RMICS
RMICS
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Chapter 1
Introduction and
Overview of
Research
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1.1. What is Research and not Research?
1.2. Scientific Research
1.3. Objectives, Motivations and Significance
of Research
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Research
● Noun
1. Scholarly or scientific or systematic
investigation or inquiry.
2. Close, careful study.
What is Research ● Verb
1. To study (something) thoroughly so
and not Research? as to present in a detailed, accurate
manner. (Example: researching the
effects of acid rain.)
Study
● Noun
1. The pursuit of knowledge, as by reading,
observation, or research.
2. Attentive scrutiny.
● Verb
1. to apply one’s mind purposefully to the acquisition
of knowledge or understanding of (a subject).
2. To inquire into; investigate. 3 To examine closely;
scrutinise.
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Research Concept
● Researchers, in the field of computer science and engineering,
may view the research process in a way depicted by the Figure
below.
What is Research
and not
Research?
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Research Concept
● There is an experimenter in a middle of the research field trying
to use the experiment to find the optimum result .
○ An experimenter – a person who considers to be working towards finding
What is Research some explanations regarding a specific phenomenon that is happening around
him/her.
and not
○ A research field – a specific domain knowledge related to the subject being
Research? worked on.
● defines the components or parameters related to the study. It provides
references for the work that might have been done before.
● experimenter must be aware of the contents and boundary of this research
field.
● research field is the area that a researcher is interested in, it is ‘visible’ to
the researcher and pretty much well aware of what is going on in the area.
○ The experiment – the process that a researcher will follow to answer the
questions that will take us to a solution.
● experiment will be a tool to investigate the problem.
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● This tool contains the methods proposed to solve the problem
Research Concept
● There is an experimenter in a middle of the research field trying
to use the experiment to find the optimum result .
○ The whole process is driven by a response surface which emerges
What is Research from the two variables used.
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● Research is not simple gathering of information.
● Merely re-organizing or restating what is already known
and has already been written, valuable as it may be as
learning experiences, is not research. It adds nothing to what
What is Not a is know.
Research
● If previous important studies are researched, using some
procedures, then it’s merely repetition, not research.
Research outlaws personal bias.
● Research is not a quick activity Research is not based on the
shallow study of the respective subject.
● Research is not something based on assumptions, beliefs,
theories, or untested generalizations.
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● Science refers to a systematic and
organized body of knowledge in any area of
inquiry that is acquired using “the scientific
method”
● Research is a human activity based on
Scientific Research intellectual investigation and aimed at
discovering, interpreting, and revising human
knowledge on different aspects of the world
● Scientific Research conducted for the
purpose of contributing towards science by
the systematic collection, interpretation and
evaluation of data.
● Scientific researches are studies that should
be systematically planned before performing
them.
○ It contributes to a body of science, and
○ It follows the scientific method
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● The goal of scientific research is
○ to discover laws and postulate theories
that can explain natural or social
phenomena, or in other words, build
scientific knowledge.
Scientific Research ● It is important to understand that this
knowledge may be imperfect or even quite
far from the truth.
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Objective
● To gain familiarity with a phenomenon or to achieve new
insights into it
● To portray accurately the characteristics of a particular
Objectives,
individual, situation or a group
Motivations
● To determine the frequency with which something occurs
and or with which it is associated with something else
Significance ● To test a hypothesis of a causal relationship between
of Research variables.
● To discover answers through the application of scientific
procedures.
● To find out the truth which is hidden and which has not
been discovered as yet.
● To develop or build a computer aided solution to the
problem Page 13 of 182
Motivations
● Desire to get a research degree along with its
consequential benefits.
Objectives, ● Desire to face the challenge in solving the unsolved
problems, i.e., concern over practical problems initiates
Motivations research.
● Desire to get intellectual joy of doing some creative work.
and
● Desire to be of service to society.
Significance ● Desire to get respectability.
of Research
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Significance
● significance should describe the following
elements:
Objectives, ○ General contribution of the study.
Motivations ○ Specific contribution and application of study.
and ○ Grounds on which the study is based.
○ Explain with logical reasons the benefits of the
study.
Significance of
Research ● Research inculcates scientific and inductive thinking
● Research provides the basis for policy formulation.
● It is significant in solving many operational and
planning problems.
● Research is important for social scientists to study
social relationships and for seeking answers to various
social problems.
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Significance
For an impactful significance of the study section, try to answer the following
questions:
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1. Pure / Basic / Fundamental Research:
○ As the term suggests a research activity taken up to look
Types and into some aspects of a problem or an issue for the first time
Approaches of is termed as basic or pure.
○ It involves developing and testing theories and hypotheses
Research
that are intellectually challenging to the researcher but may
or may not have practical application at the present time or
based on in the future
Application 2. Applied / Decisional Research:
○ Applied research is done on the basis of pure or fundamental
research to solve specific, practical questions; for policy
formulation, administration and understanding of a
phenomenon.
