURAL MARKETING

Unit I: Definition of Rural Marketing, Indian Rural Market, Environment: Population and its
locations, occupation pattern, expenditure pattern, infrastructure facilities.

Unit II: The Rural Consumer: Characteristics, factors influencing his purchase decision, Rural
demand: Nature, types of requirements, hierarchy of markets and rural market index, Problems in
rural marketing: Warehousing and Transportation

Unit III: Marketing of Agriculture Inputs: Consumable inputs and durable inputs: Marketing of
Consumables and Durables: Composition of Products, Price, distribution, promotion, product
redesign or modification needs.

Unit IV: Marketing of Agricultural Produce, Formation of Cooperative marketing and processing
societies, marketing of rural / cottage industry / artisan products

Unit V: Rural Marketing Strategies: Rural Market Segmentation, Strategies on product, price,
promotion and distribution.

Suggested Readings

1. Pradeep Kashyap: Rural Marketing – 2nd Edition, Pearson Education

2. Jha, S.M. & Singh, L.P.: Marketing Management in Indian Perspective, Himalaya, Bombay
3.Velayudhan – Rural Marketing (Sage)
4. Mathur- Rural Marketing (Excel Books)
5. Philip Kotler: Marketing Management.

80
 BBA-M-2: SERVICES MARKETING

Unit I: Introduction to Services Marketing: Introduction: Definition, Characteristics and

Classification of Services, Difference between Product and Services marketing, Paradigms in
Services Marketing, Present Marketing Environment, Services Marketing Mix: Understanding the 7
P’s of Service Marketing & Upcoming Concepts, Difficulties & Challenges in Service Marketing

Unit II: Understanding Consumer Behaviour and Service Design: Strategies for Services
Marketing: Segmentation, Targeting & Positioning, Differentiation. Understanding Consumer
Behaviour: Services vis-à-vis goods, Consumer Behaviour in Services, Customer Expectations and
Perceptions of Services.

Unit III: Delivering, Pricing and Managing Service Promise: Service Development Design &
Standards: New Service Development Process Service Standards, Demand and Capacity
Management in Delivering Services: Role of Employees and Customers in service delivery; Quality
in Service marketing

Unit IV: Service Process: Blue printing – Physical evidence. Pricing of Services: Pricing
Considerations and Strategies, Managing Service Promise: Role of Advertising, Personal Selling,
Sales Promotion, Publicity and Public Relations in Services Marketing

Unit V: Service Performance: Evaluating Success of Service Offering: Service quality and
measurement, Complaint handling, Service Guarantees. Role of CRM, The GAPS Model of Service
Quality, Latest issues in service marketing with reference to Uber, Ola, OYO, Swiggy, Zomato.

Suggested Readings

1. Services Marketing, Zeithmal Valerie and Mary Jo Bitner, Gremler & Pandit, Tata McGraw Hill.
2. Services Marketing, Lovelock, Christopher. Prentice Hall.
3. Services Marketing, Nargundkar, Rajendra. Tata McGraw Hill.
4. The Essence of Services Marketing, Adrian Payne. PHI.
5. Services Marketing, Ravi Shankar, Excel Publishing

81
 BBA-F-1: CORPORATE TAXES - DIRECT AND INDIRECT TAX

Unit I: Income Tax Act 1961-special provisions relating to assessment of companies.

Unit II: Concept of tax planning, tax avoidance and tax evasions, tax planning for new business with
reference to location, nature and form of business.

Unit III: Introduction of Indirect tax, definition and nature, Basis for changing indirect tax,
constitutional framework of indirect tax before GST, structure of GST, slab of GST, GST council,
GST Network.

Unit IV: Levy and collection of GST: Taxable event – supply of goods and services, place of supply,
within state, interstate, import and export, time of supply, valuation for GST- Valuation rules, excess
tax, refund, TDS, registration of GST.

Unit V: Customs Law: introduction levy and collection, taxable event, valuation of import and export,
refund & recovery.

