ESTÉE LAUDER SITUATIONAL ANALYSIS

Estée Lauder is a global cosmetic and beauty company known for its premium skincare, makeup,
fragrance, and hair care products. Key points to consider in a situational analysis include:

1. Market Position:
- Estée Lauder is positioned as a premium brand, competing in the high-end beauty and
skincare market.
- It owns multiple brands, including Estée Lauder, Clinique, MAC, and others, each targeting
specific consumer segments.

2. Financial Performance:
- Analyze recent financial reports to assess revenue, profit margins, and overall financial health.
- Look for trends in sales growth and any challenges faced in recent periods.

3. Industry Trends:
- Consider broader trends in the cosmetic and beauty industry, including shifts in consumer
preferences, emerging markets, and technological advancements.

4. Competitive Landscape:
- Identify major competitors and their market share.
- Evaluate Estée Lauder's strengths and weaknesses relative to competitors.

5. Marketing and Innovation:

- Examine recent marketing strategies and product innovations.
- Assess how well Estée Lauder adapts to changing consumer needs and preferences.

6. Global Presence:
- Explore the company's international footprint and how it navigates diverse markets.
- Consider geopolitical factors that may impact operations.

7. Sustainability Initiatives:
- Investigate any sustainability efforts and corporate social responsibility programs.

Clinique Company Marketing Framework: 5Cs

Clinique, a renowned skincare and cosmetics company, can be analyzed using the 5C marketing
framework, which includes Customers, Company, Competitors, Collaborators, and Climate.

1. Customers:
- Clinique targets a diverse customer base, primarily focusing on individuals who prioritize
high-quality skincare and beauty products.
- Their customers often value dermatologist-developed and allergy-tested products, making
Clinique stand out in the market.
- The target audience of Clinique is mainly women, in their pre-teen to middle-age years. This
is the group that cares most about lifestyle and status symbols, they care about themselves a lot.
Clinique focuses on individual needs, skin types, and age, and then segments the market
according to those factors.

2. Company:
 - Clinique’s digital marketing has always been strong and it has played an important role in
getting their brand the recognition and success it has achieved over the years. It is extremely
important to have digital skills and be up to date about them so that they can be applied at the
right time to provide you success. To get such skills and knowledge on digital marketing take
IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan
Shah.

3. Competotors: Clinique has competitors from all around the world and some of the top
competitors are: Shiseido, Clarins, Revlon, L’Occitane and Neutrogena
- - Clinique faces competition from other premium skincare and cosmetics brands such as Estée
Lauder, Lancôme, and La Mer.
- Competing brands often differentiate themselves through unique formulations, marketing
strategies, and brand positioning

Since we have now got to know a lot about the company, let’s get into the much-awaited SWOT
analysis of Clinique.

SWOT Analysis of Clinique

Strengths of Clinique
The strengths of a company are what make it different from the rest and give it an upper hand. It
is what helps the brand gain success. Given below are the strengths of Clinique:

Product Innovation: Clinique has always managed to continue coming up with new and improved
products of the best quality and has pleased its customers each time.

High Customer Satisfaction: Through what is called its customer relationship management,
Clinique has a great number of extremely satisfied customers and is ready to equally satisfy the
future customers as well.

Great Social Media Management: On different social media platforms, this brand has a very
strong online presence and thus has been able to reach many individuals worldwide and attract
people with its campaigns and social media management.

Strong Geographical Presence: Clinique has a very good geographical presence and is sold in
almost 107 countries all over the world. This shows that the brand provides easy accessibility and
has a wide target market.

Diversified Workforce: Clinique has always believed in having a diverse and very inclusive
workforce that enables the employees to create innovative products and understand consumers
and their constantly changing needs.

Weaknesses of Clinique
The factors that prevent a company from working at its true potential and are the specific areas
that the company could do better in. Some of the weaknesses of Clinique are:

Little Success Outside Core Business: Although in its industry Clinique is one of the best brands,
it has had trouble moving towards other product segments.
High Attrition Rate: When compared to its other competitors, this brand has a higher attrition rate
and ends up spending more on the training of the employees.

Research and Development: Although Clinique does spend a good amount on research and
development, it still can be noticed that it spends less compared to the other players in the
industry.

Extremely Centralised Decision-making: The decisions are highly centralised as whatever

decisions are being made by the teams are required to be approved by particular officials, which
reduces efficiency in all operations by causing them to be more time consuming than expected.

