Chp4 Final
Chp4 Final
Survey Research
Constructing Surveys
Measuring Responses
Important Considerations for Survey Items
Collecting Survey Data
Evaluating Surveys and Survey Data
Sampling
Probability Sampling
Nonprobability Sampling
Module 4
Non-experimental Designs
Quasi-Experimental
Designs
Correlational Designs
Causal Modeling
Ex-post facto
What does ’quasi” means?
Quasi-experiments superficially resemble experiments
but lack their required manipulation of antecedent
conditions and/or random assignment to conditions.
How do quasi- They may study the effects of preexisting antecedent
experiments differ conditions—life events or subject characteristics—on behavior.
from actual
Example: compare the incidence
experiments? of Alzheimer’s disease in patients
who used ibuprofen since age 50
and those who did not.
W/ IA
W/OUT IA
EXPERIMENTS VS. QUASI-EXPERIMENTS
https://www.youtube.com/watch?v=IyT2AlzzzQs
In 1990 psychologists Thomas Bouchard Jr. and his associates investigated the
influence our genes have in psychological attributes.
Four properties of correlation
Since correlational studies do not create multiple levels of an independent variable and
randomly assign subjects to conditions, they cannot establish causal relationships.
There are three additional reasons that correlations cannot prove causation:
Capital + profit (advertisement cost is controlled) Correlation between capital + profit + advertisement cost
When should we compute a partial
correlation?
Sample Scenario:
A researcher wants to know the relationship between height & weight of her
participants of the study
We should compute a partial correlation
when we want to hold one variable (gender)
constant to measure its influence on a
correlation between two other variables
(height and weight).
Causal
modeling
This variation on a pretest/posttest design includes four conditions:
(1) a group that received the pretest, treatment and posttest
(2) a nonequivalent control group that received only the pretest and posttest
(3) a group that received the treatment and a posttest
(4) a group that only received the posttest
EX-POST FACTO DESIGN
Quasi-Experimental Designs
Ex post facto
Ex post facto means “after the fact.”
A researcher examines the effects of already existing
subject variables (like gender or personality type),
but does not manipulate them.
Examples:
What is the effect of day care on the social skills of children?
Effects of Marital Problems on Children