COURSES OF STUDIES

MASTER OF COMMERCE (M.COM)

RULES, REGULATIONS AND COURSE SYLLABUS

W.E.F ACADEMIC SESSION 2020-21

DEPARTMENT OF COMMERCE
RAVENSHAW UNIVERSITY, CUTTACK, ODISHA
753003
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 Members of Board of Studies
Internal Members:
1. Prof. Sanjay Kumar Satapathy
2. Dr. Kishore Kumar Das
3. Dr. Tushar Kanta Pany
4. Dr. Suprava Sahu

External Members:
1. Prof. Prabodh Kumar Hota, Professor of
Commerce, Utkal University
2. Prof. Abhay Kumar Panda, Former Principal,
F.M(Auto.) College, Balasore
3. Prof. Ranjan Kumar Bal, Former Professor of
Commerce, Utkal University
4. Dr. Bichitra Nanda Bal, Former Reader,
Dhenkanal (Auto.) College, Dhenkanal

VC’s Nominee:
1. Dr. Dharmabrata Mohapatra, Department of
Economics, Ravenshaw University, Cuttack
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1. Preamble

Ravenshaw University came into existence on the 15th day of November, 2006. It was an
upgradation of Ravenshaw College established in 1868, one of the oldest and largest colleges
in India which subsequently became an autonomous college with CPE status by UGC and
‘A’ grade by NAAC. The College with all its glorious academic achievement and ceaseless
scholastic pursuits had already created a distinct niche for itself in India and beyond.

The world is witnessing a high-tech revolution with changes in science, technology,

commerce and industry. The world now believes that knowledge is everything. With opening
up of world economy by way of globalisation, liberalisation and privatisation processes, all
the business sectors are witnessing a tremendous growth. The whole economy is undergoing
a tremendous transformation with many new sunrise sectors like financial services,
consultancies etc coming up. The service sector is outstripping the manufacturing sector in
growth. A career in these sectors involves challenging work, high growth opportunities,
lucrative pay packets and a professionally challenging work environment. The job market is
undergoing a metamorphosis. This is creating a huge demand for careers in Commerce and
Business. This has led to huge change in the way we teach and deliver business studies
courses.

Commensurate with the times and taking into account the challenges the age of globalization
and knowledge-societies pose, RU is aware of the urgent need to move towards semester-
wise Choice-Based Credit System (CBCS) and Continuous Assessment and Grading Pattern
(CAGP). Agencies like UGC and NAAC have been advocating CBCS and CAGP. A number
of universities and institutes of higher learning in the country have already adopted CBCS
and CAGP. Under the banner of School of Commerce and Management Studies two year
(four semesters) full-time M.Com is continuing.

The corporate world is dynamic and the changes are so severe that a series of new concepts
and techniques are fast coming into being and the earlier and traditional ones are becoming
obsolete. This situation has given rise to the need for restructuring the curricula of
Commerce education at all levels so as to make it meaningful and compatible with the
changing business scenario and introduce the concepts and techniques among the commerce
teachers to further channelize and streamline their contribution. By introducing more and
more professional skills, we need output of graduates and researchers to be of the best
quality in the world.

2. Departmental Profiles

Higher education in Commerce was first introduced in Orissa at G.M. College, Sambalpur
and Rajendra College, Balangir in 1994. It was introduced in Khallikote College in 1955.
There was a public demand for opening of Commerce Stream in Ravenshaw College,
Cuttack, and the Govt. of Orissa introduced I.Com classes in Ravenshaw College in 1957.
Sri P.C. Ray and Sri R.K .Jena joined as lecturers and classes in Commerce started in the
Arts Block. As Cuttack was the centre of all business activities, Commerce education gained
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popularity and the govt. backed by strong public demand opened B.Com. classes in
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Ravenshaw College in 1959. More teachers were posed in Ravenshaw College and the
course continued successfully till 1969, when Honours courses were introduced with 16
seats.

In 1969 the commerce classes were shifted to a new three storied building now known as the
Commerce Block whose construction was completed in 1970. The idea of a separate
Commerce Block originated in the mind of a renowned businessman of Cuttack, Sri Ranglal
Modi, who donated a sum of Rs. 1 lakh to the Govt. of Odisha for the purpose in 1959. As
the Govt. took up the construction work at a later date the total cost came to Rs. 7 lakh for
which the govt. decided to allot the building to three departments. So English and economics
departments were allotted one floor each in the said block as sister department of Commerce
but the name of the block remained as Commerce Block.

Due to the popularity of Commerce education increase of seats in I.Com and B.Com classes
were felt and Post Graduate class in Commerce was opened in 1977-78. Now the department
is having 452 seats in B.Com (all Hons seats) and 64 seats in M.Com. Both B.Com Hons and
M.Com are having two specialization branches. Business Management and Accounting
special groups in Hons stage and Accounting, Finance and Marketing specialization in
M.Com stage is available to the students. In 1991 M. Phil classes has been added to the
department with 8 seats and subsequently it increase to 16 seats. In 2006 research degree in
commerce and management started with Ph. D. and D. Litt. Highly meritorious students
from all over India and neighboring states like Bihar, Chhattisgarh, Jharkhand and West
Bengal also consider this department as their first choice for admission. The department for
its high standard of teaching and academic excellence was ranked sixth among the top ten
institutions imparting Commerce education in the country by a survey conducted by India
Today in 1997. During its long journey of the department has been served by some of the
eminent teachers of the state who have glorified the department by their contributions.

3. Objective of the Programme

The Master of Commerce Programme has a distinct objective to equip the students with
knowledge, skills and attitude to become more suitable for the present and emerging job
market. The courses are intended to impart intensive knowledge and training in the subject
and help the students to acquire wider perspectives both for research and for professional
application. The syllabus has been designed student-centred where there is flexibility for the
students to have a greater choice of courses appropriate to their interests, needs,
sustainability and long term goals. The courses are offered with Choice Based Credit System
(CBCS) thus facilitating the students to have 24 papers of fifty mark each (96 Credits)
spread over 4 semesters for mastering the subject for the award of Master degree in
Commerce by acquiring the required depth and at the same time to select elective courses of
his/her choice and based on his/her aptitude from four elective group of courses. The
syllabus also includes one open courses (fifty mark) of inter disciplinary nature which shall
be offered in 3rd semester in order to suit the needs and interest of the students. To be
precise, the objectives of Master of Commerce Programme are as under:-
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▪ To provide foundation for further advanced studies and research in the area of
Commerce such as M.Phil. and Ph. D. programmes.
▪ To enable Master of Commerce graduates for a wide range of career dealing with the
flow of money, from accountant to investment banker, money manager to personal
finance consultant.
▪ To enable master graduates in Commerce to qualify UGC-NET/SET and JRF
examinations so that they can take-up the work of teaching or research of high
quality.
▪ To allow Master of Commerce graduates to choose for further advanced studies in
different specialisation of Commerce such as Accounting, Taxation, Finance, Human
Resource, Marketing etc.
▪ To impart entrepreneurial skills for starting new business ventures.

4. Duration

The study programme leading to Master of Commerce degree of the Ravenshaw University,
Cuttack, Odisha shall be conducted by the Department of Commerce for the duration of two
years (4 semesters).

5. Eligibility

A candidate seeking admission to M. Com. Course must have Passed B.Com. (Hons.) degree
under 10+2+3 pattern from Ravenshaw University or any other University Recognized
equivalent there to, subject to eligibility rules provided in admission brochure of the
university from time to time.

6. Examination

Semester pattern examination comprising of 40 marks end term examination and 10 marks
(internal assignment and attendance) for each paper. Minimum class attendance of 75% is
required to fill up the end term examination form.

7. Selection of Specialization

Selection of specialization is allowed after the 2nd semester examination is over. All the
students have to give option in priority basis of their choice for all available specialization.
Maximum 40% of total seats are allowed to take a particular specialization. The selection of
specialization shall be based on the total marks secured in first semester (if results have been
published) or order of choice given by the students as per their rank in the admission.
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 COURSE STRUCTURE

SEMESTER- I
Six compulsory papers of 50 marks each (10 internal + 40 end term) Total 300 marks

MCO 1.1.1 Accounting for Managerial Decision

MCO 1.1.2 Advanced Marketing Management
MCO 1.1.3 Advanced Management Accounting
MCO 1.1.4 Economics for Managers
MCO 1.1.5 Emerging Business Laws
MCO 1.1.6 Organizational Structure and Management

SEMESTER- II
Six compulsory papers of 50 marks each (10 internal + 40 end term) Total 300 marks

MCO 1.2.7 Advance Business Statistics

MCO 1.2.8 International Business Environment
MCO 1.2.9 Quantitative Techniques for Business Decisions
MCO 1.2.10 Business Ethics & Corporate Governance
MCO 1.2.11 Financial Management
MCO 1.2.12 Research Methodology
CBCS- Dynamics of Management (Non Commerce Students)

SEMESTER- III
Six compulsory papers of 50 marks each (10 internal + 40 end term) Total 300 marks

MCO 2.3.13 Organizational Behaviour

MCO 2.3.14 Entrepreneurship and MSME Management
MCO 2.3.15 Dissertation*
MCO 2.3.16 Special Papers (Accounting/Finance/Marketing)
MCO 2.3.17 Special Papers (Accounting/Finance/Marketing)
MCO 2.3.18 Special Papers (Accounting/Finance/Marketing)
* 30 marks for dissertation report and 20 marks for presentation and viva.
CBCS Banking and Insurance ( For Commerce Students)

