Magento Commerce 2

Feature List

1
Feature Highlights

Page Builder and content staging

Increase sales and productivity by enabling your business teams to easily create, preview, and schedule content
updates without involving IT. Combine text, images, video, sliders, and more in flexible layouts and an easy drag &
drop interface. Preview all changes by date or store view to guarantee a flawless shopper experience and optimize
the timing and impact of site updates by managing all changes through a timeline dashboard. Automatically deploy
updates at scheduled times for greater efficiency.

Customer segmentation and personalization

Create personalized shopping experiences that boost conversion rates by dynamically displaying content, promotions,
and pricing to specific customers based on properties such as their location, gender, order history, lifetime purchase
value, wish list items, and more. You can also target unknown site visitors based on the products they have viewed or
items in their cart.

Asset management and integrated Adobe Stock

Access and seamlessly search one of the largest and best curated image banks in the world. Streamline your design
flow by browsing, licensing and utilizing images across your site from the convenience of the Media Gallery.

Product recommendations powered by Adobe Sensei

Drive engagement and conversion while operating more efficiently with A.I. powered product recommendations.
Adobe Sensei automatically analyzes shopper behavior, processes it using machine learning and intelligently
recommends products to every shopper as they browse pages across your storefront. The streamlined workflow gives
your teams the ability to manage all of this with a dedicated UI embedded directly into the Magento Commerce admin.

Instant purchase
Boost conversion rates for returning shoppers with a new Instant Purchase checkout option. Customers can use
previously-stored payment credentials and shipping information to skip checkout steps, making the process faster and
easier, especially for mobile shoppers.

Visual merchandising
Optimize product category pages to drive higher sales by arranging products with a simple drag-and-drop interface or
sorting rules that order products by best seller, color, highest margin, or newest addition. Save time by setting rules to
automatically assign products to specific categories based on their attributes, such as brand, price, or date created.

Powerful business intelligence capabilities

Harness your data to drive growth by empowering your teams with capabilities. Easily access and analyze your
Magento Commerce data and any other data source to gain a 360-degree view of your business. Evaluate marketing
ROI, retention efforts, conversion rates and more, as you learn more about your customers.

2
Responsive design themes
Quickly create a website optimized for any device by leveraging built-in responsive design reference themes. The
responsive themes adapt and adjust how menus, images, checkout and other features are displayed to fit desktop,
laptop, tablet, and mobile device screens. Themes are touch-friendly, easily customized, and offer SEO advantages.

Progressive Web Application (PWA) Studio

Magento PWA Studio enables merchants and developers to create reliable, fast and engaging mobile experiences to
boost conversion rates and increase engagement. Deliver app-like capabilities like rich visuals perfectly tailored to the
small screen, usability with limited network connectivity, and access to native push notifications. Speed time to market
and lower the total cost of ownership with reference themes, guided development, open web standards.

Integrated B2B functionality

Magento Commerce delivers industry-leading B2B and B2C commerce capabilities from a single platform. Empower
your business customers with the ability to create company accounts, set up multiple buyers, and define personalized
purchase order approval workflows with easy self-service tools. Create custom catalogs and price lists to ensure buyers
receive contract terms when purchasing online. Provide fast, friction-free purchasing with quick order forms, requisition
lists, and a streamlined request for quote workflow. And use seller assisted shopping to login as the customer to help
them troubleshoot issues or save time by placing orders on their behalf.

Inventory management
Improve operational efficiency with integrated multi-source inventory and shipping management capabilities. Assign
and track products across multiple locations, set business rules to control order fulfillment from multiple locations,
prevent stockouts and speed delivery. Allow customers to buy online and pickup in store (BOPIS).

Powerful admin experience

Work efficiently with a modern and intuitive user interface. A dashboard lets you monitor your business with quick
access to sales, order, search term and best-selling product data. Enhanced navigation and search make it easy to find
information, and management screens can be customized and saved to speed up day-to-day tasks.

Technical and account support

Benefit from a team of experts dedicated to helping you succeed. Magento Technical Support is available 24x7 to help
you quickly resolve technical issues and questions, and dedicated Account Managers get to know your business so that
they can point you to the right resources and help you get the most out of your Magento Commerce platform.

Cloud infrastructure
Focus on growing your business rather than managing your IT infrastructure. The Magento Commerce cloud provides
a high performance, secure, and reliable cloud-based environment designed to support any Magento Commerce
store deployment. With high availability and scalability, Web Application Firewall and DDoS protection, and top
performance delivered by a high-speed CDN and performance management tools, you can deliver the experience
your customers demand.