Poor Cash Flow Management: When it comes to cash flows, Clinique has very poor financial
planning and thus causing them to face situations with less than required cash flow which
ultimately leads to them having to borrow unnecessarily.

Opportunities for Clinique

The opportunities are also known as the favourable external factors and are the areas where a
company can take advantage of and become better amongst its competitors.

Increase Customer Base from Online Channels: Over the years the Clinique has put in a great
amount of money for online platforms and that has led to new and better sales channels for the
company. In the coming year, the company can understand the customer needs better and serve
them accordingly.

New Technology: The new technology enables the company to come up with differentiated
pricing strategies that will help them maintain its current and very loyal consumers. It will also
assist them in attracting new ones.

Good Market Knowledge: Since the Clinique has been in the industry for so long and has been
one of the leading brands, it has great market knowledge which it can use to understand the ever-
changing consumer tastes and needs and act on accordingly to gain success in the market.

Men’s Segment: Clinique is a brand meant for women, and with the fastest growing men’s care
segment there are great opportunities and a lot more to explore with skincare products for men as
it will open a new market for Clinique.

High-End Products: It should also start focusing on the demands and wants of the consumer as it
has already mastered their needs. A brand like Clinique released its Clinique luxe range which are
premium products for the consumers. Introducing products like this will increase the brand value
of Clinique.

Threats to Clinique
These are what can cause harm to any organisation and need to be dealt with smartly to avoid any
problems for the company. The threats for Clinique are:

Expensive Testing Process: It is known to all that this company’s products are allergy tested
100% fragrance-free. They do not use any animals for any kind of testing and encourage people
not to. Thus it results in expensive testing processes for the company.
Many Products in the Market: With so many Clinique product variants and an equal number of
rival brand variants, product differentiation becomes difficult, and customers become immune to
differentiation, becoming overwhelmed by choice instead.

Competition from Other Brands: New skincare and cosmetics brands are also creating products
with newer competitive innovation and technology for retail stores which is increasing the
competition of Clinique.

4. Collaborators:
- Clinique collaborates with skincare professionals and dermatologists to reinforce its image as
a clinically-driven brand.
- They also collaborate with department stores and online retailers as distribution channels.
- As part of this unique initiative, Clinique has collaborated with a diverse group of leading
global makeup artists and creators, including Tess Daly, Sheika Daley, and Emira D'Spain, to
design the exclusive NFT "Metaverse More Like Us" Campaign that challenges unrealistic beauty
standards and champions individuality.
5.Context:
- Political Factors:
The political factors in the Clinique PESTLE Analysis can be explained as follows:

There are a number of different political factors in each of these countries which influence the
profitability and performance of Clinique brand. The political stability in the operating countries
is the most significant for this international brand to operate and successfully grow its business
over the region. With different trade policies having strict entry and exit barriers may demotivate
this cosmetic brand with high imposed taxes.

- Economic Factors:
Below are the economic factors in the PESTLE Analysis of Clinique:

A number of economic factors in different operating countries impact the business model of
Clinique. This includes factors such as rising taxation, high import-export duties, inflation,
recession and currency exchange rate risks etc.

- Social Factors:
Following are the social factors impacting Clinique PESTLE Analysis:

In some societies, there is more demand for homemade beauty products as compared to products
from International brands in the market. Clinique has a major disadvantage in this segmented
market. It needs to strategically position itself here. The factors such as gender stereotyping in a
patriarchal society, certain norms and values like no animal tested products etc. impacts the
business for this brand. It needs to research its target market and tailor its strategies according to
the context. It must adjust its business practices in accordance with the purchasing pattern. Both
the macro and micro environmental factors need proper attention for making functional level
strategies.

- Technological Factors:
The technological factors in the PESTLE Analysis of Clinique are mentioned below:

Technology has a role to play in the beauty and skincare products today. Clinique is leveraging
high technological innovation in its products like custom-fit skin care, makeup, fragrances. It is
constantly involved in innovating new skin friendly products with its research and development
processes. It is making use of Artificial Intelligence for customized experience with products
having appeal from younger generations.
This brand has also invested heavily in developing its free Clinical reality application for
customers to upload their face close up snaps in order to get personalized recommendations for
their unique skin tone and complexion. It has also spent on creating the best customer experience
beforehand by buying skincare and cosmetic products. It was the first brand to revolutionize
shopping experience with integrated digital technologies. It has cutting edge virtual makeover
tools run by TAAZ technology, Smart Bar technology powered by Microsoft Surface etc. at every
interactive touchpoint.

