05/10/2023
Social-Studies Tourism essay
Gabriela Kistow-Davis
Jan 2010 Paper 2, Question 10 – Tourism
Tourism is an extremely vulnerable industry.
As Minister of Tourism, prepare an address for a meeting of the Caribbean Tourism
Organisation on the above topic. First, list THREE tourism products offered in the Caribbean.
Identify THREE factors that hinder the development of the tourism industry and explain
THREE consequences of these factors. Finally, suggest ONE measure that CARICOM
countries may take to deal with ONE of the factors you identified. Explain why this measure
will be successful. 17 marks.
Greetings to my Caribbean Tourism Colleagues gathered here at the Shore Club in
Providenciales, Turks and Caicos Islands. The Caribbean Tourism Organisation is meeting to
discuss the extreme vulnerability of Tourism as an industry in the Caribbean.
Tourism in the Caribbean comprises many products, some of which face vulnerability
due to external forces that are difficult to manage. Three of these products are: Sun, Sand,
and Sea tourism; Ecotourism; and Festival tourism. Sun, Sand, and Sea tourism involves the
destination promoting its sunny climate and idyllic beaches to attract visitors especially
during the winter months. The Caribbean is known as one of the leading destination regions
for this type of tourism and includes visitors coming to engage in water-sports such as surfing
or even snorkelling. Visitors also come to the Caribbean to soak up the sun for health reasons.
Ecotourism focuses on the visitor experiencing the destination’s natural environment such as
hiking, viewing coral reefs and camping. Festival tourism is defined as traveling for the main
purpose of attending festivals. In the Caribbean, festival tourism is a staple in its economy, on
account of festivals such as the St. Lucia Jazz Festival and the Trinidad Carnival.
It is important to understand how these three major tourism products for the region
can be negatively affected and how these challenged can be addressed. Tourism can be a very
fragile industry with many hindrances in between. Those hindrances have their consequences
such as: Security risks. Crime and violence can deter tourists from visiting certain
destinations. The result is an increase in cancellation rates and a decrease in visitor numbers.
With that as well, bad publicity can also harm the reputation of a destination, making it more
difficult to attract tourists in the future. Then there is infrastructure limitations. Lack of
adequate transportation, accommodation and other services can limit the development of the
tourism industry. The telecommunication can also be an issue within poor infrastructure
which can cause tourists come discomfort with the inability to decrease in visitor satisfaction.
Tourists may also decide not to return to a destination if their first visit was poor. Lastly,
natural disasters. Disasters such as hurricanes and earthquakes, can disrupt the tourism
industry in a country. The result of this is a decrease in revenue and a decrease in visitor
numbers. Moreover, the damage caused by the natural disaster can also damage infrastructure
such as hotels, roads, airports, and other facilities that are used and needed for tourists.
To make sure tourists are safe, CARICOM countries have to take key measures to
achieve that. One of them being to train police and security personnel in conflict resolution
and de-escalation techniques. This would be successful because by implementing a
comprehensive security strategy, CARICOM countries can show their commitment to
providing a safe and secure environment for tourists. This can help increase visitor numbers
and satisfaction, leading to the growth and development of the tourism industry. Additionally,
establishing effective security measures can help improve the reputation of a destination and
make it more attractive to tourists in the long run.