○ It can be exploratory, but is usually descriptive. The purpose of
doing such research is to find solutions to an immediate issue,
solving a particular problem, developing new technology and
look into future advancements etc… Page 20 of 182
Key Differences between Basic and Applied Research
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Research Method
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Research Methodology
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Problem solving
● Problem solving is the act of defining a
problem.
● It is determining the cause of of the problem
● It is a process of identifying, prioritizing, and
Research Methods and Problem selecting alternative for a solution
Solving ● And finally implementing a Solution
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Define the ● Differentiate fact from opinion
problem ● Specify underlying causes
● Consult each faction involved for information
● State the problem specifically
● Identify what standard or expectation is
Research Methods violated
and Problem ● Determine in which process the problem lies
● Avoid trying to solve the problem without
Solving data
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Report Writing
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HOW TO EVALUATE A RESEARCH
RESULT?
● All studies or researches result should be
evaluated Below are a few key factors to
Evaluating and Reviewing consider when evaluating a study’s conclusions.
● Even if the author is an expert in the field, we
Research Results should view everything through a critical lenses.
● To look at information critically means you
approach it like a “critic”.
● You must question, analyse and contextualize
your sources in order to make a decision about
their value and appropriateness.
● To evaluate your research or other’s research
result you can use the following questions
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● Has the study been reviewed by other experts?
○ Peer-review, the process by which a study is sent to other
researchers for evaluating a study’s findings.
● Do other experts agree?
○ experts spoken out against the study’s findings? Who are these
other experts and are their criticisms valid?
Evaluating ● Are there reasons to doubt the findings?
Research Results ○ One of the most important items to keep in mind when reviewing
studies is that correlation does not prove causation
● How do the conclusions fit with other studies?
○ Does the research come up a different conclusion.
● How big was the study?
○ Sample size matters.
● Are there any major flaws in the study’s design?
○ If there are ways to look for bias
● Have the researchers identified any flaws or limitations with
their research?
○ Often buried in the conclusion, researchers acknowledge limitations
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or possible other theories for their results.
● Have the researchers identified any flaws or limitations with
their research?
○ Often buried in the conclusion, researchers acknowledge
limitations or possible other theories for their results.
● Have the findings been replicated?
○ With growing headlines of academic fraud and leading journals
Evaluating
forced to retract articles based on artificial results, replication
Research Results of results is increasingly important to judge the merit of a
study’s findings.
○ If other researchers can replicate an experiment and come to a
similar conclusion, it’s much easier to trust those results than
those that have only been peer reviewed.
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● Reviewing of a research sometimes also called Literature
review.
● A literature review can either serve as the background for
an empirical study or as an independent, standalone piece
that provides a valuable contribution in its own right
Reviewing
● Literature reviews can be approached systematically to
Research Results locate as much relevant literature as possible.
● Reviews are needed to
○ identify what is already known, and done on the topic
○ to bring together results from different studies, and
○ to provide a starting point for new research.
● Reviewing involves defining the topic, identifying sources,
evaluating the sources, synthesising and reporting.
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● Reviewing research to make background for an
empirical study
○ It can consist of a section in a journal paper or a
chapter in a graduate thesis, is the most common type
of review.
Reviewing
○ The purpose of the review section or chapter is to
Research Results help a researcher
■ acquire an understanding of (the) topic,
■ of what has already been done on it,
■ how it has been researched, and
■ what the key issues are
■ In addition, the background section helps to
contextualize the study’s contributions and justify
its approaches, research methods, tools,
questions, and method Page 53 of 182
● The second type, called here standalone literature
review
○ is a journal-length article whose sole purpose is to review
the literature in a field, without any primary data…collected
or analyzed
Reviewing ○ Such reviews are conducted for many different purposes for
example
Research Results
■ to make sense of existing knowledge on a particular
topic,
■ facilitate theory development,
■ synthesize the extant literature on widely studied and
mature areas, or
■ identify research domains where further investigation is
needed
● Reading Assignment
○ General Procedure and steps for Conducting Literature
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Reviews
● As we have seen on our previous discussion research has
different purpose and method
○ Some areas of research are theoretical and involve
developing and analyzing new algorithms and techniques,
○ While some are more applied and involve experiments,
What is
design, implementation, and testing.
Research in ○ In any case, research is an enterprise of intellectual
Computing? exploration that seeks to advance the field.
● In computing , same purpose will be there.