Gillette Company Marketing Framework: 5Cs

The 5C marketing framework assesses the internal and external factors affecting a company. For
Gillette:

1. Company: Gillette, owned by Procter & Gamble, boasts a strong brand reputation, innovative
product development, and a global market presence in grooming and personal care.

- In 1901, a man named C. Gillette made a revolution in our world by giving the people (at that
time only men) a chance to get a shave in their own houses. While at first, this product seemed to
be a bit strange and even dangerous, by the time, society understood that these new razors have
come to the world to save their precious time and make their lives easier. Years have passed and
today most of the world’s population is familiar with this company and its offerings as it is
developing day by day.

STRENGTHS:
1. Conviction:Due to it being the first company in the world to develop the idea of ‘self-
grooming’ way back in 1900’s itself, this brand got remembered forever by the people around the
world.
2. Innovative prime player: With the introduction of disposable blades, Gillette became the
market leader in personal care products, thanks to its innovative ideas.
3. Various products in its hat: Gillette has launched many by-accessories (shaving cream,shaving
gel, after shave) along with its main products (razors and blades), resulting in an ‘all-in-one’
experience for the people consuming it.
4. Importance to promotion: Gillette is one such company that gives importance to promoting
their products through innovative and humane advertisements which is liked by its consumers.

WEAKNESSES:
1. High cost: Its products are fixed at a price where a common man who is shrewd in nature, may
not want to buy it and with the emergence of similar products by the other competitors at a much
lower cost has affected its market position in recent times.Local Indian products like Zlade has
had an impact for it market even in India too.The following is an Indian customer’s review about
how ZLADE is a better and cheap alternative to GILLETTEFUSION in Amazon.
2. Availability: Gillette products, due to its ‘rich-product’ tagline, has not only made the products
price range high, the availability is also limited to big departmental stores and malls, making the
ordinary man think twice before spending for it.

THREATS:
1. Increase in substitutes: With the world economy not favoring regimented type of industry,
paved the way for other potential players to enter into all types of industry, resulting in
competition. Emergence of companies like Harry’s, Dollar Shave Club, Schick-Wilkinson Sword
in the international scenario has considerably brought down Gillette’s market share
2. Cultural, trend and religious factors that prevent people from shaving: Culture and religion
played spoilsport for Gillette especially in countries of the Middle East and South-East Asian
countries,hurting its international business. The recent trend of ‘beard’ and hair growth has also
dampened its market all over the world.

OPPORTUNITIES:
1. Emphasis on personal hygiene: As more people learn about the importance of personal
hygiene,the company may benefit for the fact that they provide the products necessary. Gillette
could profit tremendously as more people become aware and educated on the importance of
personal hygiene.
2. Expansion: Gillette has reached its peak in the shaving industry, so it can benefit from its
global brand image to venture into other grooming and personal care segments, such as shower
gels,shampoos, toothpastes, deodorants, etc. This will help Gillette broaden its horizons, and also
have a positive effect on the brand image.

2. Customers: Gillette targets a diverse consumer base seeking high-quality shaving and
grooming products. The company adapts its offerings to cater to varying preferences and needs.

3. Collaborators: Gillette collaborates with retailers, distributors, and online platforms to ensure
widespread product availability. Partnerships and effective supply chain management are crucial
components.
- Gillette has partnered with several organizations and companies to promote its products and
services. According to Gillette is committed to conserving and protecting the planet's resources.
The company has partnered with the Boys & Girls Club of America, as well as other channel
partners. In addition, Gillette has collaborated with Rifle Paper Co. to release a new razor design.

4. Competitors: Competing with brands like Schick and Dollar Shave Club, Gillette focuses on
differentiation through technological advancements, branding, and a wide product range to
maintain a competitive edge.

5. Context (Macro-environment): External factors such as economic conditions, cultural trends,

and regulatory changes impact Gillette. Global economic shifts, societal attitudes towards
grooming, and environmental considerations influence market dynamics.

- Gillette is a well-known brand that produces personal care products for men and women. To
understand the external factors that impact Gillette's business, we can perform a PESTLE
analysis. PESTLE stands for Political, Economic, Social, Technological, Legal, and
Environmental factors.

According to a detailed PESTLE analysis by MBA Skool,

- Political factors: such as trade policies and import/export laws have a significant impact on
Gillette's functioning.
- Economic factors such as the current market conditions and the buying capacity of the target
audience can help determine the right positioning of the company products in the market.
- Social factors such as grooming habits and social causes addressed by Gillette through its
marketing strategies contribute towards the society effectively.
- Technological factors such as the introduction of new products and patents safeguarding
innovations are important for the company.
Nivea 5C

1. Company: A SWOT Analysis helps us to identify the company’s strengths, weaknesses,

possible opportunities, and threats. It’s an excellent tool to understand where a company stands
strong, its weak points, what areas it can excel in, and what are its threats.

Strengths of Nivea
Strengths indicate what a company excels at what sets it apart from the competition and how it is
unique in the market. Let’s see some of the strengths of Nivea.

Nivea Creme’s Formula: Nivea’s cold cream is very popular in the market because customers
love its unique formulation, creamy texture, and pleasing fragrance. No other brand has achieved
this much brand-recall stage of being a cold cream like Nivea.

Umbrella Brand Development: Studies say that consumers highly trust the Nivea brand.

Recognizing this for more growth, the company launched a variety of new products. They also
introduced many products for men by branding them under ‘Nivea Men’.

Economic Miracle: Despite the raw material shortages after some years of World War 2, they
faced it with great efforts and strongly established themselves again by the 1950s. The company
took inspiration from market trends and reframed its products accordingly.

Geographical Presence: Nivea has about 20 products and is present in a total of 50 countries. This
adds to its capacity for distribution, which is rising year after year.
Packaging: The white and blue colors of the brand are visible on a wide shelf of personal care
items. Since 1925, the blue color has stood for the brand values of NIVEA such as Trust,
Closeness, and Care. Till now, the colors have remained unchanged and have become
synonymous with the brand.

Weaknesses of Nivea
Every coin has two sides, now after a bunch of the strengths there come the weaknesses of Nivea.

Tough Competition – Despite Nivea’s dominance in the cold cream segment, some old and
upcoming new brands in the market provide the same or similar types of products at an affordable
range to users. Also, It’s not so easy for Nivea to position itself in the personal care market of
body care and facial care products because there is already huge competition in this segment.

Changing Brand Identity –This is a double-edged sword. On the one hand, Nivea has a fantastic
benefit by covering a lucrative market: cold cream. But on the other hand, if it has to thrive, it has
to change its brand name and become more of a personal care brand. It’s for the men’s cream. Yet
the brand as a whole is heavily geared towards cold creams.

Expansion- Many experts say that Nivea is only present in 50 countries, even though it has such
a good brand name. It has to be gradual with expansion. Saturation is an issue with Nivea and
brand expansion is the key to higher sales.

Opportunities of Nivea
Opportunities are like a cherry on the top which we cannot ignore as they play a very important
role in expanding the business.
Incorporating New Products and Targeting Men’s Market – There are only a few personal care
products in the men’s category compared to the women’s section. The addition of new products
for men can contribute a lot to growth as men are also recognizing the importance of taking care
of their skin. Nivea has already launched facial wash, body wash, and shaving gel in this category
and has been favorably received.

Demand for Organic or Fewer Chemicals Products is Growing: Many people are searching for
products that include natural ingredients, are good for their skin in the long run, and are
affordable at the same time. So introducing such kinds of products can surely ensure a strong
future for the brand.

Expansion of the Territories: In addition to the introduction of new items, Nivea should
continuously extend into new geographies. If this is not done, there are other brands such as
Ponds, which will fill the market.

Threats of Nivea
Many Competitors: Competition is taking away its core strength: while Nivea aims to grow into
uncharted territories, brands are targeting its core strength in heading to cold cream. Two brands
are the dominant rivals: Cool Cream Ponds and Johnson and Cold Cream Johnson. They’re both
good rivals for Nivea because they have deep pockets and excellent delivery reach.

Small Businesses: As reaching people has become comparatively easy with digital media, many
small businesses are stepping out in the market taking the help of technology, and customers
easily get attracted to local products. So this can impede the company’s rise.

Changing Buying Behavior of Customers: Nivea has faced a pandemic situation and for ease,
many people prefer online buying. So it’s very important to sell products through e-commerce
companies online. Also, engaging customers on social media is a new task for every business.

Government Regulations: Government rules and taxes for cosmetics and skincare creams can
directly or indirectly affect the company’s business.