SPECIAL PAPERS –ANY ONE OF THE FOLLOWING THREE OPTIONAL

GROUPS
Group-A Accounting
MCO 2.3.16 Corporate Tax Planning
MCO 2.3.17 Accounting Theory and Practice
MCO 2.3.18 Corporate Reporting and Analysis

Group-B Finance
MCO 2.3.16 Advanced Financial Management
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MCO 2.3.17 Financial Markets and Financial Services

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MCO 2.3.18 Security Analysis and Portfolio Management

Group-C Marketing
MCO 2.3.16 Services Marketing
MCO 2.3.17 Advertising and Sales Promotion Management
MCO 2.3.18 Consumer Behavior

SEMESTER- IV
Six compulsory papers of 50 marks each (10 internal + 40 end term) Total 300 marks

MCO 2.4.19 Strategic Management

MCO 2.4.20 Managing Human Resource
MCO 2.4.21 Seminar Presentation
MCO 2.4.22 Special Paper
MCO 2.4.23 Special Paper
MCO 2.4.24 Special Paper

SPECIAL PAPERS –ANY ONE OF THE FOLLOWING THREE OPTIONAL

GROUPS
Group-A Accounting
MCO 2.4.22 Advanced Accounting
MCO 2.4.23 Advanced Auditing
MCO 2.4.24 International Accounting

Group-B Finance
MCO 2.4.22 International Financial Management
MCO 2.4.23 Project Management
MCO 2.4.24 Financial Risk Management and Derivatives

Group-C Marketing
MCO 2.4.22 Sales and Distribution Management
MCO 2.4.23 Retail Business Management
MCO 2.4.24 Customer Relationship Management

Total marks 1200 marks (four Semesters consisting of 24 papers of 50 marks each)
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 MCO 1.1.1 ACCOUNTING FOR MANAGERIAL DECISION

FM 10+40 Time 3 hours

Unit-I Budgeting and Responsibility Accounting:

Budgeting- Definition, essentials of budgeting, types of budgets- functional,
fixed and flexible, cash, master, performance budget, etc. Budgetary Control,
Zero Based Budgeting, Responsibility Accounting: Cost center, Revenue
center, profit center, investment center and measuring divisional performance.

Unit-II Cost Management and Standard Costing:

Cost Management: cost control drivers, total cost management, business
process reengineering, TCM vs. TQM. Standard Costing and variance
analysis, setting of standards and their revision, variance analysis-meaning
and importance, kinds of variance and their uses- material, labour and
overhead variances, sales variances, disposition variances, relevance of
variances and investigation of variances.

Unit-III MIS, HRA and Accounting for Price level changes

Management information system: Definition, concept, requirements, steps.
Management reporting system, management control system, transfer pricing
and multinational consideration, Human Resources Accounting: Nature,
Objective, Advantages, Measurement and Models of HRA, Accounting for
price level changes: Introduction, objectives and methods.

References:

1. Prof. Jawaharlal, Accounting for Management, Himalaya

2. T.P. Ghose, Accounting and Finance for Managers, Taxman
3. I.M. Pandey, Management Accounting, Vikas Publishing
4. Gupta, Financial Accounting for Management, Pearson Education
5. Jelsy Joshph Kuppapally, Accounting for managers, Prentice Hall of India
6. Sharma, Vital, Financial Accounting for Management- Macmillan
7. Horngren, Dater & Foster: Cost Accounting- A Managerial Emphasis, PHI

MCO 1.1.2 ADVANCED MARKETING MANAGEMENT

FM-10+40 Time- 3 hour

UNIT-I Marketing Framework:

Concept, Scope and Importance of Marketing, Different Marketing Concepts,
Marketing Mix, Marketing Environment- Macro and Micro Components and
their Impact on Marketing Decisions, Marketing Segmentation- Concept,
types and importance, Buyer Behavior- Concept, Types , Motives and
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Decision Making Process.

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UNIT-II Product and Pricing decisions Distribution Promotion Decisions:
Concept and classification of Products: product Line and Product Mix,
Branding, Packaging and Labeling, Product Life Cycle; New product
Planning and Development; Factors Affecting Price Determination; Pricing
Policies and Strategies. Concept and Functions of channel members, Channel
Design decisions, Channel Management, Retailing and Wholesaling;
Logistics Management

UNIT-III Marketing Research and Services Marketing:

Communication Process; Promotion Mix-Advertising, Personal Selling, Sales
Promotion, Publicity, Public Relations; Concept and Scope of Marketing
Research; Marketing Research Process; Services Marketing; International
Marketing; Industrial Marketing; Ethical and Legal Aspects of Marketing

References:

1. Kotler, Philip and Gary Armstrong: Principles of Marketing, Prentice Hall, New
Delhi.
2. Sherlekr, Pany – Marketing Principles and Management-Himalaya.
3. Stanton, William J., and Charles Futrell : Fundamentals of Marketing : McGraw Hill
4. Majumdar, Ramanuj : Product Management in India, Prentice Hall, New Delhi.
5. Ramaswamy, V.S. and Namakumari, S: Marketing Management, Macmillan India
6. Srinivasan, R: Case Studies in Marketing: The Indian Context, PHI

MCO 1.1.3 ADVANCED MANAGEMENT ACCOUNTING

FM-10+40 Time- 3 hour

UNIT-I Advanced Marginal Costing and Alternative Choices

Marginal costing, break even analysis and cost volume profit analysis:
concepts, assumptions, practical applications, advantages and limitations.
Alternative choice decisions: types of choice decisions, make or buy, add or
drop products, sell or process further, operate or shut down, special orders,
replace or retain, product mix, fixation of selling price, discontinuation of
product line, etc. Differential cost analysis: concepts, practical applications,
advantages and limitations.

UNIT- II Pricing Decisions and Transfer Pricing

Pricing Decisions: Factors affecting pricing decisions, methods of pricing,
short run vs. long-run pricing decisions, target pricing, life cycle product
costing and pricing, economic approach of pricing, price indifference point.
Transfer pricing: Concept, objectives in sound transfer pricing system,
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requisites of sound transfer pricing system and methods of transfer pricing,

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limitations, guidelines and transfer pricing in multinational companies.

UNIT-III Strategic Management Accounting
Meaning, techniques: Balanced Score Card: Concepts, Meaning, Perspective
and characteristics of good Balance Score Card. Target Costing: Concepts
and Meaning. Kaizen costing: Concepts and Meaning, kaizen vs. target
Costing.
References:

1. Horn green, Dater & Foster: Cost Accounting – A managerial Emphasis, PHI
2. J. Madegowda, Advanced Management Accounting - Himalaya
3. T.P Ghosh, Accounting and Finance for Managers, Taxman Publications;
4. I.M. Pandey, Management Accounting, Vikas Publication
5. Gupta , Financial Accounting for Management, Pearson Education,
6. Jelsy Joseph Kuppapally, Accounting for managers, Prentice Hall of India.
7. Subash Sharma, M. Panduranga Vithal, Financial Accounting for Management,
Macmillan Publishers India, Ltd.
8. Dr. Jawaharlal, Advance Management Accounting, S. Chand
9. R. M. Kishore-Advance Management Accounting, taxman, New Delhi.

MCO 1.1.4 ECONOMICS FOR MANAGERS

FM-10+40 Time- 3 hours

UNIT-I Nature and Scope of Managerial Economics:

Objective of a firm; Economics theory and managerial theory; Managerial
economist’s role and responsibilities; the nature and objectives of the firm,
maximizing verses satisfying constrained decision making. The concept of
economic profit. Measurement and policies on profit maximization.
Managerial Economics and decision making. Use of stochastic models in
decision making.

UNIT-II Demand Analysis:

Indifference Curve Analysis: Approach, MRS, Properties, Managerial
Applications and its superiority. Demand Analysis: Law of demand,
determinants of demand, Elasticity of demand- its meaning and importance,
price elasticity, Income elasticity and cross elasticity. Using elasticity in
managerial decision. Demand Functions Demand estimation for major
consumer and durable goods, Demand forecasting technique. Production
Theory: Production function- production function with one and two variable
inputs, Cobb- Douglas production function, Estimation of production
function, Cost theory and estimation; Economic value analysis, Short and
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long run cost functions- their nature, shape and inter-relationship; Estimation
of a short-run cost function.
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UNIT-III Price Determination under different market conditions:
Characteristics of different market structures, Price and output decisions
under perfect competition, monopolistic competition, oligopoly and
monopoly. Pricing practices: Methods of price determination in practice,
Pricing of multiple products, Price discrimination, International price
discrimination and dumping, Transfer pricing.