3
Core Magento Commerce Features

Promotions and pricing

• Set promotional pricing for specific stores, categories, customer • Send automated reminders and coupons to customers with
segments, or products. abandoned carts and wish lists.

• Create flexible coupons for specific stores, customer segments, time • Create powerful email marketing campaigns powered by dotdigital
periods, products, and categories. and live store data.

• Export coupon codes for offline distribution, email, newsletters, • Offer free shipping and percent, fixed amount, and buy X get
and more. Y free discounts.

• Track and report coupon usage. • Set multi-tier pricing for quantity discounts.
• Add new attributes to customer profiles to create more • Get minimum advertised price (MAP) support.
sophisticated segments.

• Personalize shopping experiences with advanced segmentation

and targeting.

Search engine optimization

• Automatically generate a Google sitemap. • Take full control of URLs with URL rewrites.
• Create search engine friendly URLs. • Enable detailed search results by automatically adding structured
data markup to product pages.

Site management
• Control multiple websites and stores from one admin. • Set tax rates based on location, product type, or customer group
(i.e., wholesale vs. retailer).
• Customize and save different admin panel views to efficiently
manage daily tasks. • Generate comprehensive system reports to quickly diagnose and
resolve technical issues.
• Define multiple roles and permissions to control access to
administrative features. • Real-time site health insights and recommendations with the Site-
Wide Analysis Tool.
• Log and review all users’ admin activities.

Content management
• Create best-in-class customer experiences and rapidly change content • Manage upcoming site changes with a timeline dashboard.
without writing a single line of code.
• Organize content pages and add pagination, navigation, and menus
• Use a drag-and-drop editor to easily create and edit pages and with a page hierarchy tool.
content blocks.
• Track and restore previous versions of content pages.
• Combine text, images, video, sliders, and more in flexible layouts. • Engage customers with exciting imagery from Adobe Stock, straight
• Blend content and commerce by adding products to content pages from your Magento Commerce instance.
and rich content to product pages.
• Save content and layouts as templates. Apply them to new areas
• Create reusable dynamic blocks targeted to customer segments. across sites and store views.

• Easily stage and preview content for seamless updates. • Provide creatives, designers, and agencies with direct, controlled
access to the Media Gallery.

4
PWA Studio
• Create next-generation Magento Commerce 2 stores with Progressive • Build PWA experiences using open standards including React,
Web Applications. Redux, and Webpack.

• Deliver app-like mobile experiences that are fast, integrated, • Boost developer productivity with real-time, guided development.
reliable and engaging.
• Integrate PWA experiences with Magento Commerce
• Peregrine contains custom React hooks to provide logic using GraphQL API.
to UI components
• Extend and customize PWA capabilities with the PWA Studio
• Decrease time to market using the multi-language Venia reference extensibility framework.
storefront.
• Deliver personalized, headless customers experiences powered by
• Give marketers control with Page Builder to manage content and AEM utilizing components from the Venia reference storefront
layouts on PWA Studio-powered storefronts.

Catalog management
• Create simple, configurable (e.g., choose size, color, etc.), bundled, • Automatically resize images and include watermarking.
and grouped products.
• Define minimum and maximum product quantities that can be
• Offer virtual products like memberships, services and warranties. added to the cart.

• Include downloadable/digital products with samples. • Moderate reviews and product tags.
• Allow customer-personalized products (e.g., upload images and • Efficiently batch import and export catalog information at
text for monogramming). scheduled times.

• Manage inventory across multiple locations • Easily manage inventory with support for back ordered items.
• Create new products through a guided online process. • Receive notification when inventory needs to be replenished.
• Define unlimited product attributes. • Choose out-of-stock messaging and display options.
• Create pre-defined product templates to quickly set up new products
with a specific set of attributes.

• Mass-assign a value to multiple products for batch updates.

• Automatically assign products to specific categories based on
their attributes.

Catalog browsing
• Filter products in categories and search results by price • Show side-by-side product comparisons with two or more products.
range, brands, color swatches, and other attributes with layered/
• Display recently viewed and compared products.
faceted navigation.
• Increase search relevancy and scalability with
• Present product category items in grid or list format. Elasticsearch technology.
• Customize the look and feel of categories and assigned • Set stop words, attribute weightings, and search synonyms
product pages.
for higher conversions.
• Arrange products on category pages with drag-and-drop • Rewrite and redirect results if search yields no results.
merchandising and automated sorting rules.

• Control which products and categories can be viewed by each

customer group.

