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Building and Developing E-commerce Website

Article in International Journal of Science and Research (IJSR) · November 2020

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 International Journal of Science and Research (IJSR)
ISSN (Online): 2319-7064
Impact Factor (2012): 3.358

Building and Developing E-commerce Website

Elham Mohammed Thabit AbdAlameer1
1
Karbala University, College of Science, Computer Science Department, Elham Mohammed Thabit AbdAlameer

Abstract: Recently the e-commerce platform is playing an important role in some areas; its activities are a subset of e-business
activities. The aim of this paper is to build and develop a reliable website based on the e-commerce theories, developing effective well
designed web pages. This website will sell computer products include (hardware and software). For implement the selling online website,
it needs to use current technologies to achieve this goal. As a first stage, it should setting up online ecommerce store with easy-to-use.
Then improve the customer experience, and lastly implement the Direct Online Sale between business to consumer by implement
electronic payment methods. All these techniques should be based on deliberated plan according to strategy of electronic commerce with
implement the current technology to ensure a good revenue to the company.

Keywords: Ecommerce, B2C, Payment Gateway, customer, vendor, LAN.

1. Introduction 1.2 Get a Domain Name (web address) For The Online
Store
With the massive success of commerce with the internet
which refers to buying and selling of products or services The first step is the website having the domain name, (web
through the net and other computer networks are all address); the owner will establish own identity on the
described as Electronic Commerce [1]. In our website we internet. This will provide the website the surfers with an
will build and develop reliable website by using Electronic address. Customers will enable come to this website after
Trading/ Commerce System which helps to maintain the typing its domain name [2].
internet communication among the company and its major
clients and to make it has on-line selling service. This 1.3 Sign up with a Web Hosting Company to Host the
website will introduce anything and everything relating to Online Store
computer products. The proposed website services are:
advertising for Marketing (Software and Hardware). Our The owner will sign up with a web hosting company in order
mission is to build and develop up full reliable website with to the owner will capable to display his new ecommerce
IT solutions, online retail (hardware and software). Many store on the internet and enable to use his domain name.
stages will apply on Livecomp.com involving: setting up These hosting companies can provide the ecommerce
online Ecommerce store, understand the customer website with space of storage on their servers for products as
experience, and implement the Direct Online Sale between the same case with Livecom.com.
business to consumer (B2C).
2. Setting up an Online Ecommerce Store
1.1 Website Aim and Functionalities
To insure a good display to Livecomp website products, the
This website proposed to build and develop the reliable online store should design according to many requirements
website to provide the advertising and selling computer should take into account during Setting up this online
products online. On the other words, the proposed website ecommerce store[3]. And it should put pictures of products
approved businesses will meet knowledge and computer and the ability to scan them and a digital camera.
products, exchange information; it means anything and Livecomp.com should put clear images to view their
everything relating to software and hardware. products to interest a customer to buy them; and should
display the prices of items and discounts [4]. Finally it
It has a big number of businesses on its database involving: should note the ability to input information for the website
Software like software design, software multimedia, database that involves: Product ID, Item Number,
software operating system, software maintenance, and Description, Price, and Size. The online e-commerce store
software security. Also hardware products like: View Sonic as well will need to provide cart of shopping for its
LCD, IBM CDROM Drive, Laptop Charger, Seagate Hard consumers, therefore they enable can place their orders of
Drive, and Atech Mouse. Additionally, this website capable products [5]. Shopping cart can be defined is the software
to approve those products. that gives the website clients the ability to place an order
for its products. They can buy what they want, about the
The primary benefit of building and developing this website quantity, price, shipping amount and any applicable taxes
is to gain more revenue via the online selling service. This and they can option the pay way, such as, credit cards,
will be occurred by implement online retail. check or money order. On the other word, the
Livecom.com should provide the customer with full details
on products. The Shopping Cart also enables the owner to
enter the products through registration in an administrative
area that is provided by the Shopping Cart [6].

Volume 3 Issue 9, September 2014

www.ijsr.net
Paper ID: 08091403 1419
Licensed Under Creative Commons Attribution CC BY
 International Journal of Science and Research (IJSR)
ISSN (Online): 2319-7064
Impact Factor (2012): 3.358
2.1 Advertise the Online Store still having worriers from make online purchases to avoid
theft of their information from hackers [11].
It is an important step that to advertising on the website to
attract customers, there are different ways for that, such as, This internet considers of insecurity from these two stages:
Magazine, newspaper, radio, TV, flyers, media, i.e. also it
is important to register the web site with search engine  From customer side, the customer may be able to be
companies. For instance, the popular search engine sites impersonated through the stolen credit card details, also
include Yahoo, Google, Bing and AOL; furthermore from vendor side, when the rang from customer details are
exchange links with other sites. Moreover there are PPC stolen from the retailer files to bogus traders who enter
(Pay per Click Program) [8]. online and target to take money without any intention of
supplying the advertised goods or services.
2.2 Understanding the Customer  The insecurity risk comes from online shopping, such as
ID theft, phishing, loss of personal information; therefore
The customer is a successful key to any market; therefore it is essentially the website use a good technology to avoid
Livecomp website should interest and understand customer this risk which may threats the customer integrity and
behaviours through complete buying cycle and the vendor. The web site should sure provide security to
Customer centric organisations should take into account customers who should feel integrity their details when
that the look real to things should taken from the they use the online retail channel for the first time.
customer’s perspective. There are many points that the
company should be used them for build up detailed Livecomp website should prepare a development a security
informed customer profile: communication via e-mail, plan to insure information integrity to both parties (customer
Purchases through credit or debit card, surveys, Web site and vendor) by using the following techniques:
usage, feedback and comments, interactions with online
marketing, vouchers and promotions redeemed forums,  Encryption: For protecting the data and to ensure the safe
product review and ratings. To gain real customer insight, arrival, data converts into the code by the sender and then
Livecomp website should look at individual profile of decoded by their receiver.
customer and add behavioural and attitudinal data within  Digital Signature: a digital signature is used to identify of
marketing [7]. Authenticates sender of the message and to check that
don’t occur any modify in the message, insure that the
3. Accepting Credit Card Transactions via the message in safe.
Internet  Trusted Third Parties: an authentication, confidentiality,
integrity.
To ensure that the customer's information remains safe, the  Network Security: prevent the entry of outsiders to the
shopping cart will be integrated with a Payment Gateway local network (LAN), and do not allow entering the
service which connects the software of the shopping cart prohibited data to local network.
with a financial institution, therefore it must choose the
shopping cart to be compatible with the Payment Gateway 5. Implementation Tools
Service that you use. This process does not cost much
money to website. On the other words when implement the In this website, PHP and MySQL combination was used to
service online selling, there is essentially, to process online be an easy yet powerful way to create dynamic website web
payment. There are some technologies supplied by third pages that actually interact with the visitors. also HTML was
parties available to support this processing. Currently, most used to create useful and well formatted web pages of the
sellers use commercially providing credit card or debit website.
cards processing services today is PayPal. It makes online
payment simple, easy to use, fast and security. Livecomp PhpMyAdmin was used to handle the administration of
website should implement this processing in new MySQL over the World Wide Web. it supported the website
development plan. a wide range of operations with MySQL. The most
frequently used operations which are supported by the
4. Security Management and Technology user(accounts) interface in the website (managing databases,
Decisions tables, fields, relations, indexes, user, etc.), and it still have
the ability to directly execute any SQL statement [9].In
Recently, one of most risk threats to the e-commerce security addition Java script was used in Livecomp.com which is
is the spread of viruses. A virus is a program invades the scripting language, to add functionality, validate forms,
computing environment without the user’s awareness to communicate with the server [10]. It is an open language that
cause problems. It spread through the network and quickly anyone can use without purchasing a license. It is supported
affects thousands of computer, costing, businesses time and by recent browsers from Netscape and Microsoft, though
money. For obtain a good reputation and to returning the Internet Explorer supports only a subset, which Microsoft
customer to web site for purchasing online, it is essentially, calls Jscript. Also CSS was used in this website, to control
the customers have the confidence that their information the style and layout of multiple Web pages of the website all
remain safe when they purchase online, but some people are at once.

Volume 3 Issue 9, September 2014

www.ijsr.net
Paper ID: 08091403 1420
Licensed Under Creative Commons Attribution CC BY
 International Journal of Science and Research (IJSR)
ISSN (Online): 2319-7064
Impact Factor (2012): 3.358
Website Interfaces and Results This section shows the
Website interfaces that have been obtained through the
implementation of Livecomp.com as following:

1. When the customers have access to the Livecomp.com the

home page of this website will appear as shown in figure 6.1.

Figure 6.1: Homepage

2.When the customer choose the software store option, the

interface as shown in figure 6.2 will appear which involves
the software products.

Figure 6.3: Security software

4. When the customer choose the multimedia software, the

interface as shown in figure 6.4 will appear.

Figure 6.2: Software Products

3. When the customer choose the security software, the

interface as shown in figure 6.3 will appear.

Figure 6.4: Multimedia software

Volume 3 Issue 9, September 2014

www.ijsr.net
Paper ID: 08091403 1421
Licensed Under Creative Commons Attribution CC BY
 International Journal of Science and Research (IJSR)
ISSN (Online): 2319-7064
Impact Factor (2012): 3.358
5. When the customer choose the design software, the 7. When the customer choose the hardware option, the
interface as shown in figure 6.5 will appear. interface as shown in figure 6.7will appear which involves
the hardware products.

Figure 6.4: Design software

6. When the customer choose the maintenance software, the

interface as shown in figure 6.6 will appear.
Figure 6.7: Hardware Products

8. When the customers want to buy online, they should

register first on the Livecomp.com. So they should press
on sign up option; then the registration page will appear as
shown in figure 6.8.

Figure 6.6: Maintenance Software

Figure 6.8: Registration page
Volume 3 Issue 9, September 2014
www.ijsr.net
Paper ID: 08091403 1422
Licensed Under Creative Commons Attribution CC BY
 International Journal of Science and Research (IJSR)
ISSN (Online): 2319-7064
Impact Factor (2012): 3.358
9. After completing the registration process, the interface as
shown in figure 6.9 will appear which indicates that the
registration process was successful.

Figure 6.9: Success of registration process

10. Login interface: This page for enter the user name and
password for the customer who already to registered before
to this website as shown in figure 6.10.

Figure 6.11: Software products Page

Figure 6.10: Login interface Page

11. When the customers want to buy online “clean disk

security” from software products, they should press on “Add Figure 6.12: Shopping Cart Page
to Basket” as shown in figure 6.11 to add this product to the
basket as shown in figure 6.12. 12. When the customers want to shop another software
products like “Advanced Registry Cleaner”, they will press
on continue shopping for returning to the software products
to select this item. Then they will press on “Add Basket” to
add this new item to basket as shown in figure 6.13.

Volume 3 Issue 9, September 2014

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Paper ID: 08091403 1423
Licensed Under Creative Commons Attribution CC BY
 International Journal of Science and Research (IJSR)
ISSN (Online): 2319-7064
Impact Factor (2012): 3.358

Figure 6.13: Shopping Cart Page Figure 6.15: Shopping Cart Page

13. When the customers want to buy another type of 14. To complete the shopping online, the customer should
computer products, the hardware products like “A tech press on "Proceed to Check out" in Shopping Cart Page; so
Mouse”, they should press on “Add to Basket” as shown in the interface as shown in figure 6.16 will appear to fill the
figure 6.14 to add this item to the basket as shown in figure required information relating to customer’s information and
6.15. their account details. Then after pressing on Place order
bottom; the interface as shown in figure 6.17 will appear to
ensure that completing the purchase online and limit the
delivery date.

Figure 6.14: Hardware Products Page

Figure 6.16: Billing Information Page

Volume 3 Issue 9, September 2014

www.ijsr.net
Paper ID: 08091403 1424
Licensed Under Creative Commons Attribution CC BY
 International Journal of Science and Research (IJSR)
ISSN (Online): 2319-7064
Impact Factor (2012): 3.358
[5] Damani, R., Damani, C., (2007),”Ecommerce 2.0 The
Evolution of Ecommerce”, UK&USA: London& New
York.
[6] Chaudhury, A.,(2002), “e-Business and E-Commercee
Infrastructure Technologies Support the e- Business
Initiative”, McGraw-Hill: New York.
[7] IBM Press, (2010),“Use ANGELS and Web 2.0
Marketing to Drive Powerful”, Quantifiable Results.
Available at:
http://www.ibmpressbooks.com/promotions/promotion.a
sp?promo=136780 [Accessed 17 February 2014].
[8] Ezine BRANDING articles, 2010. How to Increase
Brand Awareness. Available at:
Figure 6.17: Delivery date http://ezinearticles.com/?How-to-Increase-Brand-
Awareness&id=2984944 [Accessed 7 January 2014].
6. Conclusions [9] Ullman, L., 2003. Php and mysql for dynamic web sites:
visual quickpro guide, First edition, 1ed. [e-book] USA:
This document suggested to build and develop up full Peachpit Press.
reliable website with IT solutions, online retail computer [10] “Bringing MySQL to the web, php myadmin”, available
products (hardware and software) based on the theories and at: http://www.phpmyadmin.net/home_page/index.php
using the current technology. As a first stage was setting up [11] G. Dhillson and J. Backhouse, (2001),“Current direction
online ecommerce store with easy-to-use. Then the second in IS security research: towards socio organization a
stage was to improve the customer experience. While the last lperspective”, Information Systems Journal, vol. 11, no.
stage was to implement the Direct Online Sale between 2, pp. 127-153, 2001.
business to consumer by using electronic payment methods. [12] IBM Press, (2010), “Use ANGELS and Web 2.0
Livecomp website must to provide a rich product content to Marketing to Drive Powerful, Quantifiable Results”.
get a good revenue to the company; so when its content is Available at:
rich, this will be better to attract customers. As long as the http://www.ibmpressbooks.com/promotions/promotion.a
customer is key to the success of any market, so the sp?promo=136780 [Accessed 17 April 2014].
Livecomp website should interest and understand customer
behaviours through completing of buying cycle. In addition,
multi channels should be available for this website and
should have perfect information about its products that
customer needs them after researching in store.

Livecomp.com will be capable of achieving the following:

1) Optimizing of Search engine and increasing the traffic to

the website to achieve more sales.
2) Increasing brand and marketing awareness.
3) Setting up an Online Ecommerce Store.
4) Implementing direct selling online beside its service.
5) Increasing number of customers and their engagement.
6) Increasing number of purchase by customers.

References
[1] Chaudhury, A.,(2002),“e-Business and E-Commerce
Infrastructure Technologies Support the e- Business
Initiative”, McGraw-Hill: New York.
[2] Howstuffworks, (1998), “How Domain Name Servers
Work”, Available at:
http://computer.howstuffworks.com/dns.htm[Accessed
1March 2014].
[3] WebBusiness.com,(2003),”How to Set Up an Online
Ecommerce Store”, Available at:
http://www.webbusiness.com/e-commerce/
[4] “How to Design an Online Store Logo”, Available at:
http://www.shopify.com/blog/5638462-how-to-design-
an-online-store-logo#axzz2xUHnNZMf [Accessed
1February 2014].

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