State Region Activity 2013 2014 2015 2016
NSW Marketing Ops Effectiveness 93% 99% 83% 78%
NSW IT Ops Effectiveness 98% 96% 93% 96%
NSW Sales Ops Effectiveness 93% 94% 91% 97%
NSW Strategy Ops Effectiveness 92% 97% 85% 81%
NSW Finance Ops Effectiveness 86% 93% 87% 83%
NSW HR Ops Effectiveness 98% 92% 93% 98%
QLD Marketing Ops Effectiveness 93% 90% 81% 83%
QLD IT Ops Effectiveness 92% 95% 95% 98%
QLD Sales Ops Effectiveness 80% 84% 86% 81%
QLD Strategy Ops Effectiveness 82% 87% 92% 87%
QLD Finance Ops Effectiveness 90% 88% 95% 90%
QLD HR Ops Effectiveness 97% 96% 95% 94%
TAS Marketing Ops Effectiveness 92% 96% 82% 79%
TAS IT Ops Effectiveness 86% 89% 95% 94%
TAS Sales Ops Effectiveness 88% 94% 93% 91%
TAS Strategy Ops Effectiveness 90% 83% 92% 94%
TAS Finance Ops Effectiveness 84% 83% 87% 92%
TAS HR Ops Effectiveness 86% 92% 94% 92%
VIC Marketing Ops Effectiveness 81% 83% 82% 85%
VIC IT Ops Effectiveness 97% 97% 81% 80%
VIC Sales Ops Effectiveness 80% 86% 95% 99%
VIC Strategy Ops Effectiveness 83% 85% 85% 82%
VIC Finance Ops Effectiveness 90% 86% 89% 89%
VIC HR Ops Effectiveness 84% 90% 82% 88%
NSW Marketing Projects 22 28 31 26
NSW IT Projects 31 42 37 34
NSW Sales Projects 26 34 29 33
NSW Strategy Projects 27 30 38 32
NSW Finance Projects 12 14 18 26
NSW HR Projects 9 7 11 3
Marketing Risks 12 7 7
IT Risks 18 20 23
Sales Risks 19 26 31
Strategy Risks 20 27 29
Finance Risks 16 14 15
HR Risks 17 25 24
Year Desc Jul Aug Sep Oct Nov Dec Jan
2013 CF 58 46 99 65 55 64 22
2014 CF 71 58 66 54 94 97 56
2015 CF 60 65 68 16 53 56 49
2016 CF 69 92 75 37 31 82 33
Year Desc Jul Aug Sep Oct Nov Dec Jan
2013 Days Payable 48 60 70 67 64 52 46
2014 Days Payable 50 52 52 47 58 56 66
2015 Days Payable 50 65 55 65 64 45 46
2016 Days Payable 48 63 60 70 68 45 56
Year Desc Jul Aug Sep Oct Nov Dec Jan
2013 Days Receivable 45 67 47 54 69 60 66
2014 Days Receivable 62 54 67 57 68 45 63
2015 Days Receivable 59 63 54 60 52 57 49
2016 Days Receivable 61 47 65 66 65 49 59
Year Desc Value
2013 DSCR 1.2
2014 DSCR 1.3
2015 DSCR 1.4
2016 DSCR 1.45
Year Desc Value
2013 NPM 22%
2014 NPM 24%
2015 NPM 21%
2016 NPM 26%
Desc 2013 2014 2015 2016
Youtube 0.33 0.31 0.4 0.5
FB 0.44 0.42 0.35 0.33
Pinterest 0.23 0.27 0.25 0.17
Desc 2013 2014 2015 2016
Poor 20% 20% 20% 20%
OK 25% 25% 25% 25%
Actual 28% 31% 42% 51%
Target 30% 33% 36% 45%
Feb Mar Apr May Jun
40 58 101 25 23
85 53 23 57 68
24 66 22 13 44
58 70 40 55 85
Feb Mar Apr May Jun
46 65 62 53 46
67 67 70 57 67
54 49 55 64 62
67 58 63 58 53
Feb Mar Apr May Jun
68 61 70 65 68
51 60 60 66 49
55 66 62 55 61
67 54 59 53 59
Year Desc State Marketing IT Sales Strategy Finance HR
2014 Expenses NSW 60 72 70 20 15 13
2014 Expenses QLD 15 55 120 17 9 8
2014 Expenses TAS 20 90 35 12 6 6
2014 Expenses VIC 5 22 22 7 4 3
2014 Revenue NSW 90 108 105 30 23 20
2014 Revenue QLD 23 83 180 26 14 12
2014 Revenue TAS 30 135 53 18 9 9
2014 Revenue VIC 8 33 33 11 6 5
Total 150 359 371 84 51 45
2015 Expenses NSW 54 65 63 18 14 12
2015 Expenses QLD 14 50 108 15 8 7
2015 Expenses TAS 18 81 32 11 5 5
2015 Expenses VIC 5 20 20 6 4 3
Total 90 215 222 50 31 27
2015 Revenue NSW 81 97 95 27 20 18
2015 Revenue QLD 20 74 162 23 12 11
2015 Revenue TAS 27 122 47 16 8 8
2015 Revenue VIC 7 30 30 9 5 4
Total 135 323 333 76 46 41
2016 Expenses NSW 49 58 57 16 12 11
2016 Expenses QLD 12 45 97 14 7 6
2016 Expenses TAS 16 73 28 10 5 5
2016 Expenses VIC 4 18 18 6 3 2
Total 81 194 200 45 28 24
2016 Revenue NSW 73 87 85 24 18 16
