Module 4 Communication For General Purposes 2
Module 4 Communication For General Purposes 2
Welcome to Module 4!
This module focuses its discussion on three important topics and considerations in
public speaking: Principles and Types of Speech Delivery, Non-verbal
Communication, and Connecting to Audience. This module has three lessons and each
Module Overview
lesson, you will be immersed with the discussions and with tasks that you have to
accomplish. On the last part, you will have to apply all that you have learned in this
module by making and delivering your own speech. Don’t worry! The lessons here will
greatly help you in achieving the culminating task.
Module Number 4
Module Title Communication for General Purposes
Lesson 1 Principles and Types of Speech Delivery
Lesson Proper
Warm-Up
1. Try to recall an event that you attended or TV show you have watched where a
speech was delivered.
2. Think about what should happen before a public speaking experience. Consider
the variables that might affect the actual speech delivery. Make a list of the
Activity preparation process as you see it and another list for the things to be
considered when delivering a speech.
3. Share your answers to your class by sending your answers in the official
group chat of your section or by commenting on the discussion portion on the
moodle/by sending your thoughts in the official Facebook Group of your
class.
Looking back on those times where you were asked to speak in front of the class
or in front of the entire student body, were you nervous? Were you able to deliver
your thoughts well?
Analysis Your apprehensions when it comes to public speaking is normal. Research shows
that 6 out of 10 students are afraid and conscious when they are talking in front of a
big crowd. How do we avoid fidgeting? How do we deliver our speech or opinions
well without being nervous? Let us find out.
Think about a time that you had to stand in front of a bunch of people and
tell them something. Maybe it was an oral report in grade school or a proposal at
work. After gathering your materials and preparing what to say, you arrived at the
Abstraction podium and started talking. This is an example of public speaking, and it
involves communicating information before a large audience.
What makes public speaking different than, say, just talking to a crowd of people,
is in the way information is conveyed. In public speaking, the information
is purposeful and meant to inform, influence or entertain a group of listeners. It is the
process of communicating information to an audience. It is usually done
before a large audience, like in school, the workplace and even in our personal lives
(Centeno, 2016).
The benefits of knowing how to communicate to an audience include
sharpening critical thinking and verbal/non-verbal communication skills.
Four time-tested Principles of Effective Public Speaking
(4 Ms: Material, Message, Method, and Manners in Speech)
Material
Material refers to the topic, which can be about your experiences,
observations, inspirations, or anything you are interested to talk about. If you cannot
think of any idea about your topic, one best strategy is to get a pen and paper and write
down everything that is in your mind. Then, circle or underline the one that you are
interested in and knowledgeable about. Once you have identified your topic, it is
important to know more about it. Therefore, you have to research about your topic if
necessary.
Message
Message refers to the content or the main point of your speech, which can be
supported by personal stories or anecdotes – humorous or inspiring – and relevant
statistics or ideas from newspapers and academic journals, among others.
When you are developing your message, it is very important to know the needs,
beliefs, and values of your audience so that you can engage with them easily in your
speech. Once you have connected with your audience, it will be easy for you to
convey your message according to your goal or purpose: to inform, to entertain, or
to persuade.
Method s od Delivery
Manuscript speech is delivered by speakers who intend to read aloud their
speech word for word to their audience. One example is writing and/or reading a
proclamation paper, public announcement, or court decision. Since this is literally
reading to the audience, manuscript speakers will have difficulty in grabbing the
attention of and connecting with their audience.
Checkpoint: Trivia
Manners in Speech
Manners in speech refer to the ethical standards in delivering a speech in
public. Lucas (2011) specified some of them.
1. Observe ethically sound goals. Avoid criticizing your family, friends, and other
people or teachers, promoting mass destruction, for instance, hacking.
2. Prepare all the time. You have a full responsibility to yourself and to your
audience when you are asked to deliver a speech. So, in order to fulfill
it, you have to be prepared.
3. Tell the truth. Be accurate with your sources and data. Acknowledge the author
of your borrowed ideas including quotes, songs, phrases, and statistics,
among others. Simply observe, "honesty is the best policy.
4. Be sensible and sensitive. Your audience come from different
backgrounds, so as much as possible, respect their identity, affiliation, religion,
beliefs, values, preferences, and orientation through your language and
gesture.
After going through this part of the Lesson you might like to have
further discussion on some points and clarification on others. You
may post this in your section’s official Facebook Group using the
hashtag #pointsforclarification or #pointsfordiscussion, these will help
us in hashtag sorting to immediately locate and respond to you.
Components of Speech
I. Introduction
A. Attention getter
B. Relevance of the topic to the audience
C. Self-Introduction (optional)
D. Thesis statement
II. Body
A. Main Idea 1
- Supporting detail 1
- Supporting detail 2
B. Main Idea 2
- Supporting detail 1
- Supporting detail 2
C. Main Idea 3
- Supporting detail 1
- Supporting detail 2
D. Conclusion
- Closure (letting your audience know that you are about to end
your speech)
- Summary
- Call to action
Knowing the Types and Principles of Speech Delivery, you can now go back
and recheck and confirm the items you have listed in the warm-up activity.