References:

1. A. Mas Colell, M.D. Whinsgton, J.R. Green, Micro-Economic Theory, Oxford

2. Mithani DM-Managerial Economics-Himalaya, 2011.
3. H.R. Varian, Microeconomic Analysis, W.W. Norton, 1984, 2nd ed.
4. A. Koutsoyiannias, Modern Microeconomics, ELBS 1975.
5. Chopra, O.P : Managerial Economics, Tata McGraw Hill, Delhi
6. Dean Joel: Managerial Economics, Prentice Hall, Delhi
7. Dholakia R.H., and A.L. Oza: Micro Economics for Management students, Oxford
University Press
8. Eaton, B. Curtis and Diane Faton: Micro Economics, PH Delhi

MCO 1.1.5 EMERGING BUSINESS LAWS

FM 10+40 Time 3 hours

Unit-I SEBI Act, 1992

Consumer Protection Act 1986
Competition Act 2002

Unit-II Environmental Protection Act 1986

FEMA Act 1999
Prevention of Money Laundering Act 2002

Unit-III Information Technology Act 2000

Right to Information Act 2005
Women and Human Rights at work place

References:

1. Bulchandani K. R – Buisness Laws – Himalaya Publishing House

2. N. D. Kapoor- Mercantile Law- Sultan Chand & Sons.
3. Maheswari, Maheswari – A Manual of Business Law - Himalaya
4. Corporate Laws, Dr. S..K.Kapoor, Taxman Publication
5. SEBI Act- 1992
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6. FEMA ACT 1999

7. MRTP ACT 1669
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8. Consumer Protection Act – 1986

 MCO-1.1.6 ORGANISATIONAL STRUCTURE & MANAGEMENT

FM-10+40 Time- 3 hours

UNIT-I Definition of organization, Importance of organizations, Types of

organizations, Internal & External environment, Open system approach,
Mintzberg’s five basic parts of an organization, Scientific Management,
Fayol’s 14 principles, dimensions of organizational design- structural and
contextual dimensions, Organizational structure, Simple structure,
Functional structure, Divisional structure, geographical structure, Matrix
Structure, Virtual network structure, Hybrid structure.

UNIT-II The environmental domain, Task environment, Environmental uncertainty,

Adapting to organizational uncertainty, Controlling environmental resources-
Ownership, Strategic alliances, Cooptation, Interlocking directorate, Change
of domain, Regulation, Trade association, Interorganizational relationship
framework- Resource dependence, Population ecology, Collaborative
network, Institutionalism , Institutional similarity- mimetic, coercive and
normative forces.

UNIT-III Role of strategic direction in organizational design, Framework for selecting

strategy and design- Porter’s competitive strategies, Miles and Snow’s
strategy typology, Contingency factors affecting organizational design,
Organization size, Organizational life cycle, Organizational decline and
downsizing, Global expansion, Motivations of global expansion, Stages of
international development. Organizational culture, Organization design and
culture- Adaptability, Mission, Clan, and bureaucratic culture, Definition of
change, Types of change, Lewin’s change model, Force field theory.

Suggested Texts:

• Organisation Structure and Design, Bhattacharya, Himalaya Publishing

• Organizational Theory, Change & Design, Richard Daft, Cengage Learning.

• Management Text & Cases, VSP Rao, Excel Books, New Delhi.
• Management, Ricky W. Griffin, Biztantra, New Delhi.
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 MCO 1.2.7 ADVANCE BUSINESS STATISTICS

FM-10+40 Time- 3 hours

Unit-I Probability Theory:

Probability- classical, relative, subjective and axiomatic approach to probability,
addition and multiplication probability models, conditional probability, Bay’s
theorem and mathematical expectation. Theoretical Distribution: Binomial, Poisson
and Normal distributions, their characteristics, constants and fitting of Binomial,
Poisson distribution a normal curve and their applications.

Unit-II Statistical Decision Theory:

Introduction, Types of Decision Problems, Decision Making under uncertainty,
solving the decision using the expected payoff criterion, Non-Probabilistic decision –
making criteria. Sampling- Population and Sample, Methods of Sampling, Sampling
errors, Law of Large Number and central Limit Theorem, Difference between large
and small samples, standard error of a statistic utility of standard error of a statistic.

Unit-III Statistical Estimation and Testing:

Point and Interval estimation of population mean, proportion and variance; statistical
testing; hypotheses and errors, sampling size, large and small sampling tests-z tests,
T tests, F test & ANOVA.Non-Parametric Test: Chi-square tests, Statistical Quality
Control: Causes of variations in quality characteristics, quality control charts,
purpose and logic, constructing control charts, determination of control limits (X and
R charts). Control charts for attributes, fraction, detectives and number of detect,
Acceptance Sampling Plans.

References:

1. Fundamentals of Statistics- S.C.Gupta- Himalaya Publishing House. Ltd. Mumbai

2. Statistical Methods: S.P. Gupta- Sultan Chand
3. Fundamental of Statistics: D.N. Elhance- Kitab Mahal
4. Business Statistics: J.K. Thukral- Taxman Publishers
5. Comprehensive Statistical Methods: P.N. Arra- S.
6. R.P. Hooda, advanced Business Statistics, Macmillan Publishing India Ltd.

MCO 1.2.8 INTERNATIONAL BUSINESS ENVIRONMENT

FM-10+40 Time- 3 hours

Unit-I Introduction & Theories of International Business:

Introduction, evolution and Nature of International Business, International vs.
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Domestic Business, Advantages & Problems of International Business, stages of

International Business, Theories of International Business.
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Unit-II International Business Environment & Entering International Business:
Introduction, Social and cultural environment, technological environment, economic
environment, political environment, legal environment, natural environment. Modes
of entering in to international Business: Entry and Expanding international business,
Modes of entry: Exporting, licensing, franchising and contract & manufacturing
management, Turnkey Projects, F.D.I, Mergers & acquisitions.

Unit-III Globalization, WTO and MNC:

Globalisation- stages and methods, advantages and disadvantages of globalization,
essential conditions for globalization, WTO: Evolution and development,
organization structure. MNC: Growth for MNC, advantages and disadvantages of
MNC, design and structure of MNC, MNCs in India.

References:

1. P. subha Rao, ‘International Business: Text & Cases,’ Himalaya Publishing House,
Mumbai
2. Cherunilam Francis, ‘International Business Environment,’ Himalayan Publishing
House, Mumbai
3. Adhikary. M, ‘Economic Environment of Business,’ Sultan Chand & Sons, New
Delhi
4. Ahluwalla, J.J., ‘ Industrial growth in India,’ Oxford University press New Delhi
5. Alagh, Yoginder K., ‘ Indian development Planning and Policy,’ Vikash Publishing
House, new Delhi
6. Ghosh, Biswanath, ‘ Economic Environment of Business,’ Vikash Publishing House,
New Delhi
7. Government of India: Economic Survey, various Issues
8. Raj Agarwal and Parag Diwan, ‘ Business Environment,’ Excel Books, New Delhi
9. Sengupta, N.K., ‘Government and Business in India,’ Vikash publishing House, New
Delhi

MCO 1.2.9 QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS

FM-10+40 Time- 3 hours

UNIT-I Quantitative Techniques:

An introduction, Meaning and characteristics of Quantitative Techniques;
Classification of Quantitative Techniques; Statistical Techniques; Programming or
Operations Research Techniques; role of quantitative Techniques in Business and
Industry; Quantitative Techniques and Business Management; Benefits and
Limitations of Quantitative Techniques. Operation Research for Decision Making:
Historical background and development, Operation Research Approach, Models in
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Operation research, Stages of Operation Research Projects, Classification of decision

Models, and scope of Operation research in Management.
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UNIT-II Linear Programming:
Meaning of Linear Programming, Fields where linear programming can be used;
Basic concepts and notations; General Form of the Linear programming model;
solution to a Linear programming model; graphical solution; simplex solution ;
Rules for Ties; interpretation of the simplex solution; Graphical solution; Simplex
solution; degeneracy; Sensitive Analysis and Limitations of Linear programming.

UNIT-III Decision Analysis and decision Tree:

Introduction, Decision making process, environment and concepts; Decision Tree
Analysis, posterior probabilities and Analysis; decision making with utilities.
Inventory Planning Control: Introduction, types, Inventory management and
inventory models, the techniques of inventory control, order point system; the
protective stock and the establishment of reorder points, significance of Data
Processing in Inventory Control; Limitations of Inventory Control.

References:

1. Sharma Anand, Quantitative Techniques for Decision Making HPH, Mumbai

2. Koyhari, C.R. Quantitative Techniques, Vikas Publishing House Pvt. Ltd.
3. Bazaraa M.S., J.J. Jarvis, Linear Programming and Net work flows, John Wiley &
sons
4. Hamdy, A Taha, “Operations Research- An Introduction
5. Kanti swarup, P.K. Gupta, Man Mohan, Operations Research, Sultan Chand & Sons
6. Fredrick S, Hiller, gerld J. Liberman, Operations Research , CBS Publication
7. Martin K. Starr, David W. Millar, Inventory Control; Theory and Practice PHI
8. B.R.K Kashyap, M.L. Chaudhury, An Introduction to Queuing Theory, Arkay
Publishing

MCO 1.2.10 BUSINESS ETHICS & CORPORATE GOVERNANCE

FM-10+40 Time- 3 hours

Unit-I Corporate Governance and its practices in India:

Meaning and origin of corporate governance; Theories of corporate governance-
agency theory sources and costs of agency conflict; stakeholders theory; Corporate
governance mechanisms internal and external; corporate governance models US-UK
model, European model and Japanese Model; linkage between corporate governance
and economic development; Governance models in India- Managing agency model,
business house model and Anglo American model; progress of governance in India.
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Unit-II Corporate Boards and Governance Committees:
Corporate Boards- Powers, role and types of corporate boards, determinants of board
effectiveness size, composition, information, compensation, meetings and evaluation
of board performance, Board Committees, Need, Objectives, types, number and
functions of board committees audit compensation, nomination, environment, risk,
strategic committees, etc. linkage between board committees and governance
standards, role of SEBI in governance code in India; governance rating in India.

