QTDM
QTDM
M.P. GUPTA
Former Head and Dean
Faculty of Management Studies
University of Delhi
R.B. KHANNA
Professor
Indian Institute of Planning and Management (IIPM)
Jaipur
New Delhi-110001
2011
QUANTITATIVE TECHNIQUES FOR DECISION MAKING, Fourth Edition
M.P. Gupta and R.B. Khanna
© 2011 by PHI Learning Private Limited, New Delhi. All rights reserved. No part of this book
may be reproduced in any form, by mimeograph or any other means, without permission in
writing from the publisher.
ISBN-978-81-203-4278-1
The export rights of this book are vested solely with the publisher.
Published by Asoke K. Ghosh, PHI Learning Private Limited, M-97, Connaught Circus,
New Delhi-110001 and Printed by Mudrak, 30-A, Patparganj, Delhi-110091.
CONTENTS
Preface xi
Preface to the First Edition xiii
iii
iv Contents
The overwhelming response to the Third Edition of the book has encouraged us to
present the Fourth Edition of the book. The changes in this edition are based on the
feedback and suggestions from our readers and colleagues which we gratefully
acknowledge.
We have added a separate supplement Mathematics for Managers in the form
of an appendix, which covers Matrix Algebra and Differential Calculus. While these
do not strictly come under the purview of operations research, a large number of
academic institutions and universities include these in their syllabi for management
programmes at the undergraduate and postgraduate levels. The inclusion of this
supplement will offer a complete coverage of the syllabi in one book.
Since most computer software in use today for network analysis and project
management draw networks in an Activity on Node format, we have included a
section on drawing of networks in the Activity on Node format so that readers can
interpret computer solutions with ease.
We have also included a number of solved and unsolved problems. We have
retained the format of our earlier editions and have stuck to the simplicity that was
our goal from the very outsetto present material in an easily understandable
manner sans the rigour of classical mathematics, and amply illustrated with life-like
problems and examples.
A revised CD is available as resource material for instructors. It contains
PowerPoint presentations for all chapters and can be effectively used along with the
normal chalk and talk style.
xi
xii Preface
We look forward to continuing support from our colleagues and our readers and
shall welcome any suggestions for further improvement so that we can fully satisfy
the needs and requirements of our readers. These can be sent by e-mail to
[email protected].
MP Gupta
RB Khanna
PREFACE TO THE FIRST EDITION
Decision making is a managers primary task. The quality of the decisions can be the
difference between success and failure of a business enterprise. While a qualitative
analysis is invariably carried out, a quantitative analysis is often avoided. The two,
used conjunctively can reinforce, negate or call for a review of decisions which may
have otherwise been taken. Business is associated with finance and commerce and,
hence, the arts. However, the bottom line for any business or enterprise is profits and
these can only be measured in monetary terms. Some quantification is always
involved in planning inventories, production schedules and calculating revenues and
expenses. Yet, managers are generally shy of mathematics. It is not just the
computational difficulty that turns them away but also the fact that quantification
implies commitment and a certain degree of precision. One can say that Option A is
better than Option B but quantitative techniques require that the decision maker or
analyst states by how much Option A is better than B.
Operations Research provides the basis for decision making in a scientific and
rational manner. It is often shrouded in mathematical complexity which scares away
managers and management students. The advent of high-speed computers and the
availability of adequate software packages has eased the tedium of manual
computations. Stress must shift from the actual computational methods used, to
understanding of problem situations and identifying solution approaches.
This book is aimed at providing the management students and managers a
working knowledge of Operations Research and its applications. Engineering
students may not find the mathematical rigour they are used to, but the book aims at
providing them with a better understanding of the practical utility of mathematical
modelling and techniques. The book attempts to put across techniques in a language
and manner which does not require more than basic arithmetic that every person
learns in school. Effort has been made to avoid mathematical symbols beyond the
xiii
xiv Preface to the First Edition
M.P. GUPTA
R.B. KHANNA
Quantitative Techniques For Decision
Making
25%
OFF
Author : M. P. Gupta, R. B.
Publisher : PHI Learning ISBN : 9788120342781
Khanna