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The document outlines the key sections of a business plan, including developing a vision and value proposition, defining the target customer, and exploring revenue streams, sales channels, costs, and financial projections. It provides templates for each section with prompts and options to consider for a new business, along with instructions to edit the templates as needed for the specific business concept.

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cabiasjennyrose3
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47 views3 pages

Free Template

The document outlines the key sections of a business plan, including developing a vision and value proposition, defining the target customer, and exploring revenue streams, sales channels, costs, and financial projections. It provides templates for each section with prompts and options to consider for a new business, along with instructions to edit the templates as needed for the specific business concept.

Uploaded by

cabiasjennyrose3
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Plan for

1. Vision/Mission of
[Craft a brief “elevator pitch” vision or mission statement about your business that answers the following five
questions]

● What does [your business] do? [Are you selling products, services, information or a combination?]
● Where does this happen? [Will you conduct business online, in-store, via mobile means or in a
specific location or environment?]
● Who does [your business] benefit? [Who is your target market and ideal customer for your concept?]
● Why would potential customers care? [What would make your ideal customers take notice of your
business?]
● How does [your products and/or services] outshine the competition? [What your value proposition
that would make customers choose you over a competitor?]

**If you get stuck, continue brainstorming ideas for other parts of your plan, then complete this section.**

2. Offer and Value Proposition


[Detail your offer(s), which are the products and/or services you plan to sell. Include a value proposition for
each, which is a statement of how your product or service solves a problem for target customers.]

3. Audience and Ideal Customer


[Describe your ideal customer and explore a potential broader audience for your products and/or services.]

4. Revenue Streams, Sales Channels and Marketing


**Using the lists below, select the revenue streams that your business will use to make money and the sales
channels and marketing vehicles that will connect you to customers.**

Revenue Streams: **check how your business will earn income; edit as needed**

○ Product sales: Online, mobile, wholesale and in-store sales.


○ Affiliate income: Monetize blog and social media posts with affiliate links.
○ Advertising income: Reserve website space for advertising.
○ E-book sales: Publish e-books related to [your business niche].
○ Video income: Monetize a YouTube channel related to [your business niche].
○ Webinars and online classes: Monetize coaching-style webinars and online classes related to [your
business niche].
○ Members-only content: Monetize a members-only section of the website for specialty content related
to [your business niche].
○ Franchise: Monetize [your business] model concept and sell to franchise entrepreneurs.

Direct Sales Channels: **check how your business will transact sales; edit as needed**

○ Mobile point-of-sale (POS): Mobile and remote sales that don’t happen in-store.
○ Brick-and-mortar location: In-store sales in a standalone location.
○ E-commerce platform: An online store on an e-commerce platform.
○ Social media channels: Facebook, Instagram, Pinterest shoppable posts/pins.
○ Sales representatives: For wholesale or other rep-driven sales.

Other Income Channels: **check how your business can make other income; edit as needed**

○ Affiliate income: Blogging or web content with affiliate link commissions.


○ Advertising income: Reserved advertising spaces on [your business] website.
○ E-book sales: E-book sales via Amazon Kindle Direct Publisher.
○ Video income: YouTube channel with ad monetization.
○ Webinars and online classes: Online subscription classes and webinars.
○ Members-only content: Password-protected content on the website or blog.

Marketing and Advertising: **check how your business will reach audiences; edit as needed**

Online Marketing Methods:

○ Informative blog content


○ Online landing page sales funnels
○ Social media via Facebook, Instagram, LinkedIn, TikTok, Pinterest, Twitter, other
○ Video content on YouTube, Facebook or other
○ Free e-books for marketing and lead generation
○ Paid online advertising via Google AdSense or other networks
○ Email and/or SMS marketing
○ Customer loyalty program

Traditional Advertising and Public Relations Outlets

○ Radio
○ Television
○ Newspaper
○ Magazine
○ Direct mail
○ Doorhanger flyer distribution
○ Event and team sponsorships

5. Structure, Suppliers and Operations


**Detail the structure and operational overview for your business.**

● Business structure: [Sole Proprietorship, Limited-liability Company, Partnership, Corporation, etc.]


● Permits: [Required city, county and state permits to operate.]
● Education or certifications: [Required licenses, certifications or education to operate.]
● Roles and responsibilities: [Owner, partner and staff roles and tasks.]
● Standard operating procedures (SOPs): [Overview of day-to-day operational plans.]
● Supply chain: [Raw good or resale/wholesale product suppliers and ordering processes.]
6. Financial Forecasts
Cost Forecast **enter estimated startup and ongoing costs; edit table as needed**

Business Need Startup Cost Ongoing Cost Source/Supplier

Business organization (DBA, LLC, etc) $ $

Permits/certifications $ $

Retail or mobile POS system $ $

E-commerce website $ $

Store/facility cost $ $

Utilities costs $ $

Mobile sales, market and fair booths $ $

Production/office equipment $ $

Cost of goods (projected) $ $

Packaging, bags and shipping supplies $ $

Business cards and print marketing $ $

Online and social media advertising $ $

Business bank account $ $

Gross Profit Projections


**Use product research to estimate retail prices for your goods and/or services, then subtract cost-of-goods
(raw material, hourly rate or wholesale costs) to estimate gross profits. Edit table as needed.**

Product or Service Retail Price (Cost) Gross Profit

$ ($ ) $

$ ($ ) $

$ ($ ) $

$ ($ ) $

$ ($ ) $

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