Unit-III Business Ethics and Corporate Social Responsibility:

Business Ethics- Meaning, need, values, Nature and goals of business ethics,
Business ethics and the law; Ethics and ethos- morality, virtue and social ethics;
ethical perspective of managers, Ethical theory –Ethical relativism and reasoning in
ethics-Psychological egoism-modern ethical theory; utilitarian ethics- Deontological
ethics- virtue ethics, corporate social responsibility- The classical model of corporate
social responsibility; critical assessment of the classical model.

References:

1. Thomas Clarke: Theories of Corporate Governance(ed), Rutledge Publishers,

London.
2. Christine A. Mallin: Corporate Governance. Oxford University Press, New Delhi
3. A.C. Fermamdo: Corporate-Governance, Principles, Policies and Practices, Pearson
Education. New Delhi.
4. Kesho pradad: Corporate Governance , PHI, New Delhi
5. Vasudha Joshi: Corporate Governance- The Indian Scenario Foundation Books, New
Delhi,
6. Richard M. Steinberg & Caatherine. L. Bronilow: Corporate Governance and the
Board, Institute Internal Auditors Research Foundation.
7. Yadong Luo: Global Dimensions of Corporate Governance, Blackwell publishing,
Singapore.
8. Joseph R. Desjardins: An introduction to business ethics, TMH, New Delhi.
9. David J. Fritzsche, Business Ethics: A global and Managerial Perspective, TMH,
New Delhi.
10. R. C. Shekhar; Ethical Choices in business, response Book, New Delhi.
11. Rituparana Raj; A study in business ethics, Himalaya, Bombay.
12. Chakaraborty S, K Ethics in management, Oxford University press, New Delhi.

MCO 1.2.11 FINANCIAL MANAGEMENT

FM-10+40 Time- 3 hours

Unit-I Financial Management: Introduction, Objectives, Profit Maximization vrs

Wealth maximization. Functions of a Financial Manager: Acquisition of
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Funds and Allocation of Income, Time value of money, compounding and

discounting financial and operating leverage.
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Unit-II Investment Decision: Capital budgeting, Estimation of cash flows for new
projects, Investment evaluation techniques: payback period, Accounting Rate
of Return, Net Present Value, Internal Rate of Return and Profitability Index,
Conflicts between NPV and IRR. Cost of Capital: Assumptions Cost of
individual sources of capital weighted average cost of capital. Factors
affecting dividend policy and forms of dividend.

Unit-III Management of working capital: meaning concept, types and importance,

calculation of operating cycle, estimation of working capital requirements,
Approaches to financing current assets.

References:

1. Pandey I.M- Financial Management, Vikas Publishing House

2. Reddy G. Sudarsana: Financial Management Principle and practice HPH, Mumbai.
3. Chandra, Prasanna: Financial Management, Tata McGraw Hill, Delhi.
4. Pandey, I.M: Financial Management, Vikas Publishing House, Delhi
5. Brealey, Richard A and Steward C. Myers: Corporate Finance, McGraw Hill, Int.
New York.
6. Hampton, John: Financial Decision Making, Prentice Hall, Delhi.
7. Van Horne, J.C. and J.M. Wachowicz Jr.: Fundamentals of Financial Management,
Prentice-Hall, Delhi.
8. Van Horne, James C: Financial Management and Policy, Prentice Hall, Delhi.
9. Pinches, George E: Essentials of Financial Management; Harper and Row, New
York.

MCO 1.2.12 RESEARCH METHODOLOGY

FM-10+40 Time- 3 hours

Unit-I Research methodology: Research: Meaning and Objective, Types of

Research, Research methods and methodology, Role of Research in business
and industry, Limitation of Research, Process of Research; Problems
encountered by researchers in India. Research Problems: meaning, Selection of
problem, techniques in defining problem; setting objectives.

Unit-II Planning a research; Research Design: meaning, types & principles, Sample
Design: meaning, steps & methods, Determination of Sample Size, Scaling
Technique, Methods of data Collection, Questionnaire- meaning, designing ,
preparation and administering questionnaires, problems in questionnaires,
features of good questionnaire, Data processing: Editing, coding,
classification, tabulation & presentation, analysis and interpretation of data.
17
Page

Unit-III Testing of Hypothesis & Report writing: Meaning & formulation of

 hypothesis , Parametric test ( Z test, T Test), Non-parametric Test ( Chi-
square test, ANOVA, Correlation); Reporting: Meaning, types of reports,
research report format; characteristics of report, Steps in report writing,
Guidelines for effective reporting writing, footnotes and bibliography/
references- rules and styles.
References:

1. Krishnaswami O.R. : “Methodology of Research in Social Science ‘Himalaya

Publishing, Mumbai
2. Gupta Suresh: Research Methodology , Deep and Deep Publications, New Delhi
3. Kumar Ranjith: Research Methodlogy: A step by step Guide for Beginers, Sage
Publishers, New Delhi
4. Tripadhi P.C :A Text Book of Research Methodology in Social Sciences, Sultan
Chand, New Delhi
5. Kothari, C.R, Research methodology, New Age International Publishers, New Delhi
6. Chawla & Sondhi, Research Methodology, Vikas Publishing House Pvt. Ltd, New
Delhi.
7. Majhi & Khatua, Reseach Methodology, Himalaya Publishing, Mumbai.
8. Dey, S.K Research Methodology in social science research, VSRD Academic
Publishing, Nagpur.

MCO 2.3.13 ORGANIZATIONAL BEHAVIOUR

FM-10+40 Time- 3 hours

Unit- I: Introduction: Meaning, Definition, concept and significance of organisational

behaviour(OB), Relationship with managers and management, Foundation of
Individual Behaviour, Personality- concept and theories of personality- Type,
Trait, Psycho analytic, Social learning and humanities theories, Shaping of
personality – Freudian stages, Eriksons’s stages, Chris Argyris immaturity-
maturity continuum, determinants of personality, personality structure The
Big five personality traits, MBTI- Myers- Briggs Type indicator, other
personality traits, Perception- concept, Perceptual process, Perceptual errors,
perceptions and OB, Perceptual organisation, Perceptual selectivity,
Learning- concept, Theories of learning- Classical Conditioning, Operant
Conditioning, social learning, Cognitive Learning, Principles of learning-
Motivation, Reinforcement, Punishments and extinction , learning curves
learning styles Attitude- components of Attitudes. Formation of Attitudes,
18

Functions of Attitudes, Changing Attitudes, Measurement of Attitudes.

Page

.
Unit-II Motivation: Concept, significance of motivation in OB, Theories of
motivation. Need Hierarchy Theory, Two Factors Theory, Theory X and
Theory Y, ERG Theory McClelland theory, Transactional analysis.
Leadership: - concept, Leadership and management, Leadership styles by
Renis likert, Theories of Leadership- Trait Approach, Behaviour Theories-
Ohio, Michigern, LMX theory. The Managerial Grid, Contingency theories of
leadership – Fiedler , Path-Goal theory, the Situational Leadership theory-
vroom- yetton model, contemporary theories of leadership- transformational
leadership.

Unit-III Group Dynamics, Types of Groups, Group formatives process, Pitfalls of

Group, Determinants of group behaviour, Group structuring- Leadership,
Role Group size, Group norms, Group tasks, Status congruence, Group
cohesiveness, Team building, Stress response, Sources of stress, Stress coping
strategies , Organisational Change, Change process, Organisational culture,
Organisational Development (OD), pre requisites for OD, OD interventions.
References:

1. Organisation Behaviour- K. Aswathappa, Himalaya Publisher

2. Organisation Behaviour J.S. “Chandan, Vikas Publishing House.
3. Essential of Organisation Behaviour- Robins , PHP
4. Organisation theory and Behaviour- S.K. Gupta & R. Joshi, Kalyani Publisher
5. Organizational Behavior and Human Relation- R.S. Dwivedy, Macmillan Publishers
India Ltd.
6. Management of organizational behavior-Hersey & Blanchard, PHI

ENTREPRENEURSHIP AND MSME MANAGEMENT

MCO-E 2.3.14
FM-10+40 Time- 3 hours

Unit – I: Introduction:

Meaning, definition and characteristics of entrepreneurship, phases of entrepreneurship

development, environment for entrepreneurship, factors influencing entrepreneurship,
theories of entrepreneurship, barriers to entrepreneurship, entrepreneurship and economic
development. Meaning, definition and characteristics of entrepreneur, types of entrepreneurs,
functions of entrepreneurs, qualities of a successful entrepreneur, entrepreneur vs.
entrepreneurship, entrepreneur vs. Intrapreneur , entrepreneur vs. professional manager.

Unit –II: Entrepreneurship Development:

Meaning and concept of entrepreneurial competency, developing entrepreneurial

19

competencies, Meaning and concept of entrepreneurial motivation, theories of

entrepreneurial motivation, factors motivating people to become entrepreneurs, need of
Page

entrepreneurship development, meaning and objectives of entrepreneurship development

programmes , course contents and curriculum of entrepreneurship development programmes,
phases of entrepreneurship development programmes , institutions for entrepreneurship
development, problems of entrepreneurship development programmes in India.

Unit – III: Support system to entrepreneurs:

Meaning and definition of Micro, Small and Medium enterprises (MSMEs), contribution of
MSMEs in the economic development of a country. Institutional support to entrepreneurs,
role of National Small Industries Corporation (NSIC), Small Industries Development
Organisation (SIDO), Small Industries Service Institute (SISI), Technical Consultancy
Organisations (TCOs), District Industries centre (DIC), etc. in promoting entrepreneurship.
Institutional Finance to entrepreneurs, Sources of Finance, Long term and short term
financial support, role of State Finance Corporations (SFCs), Small Industries Development
Bank of India (SIDBI), Industrial Development Bank of India (IDBI), Industrial Finance
Corporation of India(IFCI),etc. in promoting entrepreneurship. Marketing support to
entrepreneurs, role of government in developing entrepreneurship.