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Product Recommendations powered by Adobe Sensei
• Auto-deployed store tagging ensures your storefront • Manage the experience with a dedicated UI that is embedded
is equiped to analyze shopper behavior. into the Magento Commerce admin that allows users to create,
manage and deploy recommendations.
• Auto-catalog sync ensures accuracy when displaying product
name, pricing , images, etc. • Reporting helps stay on top of performance and impact around
key metrics such as views, clicks and attributed revenue.
• Adobe Sensei continuously analyzes shopper behavior and
processes it with machine learning (ML) algorithms • Dedicated SaaS service handles all complex computational
processing to preserve your site performance.
• ML algorithms drive nine recommendation types that you can
place across your storefront such as now trending , customers also
viewed, and customers also bought.

Amazon Sales Channel

• Grow your revenue by seamlessly selling and distributing on Amazon. • Intelligent pricing to optimize listing prices.
• Automatically sync catalog, inventory, and order information across • Inventory, Order, Fulfillment, and Listing Management tools built in.
Amazon and Magento Commerce.
• Automatically sync catalog changes.
• Manage Amazon orders within the Magento Commerce sales order grid • Review performance and ROI reports within Magento Commerce.

Product browsing
• Show multiple images per product. • Set related products, up-sell, and cross-sell recommendations
to increase average order value.
• Zoom-in on product images.
• Display product videos from YouTube or Vimeo. • Show pricing tiers.

• Include swatches to show colors, fabrics, and more. • Present product ratings and reviews.

• Show multiple products in a grouped view. • Provide an option to add products to a wish list.

• Indicate stock availability. • Add Facebook, Twitter, and email links to share products.

Checkout
• Include a mini cart on store pages to summarize products in the cart. • Offer gift wrapping and gift messages per order
and per item.
• Display an order summary with product images in checkout.
• Offer guest and registered user checkout. Registered customers are • Configure pricing and taxes for gift-wrapping options.
automatically recognized when they enter their email addresses. • Manage complex tax calculations and prepare signature-ready
returns with Vertex.
• Boost conversion rates with an Instant Purchase option that uses
saved payment and shipping information to speed checkout. • Improve order processing capacity with the option to defer stock
updates in checkout during peak period.
• Enable shoppers to create a customer account with one click on
the checkout thank you page. • Improve checkout performance with inventory reservations.
• Allow customers to save their shopping carts to complete their • Show tax and shipping estimates in the shopping cart.
purchases later.

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Payments
• Download and work with your preferred payment gateway through • Accept purchase orders and payments on account.
the Magento Marketplace.
• Accept bank transfer payments and cash on delivery.
• Securely pass credit card information directly from the client browser to • Increase sales with PayPal in-context checkout and saved credit cards.
the payment gateway, bypassing the Magento Commerce application.
• Increase conversions with relevant payment methods via PayPal
• Qualify for the easiest level of PCI compliance (SAQ-A or SAQ A-EP), Smart Payment Buttons.
depending on payment methods used.
• Increase sales by allowing customers to pay now, later or in
• Use the Braintree Vendor Bundled Extension to ease PCI installments with Klarna.
compliance and accept alternative payments like Venmo, Apple Pay,
and Google Pay. • Authorize and charge credit cards upon
shipment or checkout.
• Offer PayPal Credit as a payment option.
• Accept checks and money orders.

Order management and customer service

• View, edit, create, and fulfill orders and/or invoices from • Allow customer service to update products, prices, and coupons
the admin panel. in customers’ carts and wishlists.

• Create multiple invoices, shipments and credit memos per order • See products recently viewed and purchased by customers, their
to allow for split fulfillment. wishlist items, and more to deliver better customer service.

• Print invoices, packing slips, and shipping labels. • Customize order status, account update, password reset, and other
customer emails.
• Create custom order status labels to track progress.
• Use return management authorization (RMA) to efficiently • Build customer relationships by creating newsletters and managing
their distribution.
process returns.

• Issue store credits or refund orders for store credit. • Connect with customers with a Contact Us form.

• Enable customer service representatives to create orders • Connect with directly with customers with a live chat agent powered
by dotdigital.1
and customer accounts.

Customer loyalty
• Offer reward points for purchases, registration, product reviews • Allow customers to purchase physical and virtual gift cards.
and other actions.
• Offer exclusive shopping experiences with private or flash sale sites.
• Configure reward point redemption rules, caps, and expiration dates. • Streamline re-ordering by enabling shoppers to add products to
• Enable customers to save products to multiple wish lists that can the cart by SKU.
be made public.
• Accelerate growth by collecting and displaying high-converting user
• Allow customers to create gift registries and send emails to generated content powered by Yotpo.
shop the registry.