Competitors
L’Oréal: The largest cosmetics firm in the world, L’Oréal has its headquarters in Clichy, France.
It specializes in hair color, skincare, sun protection, makeup, perfume, and hair care. It also
provides its product to any part of the world which is one of the biggest competitors of Nivea

Amorepacific Corporation: The South Korean beauty and cosmetics chaebol Amorepacific
Corporation manages more than 30 beauty, personal care, and health brands, including
Sulwhasoo, Laneige, Mamonde, Etude House, Amorepacific, and Innisfree. As it has begun
supplying its product in India, it can be a good competitor to Nivea.

Olay: It is a 1952 product from an American firm that makes cosmetics. It produces and markets
a range of skincare goods. The oil of Olay was originally from South Africa, and the goods had a
distinctive pink fluid rather than cream. It promoted its product without giving it much
description. Over time, the corporation started marketing its goods internationally, changing the
brand for each nation. It has gained popularity in the beauty industry. This may help Olay
compete against Nivea.
Lakmé: It is the country’s oldest beauty brand. The majority of female consumers testify for
Lakmé cosmetics as the most secure. The different skin types and complexions of Indian women
were taken into consideration while creating the Lakmé cosmetics, which are all unquestionably
safe. Given that every woman has a unique skin type, the saying “one size fits all” does not apply
to cosmetics. As a result, it is the greatest competitor to Nivea.

Vaseline: Unilever, a multinational corporation, owns the American brand Vaseline for petroleum
jelly-based goods. Products available include unflavored petroleum jelly as well as a variety of
skin creams, soaps, lotions, cleansers, and deodorants.
Digital-Marketing-MasterClass

2. Customers:
- Based on Market Segmentation, Nivea has examined the needs of its customers and has opted to
target three major markets. Their main target markets comprise Asian countries in the tropical
and equatorial region, the teenage to the young adult market, and the market for men.

- The teenage to young adult market is lucrative. It covers the 15-24 year age range. This target
market is largely made up of students or graduates who need affordable products, which Nivea
offers.

- Consumer groups based on gender (men/women) and age (baby boomers/millennials) have been
segmented by the company in order to offer products tailored to their life stage.

3. Collaborators: NIVEA's commitment to skincare means we have the best partners, such as
Cancer Research UK, London Fashion Week and Liverpool FC to deliver on that commitment

- NIVEA Reignites Pride Partnership with Pflag Canada in Support of LGBTQ2S+ Youth.
NIVEA is delighted about reupping with Pflag Canada for a second year and joining forces to
promote a more inclusive community during Pride Month and throughout the year.

- The Pride Limited Edition NIVEA Creme is available at select mass retailers and drugstores
across Canada

5. Context:
Political Factors:
The political factors in the Nivea PESTLE Analysis can be explained as follows:

Nivea is one the leading skincare brands in the world. The Political components that may
influence the efficiency or chances of continuance of the association are assorted. Nivea begins
from the Latin word niveus noteworthiness Snow White. Nivea is a German individual thought
brand that invest noteworthy energy in body care. Nivea India started its obvious undertakings in
India in 2006 with headquarters arranged in Mumbai. Gujarat current improvement organization
(GIDC) has assigned 72000 sq. meters of land at Sanand to set up its amassing plant. A bill called
the Personal Care Product Safety Act empowers the FDA to have an extra "hands-on" approach
to manage ensuring thing security. Associations should report fixing clarifications, audits, and
register creators

Economic Factors:
Below are the economic factors in the PESTLE Analysis of Nivea:
In spite of bringing in half of its quick moving purchaser products (FMCG)portly, Nivea India
has chosen to hang on its costs and not pass on greater expenses because of outside trade
vacillations. While edges have been affected with raising costs the healthy skin major accepts its
volume will deal with blips looked by economy with high info costs, I swelling and a feeble
rupee affecting the business

Social Factors:
Following are the social factors impacting Nivea PESTLE Analysis:

Nivea has roped in big celebrity names to underwrite the brand. Its image minister is entertainer
Anushka Sharma. She proceeds to underwrite and include in TV battle. Nivea India has likewise
just because chosen to support the IPL based show—additional innings on set Max official brood
cast for the IPL. CSR activity was propelled by Nivea — Empowering moms. New radiant
associations are persistently engaging to get thought in such a doused market. They switch up
packaging, compartment measures, and even the printed style on the containers – all to maybe get
the attention of the customer for 3 seconds. Regardless, the battle to win their help doesn't start
and end in the way. It stretches out further to the outside world, the web, social occasions and
reviews.