○ Virtually most topic that you have seen in your courses has
an associated and active area of research, for example
■ Computer algorithms,
■ Computer architecture,
■ Artificial intelligence
■ Big Data analysis
■ Customer or organization operational
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End of Chapter
One
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CHAPTER TWO
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Outline
2.4. Proposal Preparation
2.1. Overview of Current State of the Art Areas and
Techniques in Computing 2.4.1. Choosing a Subject Area
2.2. Actors, Roles and Relationship 2.4.2. Choosing a Problem within the Subject Area
2.2.1. The Student 2.4.3. Quality Assurance of Initial Ideas
2.2.2. The Supervisor 2.4.4. Write Research Proposal
2.2.3. The Examiner/Evaluator
2.4.5. Sample and More Acceptable Research
Proposal Structure
2.3. The Process
2.4.6. Research Proposal Check-list
2.3.1. Developing Research Proposal
2.3.2. Developing Problem Description 2.5. Literature Reviews
2.3.3. Following the Objectives 2.5.1. Importance and Roles of Literature Review
2.3.4. Presenting and Analyzing the Data 2.5.2. Skills and Keys to Effective Literature
2.3.5. Drawing Conclusion and Identifying Future Work Review
2.3.6. Presenting and Defending Orally 2.5.3. Literature Sources (Journals, Conference
Proceedings, Books, Reports, Thesis, etc)
2.3.7. Preparing Final Research Documentation (Thesis)
2.5.4. Literature Review Writing
2.6. Assessment Criteria
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2.1 OVERVIEW OF STATE OF THE ART
• The State of the Art Refers to the Highest Level of Development that Has Been Achieved to Date
In a Design, Process, Material, or Technique and is a Key Point in any Project.
• In Addition to Demonstrating the Novelty of Research Results, the State of the Art has other
Important Characteristics that Should be Taken Into Account:
• It Provides Extensive Knowledge About the Research Topic. By Reading The Related Literature,
You Will Be Able to Learn from other Researchers and it will Be Easier to Understand and Analyze
the Problem at Hand.
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CONT
• It shows the different approaches to the same solution. By learning about the different
approaches that other researchers take, you can evaluate your own approach and
demonstrate its novelty or lack thereof. You can also discover which approaches are the
most popular, which are dead ends, and what the current line of research is.
• It provides a wealth of material from past research that can be reused to carry out your
own project or technology development more efficiently. Saving time, cost, and effort.
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2.2 ACTORS, ROLES, AND RELATIONSHIP
Role of Students
• Conducting the research (Answering the research questions through experiment results)
• Submit your final report, essay, or thesis to your faculty mentor by the agreed deadline.
• Develop a time frame and a system of communication with your faculty mentor during the
project period.
• Providing appropriate answers for questions raised by the examiner during the presentation.
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ROLE OF SUPERVISORS
Induction
• The supervisor should advise the student on the choice of subject-specific knowledge and
skills training required.
• The supervisor will give guidance on the nature of the research and the standard
expected; the selection of a research program and the topic to be covered; the planning and
timing of the successive stages of the research program; literature and sources; research
methods and instrumental techniques; attendance at appropriate courses; data management,
avoidance of unfair means and respect for copyright.
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CONT…
Supervision
• The supervisor should ensure that the research project can be completed
fully, including preparation and submission of the thesis, within the specific
period, and should advise the student accordingly.
• The supervisor must ensure that a clear agreement is made with the student on the
frequency and nature of the supervisory contact required at any particular
stage of the project
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CONT….
Academic progress
• ensure that the student is informed of any inadequacy of standards of work below that is
generally expected from research students and should suggest remedial action, or training, as
appropriate.
• Comply with all departmental, faculty, and/or sponsor requirements concerning the
monitoring of progress and submission of progress reports.
The final stages
• The supervisor should nominate appropriate examiners well in advance of the thesis being
submitted, bearing in mind that all nominations require faculty approval before they can be
appointed.
• The supervisor should read and comment on drafts of the thesis before submission.
• The supervisor should ensure that the student understands the procedures for the submission
and examination of the thesis and should assist
• the student in preparing for the oral examination, including offering a mock viva. Page 65 of 182
ROLE OF EXAMINERS
• The role of the Examiners is to consider whether the information, arguments and results of the
student's research work as presented in the thesis and as defended in the viva voce examination (if
appropriate) meet the academic standards relevant to the degree.
• The Examiners are required to submit independent reports on the thesis, a joint report on the viva
voce examination (if a viva voce examination is required by the regulations), and a joint
recommendation regarding the award of the degree.
Internal Examiner
• The Internal Examiner must read the student's thesis and participate in the student’s defense
examination, and come to a view as to whether the student's research work and knowledge meet the
standard which would normally be expected of a student in the School submitting for that degree, and the
University's criteria for the award of the degree.
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CONT….
• They will receive the PDF version of the examination copy of the thesis and
where appropriate share this with the External Examiner, subject to the agreement
of the Supervisor(s).
• They should seek to ensure that, during the viva voce examination, the student is given a
fair opportunity to defend their work and that the External Examiner is aware of any
extenuating circumstances which have a bearing on the student's case.
