BB VISUAL UC Leasing.

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BRAND BOOK
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BRAND USAGE 01

FONT USAGE 13

CONTENTS
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The logo shows dynamism, trustworthiness and globality

represented by the red sphere. Strength and leadership are
displayed through the white number 1 inside.
Its study and realization are based on new, unique and distinctive
elements such as lettering.
To maintain the exclusivity of the logo, the use of "PRYOR" font is
admitted only for the construction of "UniCredit" brands.

THE DETAILS AS
DISTINCTIVE ELEMENT
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The logo 01
Descriptor 03
The brand/Declinations 04
Holding/Business Unit 05
The brand/Tolerances 06
The brand/Applications 07
Colours 12

BRAND USAGE
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BRAND USAGE 01
THE LOGO

I The logo (P1) is shown in the 4-colour version,

which is the base logo

In special cases (e.g. securities and stationery), in

order to reduce time and costs, it is also possible
to print the logo in two colours (Pantone 485 C
and black)

I The stylised version in outline (P2), is to be

regarded as natural extension of the base logo

P1 | BASE LOGO - 4 COLOURS

P2 | OUTLINE VARIANTS OF THE BASE LOGO

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BRAND USAGE 02
THE LOGO

BASE LOGO | 3D P1. 3D base logo, 4-colours or 2-colours (Pantone

485 C and black), to be used for all colour
applications

P2. 3D base logo, greyscale, positive, to be used

for all applications in black-and-white

P3. 2D outline logo (Pantone no. 485 C)

P4. 2D outline logo, positive, to be used in special

applications (e.g. gold, silver, etc.)

P1. P2.

BASE LOGO | 2D

P3. P4.
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BRAND USAGE 03
DESCRIPTOR

DESCRIPTOR | DEVELOPMENT A. UniCredit 100%

Font: Pryor Medium

B. Descriptor 40% of A.
Font: Dax Regular

A.

B.

35 6

35 30

8
12
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BRAND USAGE 04
THE BRAND

DECLINATIONS | 3D BRAND The brand composed of logo, logotype and descriptor,

is realised by developing an exclusive lettering;
therefore, use of original digital files is recommended

Besides, the final construction of the brand follows the

principles of optic balance expressed by: weight of
logo in relation to logotype; line spacing

For better legibility of the brand, the use of the

illustrated grid, avoiding the insertion of any elements
not being part of the brand, is recommended

DECLINATIONS | 2D BRAND

RESPECT AREA | BRAND

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BRAND USAGE 05
HOLDING/BUSINESS UNIT

HOLDING/BUSINESS UNIT | DEVELOPMENT Dax Regular, colour black 70%

Holding/Business Unit
APPLICATION RULES |
Holding/Business Unit (B.) always positioned to the
right of the logo and lined up to the Descriptor (A.)
It always has the dimension than A

A.
Holding/Business Unit B.
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BRAND USAGE 06
THE BRAND

TOLERANCES | 4 COLOURS The UniCredit Leasing brand consists of three

elements: the logo, the logotype (UniCredit) and the
descriptor (Leasing)

A1. and B1.

They show the smallest reduction obtainable to ensure
legibility of the brand (3D brand)
Use of the brand in 4-colours or 2-colours (Pantone
485 C and black) and greyscale in a size smaller than
the one shown is not recommended
6 mm
A1. C1.
Shows the recommended minimum size to ensure
legibility of the brand in outline (2D brand)

TOLERANCES | GRAYSCALE

6 mm
B1.

TOLERANCES | OUTLINE 2 COLOURS

5 mm
C1.
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BRAND USAGE 07
THE BRAND

APPLICATIONS | 3D BRAND POSITIVE/NEGATIVE TREATMENT OF THE BRAND

1. 3D brand, 4-colours or 2-colours (Pantone 485 C

and black), positive

2. 3D brand, greyscale, positive

1. 1a.
3. 2D outline brand, 2-colours, positive

4. 2D outline brand, monochrome, positive

(red, white, silver, gold)

1a. 3D brand, 4-colours or 2-colours (Pantone 485 C

and black), negative

2a. 3D brand, greyscale, negative

2. 2a.
3a. 2D brand, outline brand, 2-colours, negative

4a. 2D brand, outline brand, monochrome, negative

(everything which is black in the example shown,
in the various applications will be the colour of
the background)

APPLICATIONS | 2D BRAND

3. 3a.