Technological Factors:
The technological factors in the PESTLE Analysis of Nivea are mentioned below:

Nivea India Pvt ltd set up its first consistently fabricating plant quite a while in 2014 at Sanand
Gujarat. Nivea India, an Indian associate of Germany based Beiersdorf AG will likewise set up its
R&D focus put together processing plant which will center with respect to developments for
Indian purchasers. 60 percent of items are imported. Despite being an FMCG product, the latest
technologies are adopted to ensure that the product is of high quality.

Garnier Company Marketing Framework: 5Cs

1. Company:
- Capabilities:
- Garnier's research and development capabilities are evident in its continuous innovation in
skincare and haircare products.
- The company invests in cutting-edge technology to formulate products that meet high-quality
standards.

- Culture:
 - Garnier's commitment to natural ingredients and sustainability aligns with the growing
consumer demand for eco-friendly and ethical beauty products.
- The brand's cultural identity emphasizes inclusivity, promoting beauty in diversity.

- Collaborations:
- Garnier strategically collaborates with influencers, dermatologists, and beauty experts to
endorse and educate consumers about its products.
- These collaborations strengthen the brand's credibility and reach among its target audience.

2. Customers:
- Segmentation:
- Garnier employs market segmentation to tailor products for various demographics,
addressing specific skincare and haircare needs.
- Targeting millennials with eco-conscious values and a desire for natural beauty solutions is a
key focus.

- Preferences:
- Garnier responds to customer preferences by offering products free from harmful chemicals,
parabens, and cruelty-free testing.
- The brand's commitment to transparency about product ingredients aligns with the demand
for clean beauty.

- Loyalty Programs:
- Garnier may implement loyalty programs, offering rewards, personalized recommendations,
and exclusive access to new products.
- These programs foster customer loyalty, encouraging repeat purchases and brand advocacy.

3. Collaborators:
- Retail Partners:
- Garnier establishes strong relationships with retail partners globally, ensuring widespread
availability in both traditional and online stores.
- Strategic placement in stores and online platforms maximizes consumer accessibility.

- Suppliers:
- Garnier's relationships with suppliers are crucial for sourcing high-quality natural
ingredients, ensuring the integrity of its products.
- Ethical and sustainable sourcing practices align with the brand's commitment to
environmental responsibility.

- Distribution Channels:
- Efficient distribution channels, both physical and digital, enable Garnier to reach consumers
in diverse markets.
- E-commerce partnerships and logistics efficiency contribute to seamless product availability.

4. Competitors:
- Major Competitors:
- Garnier faces competition from established beauty brands such as Olay, Neutrogena, and The
Body Shop, requiring continuous market analysis and adaptation.

- Points of Differentiation:
 - Garnier differentiates itself through a focus on natural ingredients, sustainability initiatives,
and a broad product range covering skincare, haircare, and beauty solutions.
- Marketing efforts highlight these unique selling propositions to distinguish Garnier in a
crowded market.

5. Context:
- Macro-environmental Factors:
- Garnier monitors global trends in sustainability, adapting its practices to align with
environmental regulations and consumer expectations.
- The brand's commitment to reducing its environmental impact reflects a proactive approach
to climate-related challenges.
- Nivea is a German personal care brand that specializes in body care. The brand has been
assessed using PESTLE analysis, which examines the various external factors like political,
economic, social, technological (PEST) which impact its business along with legal and
environmental factors ¹. Here is a summary of the analysis:

- Political Factors: Nivea is one of the leading skincare brands in the world. The political
components that may influence the efficiency or chances of continuance of the association are
assorted. A bill called the Personal Care Product Safety Act empowers the FDA to have an extra
"hands-on" approach to manage ensuring thing security ¹.

- Economic Factors: In spite of bringing in half of its quick moving purchaser products
(FMCG)portly, Nivea India has chosen to hang on its costs and not pass on greater expenses
because of outside trade vacillations. While edges have been affected with raising costs the
healthy skin major accepts its volume will deal with blips looked by economy with high info
costs, I swelling and a feeble rupee affecting the business ¹.

- Social Factors: Nivea is discovering hard to build up itself in close to home consideration
quality with body care and facial consideration items as there is gigantic challenge in this portion.

