I.

General Company Description

Toron Extra Hauz is a micro business that presents you with a variety of toron

delicacies in the municipality of Lianga, Surigao del Sur. The Toron Extra Hauz

guarantees to offer a irresistible taste of various toron delicacies that are mindfully

and creatively made with dedication, passion, and love for consumers. The team

picked the ingredients mindfully with care and competence to ensure not only the rich

tasting product that lingers but also to provide the right nutrients needed in our

bodies.

Vision:

Toron Extra Hauz envision to become the best destination for various flavor of

turon in lianga, Surigao del Sur and to bring these traditional dishes to a wider

audience through Turon Extra Hauz

Mission:

Turon Extra Hauz aims to:

 provide our customers with high -quality, delicious, and authentic Filipino
cuisine using the freshest ingredients and traditional cooking techniques.
 create a welcoming and inviting atmosphere for our customers and to provide
excellent customer service.
 Promote healthy work environment for the employee

Goals:

The company aims to achieve the following:

•increase operational profitability

•Accomplish sustainable growth

Objectives:
 The company aims to:

 Increase in annual net income of PHP 30,000 yearly,

Business Philosophy/Core Values:

The business philosophy is to provide quality product and ensure the satisfaction

of the costumer. The business should employ a strategy in order to achieve the goal.

 Customer Satisfaction: The primary focus of the business would be to ensure

that customers are satisfied with the turon product and their overall experience.

The business would prioritize delivering on customer expectations and

addressing any concerns promptly and efficiently.

 Customer-focused: Turon Product is dedicated to understanding and meeting the

needs of their customers. They prioritize customer satisfaction above all else and

strive to exceed expectations through exceptional service and quality products.

 Innovation: Turon Product believes in continuously challenging the status quo

and pushing boundaries to develop innovative solutions. They foster a culture of

creativity and encourage employees to think outside the box to drive growth and

solve complex problems.

 Integrity: Turon Product operates with the utmost integrity in all their business

dealings. They are committed to being honest, ethical, and transparent in their

interactions with customers, suppliers, employees, and the community. Trust and

reliability are at the core of their business relationships.

responsibility and is committed to sustainable practices. They actively seek to

minimize their ecological footprint through initiatives such as reducing waste,

conserving resources, and supporting eco-friendly products and processes.

 Collaboration: Turon Product believes in the power of collaboration and

teamwork. They foster a supportive and inclusive work environment, encouraging

employees to work together, share ideas, and leverage each other's strengths to

achieve common goals.

 Continuous improvement: Turon Product embraces a culture of continuous

improvement. They strive for excellence by constantly evaluating their processes,

products, and services, and seeking opportunities for enhancement. This

commitment to continuous learning and development enables them to stay

ahead in a rapidly evolving market.

 Responsiveness: The business would be responsive and attentive to customer

feedback and suggestions. It would actively seek input from customers to

understand their needs and preferences, and adapt the product and service

accordingly.

 Authenticity and Originality: The turon product would stay true to its traditional

roots, preserving the authentic taste and essence associated with it. The

business would value original recipes and strive to offer a unique and memorable

turon experience.

 Quality Consciousness: The turon product would be made with the highest

quality ingredients and prepared with utmost care and precision. The business
 would be committed to maintaining consistent quality standards and continually

improving the product to meet customer preferences.

 Love: Turon Hauz believes in spreading love and creating a warm and

welcoming environment for its customers. They prioritize building strong

relationships with their customers and treating them with respect, care, and

empathy.

 Safety: Turon Hauz is committed to ensuring the safety and well-being of their

customers. They maintain strict hygiene and cleanliness standards in their

facilities and follow all relevant health and safety guidelines. Customer

satisfaction and safety are their top priorities.

Legal form of ownership:

Turon Extra Hauz is a partnership owned by Solphia Blyth Cane, Chavil

Mocoy, Chaira Umbania, Ivy Cacho, Ais Yu, John Mark Henry Vidal, Rickcel

Abejuela, Freychelle Joy Balaba, Rylmart sarceda, Tom Rowald Valderas. The

business will have start-up capital of ₱500 That will cover all the start-up costs.
 II. Products and Services

Description of Products/Services

Turon is a popular Filipino dessert made with thinly sliced banana strips that

are coated in a thick layer of caramelized brown sugar and wrapped in a crispy dough. It

is often served as a snack or a dessert and is a favorite street food in the Philippines.

The sweet and crunchy texture of the turon, combined with the banana flavors and the

caramelized sugar, make it a delicious and satisfying treat that is enjoyed by many

people in the Philippines.

Turon flavor

Competitive Advantages

Turon extra Hauz offers a unique fusion of traditional Filipino cuisine, giving it a

distinctive taste that sets it apart from competitors. With its prime location in a bustling

rural area, Turon Hauz capitalizes on high foot traffic, making it easily accessible and

attracting a larger customer base.Turon Hauz keeps its prices competitive, offering

customers exceptional value for their money without compromising on quality.The cozy

and inviting ambiance of Turon Hauz creates a comfortable and enjoyable dining

experience, enhancing customer satisfaction and loyalty.Turon Hauz prides itself on

excellent customer service,ensuring personalized attention and prompt service to build

a variety of dietary preferences,accommodating diverse customer preferences and

increasing its appeal.By incorporating sustainability practices, such as using locally

sourced ingredients and reducing food waste, Turon Hauz appeals to environmentally-

conscious consumers.Turon Hauz stays ahead of industry trends and continually

introduces innovative menu items, attracting food enthusiasts seeking unique dining

experiences.With its well-trained and experienced staff, Turon Hauz maintains

consistent food quality and presentation, garnering positive word-of-mouth

recommendations.Turon Hauz leverages digital marketing strategies and an engaging

online presence to attract a ++++younger, tech-savvy demographic, expanding its

customer base.

Pricing Structure

The approach that will be used is competitive pricing. Because there are food

hauz in lianga, we will use current market pricing to establish the cost of the goods and

services we provide. Competitive pricing will keep us price-adjustable and on top of

trends by keeping turon extra hauz. Customers will understand that we always provide

the best price for value in this way.

Define competitive pricing

Why u choose this approach?

Market Research

No matter how good your product or your service, the venture cannot succeed

without effective marketing; and this begins with careful, systematic research. It is very

dangerous to assume that you already know about your intended market. You need to

do market research to make sure you’re on track. Use the business planning process

as your opportunity to uncover data and to question your marketing efforts. Your time

will be well spent.

There are two kinds of market research: primary and secondary. Secondary

research means using published information such as industry profiles, trade journals,

newspapers, magazines, census data, and demographic profiles. This type of

information is available in libraries, industry associations, chamber of commerce, from

who sell to your industry, and from government agencies. Primary research means

gathering your own data. (Discuss here in details the results of your survey-

Demographics & Preferences)

Economics/Industry Analysis
Facts about your industry

Barriers to Entry

Examples of barriers to entry: high capital costs, high production costs,

high marketing costs, consumer acceptance and brand recognition,

training and skills, unique technology and patents, unions, shipping costs,

tariff barriers and quotas

How will you overcome these barriers?

Demand and Supply Analysis

Demand computation

Supply computation

Analysis of demand and supply showing gap

Market Share Computation

Describe your products and services from YOUR CUSTOMERS’ POINT OF

VIEW.

Features and Benefits: List all your major products and services. For each

product or services describe the most important features. What is special about it?

Then describe the benefits. What will the product do to the customers?

Will you give after-sale services? What will these be? Examples are free delivery,

warranty, support, follow-up, refund policy.

Customers

Identify your targeted customers, their characteristics and their geographic locations. If

you sell a consumer product, but sell it through a channel of distributors, wholesalers

and retailers, you just carefully analyze both the end consumers and the middleman

businesses to which you sell. You may have more than one customer group. Identify

the most important groups.

Competition (Competitive Analysis)

List your major competitors. Will they compete with you across the board or just for

certain products, or in certain locations?

Will you have important indirect competitors?

Use the Competitive Analysis table below: You customize based on your need.

Table 1: Competitive Analysis

FACTOR Name of STRENGTH WEAKNESSES NAME OF NAME OF Importance

COMPETITOR COMPETITOR to Customer

Price

Quality

Selection

Service

Reliability

Stability

Expertise

Company

Reputation

Location

Appearance

Sales Method

Advertising
LEGEND: 1 = Critical 5 = Not very important

Strategy:

Promotion – how will you get the word out to customers?

Advertising – what media, why and how often?

Identify low-cost methods to get the most out of your promotional budget.

Will you use methods like trade shows, catalog, dealer incentive, word of

mouth, social media, and network of friends or professionals?

In addition, what plans do you have for graphic image support? This

includes things like logo design, cards and letterheads, brochures,

signage and interior design.