References:

1. Hisrich, R.D & Peter, M.P.: Entrepreneurship, Tata Mc Graw Hill.

2. Khanka S.S, “Entrepreneurial Development”, S. Chand, New Delhi
3. Holt Entrepreneurship: New Venture Creation, Prentice Hall of India, N. Delhi.
3. Desai Vasant, “The Dynamics of Entrepreneurial Development and Management”,
Himalaya Publishing House, Mumbai.
4. Gordon E. and Natarajan K. “ Entrepreneurship Development” , Himalaya Publishing
House., Mumbai
5. Gupta C.B and Khanka S.S, “Entrepreneurship Development” Sultan Chand and
Sons, New Delhi.

MCO 2.3.15 DISSERTATION

FM 30+20
• Sixty percent weightage for dissertation report and forty percent weightage for
presentation.
• Dissertation is to be prepared under the guidance of a faculty of the department
during the semester period covering the areas of commerce & management.
• Minimum pass mark for this paper is 50%.
GUIDELINES FOR DISSERTATION

The objective of the project course is to help the student develop ability to apply multi-
disciplinary concepts, tools and techniques to solve organisational problems. The project
may be from any one of your areas preferably of specialisation area: Comprehensive case
study (covering single organisation/multifunctional area, problem formulation, analysis and
20

recommendations). Inter-organisational study aimed at inter-organisational

comparison/validation of theory/survey of management practices, field study (empirical
Page

study).
SYNOPSIS
The Proposal of the proposed dissertation work should essentially have the followings:

Introduction- brief background and relevance of the topic chosen for the project
Statement of the problem
Hypothesis
Objectives
Research Methodology:
Research Design
Nature and source of data/information to be collected
Sample and sampling technique
Rationale of chosen organisation and the sample
Tools and Techniques to be used for data collection
Method/s to be used for data collection
Data handling and analysis- organisation and analysis of data.
Statistical tools to be used for analysis.
Relevance of statistical tools with the objectives of the project.
Any other relevant detail which will help better appreciation and understanding of the
project proposal.

PROJECT REPORT

The Project Report must have the following:

Cover Page – must have the name and roll no. of the student and the name & designation of
the guide along with the title of the Project.
Acknowledgement, declaration, Certificate of originality signed by the guide with date
Detailed tables & figures of contents with page nos. Index of Chapters
All pages of the Project Report must be numbered as reflected in Index of Chapters
Chapter-I: Introduction & Review of literatures,
Chapter-II: Research Methodology,
Chapter-III: Conceptual & Theoretical Descriptions,
Chapter-IV: Analysis & Interpretations,
Chapter-V: Testing of Hypotheses,
Chapter-VI: Conclusion, suggestions & Scope for further research.
References, Annexure, etc.

ACCOUNTING SPECIALISATION

MCO 2.3.16 (A) CORPORATE TAX PLANNING

FM-10+40 Time- 3 hours

21

Unit-I Introduction to tax management: concept of tax planning, tax avoidance and
tax evasion, Tax planning Vs Tax management, taxation of companies. Tax
Page

planning and financial management decisions, Tax planning relating to capital

 structure decision and dividend policy, tax planning and managerial decisions
in respect of purchase of asset out of own funds or out of borrowed capital ,
sale of assets used for scientific research, make or buy decision, repair,
replace, renewal or renovation, shut down or continue decision.

Unit-II Special tax provisions, Tax provisions relating to free trade zones,
infrastructure Sector and backward areas, tax incentive for exporters, Tax
planning with reference to amalgamation of companies, tax payment: “Tax
deduction and collection at source, Advance payment of Tax, taxation of
companies.

Unit-III Tax planning with reference to specific business decisions, New business
location, new nature of business, new form of business organization, financial
management decisions, employees’ remuneration, sale of scientific research
assets, receipt of insurance compensation, Business Restructuring: Tax
planning with reference to amalgamation of companies, transfer of assets
between holding and subsidiary companies, TDS and Interest Refund.

References:

1. Ahuja, Girish & Gupta, Ravi: Practical Approach to Income Tax, Wealth Tax and
Central Sales Tax, Bharat Law House Pvt. Ltd., New Delhi
2. Datey, V. S.: Indirect Taxes: Taxman Publications, New Delhi
3. Singhania, Vinod K.: Student Guide to Income Tax, Taxman Publications, New
Delhi
4. Mehrotra H. C.: Income Tax Law and Accounts, Sahitya Bhawan, Agra
5. Bare Acts related to Income Tax, Central Sales Tax and Service Tax
6. R.N. Lakhotia, Corporate Tax Planning, Vision Publication, Delhi

MCO 2.3.17(A) ACCOUNTING THEORY AND PRACTICE

FM-10+40 Time- 3 hours

UNIT-I Accounting Postulates and Concepts, Accounting Environment, Factors

influencing Accounting Environment, Accounting Theory- Meaning,
importance, classification of accounting theory, deductive vs inductive
approaches, positive vs normative methodology.

UNIT-II Income Measurement- Importance, Different Income concepts- Accounting,

Income, Economic Income, capital maintenance concept of income,
comprehensive income, recipients of income.

UNIT-III Assets- Nature, Types, valuation of assets, liabilities and equities – nature,
types, theories of equity. Depreciation accounting and policy, Accounting for
22

changing prices
Page
References:

1. Jawaharlal: Accounting Theory: Vikas Publishing House Pvt. Ltd., New Delhi
2. Hendriksen, E.S.: Accounting Theory; Khosla Publishing House, New Delhi-2.
3. Baxter, W.T. and S. Davidson: Studies in Accounting; The Institutions of Chartered
Accounts England and Wales, London.
4. Hlautier, M.W.W., and B. Underown: Accounting – Theory and Practice; Arnold-
Heinemann Publishers.
5. Backer, M: Modern Accounting Theory; PHI Pvt. Ltd.
6. Colditz, B.T. and R. W. Hibbins: Accounting Perspectives; McGraw Hill Book Co.
Sydney.
7. Porwal, L.S.: Accounting Theory-An Introduction; Tata McGraw Hill, New Delhi.
8. Ghosh, P.K., Maheshwari, and R.N. Hoyale: Studies in Accounting Theory; Wiley
Eastern Ltd. India.
9. Bhattacharyya, S.K. and Dearden: Accounting for Management; Text and Case;
Vikas Publishing House Pvt. Ltd., New Delhi.

MCO 2.3.18(A) CORPORATE REPORTING AND ANALYSIS

FM-10+40 Time- 3 hours

UNIT-I Overview of Corporate Reporting:

Corporate Reporting concept: Objectives, Developments of Financial
Reporting Objectives, qualities of Financial Report, Conceptual Framework
of Financial Reporting by ICAI 2000, Provisions of Financial Reporting
under Companies Act, 2013 Annual Report: Concept, objectives and contents.

UNIT-II: AS and Corporate Reporting:

Accounting standards: concept, standard setting in India, AS-17- segment
Reporting- Objectives, benefits, limitations applicability, Bases of
segmentation, identifying, reportable segments, Disclosures in segment
report, AS-25- Interim reporting- objectives applicability, contents,
Recognition and measure, SEBI guidelines in Interim report.
Convergence of a with IFRS, IndAS and its principles, IndAS 101, 01
and 34.

UNIT-III Contemporary Corporate Reporting:

CSR reporting- concept, CSR and companies At, 2013, Disclosure and
reporting, contents of CSR report, Challenges in implementing CSR
provisions in India, Shareholders Report- Concepts and its Components;
Business Responsibilities Reporting- Concepts and disclosure requirements,
value added report- concepts and importance, preparation of VAS, concept of
23

EVA statement, MVA statement.

Page
References:

1. Jawaharlal, Accounting Theory and practice, Himalaya, Publishing House 2010

2. Dey SK, Panda AK, Corporate Reporting in India ,Himalaya Publishing House,
Mumbai
3. Das Gupta, N.: Accounting Standard: Indian & International, Sultan Chand, N. Delhi
4. Narayanswamy R.: Financial Accounting: A Managerial Perspective. PHI, New
Delhi,
5. Lal Jawahar.: Corporate Financial Reporting Theory and Practice. Taxman, New
Delhi,
6. Vijaykumar M P.: First lesson to Accounting Standards, Snow White, Delhi,
7. Porwal L S.: Accounting Theory- an Introduction, TMG, New Delhi.
8. Ghosh, Goyale & Maheshwari.: Accounting Theory. Wiley Eastern ,

FINANCE SPECIALISATION

MCO 2.3.16(B) ADVANCED FINANCIAL MANAGEMENT

FM 10+40 TIME – 3HOURS

Unit- I Financing Decision:

Capital Structure and Leverages-Meaning, optimal Capital Structure, characteristics of

appropriate Capital Structure and its measurement. Determinants of Capital Structure and its
patterns. Approaches to determine appropriate Capital Structure, indifference points,
leverages and types of leverages. Capital Structure and Firm Valuation.

