Scribd
Upload
66 views

A Basic Intro To Typography

This document provides a basic introduction to typography concepts including: - The difference between typeface and font, with typeface being a family and font being a specific style. - The distinction between serif and sans-serif typefaces and examples of each. - Typographic terminology like kerning, tracking, leading, and alignment and their definitions.

Uploaded by

Gerardo Facio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
66 views

A Basic Intro To Typography

This document provides a basic introduction to typography concepts including: - The difference between typeface and font, with typeface being a family and font being a specific style. - The distinction between serif and sans-serif typefaces and examples of each. - Typographic terminology like kerning, tracking, leading, and alignment and their definitions.

Uploaded by

Gerardo Facio
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 8

A Basic Intro to Typography

Type face or font?

Serf vs Sans Serif

Kerning

Tracking

Leading

Alignment
TY
PO Type face or font?
Serf vs Sans Serif
Kerning

GRA
Tracking
Leading
Alignment
A Basic Intro to Typography
by Mr. Facio
Typeface or Font?

TYPE-
Typeface Font
A typeface, also referred to as A font is a set of alphabetic
typeface family, contains a set characters that come in a set
of fonts with varying weights of weights or styles. A font is
or styles. part of a larger typeface family.

FACE Futura Light


Futura Medium
Futura Heavy
Futura Bold
Futura
Ag

OR
Futura Extra Bold

Clavo Light
Futura Regular
Futura Medium Clavo

FONT? Ag
Futura Semibold
Futura Bold
Serif vs Sans Serif

SERIF
Serif Sans-Serif
A typeface is considered serif A typeface is considered
when the end of the letter sans-serif when the extra
strokes contain strokes. strokes are missing.

VS Serif
Sans
Serif
SANS- Times New Roman
Adelle
Europa
Aktiv Grotesk

SERIF
Bodoni Neue Haas Unica
Rockwell Helvetica
KERN
Kerning
The spacing between 2 letters.

-ING kerning
k erning
k erning
TRACK
Tracking
The spacing throughout the
entire word or groups of words.

-ING tracking
tracking
t r a c k i n g
Leading
The vertical spacing between lines of type.

LEAD Leading is the space between lines.


Leading is the space between lines.
Leading is the space between lines.

-ING Leading is the space between lines.

Leading is the space between lines.

Leading is the space between lines.

Leading is the space between lines.

Leading is the space between lines.


Aligned Left:
The text is aligned left margin and

Align- jagged on the right hand side.

Aligned Right:

ment
The text is aligned right margin
and jagged on the left hand side.

Aligned Center:
Leading The text is aligned to the center and jagged
How the text flows on the page or paragraph. may occur on the left and right sides.

Justified
A justified text increases the space between
words to fill the entire line so that it is
aligned with both the left and right edges.

You might also like