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Question Paper IB BUSINESS

This document contains 8 questions for a Business Management exam focusing on Marketing Mix and International Marketing. The Marketing Mix section includes questions about the 4Ps framework, product development and branding, pricing strategies, and promotional mix. The International Marketing section covers introducing international marketing, market entry strategies, cultural considerations, and global marketing trends. Students are asked to define key concepts, compare strategies, and provide real-world examples in their responses.

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Sailesh Goenkka
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358 views

Question Paper IB BUSINESS

This document contains 8 questions for a Business Management exam focusing on Marketing Mix and International Marketing. The Marketing Mix section includes questions about the 4Ps framework, product development and branding, pricing strategies, and promotional mix. The International Marketing section covers introducing international marketing, market entry strategies, cultural considerations, and global marketing trends. Students are asked to define key concepts, compare strategies, and provide real-world examples in their responses.

Uploaded by

Sailesh Goenkka
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Sailesh Goenka +91 7278473791

Question Paper: Business Management - Marketing Mix and International


Marketing

Section A: Marketing Mix (Total Marks: 20)

Question 1: Understanding the 4Ps (5 marks) Explain the concept of the


Marketing Mix, focusing on the 4Ps: Product, Price, Place, and Promotion. Provide
examples to illustrate how each element contributes to a comprehensive marketing
strategy.

Question 2: Product Development and Branding (5 marks) Discuss the


importance of product development and branding in the context of the Marketing
Mix. Provide real-world examples to demonstrate how effective product
development and branding can enhance a company's market position.

Question 3: Pricing Strategies (5 marks) Evaluate various pricing strategies that


businesses can adopt as part of their Marketing Mix. Discuss the advantages and
disadvantages of each strategy and provide examples of industries where these
strategies are commonly used.

Question 4: Promotional Mix (5 marks) Examine the components of the


promotional mix and their significance in marketing. Discuss how companies can
integrate various promotional tools to create a cohesive and effective promotional
strategy. Provide examples to support your discussion.

Section B: International Marketing (Total Marks: 20)

Question 5: Introduction to International Marketing (5 marks) Define


international marketing and explain the key differences between domestic and
international marketing. Discuss the challenges and opportunities that businesses
may encounter when expanding their operations globally.

Question 6: Market Entry Strategies (5 marks) Analyze different market entry


strategies that businesses can use when entering international markets. Compare and
contrast the advantages and disadvantages of strategies such as exporting, licensing,
joint ventures, and wholly-owned subsidiaries.

Question 7: Cultural Considerations in International Marketing (5 marks)


Examine the impact of culture on international marketing. Discuss how cultural
differences can influence consumer behavior, marketing communication, and
product adaptation. Provide examples to illustrate your points.
Sailesh Goenka +91 7278473791

Question 8: Global Marketing Trends (5 marks) Explore current trends in global


marketing. Discuss how technological advancements, changing consumer behaviors,
and geopolitical factors are shaping the landscape of international marketing.
Provide examples of companies successfully adapting to these trends.

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