Unit – II Long-term financing decision:

Venture Capital Finance-Equity Financing Options, venture capital- features and types,
stages of venture capital investment, future prospects of venture capital in India. Lease and
hire-purchase financing

Unit III Dividend Policy Decision & Business Valuation:

Meaning, types and factors influencing dividend policy, forms of dividends, dividend
theories-Relevance Theories (Walter’s Model, Gordon’s Model and irrelevance-Miller and
Modigiliani Hypothesis) Dividend theories and Value of firm, Business Restructuring ,
meaning , reasons ,process ,techniques and areas of corporate restructuring, Business
Valuation – need, impact of capital structure on business value, theoretical aspects of
business valuation models

References:
24

1. Reddy G. Sudarsana: Financial Management Principle and practice HPH, Mumbai.

Page

2. Chandra, Prasanna: Financial Management, Tata McGraw Hill, Delhi.

3. Pandey, I.M: Financial Management, Vikas Publishing House, Delhi
4. Brealey, Richard A and Steward C. Myers: Corporate Finance, McGraw Hill, Int. New
York.
5. Hampton, John: Financial Decision Making, Prentice Hall, Delhi.
6. Van Horne, J.C. and J.M. Wachowicz Jr.: Fundamentals of Financial Management,
Prentice-Hall, Delhi. 7. Van Horne, James C: Financial Management and Policy, Prentice
Hall, Delhi.
8. Pinches, George E: Essentials of Financial Management; Harper and Row, New York.
9. Archer, Stephen, H., Choate G Marc Racette, George; Financial Management; John
Wiley, New York.
10.Block, Stanly B, Geoffrey A Hilt: Foundations of Financial Management; Richard D.
Irwin, Homewood, Illinois.

MCO 2.3.17(B) FINANCIAL MARKETS & FINANCIAL SERVICES

FM-10+40 Time- 3 hours

Unit- I Indian financial system- An overview, role of the financial system in

economic development, money market-features, composition of money
market, deficiency of money market. Capital market: Meaning, features and
functions of Capital Market.- Primary Market: Introduction, features,
functions, methods of issuing new shares, SEBI’s guidelines on IPO,
Secondary Markets: introduction, services, listing procedure, methods of
trading in stock exchanges, stock indices- sensex and nifty.

Unit-II Financial Services - meaning, features, kinds of financial services, merchant

banking – origin, services, guidelines for merchant bankers, merchant
banking vs commercial banking, problems of merchant bankers in India;
venture capital – concept, origin, importance, guidelines and growth of
venture capital in India; securitisation- concept, mode of operation, benefits,
guidelines on securitisation, factoring vs securitisation

Unit-III Mutual Funds – Introduction, types of mutual funds, SEBI Guidelines

Relating to Mutual Funds. Net Asset value – different models for evaluation
Credit Rating- Meaning, Importance, Rating Process. Functioning of Credit
Rating Agencies like – CRISIL and ICRA. Factoring and forfaiting –
meaning, types, benefits, modus operandi, factoring vs forfeiting vs
discounting.

References:

1. Gordon Natarajan: Financial markets and services, Himalaya Publishing House

2. Shashi K. Gupta & Nisha Agrawal: Financial services , Kalyani Publishing
25

3. Gupta L.C: Stock Exchange Trading in India: Society for Capital Markets Research
and Development, Delhi,
Page

4. Machi Raju, H. R.: Working of Stock Exchanges in India; Wiley Eastern Ltd, New
 Delhi
5. Sharpe, William F. Gordon J Alexander and J.V. Bailly: Investments, Prentice Hall
of India, New Delhi
6. Shapre William F: Portfolio Theory and Capital Markets; McGraw Hill, New York
7. Francis J. Clark: Management of Investments; McGraw Hill, New York
8. Stock Exchange Regulations and Bylaws along with SEBI guidelines issued time to
time.

MCO 2.3.18(B) SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

FM-10+40 Time- 3 hours

Unit- I Investment Methods and Strategies & Risk and Return Portfolio Management,
meaning, objectives, Principles and phases of portfolio Management, EIC Framework,
Fundamental Analysis, Technical Analysis, Risk and Return: Concept, investor’s attitude
towards return and risk, types of risks, systematic risk, unsystematic risk, measurement of
risk. Return: Measurement of return. Taxes and investment, inflation and investment. Beta as
a measure of risk.

Unit-II Portfolio Theories: Introduction, traditional vs. modern portfolio analysis. Modern
portfolio theories, rationale of diversification of investment, the effect of combining two
securities, interactive risk through co variance, theories of portfolio selection and
management. Markowitz portfolio theory, Sharpe’s Single Index Model, Capital Asset
Pricing Model, Capital Market Line vs. Security Market Line, Arbitrage Pricing Theory,
Portfolio Revision and Evaluation

Unit-III Bond Analysis, Valuation and Strategies: Debt Instruments, features of Bonds
and Debentures, regulations of Bonds in India, types of Bonds and Debentures, objectives of
issuing Bonds, Credit rating of Bonds, Bond yield, Bond Valuation, Bond management
Strategy.

References:

1. Singh, Preeti: Security Analysis and Portfolio Management: HPH, Mumbai

2. Bhalla, V.K. : Investment Management : S.Chand.
3. Chandra, Prasan : Investment analysis and Portfolio Management, Tata Mc graw
Hill.
4. Sharpe, W.F. Invetment, Prentice Hall, Englawood cliff.
5. Fabozzi, Frank J: Investment Management, Prentice Hall, International Edition
6. Stock Exchange Regulations and Bylaws along with SEBI guidelines issued time to
26
Page
 MARKETING SPECIALIZATION

MCO 2.3.16(C) SERVICES MARKETING

FM-10+40 Time- 3 hours

Unit-I Services, Services Marketing triangle, Reason for growth in services sector,
types of Services, Service Marketing Mixes. Goods, vs. Services, Service
expectations, service perception, Service (core & supplementary) products,
services marketing research.

Unit-II Pricing for services: Cost, Price, approaches to pricing of services, pricing
strategies of services. Promoting services: Integrated services marketing
communication, personal selling, advertising , sales promotion, publicity,
public relation in services, physical evidence: Role of physical evidence in
services, types of service space, strategic roles of service space, guidelines for
physical evidence strategy, people in services: service culture critical role of
service employees, boundary spanning roles, Strategies for delivering service
quality through people, customers roles in service delivery Strategies for
enhancing customer participation service process: Service delivery through
technology, agent, broker, Franchise.

Unit-III Service demand and supply: Types of Demand, Demand and Capacity
Management Strategies, Queue Management, service quality: Quality
dimension, quality gap model, Customer Retention and Relationship
marketing, Services Marketing in Hospital, Hotel, Airlines, Banking and
Insurance & Tourism.

References:

1. Balaji B. Services Marketing & Management, S. Chand and Company

2. Introduction to Banking by V.R. Iyengar Excel
3. Banking Theory and Practice by Shekhar & Shekar , Vikas Publishing
4. Principles & Practice of Insurance by Dr. P. Periasamy, HPH House
5. Insurance Management , by Gangualy, Ananda, New Age International Publication
6. Insurance Principles and Practice by Mishra and Mishra Sultan chand
7. Hospitality operation and Management by Krishna k. Kamra, Robert C.Mill
8. Marketing of Hospitality and Tourism by Philip Kotler, John Bowen
9. Banking Theory, law and Practice, by Gordon – Natrajan,HPH
10. IIBM, Insurance Product and Services, Taxman Publication Pvt. Ltd, New Delhi
27
Page
 MCO 2.3.17(C) ADVERTISING AND SALES PROMOTION MANAGEMENT

FM-10+40 Time- 3 hours

Unit-I Concept, Functions and significance of Advertising, Advertising

communication system, AIDA Model, Response hierarchy Model, FCB
model of Advertising strategy, Setting Advertising Objectives; DAGMAR
Approach, Advertising Strategy planning : Need for advertising strategy
planning: steps involved in Developing Advertising Strategy, advertising
Agency- Role and functions ; Advertiser and Agency Relationship;
Advertising copy- elements and types, copywriting, Ethics in advertising.

Unit-II Designing Advertising Message, Appeal in advertisement(Rational Appeal,

Emotional Appeal, Moral Appeal, etc), creativity and advertising, advertising
media planning, print media, outdoor media, T.V. Ratio, Miscellaneous
media, web advertising, Media Selection, Consideration in Media Selection
Advertising Budget; Approaches to Advertising Budget,(Affordable Method,
Percentage of sale method, Competitive parity method, Objective and task
method) Factors influencing Budget;

Unit-III Introduction to sales promotion, concept and types of sales promotion, sales
promotion strategy, sales promotion tactics, consumer promotions, trade
promotion, Business promotion, concept and tools of Public Relations,
References:

1. Santaki C.N. Advertising & Sales Mgt. Kalyani Publisher

2. Sandage C.H. Verman \frylougerf & Kim Rotzool: Advertising theory and practices-
Richard D. Irwin
3. Batra, Myers & aaker: Advertising Management, Prentice Hall of India
4. George E. Belch & Michael A. Belch: Advertising and Promotion . Tata McGraw
Hill
5. Willam Well Sandra Moriarty John Burnet: Advertising Principles and Practice
6. Gupta Ruchi, Advertising Principles & Practice, S. Chand & Company limited

MCO 2.3.18(C) CONSUMER BEHAVIOUR

FM-10+40 Time- 3 hours

Unit-I: Introduction to C.B. Need for studying Consumer Behaviour, Application of

Consumer Behaviour, Market Segmentation & Consumer Behaviour, Factors
Affecting Consumer Behaviour, (psychological factors, social factors, cultural
factors, Economic factors, and personal factors). Individual Consumer –
Features of Individual Consumers; Consumer Decision-making Process.
Organizational Consumer–Concept, Characteristics and Types of
28

Organisational Consumer; Organizational Consumer decision -making

Process.
Page
Unit-II: Motivation and buyer behaviour, Need hierarchy model, Role of Personality
& self image in buyers behaviour, Attitude, Income, Lifestyle, Roles and
status, Family, Family Life Cycle, Culture, Subculture, Social Class,
Reference group.