• Automatically update item counts and notify the registry owner

as purchases are made.

1
Additional agents available for purchase.

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Customer accounts
• Offer customers access to a comprehensive dashboard to manage • View recently ordered items.
their accounts.
• Track available store credits, gift card
• Choose default billing and shipping addresses. totals, and reward points.

• Store unlimited addresses in the address book. • Manage newsletter subscriptions.

• See order status and history. • View submitted product reviews.
• Re-order from the customer account. • Access downloadable/digital products.

Support for global sites

• Manage multiple country sites all from the same store • Support fixed product taxes, such as WEEE/DEEE in the EU.
or environment.
• Automatically calculate tax for transactions in the EU with
• Support multiple currencies and local tax rates. VAT-ID validation.2

• Work with any language. • Use EU cookie notification to simplify EU Privacy and Electronic
Communications Directive compliance.
• Use accented characters and right-to-left text.
• Configure list of allowed countries for site registration, shipping, • Integration with global shipping carriers.
and billing.

Integrated B2B functionality

• Provide self-service tools for business customers to easily manage • Personalize buying with company-specific payment and shipping
company accounts, purchases, quotes, and credit. options.

• Enable multiple buyers per company with defined roles • Efficiently manage quote requests and negotiate pricing terms
and permissions. using a streamlined online workflow.

• Enable new account sign ups via an online form and approval • Enable quick ordering by entering multiple SKUs or by
process. uploading CSV files.

• Assign a sales rep to each customer account. • Expedite restocking by allowing customers to create requisition lists
of frequently purchased items.
• Allow companies to purchase on credit and manage their
credit balance. • Handle large orders with up to 300 line items out-of-the-box.
• Streamline purchasing with customer-defined approval workflows. • Offer exceptional service by enabling sales reps to login as the
customer to troubleshoot issues and place orders on their behalf
• Assign custom catalogs and pricing to companies to meet
contract terms.

2
No guarantee is offered with respect to any of the information given here.
Please contact an expert before you make any decisions about tax matters.

8
Powerful data capabilities
• Access and analyze your data anywhere. • Execute advanced analyses with our report builder.
• Gain complete view of your business by integrating any data source. • Export your data and visualizations outside of the platform.
• Get started quickly with over 75 reports organized across five • Send email summaries of key reports to team members.
dashboards with prebuilt metrics.
• Keep your account secure by granting the appropriate
• Stay informed with automated & regularly updated reports. permission levels.

• Easily build and edit reports with a single intuitive interface.

Application architecture and security

• Build on a modern tech stack that uses popular frameworks and • Scale and improve integration performance with Asynchronous and
supports industry standards. Bulk REST APIs.

• Make fine grain customizations and easily add or remove • Build custom, headless front-end experiences on Magento Commerce
functionality with a modular code base. using the GraphQL API layer.

• Use stable service interfaces to make site upgrades • Declarative database schema eases the upgrade and
and customizations easier and durable over installation process.
multiple releases.
• Secure your stores and prevent fake logins with Google ReCAPTCHA
• Integrate Magento Commerce with third-party applications using and Two Factor Authentication.
efficient web APIs with SOAP and REST support.
• Hide the IP addresses of your origin servers and protect them from
• Smoothly manage interactions between extensions using plug-ins direct attack with Fastly’s origin cloaking.
and dependency injection software design patterns.
• Limit password guessing with strong password requirements and a
• Accelerate time-to-market and improve code quality with a secure Admin login process.
fully-automated testing framework.
• Feel confident with regular scanning, external penetration testing,
• Update code with a standalone installer that checks for prerequisites and bug bounty programs that promote core platform security.
before installation.
• Stay informed about security issues through the Magento Security
• Automate certain Magento Commerce development and production Center and mailing list.
tasks using the command- line interface.

• Use strong data encryption based on AES-256 and hashing

based on SHA-256.

Layout and theming

• Customize the responsive Blank theme, Luma theme, or the Venia • Use CSS preprocessing for easier site maintenance.
PWA reference storefront to accelerate time-to-market.
• Reduce frontend coding complexity with clear separation of the
• Customize an inherited base theme to easily create site variations for presentation layer and business logic.
countries, brands, and campaigns.

• Leverage the Magento Commerce UI and pattern library to enable

faster and more consistent theme development.