Suggested Readings

1. Direct Taxes: Singhania V. K

2. GST- Bare Act

82
 BBA-F-2: FINANCIAL INSTITUTIONS AND INVESTMENT
MANAGEMENT

Unit I: Overview of Capital Market: Market of securities, Stock Exchange and New Issue Markets –
their nature, structure, functioning and limitations; Trading of securities: equity and debentures/
bonds. Regulatory Mechanism: SEBI and its guidelines.

Unit II: Portfolio Analysis and Selection: Portfolio concept, Portfolio risk and return, Selection of
Portfolio: Capital market theorem, CAPM (Capital Asset Pricing Model) and Arbitrage Pricing
Theory. Portfolio Management and Mutual Fund Industry

Unit III: DFIs in India - IDBI, ICICI, IFCI, NABARD, RRBs, State Level Institutions; NBFCs –
Their status, types, working and strategies for commercial viability; Insurance organizations – Their
status, types, working and strategies for commercial viability.

Unit IV: Leasing and Hire Purchase: Industry. Size and scope. Parties involved, Evaluation of Lease
transaction, Types of lease and their implications, Hire purchase and lease - differences and
implications for the business. Consumer Credit and Plastic Money – concept, working uses of each.

Unit V: Mutual Funds: Concept, Types, Significance of Mutual Funds, NAV, Evolution & Growth
of Mutual Funds, Role of Registrar, Underwriter according to SEBI guidelines.

Suggested Readings

1) Khan M Y - Financial Services (Tata McGraw Hill, 1998)

2) Machiraju H R - Indian Financial System (Vikas, 2004)
3) Bhole L M - Financial Institutions and Markets (Tata McGraw-Hill, 3rd edition, 2003)
4) Srivastava, R.M & Nigam Divya - Management of Financial Institutions (Himalaya, 2003)

83
 BBA-507: SUMMER TRAINING PROJECT REPORT BASED VIVA-VOCE

Details of the Project

In fifth semester, the students will have to submit a Project Report on the Summer Internship
undertaken by them after the end of fourth Semester. The same shall be held for a period of 45-60
days in a firm approved by the institute.

The evaluation of the report will consist of

(1) Evaluation of Summer Internship Project Report

(2) Viva related to the summer internship.

The report should contain the following:

1. Objectives and Scope of the internship carried out

2. Literature Review and Rationale/Importance of the internship project

3. Research Methodology

4. Analysis of Data

5. Findings, Conclusions and Recommendations

The student shall prepare the Summer Internship Report as per the format that shall be provided later
on. The student will submit two copies of the report to the faculty guide and the number of pages in
the report should be 75 or more.

Evaluation: Evaluation shall be carried out of 100 marks

Internal Marks: 50

External Marks: 50

84
 YEAR 3
SEMESTER 6

CODE SUBJECT PAGE NO.

BBA-601 Strategic Management & Business 86
Policy
BBA-602 Operations Research 87
BBA-603 Fundamentals of E Commerce 88
BBA-604 Economic and Industrial Law 89
BBA-605 Elective Paper (M-3 / F-3) 90, 92
BBA-606 Elective Paper (M-4 / F-4) 91, 93
BBA-607 Comprehensive Viva-Voce 94

85
 BBA-601: STRATEGIC MANAGEMENT & BUSINESS POLICY

Unit I: Nature & importance of Business Policy, Development & Classification of Business Policy;
Mechanism of Policy making.

Unit II: Responsibilities & tasks of Top Management: Objectives of Business Characteristics,
Classification, Types of objectives and their overall Hierarchy, Setting of objectives, Key areas
involved.

Unit III: Corporate Planning; Concept of long term planning, Strategic Planning, Nature, Process &
Importance.

