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Assignment 1 Presentation Slides of Semiotic Analysis of Rival Websites

The document analyzes the semiotic elements of the Ferrero Rocher and Cadbury websites and logos. It discusses elements like logo design, colors used, shapes, images and how they interpret the brands. Ferrero Rocher is seen as elegant and prestigious while Cadbury is modern and friendly.

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tiqah
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28 views

Assignment 1 Presentation Slides of Semiotic Analysis of Rival Websites

The document analyzes the semiotic elements of the Ferrero Rocher and Cadbury websites and logos. It discusses elements like logo design, colors used, shapes, images and how they interpret the brands. Ferrero Rocher is seen as elegant and prestigious while Cadbury is modern and friendly.

Uploaded by

tiqah
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Semiotic Analysis of

Ferrero Rocher and


Cadbury
Ateeqah Parveen Binte Mohamed Siddiq
Student ID: CT0364841
Introduction
Company Background
Ferrero Rocher
● Introduced by Michelle Ferrero in 1979, Italy
● World leader of boxed chocolate and confectionary brand

Cadbury
● Started by John Cadbury in 1824, England
● Second largest chocolate and confectionery brand
Logo
● Interprets a premium and luxurious brand image
● Logo name: brown , gold
○ rich-flavoured chocolate, sense of comfort, prestige
● Upper case lettering, serif font type with spacing between 2 “R” overlapping each other
○ Authoritative tone and well-established yet sophisticated look

● Interprets an elegant and high quality brand image


● Logo name: gold, purple
○ Wealth, success , innovative
● A bold,script font is used with a tilted alignment (like a signature )
○ Modern and Unique
Cover image/video
Cover Video
● https://www.ferrerorocher.com/int/en/
● Featured cover video: rich chocolate sauce, crushed hazelnut, golden foiled packaging
● The looped fast motion video is the main focal point of the website
● Interprets the highest level of care, attention and precision to details put in the
making of chocolate
● A sense of trustworthiness shown to customers getting value for their money the
spend

Cover Image
● Featured blank image of packaging with a picture of two milk glasses spilling over to a
thought box
● Interprets creativity and innovativeness to initiate level of personal engagement with
customers
● Creates a sense of curiosity of seeing something new from a well-known brand
propelling people to click the “find out more” bar
Use of Color
Ferrero Rocher

● Interprets a consistent flow of simplicity, elegance and rich image to the whole layout.
● Cover Image
● Brown - Accentuate a sense of comfort and strength
● Gold - elevates the website to look prestigious and eye-catching
● White - helps to bring simplicity to the website layout, toning down on the gold and brown colors
Cadbury

● Interprets an image of beauty, creativity and inventiveness


● Purple - the website imitates chocolate packaging, with different shades of full purple fill
● Gold - Adds in a touch of elegance to the purple and white dominated layout
● White - helps to contrast and elevate the purple to stand out more
Headline
● Headline uses a serif typeface with uppercase letters in a large font
size
● High lights the core value of the company, to provide a
multi-sensory taste experience, quality and care.
● The light brown color of the text portrays a sense of warmth
● Font type exudes an image of trustworthiness and authenticity

● Headline uses a bold and serif type font that gives a soft-look to the
vibrant gold in color
● It interprets the message to be mysterious and imaginative but
also grand, in an informal tone
● Evokes an interaction with the audience to be creative
● It goes in line with the company’s commitment to innovate with
customers in mind and adapt to changes.
Use of Shape
● Ferrero Rocher website uses sharp geometric shapes of square and
rectangle grids for the text and images
● Rectangle represent stability, strength, trustworthiness
● The website portrays the company to be well-established, stylish
emphasizing the company’s standpoint as a luxury chocolate.

● Cadbury website uses a geometric shapes of circle and curved


rectangles with soft edges for its text and images
● Circle represent infinity, unity
● It can be interpreted as portraying an image of friendliness and
relationships, highlighting the company’s effort to communicate
with their consumers for a long-lasting relationship
Conclusion
Ferrero Rocher website portrays a elegant and
prestigious look to viewers. It reiterates the brand
image of a luxury chocolate based on the semiotic
elements chosen.

Cadbury website portrays a modern and friendly image


to viewers. The website elements represents
innovativeness and gives the perception of a
long-standing brand.
THANK YOU!

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