4. 4a.
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BRAND USAGE 08
THE BRAND

APPLICATIONS | 3D BRAND TREATMENT OF THE BRAND/LOGO WITH HALO

1. 3D brand, 4-colours or 2-colours (Pantone

485 C and black), positive

1a. 3D brand, 4-colours or 2-colours (Pantone

1. 1a. 485 C and black) with halo on a low contrast
background

2. 3D brand, greyscale, positive

2a/2b. 3D brand, greyscale with halo on a low

contrast background

2a.

2.

2b.
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BRAND USAGE 09
APPLICATIONS

EXAMPLES | APPLICATION OF THE BRAND ON BACKGROUNDS For the correct application of the brand, it is advisable
to use contrasting colour codes between the brand
and the background on which it is placed

In order to achieve it, either brands with positive

logotype (light backgrounds) or negative ones (dark
backgrounds) can be used
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BRAND USAGE 10
APPLICATIONS

TONE-ON-TONE USE OF BRAND | SATURATION LESS THAN 50% In general, the use of tone-on-tone background with
the base logo is not recommended
In those cases in which tone over tone is necessary, the
logo has to be used as shown in the example

TONE-ON-TONE USE OF BRAND | SATURATION HIGHER THAN 50% AND UP TO 100%

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BRAND USAGE 11
APPLICATIONS

The examples below show how not to use the brand

1. The brand must always keep the proportions

shown in the previous pages
1. 6.
2/3. The logo must not be moved from its original
position

4. A positive logotype must not be any colour

other than black

5. The brand must not be used slanted

2. 7. 6. The brand must not be used on a tone-on-tone

background except as in the examples shown
on the previous page

7/8. The brand must not be placed on a background

which hampers its legibility

9. The brand must not be enclosed within a

further geometrical shape

3. 8. 10. The brand may not be used in the presence of

elements which do not respect the excluded
areas as shown on the previous pages

4. 9.

Take care not to allow any elements to intrude on the excluded areas of the brand
Take care not to allow any elements to intrude on the excluded areas of the brand

5. 10.

Take care not to allow any elements to intrude on the excluded areas of the brand
Take care not to allow any elements to intrude on the excluded areas of the brand
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BRAND USAGE 12
COLOURS

These are the colour codes used for the creation of

UniCredit Group’s Brands

RED BLACK

PANTONE | 485 COATED PANTONE | Process BLACK COATED

PANTONE | 485 UNCOATED PANTONE | Process BLACK UNCOATED

CMYK | 0% 100% 100% 0% CMYK | 0% 0% 0% 100%

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Identification of lettering 13

FONT USAGE
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FONT USAGE 13
IDENTIFICATION OF LETTERING

BRAND FONT | PRYOR PRYOR MEDIUM

I The font Pryor Medium is only used for the
creation of UniCredit Leasing’s brands

PRYOR MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ,.?;”“!%£$&@
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FONT USAGE 14
IDENTIFICATION OF LETTERING

PRIMARY FONT | DAX DAX LIGHT - DAX REGULAR - DAX MEDIUM - DAX BOLD
I All stationery layouts (letterhead paper, business
cards, envelopes, etc.) always use the primary
DAX LIGHT font

ABCDEFGHIJKLMNOPQRSTUVWXYZ DAX REGULAR

I The Dax Regular is used also for the creation of
abcdefghijklmnopqrstuvwxyz descriptors and endorsements

1234567890 ,.?;”“!%£$&@

DAX REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ,.?;”“!%£$&@

DAX MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ,.?;”“!%£$&@

DAX BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ,.?;”“!%£$&@
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FONT USAGE 15
IDENTIFICATION OF LETTERING

SECONDARY FONT | ARIAL ARIAL

I The secondary font is used on electronic formats
for letterhead, faxes, memos, e-mails, PowerPoint

ABCDEFGHIJKLMNOPQRSTUVWXYZ
ARIAL REGULAR presentations and the text of letters and
communications

abcdefghijklmnopqrstuvwxyz
1234567890 ,.?;”“!%£$&@

ARIAL MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ,.?;”“!%£$&@

ARIAL BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 ,.?;”“!%£$&@