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Robotics

The proposal recommends that Carlson Cameras implement a fully automated robot-only assembly line from Starville Robotics to reduce costs, increase productivity, and improve quality. However, the manager cautions against this, doubting that productivity would improve. She believes their skilled employees, who receive ongoing training, are highly productive despite parts variations. A robot-only line risks workforce issues, obsolescence, and inability to adapt to parts variations compared to employees. She recommends continuing investment in employees over an expensive robotic system with long-term uncertainties.

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2K views

Robotics

The proposal recommends that Carlson Cameras implement a fully automated robot-only assembly line from Starville Robotics to reduce costs, increase productivity, and improve quality. However, the manager cautions against this, doubting that productivity would improve. She believes their skilled employees, who receive ongoing training, are highly productive despite parts variations. A robot-only line risks workforce issues, obsolescence, and inability to adapt to parts variations compared to employees. She recommends continuing investment in employees over an expensive robotic system with long-term uncertainties.

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© © All Rights Reserved
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Summary Page of Proposal to Automate Carlson Cameras prepared

by Michael Rosen, Štarville Robotics

1 .In the enclosed proposal, I will describe how Starville Robotics can provide a robot only
asserbly lime for Carlson Cameras. This technology will reduce costs, increase productivity, and
improve quality With these benefits, Carlson Cameras will gain the competitive edge it needs to
increase its share of the digital camera market.

2 .Carlson Cameras faces several challenges with its current, nonautomated assembly line.
The cast of labor is rising, and productivity levels have not increased despite attempts to
improve. Without the aid of technology, human operators cannot achieve the precision required
to make Carlson Cameras' products the highest possible quality.

3 .By implementing a fully automated assembly line, Carlson Cameras can reduce the number
of necessary employees. These reductions will significantly lower its cost of labor. Although
some investment will be required to retrain employees, the savings in labor costs will outweigh
this one time expense.

4 .Starville's technology will increase both productivity and quality by reducing human ermor and
improving consistency in assembly. By controlling the precision and speed of the robots doing
the assembly, Carlson Cameras will build products exactly to specifications at a rate that meets
the neede of its market.

5 .We estimate that productivity at the Carlson facility will increase by 30% within one year of
implementing our technology.

6 .Our projections indicate that after seven years the increase in Carlson Cameras profitabilt
with paid for the investment in Starville technology.

7 .With more than 20 years of experience, Starville Robotics has enabled numerous companies
improve productivity. We look forward to helping Carlson Cameras succeed in an increassng
competitive market.

Email Regarding Starville Robotics Proposal


From: Amy Chandier, Manager, Carlson: Cameras To: Marcia Anderson, President,
Carison Cameras
Subject: Starville Proposal
Marcia,

8.After reviewing the Starville Robotics proposal, I would caution you against adopting a robot-
only assembly line. I have serious doubts that this technology would improve our productivity.
9.Although labor costs are high at Carison Cameras, our employees are highly skilled and have
years of experience assembling our products. We continuously encourage our staff to improve
their skills through workplace education programs.

10. Statistics from our Quality Assurance (QA) department show improvements in our products.
The investment we have made in our employees is paying off, and the statistics from (QA )and
recent sales numbers prove that.

11.I understand Starville's point about precision and speed. Our assembly line will never be as
precise as Starville's automated version would be. However, the more precise the machines
are, the more precise the materials and parts the machines are working with need to be. Our
employees have no difficulty with the parts we receive from our current suppliers. The suppliers'
parts vary slightly in specification, but our employees use their expertise and judgment to make
these parts work. Would this precision assembly line be able to do this?

12.With Starville, we would have a large initial investment, which the robotics company says we
would earn back after seven years. However, we would also need to invest in maintenance and
replacement parts as the machines age. Another issue Starville does not mention is the speed
at which the robotic industry is changing. Starville's assembly line might be state of the art now,
but for how long? We should not make such a substantial investment in something that might be
obsolete in a few years. I have concerns about the long-term viability of relying solely on
robotics for our assembly line.

13 .In addition, implementing a robot-only assembly line would have significant


implications for our workforce. We would need to lay off a significant number of employees,
which could have a negative impact on morale and
company culture. It is important to consider the human element in our decision-making process.

14 .Finally, I believe that investing in our employees and their skills is a more
sustainable and effective approach. By providing ongoing training and education opportunities,
we can continue to improve productivity and
quality. Our employees are dedicated and have a deep understanding of our products. Their
expertise and judgment cannot be replicated by machines.

15 .In conclusion, I recommend against adopting a robot-only assembly line for Carlson
Cameras. The investment in robotics may seem appealing in the short term, but the long-term
implications and uncertainties outweigh the potential benefits. By continuing to invest in our
employees and their skills, we can maintain our high standards of quality and productivity.

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