Start your career with DIGITAL EXPLORE and get a

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100% job Oriented Program

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ADVANCE DIGITAL MARKETING
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COURSE
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Join Us

+91 7997907084 [email protected] www.digitalexplore.in

 COURSE STRUCTURE

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The ADVANCE DIGITAL MARKETING Training Course provided by

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Digital Explore has the best course structure and covers each aspect of
Digital Marketing. The course is designed such that students can easily

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grasp each module of this course and become expert professionals in

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Digital Marketing.

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Comprehensive course structure designed by Google-certified Top
Industry Experts.

Students can directly contact the faculty anytime by phone or via email or
WhatsApp during and even after the completion of the course.

Guidance to apply for Google Ads Certification.

All topics will be covered in the area of Digital Marketing.

Each topic is taught to students both theoretically and practically. We

provide training with Real Time Projects.

A student will also be trained to develop their website and practice on it.

Faculty with over 11+ years of Real-Time Experience in all subjects of

Digital Marketing.

+91 7997907084 [email protected] www.digitalexplore.in

 COURSE CONTENT
MODULE 01 - INTRODUCTION TO WEB TECHNOLOGIES

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Internet Fundamentals.

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What is a Domain name?

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What is Web Hosting?

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What is a website, blog, and portal?

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Difference between Website, Blog, and Portal.

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What is Search Engines? How does it work?

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What is Internet Marketing.

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MODULE 02 - UNDERSTANDING A WEB PROJECT

Understand Client’s Business.

Develop Content.

Analyze and Design Architecture.

Start Development.

MODULE 03 - WEBSITE DEVELOPMENT BASICS

Tools to build a website/ blog.

Purchasing A Domain & Hosting Space

WordPress website creations and how to use tools

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MODULE 04 - SEARCH ENGINE OPTIMIZATION (SEO)

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Search Engine Algorithm.

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What is Web Crawler/ Bots / Robots/ Spiders?

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Search Engine working process.

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How Search Engine Indexes Pages.

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What is SEO?

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What is Page Rank and its uses?

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MODULE 05 - KEYWORD RESEARCH AND ANALYSIS

Introduction to Keyword Research.

Business Analysis.

Types of Keywords.

Keyword Research Methodology.

Keyword Analysis Tools.

Competition Analysis.

Preparing a keyword list for the project.

Localized keyword research.

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MODULE 06 - ON-PAGE OPTIMIZATION

• 10 critical keys to On Page Optimization success.

• URL Structure.

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• How to select Domain Name (Keyword based, relevancy, branding)

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• Meta Title, Meta Description & Meta Keywords.

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• Uses of Header Tags.

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• Image Tags and Image Optimization.

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• Anchor Links (Inbound and Outbound Links)

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• Content Optimization.

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• SEO Content Rules and Regulations.

• Keyword Density

• Uses of Canonicalization.

• Sitemaps (XML and HTML) creations & Robots.txt

• Canonical tags

• 301, 302 Redirections

+91 7997907084 [email protected] www.digitalexplore.in

MODULE 07 - OFF - PAGE OPTIMIZATION

Social Bookmarking

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Directories Submissions

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Blog Comments

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Article Submissions

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Question and Answers

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Video Submissions

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Infographic Submissions

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Document-sharing sites

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Google My Business

Classified Submissions

Guest Posting

Image Optimization

MODULE 08 - CONTENT WRITING

Basic Guidelines For Article Writing

Difference Between Article Writing & Website Content Writing

3 Assignments On Article Writing

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MODULE 09 - FREE & PAID SEO TOOLS

• Google Keyword Planner.

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• Keyword Position Checker.

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• Keyword Density Checker.

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• Google Analytics.

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• Placing Google Analytics code on the site.

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• Google Webmaster Tools.

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• Crawl Errors.

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• Block URLs.

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• Fetch as Google.

• Index Status.

• Sitemap submission to Google.

• Remove URLs.

+91 7997907084 [email protected] www.digitalexplore.in

 MODULE 10 - Google AdSense

• Introduction to Google AdSense.

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• Google AdSense Program.

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• Google AdSense approval process.

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• How to get relevant AdSense Ads.

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• Making money with Google AdSense

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MODULE 11 - Social Media Optimization (SMO)

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Creating social media profiles

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Business page creation for your company

Tag People to Start Conversations

MODULE 12 - GRAPHIC DESIGNING

Impact of Graphics in the Digital World

Understanding the Working of Canva

Logo Design

5 Hands-On Assignments on Canva

Creating Various Graphic Designs for Various Digital Platforms

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MODULE 13 - Social Media Marketing (SMM)

• What is Social Media?

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• Facebook Marketing

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• Basic Social Media Marketing Techniques.

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• How can Social Media Help my Business?

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• The key Social Media Tools and Networks.

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• Facebook / Instagram / Twitter/LinkedIn.

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• Accounts Creation and Promotion.

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• Lead Generation

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• YouTube Monetization

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• Content Marketing Strategies
• E-Commerce Marketing Strategies
• Freelance Business
• Video ads

MODULE 14 - Email Marketing

• What is Email Marketing?