- Technological Factors: Nivea has been utilizing technology to improve its products and
services. For instance, the brand has developed a mobile app that helps customers find the right
product for their skin type ¹.

- Social Trends:
- Staying attuned to evolving beauty standards and societal values enables Garnier to adjust
marketing strategies and product offerings.
- Social responsibility initiatives, such as community engagement and charitable contributions,
enhance the brand's reputation.
PPT | 5C
Slide 1: Estée Lauder Situational Analysis
- Brief Overview: Estée Lauder, a global leader in premium skincare, makeup, fragrance, and hair
care products.

Market Position: "Premium Brand in Beauty and Skincare"

- Estée Lauder positioned as a premium brand.
- Diverse brand portfolio, including Estée Lauder, Clinique, MAC, targeting specific consumer
segments.
Financial Performance: "Financial Health Overview"
- Analyze recent financial reports.
- Assess revenue, profit margins, and overall financial health.
- Highlight trends in sales growth and recent challenges.
Industry Trends: "Cosmetic and Beauty Industry Trends"
- Explore shifts in consumer preferences.
- Evaluate emerging markets and technological advancements.
Competitive Landscape: "Navigating Competition"
- Identify major competitors and market share.
- Evaluate Estée Lauder's strengths and weaknesses relative to competitors.
Marketing and Innovation: "Adapting to Consumer Needs"
- Examine recent marketing strategies.
- Highlight product innovations.
- Assess adaptability to changing consumer preferences.
Global Presence: "Navigating Diverse Markets"
- Explore international footprint.
- Consider how Estée Lauder navigates diverse markets.
- Address geopolitical factors impacting operations.
Sustainability Initiatives: "Commitment to Sustainability"
- Investigate sustainability efforts.
- Highlight corporate social responsibility programs.

Slide 2: Nivea Company Marketing Framework: 5Cs

1. Company (SWOT Analysis):
- Strengths:
- Nivea Creme's Unique Formula and Popularity
- Trust in the Nivea Brand (Umbrella Brand Development)
- Resilience after World War 2 (Economic Miracle)
- Wide Geographical Presence (50 countries)
- Iconic Packaging (Blue and White Colors)

- Weaknesses:
- Tough Competition in Personal Care Market
- Evolving Brand Identity Challenge
- Limited Geographical Expansion

- Opportunities:
- Expansion into Men's Market
 - Introduction of Organic or Chemical-Free Products
- Geographic Expansion for Market Capture

- Threats:
- Intense Competition (Cool Cream Ponds, Johnson & Cold Cream)
- Threat from Small Businesses
- Changing Buying Behavior (Shift to Online)
- Government Regulations on Cosmetics

2. Competitors:
Main Competitors:
- L'Oréal
- Amorepacific Corporation
- Olay
- Lakmé
- Vaseline (Unilever)
- Digital-Marketing-MasterClass

3. Customers:
Market Segmentation:
Target Markets: Asian countries, Teenagers to Young Adults, Men
Focus on 15-24 age group for affordability

4. Collaborators/Partnerships:
- Collaborations with Cancer Research UK, London Fashion Week, and Liverpool FC
- Pride Partnership with Pflag Canada for LGBTQ2S+ Youth
- Special Edition:
- Pride Limited Edition NIVEA Creme

5. Context (PEST Analysis):

Political Factors:
- Regulatory Compliance
- Personal Care Product Safety Act
- Manufacturing Plant in India (Sanand, Gujarat)

Economic Factors:
- FMCG Market Challenges
- Cost Management Amid Economic Fluctuations
- Impact of External Factors on Business Volume

Social Factors:
- Celebrity Endorsements (Anushka Sharma)
- IPL Sponsorship
- CSR Initiative: Empowering Mothers

Technological Factors:
- R&D Center for Indian Consumers
- Adoption of Latest Technologies in Manufacturing
- Import Dependency and Quality Assurance
Slide 3: Clinique Company Marketing Framework: 5Cs

Customers:
- Target Audience: Women in pre-teen to middle-age years
- Focus on individuals valuing dermatologist-developed and allergy-tested products
- Market segmentation based on individual needs, skin types, and age

Company:
- Strong digital marketing presence
- Importance of digital skills for success
- Highlight IIDE’s Free MasterClass on Digital Marketing 101 by Karan Shah

