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Content Marketing

Content marketing is used to generate leads, develop fan bases, increase sales, and strengthen brand awareness through various content types like blog posts, ebooks, videos, podcasts, and email newsletters distributed across online and offline channels. The main purposes are to engage with users, drive website traffic, and increase brand visibility. An effective content marketing strategy involves defining goals and audiences, carrying out research, auditing existing content, brainstorming new ideas, deciding on content types, publishing content regularly, and analyzing metrics and user behavior to manage and improve content over time. Content marketing is related to but broader than SEO, as it focuses on creating and distributing useful content to attract and engage audiences while SEO involves more technical optimization of

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b mochii
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21 views1 page

Content Marketing

Content marketing is used to generate leads, develop fan bases, increase sales, and strengthen brand awareness through various content types like blog posts, ebooks, videos, podcasts, and email newsletters distributed across online and offline channels. The main purposes are to engage with users, drive website traffic, and increase brand visibility. An effective content marketing strategy involves defining goals and audiences, carrying out research, auditing existing content, brainstorming new ideas, deciding on content types, publishing content regularly, and analyzing metrics and user behavior to manage and improve content over time. Content marketing is related to but broader than SEO, as it focuses on creating and distributing useful content to attract and engage audiences while SEO involves more technical optimization of

Uploaded by

b mochii
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Blog Posts

Ebooks

Videos
Digital Marketing
Podcasts

Email Newsletters
Practical Uses
Mind Maps

Posts
Offline Marketing
Events

Generate Leads

Develop Fans Base


Demographic info
Increase Sales Main Purposes
1.Define goals & audience Channels
Strengthen Brand Awareness
Pain points
Engage with Users
2.Carry out researches

3.1 Inventory content

Website Traffic 3.2 Sort and tag content

Visiting Time Period Brand Visibility


Content Marketing How-to
3.Do content audit
3.3 Add useful metrics

Clicks 3.4 Analyze data reports

User Demographics 4.Brainstorm ideas

Traffic Sources Various User Groups 5.Decide content types


Basic Metrics
User Behaviors 6.Publish content

Re-engagement 7.Manage and follow-up content


Business Performance
Sales Figure

Social Media Activities Innovation Factors


SEO is narrower and technical

SEO demands content


Relations with SEO
SEO demands keywords for CM to use

SEO demands backlinks whereas CM brings backlinks

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