Application From the items, you have listed in the warm-up activity, select the top 3 most
important considerations in public speaking from your list and explain why such are
important.
1.
Explanation:
2.
Explanation:
3.
Explanation:
Task 1
Based on the ideas you have gained from this lesson, identify at least five
situations where public speaking can take place. For each situation, identify an
appropriate purpose and method of delivery. Write your responses on the table below.
Be guided by the example given.
METHOD OF
SITUATION PURPOSE
DELIVERY
Example:
Symposium on Climate To inform Extemporaneous
Change
Metacognition
Task 2
Assume that you have been selected to be your organization
representative to deliver a speech about your opinion on online class learning set up.
Make an outline of your speech using the component of speech outline. Keep
your outline for you will develop your own speech script at the end of this module.
Suggested Videos:
Be a More Confident Public Speaker https://www.youtube.com/watch?v=tShavGuo0_E
Suggested
ED’s Secret to Great Public Speaking
Videos
https://www.youtube.com/watch?v=-FOCpMAww28
Barrot, Jessie S. and Philippe John F. Sipacio (2018). Purposive Communication in the
21st Century. Quezon City: C & E Publishing, Inc.
References
Black, Rosemary (2020). Glossophobia (Fear of Public Speaking): Are You
Glossophobic?
Retrieved from https://www.psycom.net/glossophobia-fear-of-public-speaking
Kat Kadian-Baumeyer (2019). What Is Public Speaking and Why Do I Need to Do It?
Retrieved from https://study.com/academy/lesson/what-is-public- speaking- and-
why-do-i-need-it.html.
Module Number 4
Module Title Communication for General Purposes
Lesson 2 Non-verbal Communication
In this lesson, you will be able to recall some of your discussion in your Oral
Communication class you had in your senior high school. This time, you will be
Description of
immersed with additional concepts about non-verbal communication and how to
the Lesson
effectively apply them in you public speaking tasks.
Lesson Proper
Warm-up
Looking back to your previous public speaking experiences and in your output
in the culminating activity, what specific topic/s here do you think you still need to
Activity
improve more? What do you think are the ways that you can do to improve and better
your future public speaking engagements?
You may have witnessed a speaker who is stiff during the entire speech, reading
his/her notes, and making no connections at all with the audience. What did you feel
Analysis
while listening to them? What does such situation imply?
1. Facial Expressions
Without a doubt, the most common—and telling—nonverbal means of
communication is through facial expressions. Smiling, frowning,
blinking, and eye-rolling, are the strongest and most relatable
expressions. The most surefire way to establish a connection with a
stranger, client, or an audience: Smile! A smile is welcoming, warm, and
establishes your presence and connection with your listeners.
2. Body Movements
Body movements, or kinesics, include common practices like hand gestures
or nodding. Very often, body movements convey enthusiasm or excitement. It
is important to use gestures properly and effectively especially when you are
in any communicative situation. Make natural gestures, never exaggerate and
avoid too many gestures especially in professional speaking.
3. Posture
Posture is critical in making a strong impression. How you stand or sit is one
of the important elements in how you are perceived by others. Someone
who stands with their back straight and head held high exudes
confidence, assurance, and strength, while, conversely, someone who is
slouched or facing the floor demonstrates uncertainty, indifference, or even
weakness. To express friendliness and positivity, maintain an open posture.
Keep your head raised and relax your facial expression. A closed posture,
especially crossed arms across the chest, gives the impression of boredom or
hostility.
4. Eye Contact
Perhaps the best way to build rapport with a stranger is by maintaining eye
contact. Eyes can indicate interest, attention, and involvement, while failing
to make eye contact may be interpreted as disinterested, inattentive, or rude.
However, this does not mean you have to stare directly into the face of
another person—quite the opposite, in fact. There is nothing more aggressive
than staring intensely into someone’s eyes. Experts suggest that healthy eye
contact consists of looking semi- randomly at the area around the eyes, which
includes the eyelids and eyebrows.
5. Paralanguage
Any parent with small children is familiar with the phrase “don’t use that tone
of voice with me.” This is a perfect example of how paralanguage— the aspects
of the voice that differ from the words—affects the message. The most obvious
example is sarcasm, in which the tone of what’s being said conveys the
opposite of the message. Odds are that someone who drawls “Grreeeattt” in a
laconic tone is less than thrilled at what’s being presented. Less obvious
paralanguage includes the speed, volume, and pitch of speaking. Be conscious
of how quickly you talk, and be sure to speak clearly and loud enough to be
heard. But be sure to take care not to be too loud, as this comes off as
belligerent and off-putting.