Unit-III: Models of Buyers Behaviours: Black box model, Howard & Sheth model,
Engel-Blackwell-Kollat model, Nicosia model, Diffusion and Adoption
process, Consumerism-Scope of consumerism, Impact of consumerism on
marketing practises, ethics and the consumer, Responsibilities of consumer
References:

1. Mahajan B.M.: Consumer Behaviour in India, Concept Publishing Company. New

Delhi
2. Engles, Kollat, Blockcell & Hott: Consumer Behaviour, Rechard and Wisdom,
Landon.
3. Peter D. Basut, Herold H. Kasarfair: Consumer Behaviour, Prentice Hall of India Ltd
4. Leon G. Schiffman, Kanuk L.L. & Ramesh Kumar S.: Consumer Behaviour, Pearson
Education.
5. Dravid L. landan & Albert J. Della Bitta: Consumer Behaviour, Tata McGraw-Hill,
New Delhi
6. Frank R. Kardes: Consumer Behaviour and Managerial Descision Making, Prentice
Hall of India, New Delhi
7. Gupta & Sumitra Pal: Consumer Behaviour: An India Perspective Text & Cases,
8. Blackwell R.D., Miniard P.W. & James F. Engel: Consumer Behaviour, Cengage
Learning.

MCO 2.4.19 STRATEGIC MANAGEMENT

FM-10+40 Time- 3 hours

Unit- I Meaning and Attributes of Sound strategy, Basic features of strategic

management, Fundamentals of strategic decision, Approaches to strategic
decision making , Role and limitations of strategic management. Bench
Marking, Sequence of strategic management process and their implications,
Strategists involved for strategic management; Board of Directors, Chief
Executive Officer, Corporate Planning staff, Managers, Consultants,
Limitations of strategic management process.

Unit-II Basic of Strategy, Variants of stability strategy, Features of expansion

strategy, variants of growth strategy, Diversification strategy, Retrenchment
strategy, Turnaround strategy, Divestment strategy. Liquidation Strategy,
Mergers and Acquisition, Meaning of Strategic Choice, Factors influencing
29

strategic choice, Approaches to strategy formulation.

Page

Unit-III Need for strategy evaluation and control, Barriers, Strategic control,
 Operational control, Process of Control & Evaluation, Strategic Control and
Evaluation Techniques. Operational Control, Role of Organizational system
in Evaluation.

References:

1. Business Policy and Strategic Management Sukul Lomash & P.K.Mishra,Vikash

Publishing House Pvt. Ltd.
2. Strategic Management Text and Cases Dr. C,N. Sontakki, Kalayani Publisher
3. Business Policy & Strategic Management. P.SubbaRao, Himalaya Publishing House
4. Strategic Management. – Francis Cherunilum, Himalaya Publishing House, Mumbai
5. U.C. Mathur, Text book of Strategic Management, Macmillan Publishers India Ltd.

MCO 2.4.20 MANAGING HUMAN RESOURCE

FM-10+40 Time- 3 hours

Unit-I Managing HR Planning:

Managing Personnel and Human Resource: An Overview. HRP concepts,
importance, objectives, types of HR plan, HRP approaches, (Social demand
approach, rate of return approach and man power requirement approach), HR
importance, types, sources, and procedure of maintaining HR. Job Analysis,
Human Resource Planning, Recruitment, Selection, Orientation or Induction.

Unit-II Managing HR Development

Concepts of HR development, different aspects of HR Development, HRD
concepts system, HRD matrixes climate , elements, HRD Interventions,
quality of work life. Career Planning, Promotion, Demotion and Transfer
Dislocation, Relocation and Outplacement, Training and Development,
Performance appraisal, Employee Compensation.

Unit-III Managing International HR

International Human Resource Management, Cross- Cultural Environment,
Challenges. Multiculturalism. Current Trends and Future of HRM.

References:

1. Subbarao P. ‘Essentials of HRM & IR’, Himalaya Publishing House, Mumbai

2. Sharma A.M., ‘ Human Resource Management’, HPH, Mumbai
3. Gomez Mejia, ‘Managing Human Resource’, PHI
4. Reddy Dr. B. Rathan , ‘Effective HR Training and Development Strategy’, HPH
30
Page

MCO-2.4.21 SEMINAR PRESENTATION

 FM-30+20
• Sixty percent weightage for paper writing and forty percent weightage for
presentation.
• Seminar papers are to be prepared under the guidance of a faculty of the department
during the semester period covering the areas of commerce & management.
• Minimum pass mark for this paper is 50%.
• Ten research papers covering various aspects of commerce and management are to be
prepared.

Guidelines
1. Name of topic
2. Name, class, roll no. & dept address
3. Abstracts
4. Key words
5. Backdrop of the study
6. Objective of the study
7. Scope of the study
8. Literature review
9. Research methodology
10. Sources of study
11. Sample size
12. Period of the study
13. Methods of analysis
14. Hypothesis of study
15. Analysis of data
16. Testing of hypothesis
17. Findings and conclusion
18 References

Regulations

1. Abstract: maximum 200 words in times new roman with font size of 12. Three to five
keywords related to the main topic must be specified with abstract.
2. Paper title: 20 pt. Times new roman, bold, centered, upper and lower case.
3. Students name: 14 pt. Times new roman, bold centre, upper and lower case;
department, university, roll no. & email-id.
4. Full paper: manuscripts should contain original research work of the student, which
have not been published elsewhere in any form.
5. Manuscript should be typed in ms word, 1.5 spacing with 12 points times new roman
font, justified aligned. Margin of 1 inch on all sides should be maintained.
6. Tables, figures and diagrams should be titled properly.

Submission
Students are required to submit their soft copy of seminar papers to the HOD and after
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conformation from the concerned teacher, the hard copy of the seminar paper must be
submitted on or before end term semester form-fill up in the Department.
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 ACCOUNTING SPECIALIZATION

MCO 2.4.22 (A) ADVANCED ACCOUNTING

FM 10+40 TIME – 3 HOURS

Unit-I Accounts of Holding Companies: Meaning of holding company and

subsidiary company, merits and demerits of consolidation of financial
statements, minority interest, cost of control, revaluation of assets and
liabilities, consolidation of profit and loss account and balance sheet.

Unit-II Accounts of Banking Companies: Special features of Bank Accounting, profit

and loss Account and Balance sheet as per the banking regulation Act, 1949.
Accounts of Insurance Companies: Classification of insurance business- life
insurance and general insurance, statutory books to be maintained in life
insurance companies, statutory provisions in preparing the revenue account,
valuation balance sheet and balance sheet.

Unit-III Double Accounts system: Meaning, definition and distinction between single
and double account system, merits and demerits of double account system,
final accounts under the double account system, Revenue account, Net
revenue account, capital account and general balance sheet.

References:

1. Hanif & Mukherjee, ‘Corporate Accounting’, Tata McGrath Hill, New Delhi
2. Shukla M.C. Grewal T.S. and Gupta S.C., ‘Advanced Accounts-(Vol.-II)’,
S.Chand, New Delhi.
3. Pillai R.S.N, Bagavathi & Uma S., ‘Fundamentals of Advanced
Accounting,’ S.Chand, New Delhi.
4. Gupta R.L. and Radhaswamy M., Advanced Accountancy, Sultan Chand and
Sons, New Delhi
5. Maheshwari S.N. & Maheshwari S.K., ‘Corporate Accounting’, Vikas
Publishing House, New Delhi.
6. Arulanandan, Raman – Corporate Accounting- Himalaya Publishing House, Mumbai

MCO-2.4.23(A) ADVANCED AUDITING

FM-10+40 Time- 3 hours

Unit-I: Company Audit:

Introduction to Statements on Standard Auditing Practices, Provisions of the
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Companies Act, 1956 as Regards to Maintenance of Books of Accounts and

Registers; Audit of Share Capital; Audit of Reserves and Surplus; Audit of
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Debentures; Audit of Public Deposits; Audit of Investment. Preparation of Company

 Audit Report. Accounting and Accounting Standards-Service Organization Auditing
Standard (SAS). Performance Audit, Environmental Audit; Quality Audit

Unit-II: Cost Audit:

Definition and Objective; Cost Audit vis-à-vis Financial Audit; Advantages and
Criticism against Cost Audit; Cost Auditor–Qualifications and Appointment, Cost
Audit Procedure – Material, Labour, Overheads, Depreciation, Work-in-progress and
Stores and Spare Parts; Preparation of Cost Audit Report.

Unit-III: Management Audit:

Definition, Objectives, Need and Importance of Management Audit; Management
Auditor – Qualifications and Appointment; Techniques of Management Audit;
Management Audit vs. Financial Audit; Audit of Management Functions –
Production, Personnel, Finance and Accounts, Selling and Distribution, General
Management and Management Information System; Preparation of Management
Audit Report.

