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DSMM ct1

digital social media marketing questions

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Jolly Sharma
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25 views

DSMM ct1

digital social media marketing questions

Uploaded by

Jolly Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Mid sem1

CSE final year


DSMM

Q1.Digital marketing is often referred to as


A. online marketing
B. internet marketing
C. web marketing
D. All of the above

Q2.Which of the following is a type of digital marketing activity?


A. Email marketing.
B. Social web marketing.
C. Viral marketing.
D. All of the above

Q3.How many main pillars of digital marketing?


A. 2
B. 4
C. 3
D. 5

Q4.Marketing that moves away from a transaction-based effort to a


conversation (i.e. two-way dialogue) and can be described as a situation or
mechanism through which marketers and a customer (e.g. stakeholders)
interact usually in real-time is known as:
A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing

Q5.Social networks are organized primarily around


A. brands
B. people
C. discussions
D. interest
Q6.Which social network is considered the most popular for social media
marketing?
A. Twitter
B. Facebook
C. Linkdin
D. Whats App

Q7.Which of the following is an important aspect of creating blogs and


posting content?
A. Using a witty user name
B. Posting at least once a month to the blog
C. Social Media Optimization
D. All of the above

Q8.What is meant by "micro-blogging"?


A. Blogs which are posted by companies, not individuals
B. Blogs with limited individual posts, limited by character count typically
C. Blogging from mobile devices
D. All of the above

Q9.What is "social media optimization"?


A. Creating content which easily creates publicity via social networks
B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks

Q10.What would the marketing budget section of a marketing plan detail?


A. The cost to write the plan
B. The marketing personnel job descriptions
C. The expected costs for each ad campaign based on the delivery method
D. None of the above

Q11.How does creating a social network marketing plan differs from a


traditional marketing plan?
A. The brand image should be completely different for social marketing
B. The staff requirements and skill sets for social marketing are different
C. Other than the method of delivery, a marketing plan either way will be
similar
D. None of the above
Q12.Which of the following is functions of social media for business?
A. Are you participating in the conversation and sharing?
B. Are you listening and monitoring what is being said about you?
C. Both A and B
D. None of the above

Q13.What is Social Media Marketing?


A. a way to communicate with customers on social media platforms to
increase the performance of the business
B. Software
C. Hardware
D. All of the above

Q14. Which term adopted for updates by Twitter users?


A. Tweets
B. Twoots
C. Twinks
D. Posts

Q15. What is “social media optimization”?


A. Creating content which easily creates publicity via social networks
B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks

Q16. Location is a unique feature of Mobile Marketing


A. It enables brands to hyper-target their customers.
B. It allows you to customize the marketing messages to suit the needs of users
of a particular location.
C. It allows you to personalize your marketing messages to the mobile user in a
particular location.
D. You can run different campaigns based on the location of the mobile user.

Q17.What are the two types of targeting that can be done with PPC
advertising?
A. Reaching people by demography and reaching people by interest
B. Reaching new prospects and reaching prior visitors (Remarketing)
C. Reaching people who search and people who visit websites
D. Reaching people through Retargeting and reaching people through
Remarketing
Q18.What is an ad group?
A. An ad group is a collection of related keywords and ads.
B. An ad group is a collection of related ads.
C. An ad group is a collection of related campaign settings and ads.
D. An ad group is a library of your ads grouped by category.

Q19. How to build your brand on social media?


A. Identify Your Area of Expertise
B. Find & Join Groups
C. Create & Curate Engaging Content
D. All of the above

Q20.How can a company ensure that the proper audience finds their
YouTube videos?
A. Post links on the company blog to the YouTube videos
B. There is no method to effectively direct people to the company videos
C. Use of keywords
D. Sending out mail advertisements
Answers

Ans1. D
Ans2 D
Ans3 A
Ans4 C
Ans5 B
Ans6 B
Ans7 D
Ans8 B
Ans9 A
Ans10 C
Ans11 B
Ans12 C
Ans13 A
Ans14 A
Ans15 A
Ans16 B
Ans17 B
Ans18 A
Ans19 D
Ans20 A

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