• Following a viva voce examination, the student should be given immediate informal
feedback on the outcome of the examination and should be advised that more formal
details will be transmitted later in writing.
• The Internal Examiner should also write to the student formally conveying the joint views
of the Examiners on the submission, describing in detail the academic and presentational
reasons for their recommendation, and (if appropriate) providing clear advice about what
matters should be addressed in any resubmission. Page 68 of 182
CONT…
• If corrections have been recommended, the Internal Examiner will be responsible for checking
these and confirming with Registry and Academic Affairs that these have been completed.
• The Internal Examiner will be responsible for confirming that the final electronically submitted
version of the work is that which has been approved by the examiners if no corrections were
needed after the examination.
• They will receive the PDF version of the examination copy of the thesis and where appropriate
share this with the External Examiner, subject to the agreement of the Supervisor(s).
• In addition they should act as the facilitator of the administrative arrangements for the
examination of the thesis and of the viva voce examination.
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2.3 THE PROCESS
2.3.1 Process of Developing Research Proposal
A research proposal will usually (but not always) include the following key elements:
Your first step is to choose a topic and then to develop research questions, a working thesis,
and a written research proposal. The following is the step followed
Choosing a Topic: Your choice will help determine whether you enjoy the lengthy process
of research and writing—and whether your final paper fulfills the assignment requirements.
Identifying Potential Topics: It is important to know how to narrow down your ideas into a
concise, manageable thesis.
Discussing your ideas with your instructor will help ensure that you choose a manageable
topic that fits the requirements of the assignment.
Narrowing Your Topic: Once you have a list of potential topics, you will need to choose
one as the focus of your essay. You will also need to narrow your topic. Page 71 of 182
CONT…
• Start by re-reading some of the research papers which you read as part of your course. Conduct a preliminary
review of the literature related to the topic / issue. This can include literature related to theoretical concepts as
well as practical research.
• Aim to identify what is currently known and whether there are any 'gaps' in existing knowledge. This will enable
you to determine how your own research will contribute to and build on what is already known.
• Identify how research on the topic /issue has previously been conducted in terms of, for example: approach,
methods, analysis of data.
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CONT….
• It will also be useful to refer to literature on research methods - check the recommended
reading list for your dissertation module / Centre for Doctoral Education guidance.
• For Masters level research, the contribution to existing knowledge does not necessarily need to
be something completely new that has never been explored before. Your research could make a
contribution to existing knowledge by, for example: Adopting a less commonly used research
• For doctoral level research, there will usually be a need to demonstrate more originality
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2.3.2 DEVELOPING PROBLEM DESCRIPTION
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CONT…
Set your aims and objectives: Finally, the problem statement should frame how
you intend to address the problem.
• The research aim is the overall purpose of your research. It is generally written in
the infinitive form:
• I aim to investigate…
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2.3.3 FOLLOWING THE OBJECTIVES
Research objectives should be closely related to the statement of the problem and
summarise what you hope will be achieved by the study.
Writing your research objectives clearly helps to:
• Define the focus of your study
• Clearly identify variables to be measured
• Indicate the various steps to be involved
• Establish the limits of the study
• Avoid the collection of any data that is not strictly necessary.
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CONT..
• The general objective of your study states what you expect to achieve in general
terms.
• Specific objectives break down the general objective into smaller, logically
connected parts that systematically address the various aspects of the problem.
• Your specific objectives should specify exactly what you will do in each phase of
your study, how, where, when and for what purpose.
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2.3.4 PRESENTING AND ANALYZING THE DATA
• The purpose of analyzing data is to obtain usable and useful information. The analysis,
irrespective of whether the data is qualitative or quantitative, may:
• Describe and summarize the data (Numbers do not speak for themselves)
• Compare variables
• Forecast outcomes
• Interpretation demand fair and careful judgments. Often the same data can be interpreted
in different ways.
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DRAWING CONCLUSION AND IDENTIFYING FUTURE WORK
• The most important thing to remember about the conclusion section is that it must refer back to
the
• For example, if you have stated a specific hypothesis, the conclusion section of your report
must state whether this hypothesis still holds on completion of your work aim and objectives.
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PRESENTING AND DEFENDING ORALLY
Do
• Select a conservative slide layout that appears professional
• Use an easy to read font
• Use figures and tables
Do Not
• Do not add slide transitions, animation or sounds that are distracting
• Do not crowd slides with excessive text
Oral Presentation:
• Create notes in your presentation of the points you want to cover in your oral presentation of each slide.
• Except for things like the research questions, do not just read the slides.
• Your oral presentation should explain or expand on what is on the slides.
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COMPONENTS OF A PAPER
• The major components of a paper written in APA (American Psychological Association) style are:
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CONT…
Title Page
• The title page of your paper includes the following information:
• Title of the paper
• Author’s name
• Name of the institution with which the author is affiliated
• Header at the top of the page with the paper title (in capital letters) and the page number (If
the title is lengthy, you may use a shortened form of it in the header.)