Unit IV: Corporate Strategy: Concept, Components, Importance, and Strategy Formulation: Concept,
Process & Affecting Factors. Strategy Evaluation: Process, Criteria, Environmental Analysis,
Resource Analysis

Unit V: Porter’s Five Forces Model, Concept of Synergy: Types, Evaluation of Synergy. Capability
Profiles, Synergy as a Component of Strategy & its relevance

Suggested Readings

1. Azhar Kazmi: Business Policy

2. Peter F. Drucker: Management Task & Responsibilities
3. Igor Ansoff: Corporate Strategy
4. Gluek & Jaunch: Corporate Strategy
5. Hatton & Hatton: Strategic Management
6. Christian, Anderson, Bower: Business Policy
7. McCarthy, Inin Chiello Curran: Business Policy & Strategy

86
 BBA-602: OPERATIONS RESEARCH

Unit I: Nature, Definition & characteristics of Operations Research, Methodology of OR, Models in
OR; OR & managerial Decision making, OR techniques.

Unit II: Linear programming: Introduction, Advantages of Linear Programming, Applications areas
of Linear Programming. LPP problem formulation, Graphic Method, Simplex Method (including Big
M method)

Unit III: Transportation-North West Corner Rule, Method of Matrix Minima & VAM Methods,
Degeneracy problems, MODI Method. Assignment Problems

Unit IV: Decision making under Uncertainty- Criteria of Maximax, Maximin, Minimax, Regret,
Decision making under Risk-Criteria of EMV & EOL, Decision Tree approach & its applications.

Unit V: Job Sequence Analysis: PERT & CPM-Introduction, Network Analysis, Time Estimates in
Network Analysis, Critical Path Method; Programme Evaluation & Review Technique.

Suggested Readings
1. Operations Research; V.K. Kapoor
2. Operations Research; S.D. Sharma
3. Operations Research - An Introduction; Hamdy A.Taha
4. Operations Research; K. G. Gupta

87
 BBA-603: FUNDAMENTALS OF E-COMMERCE

Unit I: E-Commerce: Introduction, meaning and concept; Needs and advantages of e-commerce;
Types of E-Commerce, Basic requirements of E-Commerce, Consumer Buying though E-Platforms
like Flipcart, Amazon, Ebay, Snapdeal

Unit II: Internet: Concept & evaluation, Characteristics of Internet: email, www, ftp, telnet, Intranet
& Extranet, Limitations of internet, Hardware & Software requirement of Internet, searches Engines.

Unit III: Customer relationship with business via e-commerce Electronic Payment Systems: E-Cash,
e-cheque, credit cards, debit cards, smart cards, E-Banking

Unit IV: EDI (Electronic Data Interchange): Introduction, networking infrastructure of EDI,
Functions & Components of EDI, File types of EDI, Payment through UPI, Mobile Wallet, Phone
Banking, Net Banking

Unit V: Security issues of e-commerce: Firewall, E-locking, Encryption; Cyber laws- salient
provisions; PKI (Public key infrastructure)

Suggested Readings

1. Frontiers of E-Commerce: Ravi Kalkota, TMH

2. O, Brien J: Management Information System, TMH
3. Oberoi, Sundeep: E-Security and You, TMH
4. Young, Margret Levine The complete reference to Internet, TMH
5. David Whiteley; E-Commerce: Strategy, Technologies and Applications, Mcgraw
Hill Education.

88
 BBA-604: ECONOMIC AND INDUSTRIAL LAW

Unit I: Factory Act 1948: Definition and Important Provisions

Workmen Compensation Act 1923: Determination of Amount of Compensation, Latest
provisions of Workmen's Compensation (Amendment) Act, 2009.

Unit II: Industrial Disputes Act 1947: Important Provisions

Minimum Wages Act 1948: Meaning of wages under the Act Procedure for fixing Minimum
wage, Obligation of employer to pay minimum wages, Authorities and Remedies under the Act.

Unit III: Employee State Insurance Act 1948: Object and Scope, Definitions under the act,
Important Benefits under the Act, Employee’s State Insurance Corporation - Dispute and Claim
Settlement under the Act, Latest provisions of Employee state insurance (amendment) Act, 2010

Unit IV: Employee Provident Fund Act 1952: Employee’s pension scheme and fund,
Employee’s deposit linked insurance scheme, administration of the schemes, Recovery of money
from employer and contractor, Appellate tribunal, penalties and offences.

