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Week 1 Case Assignment - Compress

1. The document is a case assignment analyzing FedEx and its approach to marketing. It examines FedEx's customers' needs, wants, and demands. It also describes the value FedEx provides through its customer-centric approach and flexible strategies. 2. The assignment evaluates FedEx's performance relative to customer expectations. It finds that FedEx satisfies customers' wants and needs through excellent service delivery. 3. The marketing management orientation that best applies to FedEx is the marketing concept due to its strong focus on customers.

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42 views4 pages

Week 1 Case Assignment - Compress

1. The document is a case assignment analyzing FedEx and its approach to marketing. It examines FedEx's customers' needs, wants, and demands. It also describes the value FedEx provides through its customer-centric approach and flexible strategies. 2. The assignment evaluates FedEx's performance relative to customer expectations. It finds that FedEx satisfies customers' wants and needs through excellent service delivery. 3. The marketing management orientation that best applies to FedEx is the marketing concept due to its strong focus on customers.

Uploaded by

satoh45871
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Running head: CASE ASSIGNMENT 1

FedEx: Making Every Customer Experience Outstanding

Diana Duranones Rey

Keiser University

MAR1011: Introduction to Marketing

August 4, 2020

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CASE ASSIGNMENT 2

FedEx: Making Every Customer Experience Outstanding

1. Give examples of needs, wants, and demands that FedEx customers demonstrate,

differentiating these three concepts.

One example of needs that FedEx customer demonstrated was that “companies had difficulty

getting urgently needed parts to the right places quickly” (Armstrong & Kotler, 2017). One

example of want that FedEx customer demonstrated was the wish to have urgently required

goods, services and materials that were required for very short notices. One example of demand

that FedEx customer demonstrated was the request for tracking packages which allow the

company to move the packages in such a short time.

2. Describe FedEx in terms of the value it provides customers. How does FedEx engage

customers?

FedEx value the customer by developing a customer-centric culture which “requires that a

company be flexible and dynamic, modifying its strategies and tactics to fit consumer trends”

(Armstrong & Kotler, 2017). FedEx engage with customers through social media “it engages

them and helps solve their problems” (Armstrong & Kotler, 2017).

3. Evaluate FedEx’s performance relative to customer expectations. What is the outcome

of this process?

In the article we can see the inconveniences and mishandling of packages from FedEx

employees. FedEx to handle these situations keep its customer-centric culture. The company is

recognized for delivering excellent services to its customer by satisfying customers’ wants and

needs.

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CASE ASSIGNMENT 3

4. Which of the five marketing management orientations best applies to FedEx?

The best management orientation that best applies to FedEx is the marketing concept because of

its customer-centric culture.

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CASE ASSIGNMENT 4

References

Armstrong, G., & Kotler, P. (2017). Marketing: An introduction. Boston: Pearson.

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