References:

1. Kamal Gupta: Contemporary Auditing, Tata McGrath Hill, New Delhi.

2. Dinkar Pagare, Kishnadwala & others: Auditing- Principles and Practice, Sultan
chand & Sons, New Delhi
3. Basu S.K.: Auditing- Principles and Techniques, Pearson Educatuon.
4. Sharma S.D.: Auditing- Principles and Practice, Taxmann Allied Service Ltd.
5. Tandan B.N.: Auditing- Principles and Practice, Sultan chand & Sons, New Delhi.
6. Sharma T.R.: Auditing- Principles and Problems, Shahitya Bhavan, Agra
7. Porwal and Kapoor: Auditing, Kitab Mahal, Allahabad.
8. Jagdish Prakash: Auditing- Principles, Practice & Problems, Prayag Pustak Bhavan,
Allahabad.
9. Ravindra Kumar and Virender Sharma: Auditing: Principles and Practices,
Prentice Hall of India. New Delhi

MCO-2.4.24(A) INTERNATIONAL ACCOUNTING

FM-10+40 Time- 3 hours

Unit-I International Dimensions of Accounting- Historical and contemporary

perspective, global competition, cross-border mergers and acquisitions,
financial innovation. Growth and spread of multinational operations,
Reporting and disclosure practices, cash flow and funds flow statements,
social responsibility disclosures, corporate governance disclosures, voluntary
disclosure, regulatory disclosure requirements, internet business reporting
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and disclosure, Broad Objectives for Investor- oriented equity markets.

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Unit-II Foreign currency translation: reasons for translations, financial statement

 effects of alternative translation rates, foreign currency transactions,
translation accounting development, foreign currency translation and
inflation, current trends.

Unit-III International accounting harmonization, meaning, advantages criticisms of

international standards, major international organizations promoting
accounting harmonization, IASB, new IASB structure, European union
harmonization efforts, International organization of securities commissions
(IOSCO), Summary of International disclosure standards for cross border
offerings and initial listings by foreign issuers ( Published by International
organization of securities commissions (IOSCO) ,International federation of
accountants (IFAC) ,IASC’s core standards and the IOSCO Agreement,
International financial statement analysis, accounting analysis, international
financial analysis – ratio analysis, cash flow analysis.

References:

1. Mohapatra A.K.Das, International Accounting’, PHI Learning Pvt. Ltd.

2. Choi Frederick & Meek Gray, ‘International Accounting’, Pearson Publication

FINANCE SPECIALIZATION

MCO-2.4.22(B) INTERNATIONAL FINANCIAL MANAGEMENT

FM-10+40 Time- 3 hours

Unit-I Introduction to International Financial Management, International financial

Environment. Goals and Growth of Multinationals, International Business
Methods

Unit-II Determination of Exchange Rates, Forecasting Exchange Rates, Balance of

Payments (Equilibrium vs. Disequilibrium) Exchange Rate Risk
Management, Hedging in derivate Markets (Futures and Options) Hedging in
Swap.

Unit-III Short term International Financing, Operations in International Money

Market, Operations in Foreign Currency Markets International Capital Flows,
Foreign Investment (Direct and portfolio, GDR and ADRs)
References:

1. Avadhani, V.A , ‘International Financial Management,’ Himalaya Publishing

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House, Mumbai
2. Agarwal O.P , ‘International Financial Management’, Himalaya Publishing House,
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Mumbai
3. Levi Maurice D, ‘International Finance’, Tata McGrath Hill, International
Edition
4. Henning C.N., W Piggot and W.H and W.H Scott, ‘International Financial
Management’, Tata McGrath Hill, International Edition

MCO-2.4.23(B) PROJECT MANAGEMENT

FM-10+40 Time- 3 hours

Unit-I Concept of Projects, Project Identification, Project formulation, Project

Planning Major cost components of project and Estimation of cost of project.

Unit-II Project planning and project design, Net work analysis, PERT and CPM
Techniques, critical path, event slacks and activity floats, Project
Implementation practices in India.

Unit-III Project report, Project appraisal, plant location, design and layout, Project
financial feasibility- break even analysis, Profitability analysis and social
cost benefit analysis.
References:

1. Desai Vasant, ‘Project Management’, Himalaya Publishing House, Mumbai

2. Singh Narendra, ‘Project Management & Control’, Himalaya Publishing House,
Mumbai
3. Prasana Chandra, ‘Project Preparation, Appraisal and Implementation’, Tata
McGraw Hill, New Delhi

MCO-2.4.24(B) FINANCIAL RISK MANAGEMENT & DERIVATIVES

FM-10+40 Time- 3 hours

Unit-I The Role of Financial Institutions, Need of Risk Management, Identification

of Risks, Measurement of Interest Rate Risk: methods, advantages and
limitations, practical problems, Measurement of Credit Risk: methods,
advantages and limitations, practical problems

Unit-II, Measurement of Liquidity Risk, Market Risk, Technological Risk & Off
Balance Sheet Items Risks- methods, advantage and limitations, Management
of Interest rate risk, credit risks and liquidity risks: concept, techniques,
advantages, limitations and practical problems.

Unit-III Derivative- meaning, kinds of financial derivatives – forwards, future,

options, swaps, forwards vs. futures contract, significance of derivatives,
recent development in derivative trading in India, SEBI guidelines regarding
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issue of derivatives, Determination of forward contract price and valuation of

Options
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References:

1. Vivek & Asthana P.N, ‘Financial Risk Management’, Himalaya Publishing

House, Mumbai
2. Singh Narendra, ‘Project Management & Control’, Himalaya Publishing House,
Mumbai
3. Prasana Chandra, ‘Project Preparation, Appraisal and Implementation’, Tata
McGraw Hill, New Delhi
4. Swain Prafulla Kumar, ‘Fundamentals of Financial Derivatives, Himalaya
Publishing House, Mumbai

MARKETING SPECIALISATION

MCO-2.4.22(C) SALES AND DISTRIBUTION MANAGEMENT

FM-10+40 Time- 3 hours

Unit-I Introduction to Sales and Distribution Management: Evolution to sales

Management, Nature, Importance and Objectives of Sales Management,
functions of sales department, Recruitment, Selection and training of sales
people, personal selling process.

Unit-II Sales forecasting, Forecasting Approaches, sales budgeting, sales territory,

designing sales territory, Motivating sales people, compensating the sales
forces, sales expenses.

Unit-III Distribution Management: Definition, Objectives and Functions of

Distribution Management, Marketing channels, channels levels, factors
affecting choice of channels, Retailing, wholesaling, channel conflict and
management, transportation, warehousing, logistic management.

References:

1. Havaldar K.K & Cavale V.M, ‘sales and Distribution Management’, Tata
McGrath Hill, New Delhi
2. Chunawala S.A, ‘Sales and Distribution Management’, Himalaya Publishing
House, Mumbai
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Page

MCO- 2.4.23(C) RETAIL BUSINESS MANAGEMENT

 FM 10+40 TIME 3 HOURS

Unit-I Introduction to retail: what is retail? Functions of retailer, global retail

market, evolution of retailing in India, challenges to retail development in
India, retail formats: store based retailing(convenience store, supermarket,
hypermarket, Speciality store, Department store, consumer co-operatives,
off-price retailer, Discount department store, outlet store, warehouse club,
Wholesale club, Supercentre, Dollar store, Limited assortment store) and
non- store based retailing(Catalogue showroom, Direct selling, Direct
marketing, Electronic shopping, Automated vending, Airport retailing)

Unit-II Understanding the retail consumer, factors influencing retail shopper,

decision making process of retail buyer, retail store location, types of
location(The isolated store, part of a Business district, part of a shopping
centre, etc), store design- concept, principles and elements. Store layout
(Grid, Racetrack and Freedom)

Unit-III Basics of Retail Merchandising, Merchandise Planning; concept,

implication, process. Merchandise procurement, Retail Pricing; concept,
elements, Determining the price, retail pricing strategies. Private Labels;
concept, need, process of private label creation. Category Management;
components, process, reasons for the emergence of category management.
Retail store operation: Customer service, inventory, transportation,
warehouse and information management, retail promotion.

References:

1. Pradhan Swapna, ‘Retail Management-Text and Cases’, Tata McGrath Hill, New
Delhi
2. Sheikh Ariff, ‘Retail Management’, Himalaya Publishing House, Mumbai
3. Gilbert David, ‘Retail Marketing Management’, Pearson Education

MCO-2.4.24(c) CUSTOMER RELATIONSHIP MANAGEMENT

FM-10+40 Time- 3 hours

Unit- I Introduction and significance of CRM, Strategies for building relationship,

Customer Analysis, Cost analysis, Knowledge on purchase behavior pattern,
changing requirements of customers, Focus on reducing dissatisfaction,
developing partnership with customer, customer complaint monitoring,
Developing total customer care programme, customer Interaction
Management, Customer life Cycle, Types of CRM.
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Unit-II Loyal Customer Ladder, Strategies to prevent defection and Recover lapsed
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Customer. E-CRM, CRM applications, Key e-CRM features, e-CRM tools,

 SFA, Call centers, web-based Customer Support, Data Warehouse and Data
mining.

Unit-III Customers profitability, Relationship with key accounts, Bonding for building
Relationship, CRM implementation: Implementation steps.

References:

1. Sheth, Parvatiyar, Shainesh, ‘ Customer Relationship Management,’ Tata McGraw

Hill, New Delhi
2. Bhat K. Govinda, ‘Customer Relationship Management,’ Himalaya Publishing
House, Mumbai
3. Peeru Mohaned & A.Sagadeven, ‘Customer Relationship Management’, Vikas
Publishing House, Noida, New Delhi
4. Chatruvedi Mikash & Chaturvedi Abhinav, ‘Customer Relationship
Management’,Excel Books

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