Unit V: Payment of Gratuity Act 1972: Scope of the Act Meaning of Employee, Employer,
Continuous Service, etc., Conditions for Payment and Forfeiture of Gratuity, Authorities under
the Act and their powers and functions. IBC law and Arbitration

Suggested Readings
1. Kapoor, N.D., “Element of Industrial law”, Sultan Chand & Sons, (2013)
2. Padhi, P.K., “Labour & Industrial laws”, PHI Learning Pvt. Ltd (2012)
3. Misra, S. N., “Labour and Industrial Laws”, Central Law Publications, (2014)
4. Monappa, “Industrial Relations and Labour Laws”, Mcgraw Hill Education, (2012)
5. Srivastava, S. C., “Industrial Relations and Labour Laws”, Vikas Publishing House, (2014)

89
 BBA-M-3: RETAIL MANAGEMENT

Unit I: Introduction to Retailing: Concept of retailing, Functions of retailing, Terms &

Definition, Retail formats and types, Retailing Channels, Retail Industry in India, Importance of
retailing, changing trends in retailing.

Unit II: Understanding the Retail Consumer: Retail consumer behaviour, Factors influencing
the Retail consumer, Customer decision making process, Types of decision making, Market
research for understanding retail consumer.

Unit III: Retail Market Segmentation and Strategies: Market Segmentation and its benefits,
Kinds of markets, Definition of Retail strategy, Strategy for effective market segmentation,
Strategies for penetration of new markets, Growth strategies, Retail value chain.

Unit IV: Retail Location Selection: Importance of Retail locations, Types of retail locations,
Factors determining the location decision, Steps involved in choosing a retail location,
Measurement of success of location.

Unit V: Merchandise Management: Meaning of Merchandising, Factors influencing

Merchandising, Functions of Merchandising Manager, Merchandise planning, Merchandise
buying, Analysing Merchandise performance.

Suggested Readings

1. Retail Management 3rd Edition, Suja Nair, Himalaya Publishing House, Mumbai, 2008
2. Retail Management, 6th Edition, Michael Levy, Barton A Weitz and Ajay Pandit, Tata
McGraw Hill Publishing Co. Limited, New Delhi.
3. Retail Management, Text and Cases, 2nd Edition, Swapna Pradhan Tata McGraw Hill
Publishing Co. Limited, New Delhi.
4. The Art of Retailing, 2nd Reprint A.J Lamba, Tata McGraw Hill Publishing Co. Limited,
New Delhi

90
 BBA-M-4: DIGITAL MARKETING

Unit I: Introduction of Digital Marketing, Importance of Digital Marketing, General Over View
of Web Concept and Hosting | Domain, Website Planning.

Unit II: Search Engine Optimization (SEO), Black HAT and White HAT SEO, Importance of
Search Engine Optimization (SEO), SEO On Page, SEO Off Page, Local SEO, SEO, Importance
of Google Webmaster Tool.

Unit III: Social Media Marketing, Promotion of Brand through Social Media Marketing (SMM),
Importance of Social Media Marketing, Optimization of Social Media, Platforms of Social
Media, Making Business Pages or Profile on Social Media (Facebook, Twitter, Instagram,
LinkedIn, Pinterest etc.), How to Create Paid Advertising on Social Media.

Unit IV: Google Adwords, Importance of Google Paid Campaign, Types of Google
Advertisement, Search | Display | Mobile | Shopping | Video Advertisement, Create Paid
Campaign on Google Adwords, Bing Advertisement, Tracking Performance and Measurement
with Google Analytics.

Unit V: Email Marketing, Lead Generation, Content Marketing, Importance of Content Writing,
How to Promote Brand though Content, Online Reputation Management and Review
Management, Affiliate Marketing, Internet Entrepreneurship with Google Adsense, How to get
Project from USA| UK| CA and other Country, How to do Freelancing, Internet Marketing
Planning and Strategy.