• Creating official (@domainname.com) email IDs and their use.

• Creating Email Campaign.

• Creating/ Importing Email Database list.

• Campaign Tracking and Reporting.

+91 7997907084 [email protected] www.digitalexplore.in

MODULE 15 - LOCAL SEO

What is Local SEO

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Importance of Local SEO?

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Listing the business on Search Engines

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Creation of Business Listing on Google

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Importance of NAP (NAME, ADDRESS & PHONE NUMBER)

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Building the backlinks to the listed business on Google

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Live Exercise: Google My BusinessPage Creation

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MODULE 16 - ADVANCED SEO

What is the Internal Linking Power of Internal Linking

What do you mean by Schema on Google?

Schema Setup for Google Snippets

Validating the Snippet code on the Google Publishers tool

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MODULE 17 - Search Engine Marketing (Google Ads)

• SEM Introduction.

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• Introduction to Google Ads.

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• Getting started with Google Ads.

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• Targeting – Search, contextual, or placements.

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• Creations of Effective Campaigns and Ad groups.

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• Creation of Text, Banners, and Video using Display Builders.

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• Keyword Grouping using Broad Match, Phrase Match, and

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Negative Match Technique.

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• Costs and Billing.

• Tracking Ad Performance.

• Optimizing Cost per click.

• Optimizing Ad Performance.

• Google Analytics Report Study and Comprehension.

• Creating multiple report types.

• Google Trends Study.

• Managing client accounts.

+91 7997907084 [email protected] www.digitalexplore.in

MODULE 18 - INTRO TO GOOGLE ADS

Types Of Google Ads

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Use Cases Of Each Type

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Which Mode Of Google Ads Is the Best for Businesses

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Conversion Tracking Code Setup

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MODULE 19 - SEARCH ADS

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Campaign Setup Basics

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Ad Groups and Their Importance In Campaign
Extensions
Match Types
Bidding Strategies

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SEARCH ADS - PART 2

Analysing Search Terms

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Ad Preview & Diagnosis

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Negative Keywords

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Demographics Adjustment

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Extensions

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Adjusting Locations

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Advanced Bidding Adjustments

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Search Ads - Optimisation Of Ads

Best Practices For Writing Ads

Effect Of Relevant Keywords On CPC

Dynamic Keyword Insertion

+91 7997907084 [email protected] www.digitalexplore.in

MODULE 20 – DISPLAY ADS- PART I

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Creation of Smart Display Campaign

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Creation of Gmail Campaign

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Location targeting

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Budget Setup

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DISPLAY ADS- PART II

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Topic Targeting
Placement Targeting
Creation of responsive Ad Copy
Headline & Description Copywriting
Use of CTA Buttons
Use of Custom Colors
Optimizing Landing Page

+91 7997907084 [email protected] www.digitalexplore.in

MODULE 21 – VIDEO ADS- PART I

Creation of a Smart Display Campaign

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Creation of a Standard Display Campaign

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Creation of Gmail Campaign

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Location targeting Budget Setup

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VIDEO ADS- PART II

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Location targeting

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Bidding for DisplayCampaigns

Audience Targeting

Keyword Targeting

Topic Targeting Placement Targeting

Conversion TrackingCode Setup

+91 7997907084 [email protected] www.digitalexplore.in

MODULE 22 – FACEBOOK

Why Facebook is Important for Marketing?

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Various Account Levels on Facebook
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Group

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Profile

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Creating a Facebook Page

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Optimization of Facebook Page

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Facebook Page Insights

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Page Posts.
Marketing Ways on the Facebook Platform
Setting Up a Facebook Campaign
Various Marketing Goals For a Successful Business

Targeting the Specific Audience on the Facebook Platform

Installation of Facebook Pixel Code into the Website

Remarketing With Facebook for the Potential Audience

Getting Insights from the Campaigns

+91 7997907084 [email protected] www.digitalexplore.in

MODULE 23 – LINKEDIN

Why LinkedIn is Important for Marketing?

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Various Account Levels on LinkedIn

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Profile Group Page

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Creating a business page on LinkedIn

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Optimization of LinkedIn Page

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LinkedIn Page Insights

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Live Exercise: Creation Of a Business Page & and GettingInsights from

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the Page posts.

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Marketing Ways on the LinkedIn Platform

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Policies of LinkedIn to Start Marketing

Various Marketing Goals For a Successful Business

Targeting the Specific Audienceon the LinkedIn Platform

Installation of LinkedIn Pixel Code into the Website

Remarketing With LinkedIn for the Potential Audience

Getting Insights from the Campaigns.

+91 7997907084 [email protected] www.digitalexplore.in

 MODULE 24 - YOUTUBE MONEY-MAKING CONCEPT

• Video Creation and Optimization.

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• Video Promotions.

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• YouTube AdSense Account creation and customization.

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• YouTube Channel Monetization

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MODULE 25 – VIDEO MARKETING INTRODUCTION

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What is Video Marketing?

