Talibon Polytechnic College
BACHELOR OF ARTS IN POLITICAL SCIENCE
QUESTIONNAIRE
The Effectiveness of Campaign Strategy and Communication
Channels used by the SK Candidates of Barangay
San Francisco, Talibon, Bohol
To our Dear Respondents,
The following is a set of questions which you must answer with honesty. The objective
of this study is to gather data on the perception of both the respondents on the effectiveness of
campaign strategies and communication channels utilized by the SK- San Francisco Candidates
during the 2023 SK Elections. Rest assured that your answers will be treated with utmost
confidentiality. Thank you so much!
Directions: Please read the questions carefully. Check (✓) your answers from the list of answers
provided for each question. If your intended answer is not found in the list provided for, kindly
write your answer. If the question does not concern you, please leave it unanswered.
Part I. Profile of the Respondents
A. SK Candidate
1. Gender
[ ] Male [ ] Female [ ] LGBTQ
2. Age
[ ] 18-21 years old [ ] 22-24 years old
3. Educational Status
[ ] College Level [ ] College Graduate
[ ] Employed
4. Position
[ ] SK Chairman [ ] SK Kagawad
B. SK Voter
1. Gender
[ ] Male [ ] Female [ ] LGBTQ
2. Age
[ ] Under 18 years old [ ] 18-21 years old
[ ] 22-26 years old [ ] 27-30 years old
3. Educational Status
[ ] SHS Student [ ] SHS Graduate
[ ] College Level [ ] College Graduate
Part II. Perception of the SK Candidates on the Campaign Strategies and Communication
Channels They Employed during the SK Election.
Direction: Please indicate a check mark of your response to the column that corresponds to
your answer. Numerical Choices corresponds to the following quantifiers:
4 – Most Observed 2 – Observed
3 – More Observed 1 – Less Observed
ITEMS 4 3 2 1
1. I used both traditional and modern media.
2. The font that I used is clear and visible.
3. The message in the material is easy to grasp.
4. The message in the material is relatable.
5. I employed new styles of presenting myself to the public.
6. I used memes to insinuate discussion among the youth.
7. The materials I used are cost-effective and environmentally friendly.
8. My campaign is anchored on dealing with the issues of the present
youth.
9. The presentation of my campaign is creative and artsy.
10. The materials that I used are catchy and interesting.
Part III. Perception of the SK Voters on the Campaign Strategies and Communication Channels
Employed by the SK Candidates during the SK Election.
Direction: Please indicate a check mark of your response to the column that corresponds to
your answer. Numerical Choices corresponds to the following quantifiers:
4 – Most Observed 2 – Observed
3 – More Observed 1 – Less Observed
ITEMS 4 3 2 1
1. The modes of communication are easily accessible.
2. The details written in the campaign material are clear and visible.
3. The contents of the campaign are easy to comprehend.
4. I can easily relate to the information presented by the candidates.
5. The techniques used by the candidates are new and exciting.
6. The candidates utilized social media to encourage the voters to speak
their minds.
7. The materials used by the candidates are cost-effective and
environmentally friendly.
8. The campaign talks about dealing with the sensitive issues that the
youth of today faces.
9. The delivery of the campaign is creative and artsy.
10. The materials that the candidates used are catchy and interesting.