Suggested Readings
1. Puneet Singh Bhatia; Fundamentals of Digital Marketing
2. Lan Dodson; The Art of Digital Marketing
3. Damian Ryan; Understanding Digital Marketing
4. Vandana, Ahuja; Digital Marketing, Oxford University Press India (November, 2015).
5. Eric Greenberg, and Kates, Alexander; Strategic Digital Marketing: Top Digital Experts
6. Ryan, Damian; Understanding Digital Marketing: marketing strategies for engaging the
digital generation; Kogan Page (3rd Edition, 2014).

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 BBA-F-3: COST AND MANAGEMENT ACCOUNTING

Unit I: Introduction: Nature and Scope of Cost Accounting, Cost, Concepts and Classification,
Methods and Techniques, Concept of Management Accounting, Relationship of Cost and
Management Accounting.

Unit II: Element of Cost, Assessment of Cost, Classification of Costs, Preparation of Cost Sheet
and Statement of Cost. Tender Costing.

Unit III: Cost: Volume Profit Analysis, Break Even Analysis and Decision Making, Marginal
Costing and Absorption Costing.

Unit IV: Budgetary Control, Standard Costing and Analysis of Variances.

Unit V: Responsibility Accounting, Transfer Pricing, Activity Based Pricing, Value Chain
Analysis, Target Costing, Life Cycle Costing.

Suggested Readings

1. Maheshwari S.N.: Advanced Problem and Solutions in Cost Accounting

2. Khan & Jain: Management Accounting
3. Gupta, S.P.: Management Accounting
4. K. G. Gupta: Cost and Management Accounting

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 BBA-F-4: COMPANY ACCOUNTS

Unit I: Issue of Shares and Debentures: Issue, Forfeiture and re-issue of Shares, Redemption of
Preference Shares, Issue and redemption of debentures.

Unit II: Accounting for Special Issue: Bonus Issue, Employee Stock Option Plan, Buy Back of
Shares.

Unit III: Profit prior to Incorporation, Disposal of Profits, Valuation of Shares

Unit IV: Final Accounts: As per latest format prescribed under the Companies Act 2013

Unit V: Consolidated Balance Sheet of Holding Companies with one Subsidiary only

Suggested Readings

1. Company Account; K. G. Gupta

2. Advanced Accounts; Shukla & Grewal
3. Corporate Accounts; Himalaya Publications
4. Advanced Accounts; Jain & Narang

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 BBA-607: COMPREHENSIVE VIVA VOCE

Details of the Viva Voce

In sixth semester, the students shall go through a comprehensive viva voce, details of which shall
be shared by University in due course of time.

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 Clubs at Asian School of Business
We not only welcome diverse perspectives but see them as a critical ingredient in our uniquely
collaborative and creative environment. When people from different backgrounds come together
to develop and test an idea, invention takes place. Experience of a business school can never be
restricted to academics and class room learning but rather goes beyond learning from books to
all round development of students. Enrolling for a Club of their choice and organising interesting
activities throughout the year provides students an opportunity to know their peers better, learn
to work in a team and under time and budget constraints.

S No Club Name Club Type

1 Utsav Cultural Club
2 Mark-Techos Marketing Club
3 Technocrats IT Club
4 Corporate Social Conscience CSR Club
5 Bulls and Bears Finance Club
6 Abhivyakti Dramatics Club
7 Synergize TogetHR HR Club
8 SEED Entrepreneurship Club
9 Athleema Sports Club
10 Buzz Media Club
11 Gnosis Literary Club
12 Prakriti Environment Club

Objectives of Student Club Activities

• Develops the students in forming their personality with balance and integrity.
• Develops talent of students and improves their capabilities and assists them in acquiring
useful knowledge and experience.
• Students get accustomed to participating in social activities thereby improving
interaction among them hence developing a harmonious relationship among themselves.
• Students get associated with their society and develop a feeling of belongingness towards
it as well as nation.

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 HAPPY
LEARNING !!
“Knowing Is Not Enough; We Must Apply.
Wishing Is Not Enough; We Must Do.”

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