Supported by: Commissionerate of Higher Education, Education

Department, Government of Gujarat

EDII Implemented by: Entrepreneurship Development Institute of India Education Department

Government of Gujarat
(EDII), Ahmedabad

A Step-By-Step Guide for

Creating a Preliminary Project Report (Business Plan)
What should a business plan include?

 Name of Student: - VARMA SANJANA PREMKUMAR

 Name of College: - Gujarat Arts And Commerce College( Evenning )
 Date of five days training and venue: - 01/01/2024 TO 05/01/2024 [K.C.G.]
 Educational Qualification: - B.COM SEM-6
 Age: - 20 Years
 Mobile no: - 8511868168
 Email ID: - [email protected]
 Name of Nodal Officer: - Prof. NIKHIL ROHIT
 Contact no. of Nodal Officer: - 9409621200
 Taluka: - Maninagar District: - Ahmedabad

Project (Business Idea) / Product name: -All types bags like: school, college, travelling, etc.

 Are you associated with your own business or family business? Yes / No: No
 If yes, please specify Not Applicable No. of Years of experience: Not Applicable
 Have you undergone any technical training / skill-based training? __YES__
 If yes, please specify type of training and organisation name:
1. FINISHING SCHOOL PROGRAMME [K.C.G. Education Department, Government of
Gujarat]
2. GUJARATI LANGUAGE FOR COMPETITIVE EXAMINATION [IQAC, RUSA and Gujarati
Department]
3. CAMBRIDGE ENGLISH PLACEMENT TEST [SCOPE Education Department,
Government of Gujarat]
1. Describe the project (Business Idea)
 Your Business Goals and Objectives.
My business goal is Digital Marketing of bags so that I can earn profit and give
opportunities to people for work and customers can get full service at home.
 How your business idea resolves issues / challenges of the customers of satisfy need /
want of the customers? (Why customer purchases your product or avail your service?)
Customers will buy our product online to fulfil their needs and get the things they need
at home in less time.

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  Outline the potential solutions resulting from the business idea.
Customers will not have to go to the market with difficulty. My customers can get it
delivered easily at their home. They can view and place order to buy item at any time
they want.
 What is an innovation in your business idea (USP of your product / service)
Design interventions / product diversification / value-based service intervention etc. Our
product has good appearance and quality.
 Type of your business (Manufacturing / Production, Trading and Service)
Trading
 The products or services will be offered:
All types of bags delivered at customers home through online order.

2. List the criteria for selecting business opportunities?

(Factors help you to decide start the business)
 Need of Research and development and time duration requirement
Its related to fashion, designing of bags which keeps on changing. So, research in this
project is a continuous process.
 Understand market size and need / demand (Identify issues, challenges and value
addition)
The size of the market is big but if we deliver the product to the people with good
quality and right price, then our business can grow soon.
 Your expertise area - Technical knowledge, education, skill, working experience.
Nothing special but I have some knowledge in everything and I am trying to learn as
much as I can.
 A SWOT analysis (Strength, Weakness, Opportunity, Threat) of Entrepreneur considering
your knowledge, skill, interest, hobby, passion and attitude to work considering to your
selected business idea
By doing SWOT analysis in my business, I found that my biggest strength is in terms of
education or skill, I have got interest or passion for business and I feel that I have got
family guidance to move ahead in business.
 Availability of raw material (travel distance, availability across year etc)

 Management / Procurement of raw material (From where, whom, how and which type
of raw material)
A copy of the direct products will be placed on the platforms and upon receipts of the
order, the products will be delivered directly.
 Availability of basic infrastructure (water, electricity, transportation facilities etc)
Not applicable and courier facilities are available at places.
 Fulfil the requirement of technology (From where, whom and how, which type of raw
material?)

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 Availability of machinery, equipment and instruments etc (From where, whom and
how?)
 Investment (Budget) (Fixed and Variable cost)
 Analyze business / market competition
There is market competition.
 Available time and resources
Need some time
 Scalability
 Profit potential
There is profit potential in a business growing at the rate of 6.4%.
 Manageable risks (Reduce and anticipate various business risks in the future)
 Eco-Friendly (Environment friendly) in nature
Good type of cloth will be used which will last long and does not harm the environment.
 Customer care services (Customer retain strategy – customer feedback / review
mechanism)
Customer retention strategy and customer feedback strategy will be adopted

3. Market Survey and Market Analysis - Tips on doing Market Survey (Write the primary
and secondary data collected through Market Survey)
 Collect feedback from the target audience to understand their needs, wants
characteristics, expectations and requirements.
 Understand customer opinion / mindset about your product.
 Collect consumer data (Age, class (purchasing power) to gain more insight into the
target population.
 Find out what you need to change in order to better meet customer needs and wants
and identifying the best pricing structure.