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Various Platforms for Video Marketing

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Strategy to Quick Start Video Marketing
Various Levels of Channels on YouTube
Live Exercise: Creating a YouTube Channel

MODULE 26 – FUNDAMENTALS OF YOUTUBE PAGES AND

BEST PRACTICES

How to upload a video on YouTube Channel

Checklist for Uploading a Video
Various Tools for Extracting the Video Tags of Competitors' Videos
Live Exercise: Uploading a Video with the Checklist Provided in Sessions

+91 7997907084 [email protected] www.digitalexplore.in

 MODULE 27: Google Analytics, GA4

Setup Analytics

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Understanding Different Types of Traffic

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Real-Time Reports

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Preparing Different Reports

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Setup Goals

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Filters

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Dashboards
User Management

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Admin Section

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Tracking E-commerce Reports

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MODULE 28: Google Webmaster Tools

Adding Site & Verification Process

Crawl Errors & Stats
Google Fetch
Search Queries
Structured Data
RichSnippets
Data Highlights
Robots.txt testing
Sitemap.xml
Links to Site
Internal links
Google Messages

+91 7997907084 [email protected] www.digitalexplore.in

 MODULE 29: influencer Marketing

Overview of influencer Marketing

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Types of Influencer Marketing

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identifying influencer Marketing Opportunities

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Setting Campaign Objectives

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Influencer Discovery tools

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Inuencer Evaluation Criteria

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Outreach Strategies
Negotiating and Structuring Deals

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Content Strategy fori Influencer Marketing

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MODULE 30: Google Webmaster Tools

Adding Site & Verification Process

Crawl Errors & Stats
Google Fetch
Search Queries
Structured Data
RichSnippets
Data Highlights
Robots.txt testing
Sitemap.xml
Links to Site
Internal links
Google Messages

+91 7997907084 [email protected] www.digitalexplore.in

MODULE 31 – AFFILIATE MARKETING

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What is Affiliate Marketing?

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How Affiliate Marketing Tracking Works

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How to find Affiliate Marketing services/products to promote What are

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Affiliate Networks

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Affiliate Marketing Tools & Plugins Affiliate Marketing Bidding Strategies

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Affiliate Marketing Tips to Increase Earnings

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MODULE 28 – TWITTER

w Why Twitter Is Important for Marketing?

Creating a Twitter Account ( Business )

Optimization of Twitter Account

Twitter Account Insights

Live Exercise: Creation Of a Business account on Twitter and getting

Insights

from the Tweets

Marketing Ways on the Twitter Platform

Setting Up a Twitter Campaign

+91 7997907084 [email protected] www.digitalexplore.in

 Various Marketing Goals For Successful Business

Targeting the Specific Audience on the Twitter Platform

Installation of Twitter Pixel Code into the Website

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Remarketing With Twitter for the Potential Audience

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Getting the insights from the Campaigns.

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MODULE 32 – INSTAGRAM

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Why Instagram Is Important for Marketing?

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Creating an Instagram Account ( Business )

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Optimization of Instagram Account

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Various Content Ideas for Daily Postings

Live Exercise: Creation Of a Business account on Instagram and getting

Insights from the Posts on Instagram.

MODULE 33 – RESUME BUILDING

Mock Interview Sessions

Resume Building
Building a strong LinkedIn profile to shortlist

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MOST POPULAR JOB OPENINGS FOR DIGITAL MARKETERS

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Digital Marketing Manager

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Search Engine Optimization Executive

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Content Marketing Manager
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E-commerce Manager
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Web Analytics Expert
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wEmail Marketing Manager
Social Media Marketing Specialist

Google Webmaster Tools Manager

Start your career as a Freelancer
Start your own startup company

+91 7997907084 [email protected] www.digitalexplore.in

 SUITABLE FOR FRESHER’S SUITABLE FOR JOBS, FREELANCING
AND GRADUATES & MAKE MONEY ONLINE

Rs.10,000 / 45 Days Rs.20,000 / 2 Months

Web Designing Advanced SEO

Social Media Marketing Ads Real Time Budget
Social Media Marketing
Search Engine Optimization
Google Search Console Blogging & Affiliate Marketing

Google Ads YouTube Creation & Management

Email Marketing Google Ads

100% job Assistance Capstone Projects

3 Months Job Support 6 Months Job Support

Google Analytics 100% job Assistance

Suitable for High Paying Jobs, Freelancing, Make

Money Online and Own Business

Rs.30,000 / 3 Months

Capstone Projects
CRM Tool Integration
Paid Tool Access
Online Money Making Tips
1 Year Job Support
Freelancing & Startup Ideas
2 Months Internship on Projects
100% Job Guarantee Program

+91 7997907084 [email protected] www.digitalexplore.in

Recent Placement of Our Students

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Baba Fareed Basheer Debashree

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The Thinking Team Exxeella Education Group

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Team Lease

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Vinay Kumar Arun Kumar Shiva Shankar
Cavalier Animation & Media Commando Kennels Surya Masala

Rupesh Prapul Kumar Reddy Nayub Shaik

Top Rankers SR Gopal Rao Opticals Tag Digital

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Why Digital Explore?
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ww Training from 2 Months Internship
Industry Experts Live Projects Certificate

Resume Mock Interview Certification From

Preparations Skills Training Digital Explore

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