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ABSTRACT
• The next page of your paper provides an abstract, or brief summary of your findings.
• An abstract does not need to be provided in every paper, but an abstract should be used in papers that include a
hypothesis.
• A good abstract is concise—about one hundred fifty to two hundred fifty words—and is written in an objective,
impersonal style.
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CONT…
3. Use a standard font, such as Times New Roman or Arial, in a legible size (10- to 12-point).
4. Use continuous pagination throughout the paper, including the title page and the references section.
5. Section headings and subsection headings within the body of your paper use different types of formatting
depending on the level of information you are presenting.
Heading
1. Section headings use centered, boldface type. important words in the heading capitalized.
2. Subsection headings use left-aligned, boldface type. The third level uses left-aligned, indented, boldface type.
Headings use a capital letter only for the first word, and they end in a period.
3. The fourth level follows the same style used for the previous level, but the headings are boldfaced and italicized.
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PROPOSAL PREPARATION
• The process of developing research questions is only completed after analyzing all relevant
data.
• In general, a good question isn't determined from the very beginning but only becomes
apparent after familiarizing yourself with the matter.
• Theoretical pieces, models or methods applied on recent fields of research can be sources for
good questions, as well as scientific papers or topics of public discourse, etc.
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QUALITY ASSURANCE OF INITIAL IDEA
• Quality assurance (QA) aims to keep the quality of a product or service at a specified level.
• The student should persuade the professor that the topic on quality assurance is interesting and
worth researching.
• Very few students know that it is possible to read a free example research proposal on software
quality assurance and understand the right way of writing.
• One can learn about formatting, the creation of a logical structure, and the convincing way of data
presentation following a free sample research proposal on quality assurance on the Internet.
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WRITE UP THE PROPOSAL
The following points should be included
1. Title Page (Name and Logo of university, Topic, Members name, Advisor name, submission date)
2. Introduction (Broad Picture, General Description, Research Questions, objective)
3. Problem Statement
4. Objective (General Objective, Specific Objective)
5. Significance
6. Literature Review (optional for degree program)
7. Methodology or approach
8. Time Plan
9. Budget
10. Reference /Bibliography.
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CONT..
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RESEARCH PROPOSAL CHECKLIST
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LITERATURE REVIEWS
⮚The purpose of a literature review is to gain an understanding of the existing research and debates
relevant to a particular topic or area of study, and to present that knowledge in the form of a written
report.
⮚Conducting a literature review helps you build your knowledge in your field. You’ll learn about
important concepts, research methods, and experimental techniques that are used in your field.
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SKILLS AND KEYS TO EFFECTIVE LITERATURE REVIEW
• A literature review should not just be a summary of each source. That would be more like an
annotated bibliography. Instead, you need to:
compare and contrast each source to other relevant literature on the topic.
critically evaluate each source
indicate how each source contributes to the body of knowledge about the topic
integrate your discussion of the sources into your argument about the state of knowledge on
the topic.
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CONT..
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LITERATURE SOURCES
• Following are a few acceptable sources for literature reviews, listed in order from what will
be considered most acceptable to less acceptable sources for your literature review
assignments:
1.Peer-reviewed journal article.
2.Edited academic books.
3.Articles in professional journals.
4.Statistical data from government websites.
5.Website material from professional associations (use sparingly and carefully).
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PEER REVIEWED JOURNAL ARTICLES (PAPERS)
• A peer-reviewed journal article is a paper that has been submitted to a scholarly journal,
accepted, and published.
• Peer review journal papers go through a rigorous, blind review process of peer review.
• two to three experts in the area of research featured in the paper have reviewed and accepted
the paper for publication.
• This blind review process can be long (often 12 to 18 months) and may involve much back
and forth edits on the behalf of the researchers, as they work to address the edits and concerns
of the peers who reviewed their paper.
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EDITED ACADEMIC BOOKS
• An edited academic book is a collection of scholarly scientific papers written by different authors.
• The works are original papers, not published elsewhere
• edited academic books are fine to use for your literature review, but you also want to ensure that
your literature review contains mostly peer-reviewed journal papers.
Articles in professional journals
• Articles from professional journals should be used with caution for your literature review. This is because
articles in trade journals are not usually peer-reviewed, even though they may appear to be.
• A good way to find out is to read the “About Us” section of the professional journal, which should state
whether or not the papers are peer-reviewed.
• You can also find out by Googling the name of the journal and adding “peer-reviewed” to the search.
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STATISTICAL DATA FROM GOVERNMENTAL WEBSITES
• Governmental websites can be excellent sources for statistical data, e.g, Statistics Canada
collects and publishes data related to the economy, society, and the environment
(see https://www.statcan.gc.ca/eng/start)
Website material from professional associations
• Material from other websites can also serve as a source for statistics that you may need for
your literature review.
• Since you want to justify the value of the research that interests you, you might make use of a
professional association’s website to learn how many members they have.
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WRITING A LITERATURE REVIEW
Follow the following seven steps carefully
1.Narrow your topic and select papers accordingly
2.Search for literature
•Using keywords, search a library database.
•Reference lists of recent articles and reviews can lead to other useful papers.
•Include any studies contrary to your point of view.
3. Read the selected articles thoroughly and evaluate them
•Evaluate and synthesize the studies' findings and conclusions.
•Note the following:
•Assumptions some or most researchers seem to make
•Methodologies, testing procedures, subjects, and material tested researchers use
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CONT…
• Experts in the field: names/labs that are frequently referenced
• Conflicting theories, results, and methodologies
• Popularity of theories and how this has/has not changed over time
4. Organize the selected papers by looking for patterns and by developing subtopics
Follow the following point to organize
• Findings that are common/contested
• Important trends in the research
• The most influential theories
5. Develop a thesis or purpose statement
Write a one or two-sentence statement summarizing the conclusion you have reached about the major
trends and developments you see in the research that has been conducted on your subject.
• Read your work out loud to identify where you need punctuation marks to signal pauses or
divisions within sentences.
• check to ensure that you have covered all important, up-to-date, and pertinent texts.
• Make certain that all of the citations and references are correct and that you are referencing
in the appropriate style for your discipline.
• Check to ensure that you have not plagiarized either by failing to cite a source of
information or using words quoted directly from a source.
• Text should be written in a clear and concise academic style; it should not be descriptive in
nature or use the language of everyday speech.
• There should be no grammatical or spelling errors.
• Sentences should flow smoothly and logically.
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END OF CHAPTER TWO
THANKS
Tools ● Visualization technology allows us to represent visually the data that we obtain
through simulation.
● Instead of racking your brains trying to process raw simulation data, with this
technology you can simplify complex information and turn it into a friendly 2D
drawing, graph, high-quality picture, or even a 3D animation.
● For example some mobile app allows to visualize yourself when we old or after a
certain years . Page 117 of 182
Simulation,
Experimental
or
Visualization Deep brain
Tools
● Within the text of an assignment, the Harvard system requires that the
author's surname is mentioned with the date of publication of
the item. This applies where a direct quote is given:
Citations and ○ “Organization design is more often than not assumed to be
References the organization structure.” Stanford (2014, p7)
● When more than one publication by the same author, published in the
same year, is cited, then lower case letters are used to differentiate the
items i.e. (2014a), (2014b). For example:
Citations and ○ "Organization design is more often than not assumed to be
References the organization structure." Stanford (2014a, p7)
● In cases where more than two authors are responsible for a publication the
HARVARD SYSTEM first author's name is stated, followed by the term 'et al' (in italics) and the
date of publication. For example:
(AUTHOR-DATE)
■ Stanford et al (2014) concluded that... Whichever
referencing system you use, you need to include the page
number after the year of publication if it is a direct
Page 129 of 182
quotation.
Bibliography
● In the bibliography at the end of the assignment, the items are listed
alphabetically by the author's name.
Citations and ● If an author has been acknowledged more than once, with different
publication dates, then the items are listed in chronological order with
References the earliest item being listed first.
● The information required for books and journal articles using the Harvard
system is as follows in the examples below.
Books
Citations and ○ Author's surname and initials (Year of publication) Title (in italics).
References Edition (if not the first). Place of publication: Publisher. Example:
● Example:
Journal articles
HARVARD SYSTEM ● Author's surname and initials (Year of publication) Title of article. Title of
(AUTHOR-DATE) journal (in italics),Volume number (Part number in brackets), Page
number/s. › Example:
References ○ Coffey, B. S. and Anderson, S. E. (2013) Leadership at the edge of the summit. In:
Giannantonio, C. M. and Hurley-Hanson, A. E., eds., Extreme leadership. Cheltenham:
Edward Elgar, pp. 72-82.
HARVARD SYSTEM ○ Greer, M. (2013) How to survive family projects: 5 PM best practices [Online].
References ● However, the date should be near the end of the reference, rather
than after the author’s name.
● As with Harvard referencing, if you are referring to several page
BRITISH STANDARD numbers, you need to precede the page numbers with ‘pp.’ rather
(NUMERIC) SYSTEM than ‘p’.
Citations and 2. Coffey, B. S. and Anderson, S. E., Leadership at the edge of the summit. In: Giannantonio, C.
M. and Hurley-Hanson, A. E., eds., Extreme leadership. Cheltenham: Edward Elgar, 2013, pp.
References 72-82.
3. Greer, M., How to survive family projects: 5 PM best practices [Online]. 2013. Available
from: http://michaelgreer.biz/?p=4869 [Accessed 30 April 2016].