4. Operation and Management Human Resource Team (Need of hiring of Unskilled, Semi-
skilled and High skilled personnel).

Total 5 Persons needed

2 high skilled
2 semi-skilled and
1 unskilled
5. Preparation of Marketing Plan (Marketing Strategy / Sales Plan) and Marketing Channel
considering 7 “P” (Product, Price, Place, Promotion, People, Process, Packaging)
 Product characteristics / features / utilities / benefits
It is necessary for everyone to keep their luggage while travelling and it is also
necessary for the documents of children studying or working people. My bags fulfils
all these needs.

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  Price (Strategy to compete other market competitors)
Good quality and affordable price.
 Place (Home, online, local market, retail market, wholesale market)
Online
 Promotion (Branding of products by use of digital / offline marketing, website
development, leaflet, visiting card)
Branding of products by use of digital platforms.
 People (or Positioning) – Identification of customers segment – Age, Gender,
Rural/Urban, Class (upper / middle / lower) - Purchasing power etc)
Everyone can buy this product, there will be no gender issue or any further issue in it
and people of all classes will be able to purchase it.
 Process (Marketing channel / Distribution channel etc)
B2C
 Physical Evidence (or Packaging)
Both the facilities will be available. The product will be available physically and the
packaging will also be good.

6. A Financial Plan
 Total Investment (Government grant (Rs.40,000 + own investment + other financial
source/sponsored)
Total investment around Rs.60,000 - 70,000 (Gov. grant Rs.40,000 + My investment)
 Fixed cost (Machinery cost, procurement of raw material, machinery and store room
on rent or procured)
 Variable cost (Raw material cost, human resource cost, transportation, electricity,
administrative expenses – couriers, packaging, advertising, marketing expenses to
sale the products, legal identity process cost, interest of loan)
 Costing of the product (Retail and Wholesale price)
Wholesale price
 Pricing of the product
Rs.150 - 160
 Break Even Point at production level, sales level and profit level)
 Profit margin
15%

7. Cost of the Project (Business Idea)

A. Investment:
Sr. No. Item (Rs.)
1 Seed fund from Education Dept 40,000
2 Own fund (investment 20,000-30,000
3 Other source of fund
Total 60,000-70,000

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B. Raw Material
Sr. Description No. Price per unit Total Value Name and Address
No required (Rs.) (Rs.) of the supplier
1. Direct product 20 160 3200 Online platform

Total

C. Machinery / Equipment / Instruments:

Sr. Description No. Price per unit Total Value Name and Address
No required (Rs.) (Rs.) of the supplier

Total

D. Utility (Basic Infrastructure)

Sr. Particular No. Price per unit Total Value Name and Address
No required (Rs.) (Rs.) of the supplier
1 Electricity
2 Water
3 Any other
Total

E. Manpower
Sr. Particular No. Total wages and No. of Total (Rs.)
No salaries per month month
1 Skilled (own/hired) 2 25000 12 3,00,000
2 Semi-skilled (own/hired) 2 15000 12 1,80,000
3 Unskilled 1 10000 12 1,20,000
Total 1 year 6,00,000

F. Fixed cost

Sr. No. Item Purchase / rent Price (Rs.)

1 Place of business: shop
2 Machinery / Equipment
3 Furniture
4 Others
Total

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 G. Variable cost
Sr. No. Item Price (Rs.)
1 Raw material cost
2 Transportation cost
3 Packaging cost
4 Branding / Advertisement / Digital marketing for product promotion
5 Wages / Salary of Human Resource
6 Administrative and legal expenses
7 Others
Total

H. Total Cost of the business

Sr. No. Item Price (Rs.) % of Total cost
1 Fixed cost
2 Variable cost
Total

I. Costing, Pricing and Profit:

Sr. No. Item Unit cost per No. of Total (Rs.)
product (Rs.) products
produced
1 Costing of the products 160 20 3,200
2 Pricing of the products 20% palform 20%plat.
charge Charge
3 Profit 15% profit 15% profit
Total 220.8 4,416

Sign of the student: