Srikanth Varma MBA / PGDM – Marketing & Strategy

E-mail:- [email protected] IMT – Ghaziabad (2013-2015)

Mobile:-881
Ph:- +91 7090275555

PROFESSIONAL EXPERIENCE
Strategy Manager – Danfoss India (Head Corporate Strategy & 2022 – Present
of Strategy) Planning
Danfoss is a Denmark based multinational organization with presence across more than 100 countries and market
leader across various products in High end Sustainable technologies, Electronics and Electricals space.

Key Responsibilities:
• Strategy & Business Planning:- Strategy Leader for India with complete ownership of full value chain across
functions to develop and execute long range strategic plans and objectives that affect growth and profitability.
Work with leaders to set 5 year strategy and eventual yearly strategy workshops followed by implementation.
• Market segmentation & Demand Forecast :- Go-to-Market and competitive strategy by further deriving
insights from data based analysis and present growth recommendations to Regional Presidents / CXOs.
• Data Analysis & Operational Improvement :- Proactive understanding of emerging market trends, customer’s
needs through SWOT and data analysis. Incubating new business models through scenario planning and
financial analysis. Identify gaps in market to develop and execute strategic initiatives based on growth drivers
• Management Reporting & Board Meeting Presentations:- Present investment & divestment opportunities and
potential threats through executive level presentations to both local and global top management teams. keep the
Senior Leadership Team well informed by preparing monthly and quarterly business reviews and reports.

PROFESSIONAL EXPERIENCE
Business Lead- Honeywell International Inc Strategy & Business 2021 - 2021
Honeywell is a multinational conglomerate which is also a global Fortune 100 company with products across
various categories like Consumer Electronics, Electricals, Aerospace, Home Automation, building technologies etc

Key Responsibilities:
• Regional Strategy & Transformation ( India, Middle East & Africa ) :- Plan and execute regional strategy for
new product launch in IMEA region by re invention of product lines and technologies through licensing route
across diverse consumer electronics verticals in sync with global strategy of the organisation
• Business Development :- Business leader for IMEA region to generate revenues and margins through strategic
partnership opportunities by persuading various regional players across different categories with in Consumer
electronics , Electricals & Home appliances space. I also handle commercial negotiations, contract & deal
closures and Key account management of these strategic partners end to end through out business cycle
PROFESSIONAL EXPERIENCE
Program Manager – Myntra.com Category & Strategic 2018 – 2021
Account Management
Myntra is India’s largest Fashion E- Commerce Firm with a vision to make the world a more stylish, colourful, and
happier place. Myntra is part of Flipkart group primarily owned by Walmart Inc

Key Responsibilities:
• Category Management :- Handled a few digital first celebrity brands on Myntra with end to end responsibility
of Revenue growth, Margins, Buying & selection with data analysis & insights, OTB & Inventory management,
Customer experience metrics, PnL ownership and marketing activations influencing various stakeholders.
• Licensing Business / Strategic Partnerships:- Heading Licensing business portfolio for all brands under Myntra
private labels where I handle end to end business requirements including revenue growth, royalty negotiations,
contract closures and marketing activations. Strategic Licensing partners handled by me include Disney, Warner
bros, HBO, Garfield, Discovery channel etc with working expertise of dealing with CXO level executives
• International Business & Digital Marketing:- Launched Myntra private labels in different international
markets by listing them on various platforms like Walmart Canada, Noon.com & Namshi.com in UAE etc.
• Customer Experience / Cross Functional Projects :- Improving overall customer experience of the portfolios
handled by me was one of the key priorities. Here I lead multiple projects varying from catalog shoots to
organising various cross functional marketing events on Myntra platform by looping in different stakeholders
 PROFESSIONAL EXPERIENCE
Territory Sales Manager – Treebo Sales and Marketing 2017 – 2018
Treebo is a new age, technology enabled Indian startup in internet space which operates primarily in the hospitality
sector with its own online web platform and mobile app. They operate 600 hotels in more than 100 Indian cities.
• B2B Sales :- Primarily involved in corporate sales where I met decision makers at different multinational
organisations and convert them into clients for Treebo.
• Key Account Management :- Handled all the clients allotted to me for further demand generation and increased
occupancy at Treebo properties.
PROFESSIONAL EXPERIENCE
Marketing Consultant – Groupon Inc Sales and Marketing 2015 – 2017
Groupon is a global e-commerce market place connecting millions of subscribers with local merchants by offering
activities, travel, goods and services etc with presence in 48 countries.
• Key Account Management :- Handling all the key accounts and branded merchants in the areas allotted to me.
Iam solely responsible for revenue generation through all these accounts to achieve targets allotted.
• B2B Sales & Brand Alliances :- Bringing new merchants on board which includes all the branded merchants
with in the city as well as the branded national chains spread across the country to bring in additional revenues.

TEST SCORES
CAT 2012 conducted by IIMs 96. 28 Percentile
EDUCATION
Qualification College/ University Year
The Entrepreneurial Edge London Business School 2023
MBA - Marketing & Strategy IMT Ghaziabad 2015
B. Pharma Andhra University 2009

MBA SUMMER INTERNSHIP

Citibank N.A – Dubai, U.A.E Marketing / Business development April 2014 - June 2014

Business development and market research on Citigold division of Citibank in U.A.E

• Selling private banking Citigold services to the retail banking customers of Citibank.
• Understanding the major requirements and problems faced by Citigold customers in Citibank-U.A.E for
further business development in this segment through primary market research
OTHER INTERNSHIPS / PROJECTS UNDERTAKEN IN COMPANIES
Live Project- Emami Limited
• Worked with the brand team of Zandu Balm in a 3 months live project for the launch of a new product in
pain killer category by Emami Limited.
• Detailed concept development with respect to the brand, market visits, sales and distribution innovations,
consumer segmentation options, innovative BTL activations etc are looked after in this project.
ACHIEVEMENTS & AWARDS
• Awarded for truly living Myntra’s Value “Consumer First” during Myntra Annual Awards for Organising 1st
ever Online version of the Comic con in the world on Myntra platform to improve overall Customer experience
• Winner of Best Business Plan Award at IMT Incubation week 2014 organised by Entrepreneurship cell of IMT and
evaluated by professionals from incubator firms in Dubai.
BUSINESS CERTIFICATIONS
• Corporate Strategy Certification from Harvard Business School – Strategic frameworks and Methodologies.
• Strategy Management Consulting virtual job experience & Certification from Boston Consulting Group ( BCG ).
• Lean Six Sigma Green belt Certification from KPMG
• Scrum Master Certification from Scrum.org
• Certified Project Management Professional – PMP (PMI Institute)
• Certified in Data Analytics and Digital Transformation with working proficiency of tools like Power BI, SQL etc
ADDITIONAL INFORMATION
• Languages known include English, Telugu and Hindi.
• Volunteered in Diabetes Walkathon Event 2013 organised at Zabeel park in Dubai to create awareness to the
general public about the life style related diseases like Diabetes.