* Available with the on-premises version of Magento Commerce only.

** Not included in Starter Plan.

9
Performance and scalability
• Accelerate site performance with integrated Varnish page caching.* • Archive orders after a configurable time period to increase
store performance.
• Scale high-traffic sites with multi-tier, multi-node
Varnish configurations.* • Use the included Magento Performance Toolkit to measure and
optimize site speed.
• Implement hole punching and Edge Side includes (ESI) to handle
page elements that can’t be cached. • Asynchronously process tasks for enhanced performance using a
Rabbit MQ job queue framework.
• Benefit from faster indexing and incremental index updates for
fresher site content and better performance. • Efficiently manage configuration across environments and minimize
production downtime for updates with pipeline deployment tooling.
• Minify JavaScript, CSS and HTML and compress
images to reduce file size for faster loading. • Scale database operations with support for
MySQL Cluster.*
• Cache all JavaScript and CSS on first page viewed to minimize content
that must be downloaded for subsequent pages. • Allow each primary database to have multiple replica databases to
scale read operations.*
• Speed access to product, customer, and order management views
with faster admin rendering. • Enable large teams of admin users to make concurrent order and
product updates.
• Store media files on a separate database server or content delivery
network (CDN) for faster page load times. • Optimize your upgrade process with the Upgrade Compatibility Tool.

Managed cloud
• Get enterprise grade reliability and availability with 99.99% uptime • Manage performance with unrestricted versions of New Relic
with a high availability architecture.** APM Pro (performance monitoring) and New Relic
Infrastructure monitoring.
• Process transactions with confidence with a PCI certified
cloud infrastructure. • Accelerate site performance with Fastly®’s Varnish based Content
Delivery Network and Image Optimization.
• Benefit from Platform-as-a-service (PaaS) based production, staging,
and development environments optimized for Magento Commerce. • Dedicated hardware to provide even higher levels of reliability
and availability.**
• Built on a redundant cloud-based environment.
• Accelerate your time to market with expert application and • Automatically back up your code and databases for easy restoration
in case of any incident.
infrastructure support.

• Four different Enhanced Integration Environments for various stages: • Easily enable and configure services like Redis, RabbitMQ, and
Elasticsearch to enhance capabilities and performance.
Product, Staging and Integration, and a Local Cloud Docker​instance.

• Get continuous cloud integration tools with support for • Rest assured with 24/7 monitoring for your
production environment.
unlimited users.

* Available with the on-premises version of Magento Commerce only.

10
Support
• Magento Technical Support is available 24x7 by phone or online to • Dedicated Technical Account Managers and Customer
help diagnose and resolve core product issue. Success Managers.

Magento Commerce services

• Commerce Strategy provides a dedicated Magento Commerce • Migration and Implementation services is a full assessment of
Strategic Advisor to help develop data-driven strategic plans to your current deployment to provide strategies for, or successful
maximize return on investment. implementation of, a move to the latest version of Magento
Commerce for existing or new B2C and B2B merchants.
• Business Requirements Consulting provides an onsite Magento
Business Analyst to help craft functional and system integration • Magento Commerce Cloud Deployment Services provides a
requirements for complex deployments. range of services, from coaching and training to project advisory,
configuration, and code review, to successfully deploy Magento
• Data Science and Analytics Services partner Magento Data Scientists
Commerce Cloud and Magento Business Intelligence.
with you to review key metrics and employ cutting-edge machine
intelligence techniques. • A Solution Health Check reviews your entire Magento
Commerce deployment (e.g. production environment, analytics
• Project Advisory and Governance provides complete, end-to-end
tracking, server configuration) to provide recommendations for
strategic advisory, implementation design, and governance across
efficiency and performance.
all stages of your project.

• Architecture Advisory and a dedicated Solution Architect works • Infrastructure Review is a focused evaluation of your production
environment to identify bottlenecks to performance.
side-by-side with your technical teams on complex systems
architecture planning, roadmap decisions, and development. • Magento U Training & Certification provide comprehensive
educational curriculum for every role in your business to
• A Code Audit is an in-depth review of your code base, including the
drive organizational intelligence on how best to utilize
subset of code, analytics tracking code, integrations, and extensions.
Magento Commerce.

* Available with the on-premises version of Magento Commerce only.

Call now to learn how Magento Commerce can take your business
to the next level.

1-877-574-5093 +353 1 7759 599

magento.com | [email protected] (for individuals in Europe and the Middle East)

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are either registered trademarks or trademarks of
Adobe in the United States and/or other countries. 11