RESIT Coursework Title:

How companies use data to inform their decision-making and data ethics.

Programme(s): International Year One

Module Name: Quantitative Methods and Data Analytics

Weighting: 60%

Module Leader(s): Abdul Basir Wardak

Contact: If you have any issues with this coursework you may contact your lecturer.
Contact details are:

Email: [email protected]

Issue Date: 22nd January 2024

Hand-in Date: 7th February 2024

Feedback: Feedback will be both written and verbal.

Abstract

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Data is a valuable asset to many companies. Largest companies such as TESCO, Amazon, Google,
Starbucks and Facebook uses data to make decision, plan for future and predict their future
direction. This means these companies use data effectively in order to increase profit and reduce
losses for the companies. For instance, Starbucks closed hundreds of branches in 2008 to reduce
losses. Therefore, the head of Starbucks promised that the company would take a more data
based and analytical approach to identify future stores’ locations and open new ones.

Part 1
LO3
Your task is to further discuss and investigate data based decision making by large companies and
organisations. How can the use of data increase profit and reduce losses?

Part 2
LO4
Describe the legal and ethical issues involved in the collection, handling and use of data in the
context of business.

PLEASE NOTE: the link below might useful, however, it is for initial guidance. You are required to
carry out further reading and research to develop your idea for your assignment.

https://online.hbs.edu/blog/post/data-ethics

Introduction:
A paragraph of five lines to talk about your assignment subject. What you are investigating in this
assignment…
5 Marks
Literature Review
Describe what resources you are going to use for your assignment…
15 Marks
Main Body (discussion/analysis)
Discuss and analyse in details what you have learnt from the literature review. This could also
include, if suitable, charts, graphs, tabulated data (numbers) and son…
30 Marks
Conclusion
Summarise the main arguments and points discussed in your assignment in order to
5 Marks

References
Use the Harvard System of referencing for the literature you have referred to in this assignment. It
is important to note that this is not compulsory, however extra marks will be rewarded to students
who do reference their work.
5 Marks

Guide to Performance Criteria (The Module Leader is advised to delete sections not applicable to the
coursework set and if necessary modify the criteria accordingly)
70% and above:

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Your work must be of outstanding quality and fully meet the requirements of the coursework
specification and learning outcomes stated. You must show independent thinking and apply this to
your work showing originality and consideration of key issues. There must be evidence of wider
reading on the subject.
Key words which may describe a coursework at this level include: appraises, compares, concludes, contrasts, criticizes,
critiques, defends, discriminates, evaluates, explains, interprets, justifies, relates, supports.

60% - 70%:
Your work must be of good quality and meet the requirements of the coursework specification and
learning outcomes stated. You must demonstrate some originality in your work and show this by
applying new learning to the key issues of the coursework. There must be evidence of wider
reading on the subject.
Key words which may describe a coursework at this level include: categorizes, combines, compiles, creates, devises,
generates, modifies, reconstructs, identifies, illustrates, outlines, synthesizes.

50% - 60%:
Your work must be comprehensive and meet all of the requirements stated by the coursework
specification and learning outcomes. You must show a good understanding of the key concepts and
be able to apply them to solve the problem set by the coursework. There must be enough depth to
your work to provide evidence of wider reading.
Key words which may describe a coursework at this level include: demonstrates, changes, applies, operates, produces,
predicts, shows, solves, uses, translates, comprehends, converts, generalizes.

40% - 50%:
Your work must be of a standard that meets the requirements stated by the coursework
specification and learning outcomes. You must show a reasonable level of understanding of the key
concepts and principles and you must have applied this knowledge to the coursework problem.
There should be some evidence of wider reading.
Key words which may describe a coursework at this level include: comprehends, defines, describes, identifies, knows,
labels, lists, matches, outlines, recalls, recognizes, reproduces, selects, states, rewrites.

Below 40%:
Your work is of poor quality and does not meet the requirements stated by the coursework
specification and learning outcomes. There is a lack of understanding of key concepts and
knowledge and no evidence of wider reading.

Plagiarism
Plagiarism is considered as academic misconduct. The University takes cases of plagiarism very
seriously and all alleged cases of academic misconduct will be investigated thoroughly by a School
Investigatory Panel. Students are advised to ensure that any coursework submitted is their own
work or, where the work of others is referred to (this includes any third-part material e.g. text,
images, diagrams, drawings), it is correctly referenced. The University defines plagiarism in the
following way:
 The representation of the work, written or otherwise, of any other person, from any source
whatsoever, as the candidate's own. Examples of plagiarism may be as follows:
 The verbatim copying of another's work without clear identification and acknowledgement
– including the downloading of materials from the internet without proper referencing and
acknowledgement

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  The close paraphrasing of another's work by simply changing a few words or altering the
order of presentation, without clear identification and acknowledgement.
 Unidentified and unacknowledged quotation of phrases from another's work.
 The deliberate and detailed presentation of another's concept as one's own.

For more information you are directed to following the university websites:
 Information regarding referencing and plagiarism:
https://unibradfordac.sharepoint.com/sites/academic-skills-advice-intranet/SitePages/Citing,-
Referencing-%26-Avoiding-Plagiarism.aspx

 Information on study skills:

https://unibradfordac.sharepoint.com/sites/academic-skills-advice-intranet/SitePages/
Effective-Study-Resources.aspx

https://unibradfordac.sharepoint.com/sites/academic-skills-advice-intranet/SitePages/
Reading,-Reviewing-%26-Researching-Skills.aspx

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