BRITISH STANDARD
4. Nunes, P. F. et al., Converting the nonstop customer into a loyal customer. Strategy and
(NUMERIC) SYSTEM Leadership, 41 (5), pp. 48-53.
5. Chartered Management Institute, Managing for diversity. CMI management checklist 152
[Online], 2014. Available from:
http://mde.managers.org.uk/members/htmlviewer.aspx?id=1103500 [Accessed 25 August
Page 136 of 182
2016].
● To make an excellent presentation, first of all you
should write your paper with the audience in mind:
● remember that a conference/graduation paper should
be different from a journal article.
● Your paper is meant to be heard not read, that is a key
Making Excellent element to take into account when preparing your
your delivery
Making Excellent ○
○
Focus on the subject.
Attract attention; indicate interesting details.
● The final step is presenting the work you done to your audience.
● While you present:
● Start confidently:
○ How you begin your presentation matters a great deal.
○ You will have to gain the audience’s confidence and attention from the get-go (the
Making ○
rule is within the first 10-20 seconds).
An introduction to yourself using fun facts can be a good start and also gives you
Excellent ●
credibility.
Follow to time limits: Generally, paper presentation sessions at conferences are 20-30
minutes long.
Presentation ● Tell your Story: Begin with the problem you set out to solve.
● Maintain eye contact with the audience: Be mindful of your posture: stand straight
and hold your head up.
● Use transitions: When moving from one idea to another use transitions such
“furthermore,” “in addition,” “consequently,” “meanwhile,” “finally,” etc.
● Encourage questions and discussions: ask if there is a question if not you shouldn’t
bother
● Ensure that the closing is natural: Do not leave immediately. Tell the audience how you
can be reached, you can close with a quote. Page 142 of 182
1. Slide Transitions And Sound Effects: Transitions and sound effects
can become the focus of attention, which in turn distracts the
audience.
2. Standard Clipart: First, make certain that you need graphical images
to enhance your message. If you do, use your own scanned
photographs or better-quality graphics from companies, otherwise It
The most shows a lack of creativity and a tired adherence to a standard form
3. Presentation Templates: Another visual cliché. Templates force you
Deadly Sins of to fit your original ideas into someone else’s pre-packaged mold. If
possible try to use your own.
PowerPoint 4. Reading: A verbal presentation should focus on interactive speaking
and listening, not reading by the speaker or the audience.
Presentations 5. Faith in Technology: You never know when an equipment
malfunction or incompatible interfaces will force you to give your
presentation on another computer. Be prepared by having a back-up
of your presentation on a CD-ROM. Better yet is a compact-flash
memory card with an adapter for the PCMCIA slot in your notebook.
Tips for ■
■
■
Use bold and different sizes of those fonts for captions and subheadings.
Add a fourth font for page numbers or as a secondary body font for sidebars.
Don’t use more than four fonts in any one publication.
PowerPoint ■
■
Use design templates.
Standardize position, colors, and styles.
Presentations ■
■
Include only necessary information.
Limit the information to essentials.
■ Content should be self-evident
Color
■ Limit the number of colors on a single screen.
■ Bright colors make small objects and thin lines stand out. However, some vibrant colors are difficult to read when
projected.
■ Use no more than four colors on one chart.
■ Check all colors on a projection screen before the actual presentation. Colors may project differently than what appears
on the monitor. Page 144 of 182
General Presentation
■ Plan carefully.
■ Do your research.
■ Know your audience.
■ Time your presentation.
Tips for ■ Speak comfortably and clearly.
■ Check the spelling and grammar.
Effective ■ Do not read the presentation. Practice the presentation so you can speak from
bullet points. The text should be a cue for the presenter rather than a message
PowerPoint ■
for the viewer.
Give a brief overview at the start. Then present the information. Finally review
Presentations ■
important points.
It is often more effective to have bulleted points appear one at a time so the
audience listens to the presenter rather than reading the screen.
■ Use a wireless mouse or pick up the wired mouse so you can move around as
you speak.
■ If sound effects are used, wait until the sound has finished to speak.
■ If the content is complex, print the slides so the audience can take notes.
■ Do not turn your back on the audience. Try to position the monitor so you can
speak from it.
Page 145 of 182
CoSc 4121
Objectivity
● You should aim to avoid bias in any aspect of your
research, including design, data analysis,
interpretation, and peer review.
Carefulness
● Take care in carrying out your research to avoid
careless mistakes.
● You should also review your work carefully and
critically to ensure that your results are credible.
Page 153 of 182
Ethical considerations - Many or even most ethical codes cover the
following areas:
Openness
● Share your data and results, along with any new tools that
you have developed, when you publish your findings, as this
helps to further knowledge and advance science.
Ethical Issues in ● open to criticism and new ideas.
Confidentiality
● keep confidentiality of an item if it need to keep with confidence.