Competitors:
- Top Competitors: Shiseido, Clarins, Revlon, L’Occitane, Neutrogena
- Competition from premium brands like Estée Lauder, Lancôme, and La Mer
- Differentiation through formulations, marketing, and brand positioning

Collaborators:
- Collaboration with skincare professionals and dermatologists
- Partnerships with department stores and online retailers
- Unique NFT campaign with global makeup artists challenging beauty standards

Context :
Political Factors:
- Political stability crucial for international business
- Trade policies and entry barriers affecting profitability
- Impact of high taxes on the cosmetic industry

Economic Factors:
- Economic challenges like rising taxation and import-export duties
- Inflation, recession, and currency exchange rate risks
- Factors influencing Clinique's business model in different operating countries

Social Factors:
- Demand for homemade beauty products in certain societies
- Addressing gender stereotyping and cultural norms
- Adapting business practices to target market preferences

Technological Factors:
- Utilizing technology for skincare and beauty products
- Innovation in custom-fit skincare, makeup, and fragrances
- Investment in AI, Clinical reality application, and virtual makeover tools

Slide 4: Gillette Company Marketing Framework: 5Cs

Company: SWOT Analysis

Strengths
1. Conviction: Pioneer in 'self-grooming,' etching a lasting brand image.
2. Innovative Prime Player: Market leader with disposable blades.
3. Product Range: Diverse offerings (razors, blades, accessories) for an all-in-one experience.
4. Promotion: Emphasis on innovative and humane advertisements.

Weaknesses:
1. High Cost: Market position impacted by competitors offering lower-cost alternatives.
2. Limited Availability: 'Rich-product' tagline limiting availability to big stores, affecting
accessibility.

Threats:
1. Increase in Substitutes: Competitors like Harry’s, Dollar Shave Club, Schick impacting
market share.
2. Cultural and Trend Factors: Cultural and trend shifts affecting shaving habits, particularly in
the Middle East and Southeast Asia.

Opportunities:
1. Personal Hygiene Emphasis: Benefit from increasing awareness of personal hygiene.
2. Expansion: Leverage global brand image to venture into broader grooming and personal care
segments.

Customers:
- Gillette targets a diverse consumer base seeking high-quality shaving and grooming products.
- Adapts offerings to cater to varying preferences and needs.

Collaborators:
- Collaborates with retailers, distributors, and online platforms for widespread product
availability.
- Partnerships and supply chain management are crucial components.

- Gillette's partnerships: Boys & Girls Club of America, Rifle Paper Co.
- Commitment to conserving resources through collaborations.

Competitors:
- Competing with brands like Schick and Dollar Shave Club.
- Focus on differentiation through technological advancements, branding, and a wide product
range.

Context: PEST Analysis

Political: Trade policies and import/export laws.
Economic: Market conditions and target audience buying capacity.
Social: Grooming habits and societal causes addressed in marketing.
Technological: New product introduction and innovation safeguarding.

Slide 5: Garnier Company Marketing Framework - 5Cs

Company:
- Capabilities:
- Continuous innovation through R&D.
- Investment in cutting-edge technology for high-quality products.

- Culture:
 - Commitment to natural ingredients and sustainability.
- Emphasis on inclusivity and beauty in diversity..

Customers:
-Segmentation:
- Tailoring products for diverse demographics.
- Focus on millennials with eco-conscious values.

-Preferences:
- Products free from harmful chemicals and cruelty-free.
- Transparency in ingredient information for clean beauty.

- Loyalty Programs:
- Implementing programs for rewards and exclusivity.
- Fostering loyalty and brand advocacy.

Collaborators:
Retail Partners:
- Strong global relationships for widespread availability.
- Strategic placement in both traditional and online stores.

Suppliers:
- Crucial relationships for high-quality, natural ingredients.
- Ethical and sustainable sourcing practices.

Distribution Channels:
- Efficient physical and digital channels for diverse market reach.
- E-commerce partnerships and logistics efficiency.

Competitors:
Major Competitors:
- Facing competition from Olay, Neutrogena, and The Body Shop.
- Continuous market analysis and adaptation.
Points of Differentiation:
- Focus on natural ingredients, sustainability, and a broad product range.
- Marketing efforts highlight unique selling propositions.

Context:
Macro-environmental Factors:
- Monitoring global sustainability trends.
- Adapting practices to environmental regulations.

Social Trends:
- Adapting to evolving beauty standards.
- Social responsibility initiatives enhance brand reputation.