6. Proxemics
Thanks largely to Seinfeld, the notion of a “close talker” has become part
of our consciousness. People are very protective of their personal space,
particularly the area that Mehrabian calls the “intimate space” (i.e., 6 to 18
inches). This is a zone generally reserved for family, close friends, or romantic
partners. When engaging in business conversation, you always want to be far
enough that the other person is comfortable, but you do not want to be too far,
suggesting that you are distancing yourself or uninterested in the
conversation.
Checkpoint: Reminder!
Non-Verbal Communication Is Linked To Culture
While there are general similarities between non-verbal cues used all
over the world, you cannot just assume that the same non-verbal
cues that you use in your culture can be used in another.
Reflect on the Learning that you have gained from this lesson by completing the chart
below.
Barrot, Jessie S. and Philippe John F. Sipacio (2018). Purposive Communication in the
21st Century. Quezon City: C & E Publishing, Inc.
Module 4
Number
Communication for General Purposes
Module Title
Connecting to the Audience
Lesson 3
Before we start to deliver a speech or even when we write, we need to understand who our
Description of audience will be. Knowing our target audience helps adjust and shape the tone of our words.
the Lesson In this lesson, we will both define and analyze how to choose a
target audience.
In order for a message to be effective, it has to be impactful, clear and relatable to an
audience. Learn about some key steps to analyzing an audience in order to identity the
correct way to deliver and write a message.
At the end of this lesson, you will able to:
a. explain audience dynamics;
Lesson b. identify ways on how to connect with your audience;
Objectives c. define audience analysis;
d. differentiate informative speaking and persuasive speaking.
Lesson Proper
Warm-Up
1. YES OR NO: Try to watch a TV show for Kids. Do you find them
entertaining or did you enjoy watching those compared to your Netflix or TV
Activity
show drama?
2. YES OR NO: Think of an elementary pupil trying to read a book in Law. Will
the pupil finish a chapter or even a few pages?
In the warm-up activity, most probably, you both answered “No” to those two
scenarios presented. What could be the reason for your answers in the warm-up
activity?
This situation may vary but for most of the time, in scene 1, you do not find such
show entertaining anymore just like in scene 2 (again, this might not be true to all), the pupil
Analysis would not even finish a page. Why? Because a kid’s show does not target someone from
your age, their target audience are kids.
As for the Law book, its target readers are not pupils but those who are
studying Law. This situation is the same in public speaking, your target audience
matters. How are you going to match your speech to your audience? This lesson will help
you on that.
As a Speaker
As a speaker, it is vital to make a personal connection with the audience.
Your ability to establish this connection can make the difference between being
evaluated positively or negatively, being believed or doubted, or delivering an
effective or ineffective presentation.
As a speaker, before you inspire your audience, you have to strive to establish a
Abstraction
connection with them. So, how do you make this connection? The initial step in building
connection with your audience is to know them, which can be achieved through
audience analysis.
Audience Analysis
A target audience is the person or group of people your speech is intended to
reach. When a speaker knows the target audience, he or she will shape both the
purpose and tone of the speech to match the audience's needs and, sometimes,
expectations.
Audience analysis is the process of looking into the behavior, values, beliefs, or even
the culture of the audience. This is done before your presentation. By doing so, you will
know what not to say, how to say it, and when to say it.
Criteria Description
Age Range
Male – Female Ratio
Nationalities
Place of Residence
Degree programs
Occupations of Parents
Language Spoken
Religious Affiliations/ Beliefs
Topics Preferred
Motivations
Size and set-up preferred
After going through this part of the Lesson, you might
like to have further discussion on some points and
clarification on others. You may post this in your
section’s official Facebook Group using the hashtag
#pointsforclarification or #pointsfordiscussion, these
will help us in hashtag sorting to immediately locate
Aside the Audience Analysis, you should also consider specific type of speech you
will deliver. There are two most common types: Informative and Persuasive.
A persuasive speech is a specific type of speech in which the speaker has a goal
of convincing the audience to accept his or her point of view. The speech is arranged in
such a way as to hopefully cause the audience to accept all or part of the expressed
view. Though the overarching goal of a persuasive speech is to convince the audience to
accept a perspective, not all audiences can be convinced by a single speech and not all
perspectives can persuade the audience. The success of a persuasive speech is often measured
by the audience’s willingness to consider the speaker’s argument.
Task 1
Directions: Read the following statements. Write TRUE if the statement is true and FALSE if
otherwise.
Think of a school activity or any event that you have attended where there was a
resource speaker. Identify what type of speech was used by the speaker. Follow the format
below:
Event Name:
Metacognition
Topic:
Audience:
Speech Type:
Why did you say so? Explain.
Barrot, Jessie S. and Philippe John F. Sipacio (2018). Purposive Communication in the 21st
Century. Quezon City: C & E Publishing, Inc.
Lucas, Stephen (2019). The Art of Public Speaking, Tenth Edition; Beebe, Beebe,
& Ivy's Communication Principles for a Lifetime, Fourth Edition.
References
Retrieved from https://www.gvsu.edu/speechlab/connecting-with-the-
audience-26.htm