● follow guidelines on protection of sensitive information such as
patient records. Page 154 of 182
Responsible Publication
Legality
Ethical Issues in ● Aware of laws and regulations that govern your work, and be sure that you
conform to them.
● If you are using animals in your research, you should always be sure that
your experiments are both necessary and well-designed.
● You should also show respect for the animals you are using, and make sure
that they are properly cared for.
● If your research involves people, you should make sure that you reduce any
possible harm to the minimum, and maximise the benefits both to
participants and other people.
Anonymity
● Anonymity means that you don’t know who the participants are
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and you can’t link any individual participant to their data.
Research misconduct means fabrication,
falsification, or plagiarism in proposing, performing,
or reviewing research, or in reporting research
results.
Fabrication
Fabrication
Other Ethical Issues ○ One example of computer crime is stealing funds via
computer.
Other Ethical Issues ○ One example of computer crime is stealing funds via
computer.
Other Ethical Issues ○ One example of computer crime is stealing funds via
computer.
Data Analysis
● is a process of turning the collected data into useful that
will be useful for a research.
Data Source
Secondary Data
● data collected and used once are called
secondary data.
● It becomes much easier to collect
secondary data than the primary ones.
● Secondary data can be collected from
several sources. Page 171 of 182
● The methods mostly used in collecting primary
data are
○ Survey, which include interview and
questionnaire
○ Observation
○ Experiment.
Primary Data Collection ● Generally, all these methods are not used in a
Method same project, because they have both good and
bad aspects.
● The question which method should be selected
depends on the nature, time and cost. Or
method should be selected according to the
nature, time and cost
● Survey: Collecting data through interviews of
the people or questionnaire is called survey
method.
● Data can be collected through the means of
in-person (individuals), telephones, mails etc.
Page 172 of 182
Data can be collected through the means of in-person (individuals),
telephones, mails etc.
● Persons/individuals:
○ Data can be collected by taking interviews from the different
Data Collection ○
person/individuals or requesting to fill out a questionnaire.
This method is more flexible than the telephone and mail interview.
Method ○ During the interview time, if the person being interviewed gives
incomplete answer, it can be made clear asking repeatedly to complete
the answer.
● Telephone:
○ Survey can be done through telephone.
○ As different personalities can be contacted through telephone
anywhere from center, this medium saves cost and time.
○ This medium is quicker than others for prompt survey.
● Mail:
○ Data can be collected through mail.
○ In this method, questionnaire is sent to potential respondents.
○ They also send the answers back through mail.
○ This medium is less expensive than the personal interview and becomes
more useful for national survey.
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Observation Method
● Data collection can be done with observation , i.e. collecting data by
observing activities of persons and also called observation method.
● Observation may be personal or mechanical. Complete and accurate
data can be collected through observation method.
○ Personal observation: This method is more useful to collect data about
Data Collection ○
sellers’ performance and their priority given to the brand.
Mechanical observation: Mechanical observation can be done in various
Method
forms. For instance, scanner can be used in retail stores for keeping purchase
record. Similarly, camera can be used to keep person’s reaction in video form.
Experimental method:
● Primary data can be collected through experimental method.
● Experimental works are done in lab and field for collection of primary data.
○ Laboratory experiment:
■ The testing or trying out in lab is called laboratory experiment.
■ Laboratory is used to taste/examine the components of marketing
strategy.
○ Field experiment:
■ The other method used to understand the consumers’ reaction is field
experiment.
■ This is also like a laboratory, but it is done remaining in real situation.
Test marketing is a field experiment.
Method ■ As its name suggests, this is the stage where you start collecting
the needed data.
■ Here, you define which sources of information you will use and
how you will use them.
○ Clean:
■ Once you have the necessary data it is time to clean it because
not all datas are useful and leave it ready for analysis.
○ Analyze:
■ With the help of various techniques such as statistical analysis,
regressions, neural networks, text analysis, and more, you can
start analyzing and manipulating your data to extract relevant
conclusions.
○ Interprete:
■ Last but not least you have one of the most important steps: it is
time to interpret your results.
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Data analysis methods can be grouped with the following main analysis
● Cluster analysis:
○ The action of grouping a set of data elements in a way that said
elements are more similar (in a particular sense) to each other than
to those in other groups
Data Analysis ●
○ This method is often used to find hidden patterns in the data.
Cohort analysis:
Methods ○ data analysis method uses historical data to examine and compare
a determined segment of users' behavior.
● Regression analysis:
○ Regression uses historical data to understand how a dependent
variable's value is affected when one (linear regression) or more
independent variables (multiple regression) change or stay the
same
● Neural networks:
○ The neural network forms the basis for the intelligent algorithms of
machine learning.
○ It is a form of analytics that attempts, with minimal intervention, to
understand how the human brain would generate insights and
predict values.
○ Neural networks learn from each and every data transaction,
meaning that they evolve and advance over time.
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End of Chapter Six
Thank you