2016 Revenue QLD 18 67 146 21 11 10
2016 Revenue TAS 24 109 43 15 7 7
2016 Revenue VIC 6 27 27 9 5 4
Total 122 290 300 68 41 36
Totl Staff Years Chosen
250 12 2014 2016
224 10 2015
169 7 2016
63 4
375
336
254
95
1,059
225 12
202 8
152 5
57 3
635
338
302
228
85
953
203 11
181 6
137 4
51 3
572
304
272
205
77
858
Year Desc State Marketing IT Sales Strategy Finance HR
2016 Revenue NSW 72.9 87.48 85.05 24.3 18.225 15.795
2016 Revenue QLD 18.225 66.825 145.8 20.655 10.935 9.72
2016 Revenue TAS 24.3 109.35 42.525 14.58 7.29 7.29
2016 Revenue VIC 6.075 26.73 26.73 8.505 4.86 3.645
Total 122 290 300 68 41 36
2016 Expenses NSW 48.6 k 58.3 k 56.7 k 16.2 k 12.2 k 10.5 k
2016 Expenses QLD 12.2 k 44.6 k 97.2 k 13.8 k 7.3 k 6.5 k
2016 Expenses TAS 16.2 k 72.9 k 28.4 k 9.7 k 4.9 k 4.9 k
2016 Expenses VIC 4.1 k 17.8 k 17.8 k 5.7 k 3.2 k 2.4 k
Total 81 k 194 k 200 k 45 k 28 k 24 k
2016 EBIT NSW 24.3 29.2 28.3 8.1 6.1 5.3
2016 EBIT QLD 6.1 22.3 48.6 6.9 3.6 3.2
2016 EBIT TAS 8.1 36.5 14.2 4.9 2.4 2.4
2016 EBIT VIC 2.0 8.9 8.9 2.8 1.6 1.2
2016 Total 41 k 97 k 100 k 23 k 14 k 12 k
CY Division NSW QLD TAS VIC
2016 Marketing 78% 83% 79% 85%
2016 IT 96% 98% 94% 80%
2016 Sales 97% 81% 91% 99%
2016 Strategy 81% 87% 94% 82%
2016 Finance 83% 90% 92% 89%
2016 HR 98% 94% 92% 88%
PY Year Division NSW QLD TAS VIC
2015 Marketing 83% 81% 82% 82%
2015 IT 93% 95% 95% 81%
2015 Sales 91% 86% 93% 95%
2015 Strategy 85% 92% 92% 85%
2015 Finance 87% 95% 87% 89%
2015 HR 93% 95% 94% 82%
CY PY
2016 CF 85 k 44 k
2016 DSCR 1.45
2016 NPM 26.0%
Year Desc Jul Aug Sep Oct Nov Dec Jan
2016 Days Payable 69.00 92.00 75.00 37.00 31.00 82.00 33.00
2015 Days Payable 59.00 63.00 54.00 60.00 52.00 57.00 49.00
2016 Days Receivable 61.00 47.00 65.00 66.00 65.00 49.00 59.00
2015 Days Receivable 59.00 63.00 54.00 60.00 52.00 57.00 49.00
2016 2015
Youtube 50% 40%
FB 33% 35%
Pinterest 17% 25%
Total Staff
303.75 0
272.16 0
205.335 0
76.545 0
858 k
202.5 k 11
181.4 k 6
136.9 k 4
51.0 k 3
572 k 24
101.3
90.7
68.4
25.5
286 k
Feb Mar Apr May Jun Avg
58.00 70.00 40.00 55.00 85.00 60.6
55.00 66.00 62.00 55.00 61.00 57.8
67.00 54.00 59.00 53.00 59.00 58.7
55.00 66.00 62.00 55.00 61.00 57.8
eCommerce 2016
Poor 20%
OK 25%
Actual 51%
Target 45%
Target Val 45%
Target Cat 2
Desc Actual Poor OK
Grad 0% 20% 5%
Actual 51% 0% 0%
Gradation2 0% 20% 5%
EBIT 2016
Poor 100
OK 200
Actual 286 k
Target 300
Target Val 300
Target Cat 2
Desc Actual Poor OK
Grad 0 100 100
Actual 286 0 0
Gradation2 0 100 100
3
Dashboard Revenue Expense Staffing
Marketing Information Tech
Expense by Dept
72.9 k
48.6 k
58.3 k
44.6 k
16.2 k
12.2 k 17.8 k
4.1 k
NSW QLD TAS VIC NSW QLD TAS VIC
Strategy Finance
Expense by Dept
24 k NSW 18 k NSW
21 k QLD 11 k QLD
15 k TAS 7k TAS
9k VIC 5k VIC
NSW Operational Effectiveness YOY QLD Operational Effectiveness YOY
CY PY CY PY
96% 97% 98% 98% 90% 94%
78% 81% 83% 83% 81% 87%
Marketing IT Sales Strategy Finance HR Marketing IT Sales Strategy Finance HR
taffing 858 k
Group Revenue
572 k
Group Expense
24
Staff
26.0%
Net Profit Margin
Sales Revenue by State 000s
97.2 k NSW 304 k
QLD 272 k
56.7 k
TAS 205 k
28.4 k
17.8 k VIC 77 k
NSW QLD TAS VIC
HR Staffing by State
16 k NSW
NSW
QLD
10 k QLD
TAS
7k TAS
4k VIC
VIC
veness YOY TAS Operational Effectiveness YOY VIC Operational Effectiveness YOY
CY PY CY PY
94% 91% 94% 92% 92%
90% 94% 79% 99% 89%
% 85% 80% 82% 88%
gy Finance HR Marketing IT Sales Strategy Finance HR Marketing IT Sales Strategy Finance HR
26.0% 1.45
Net Profit Margin Debt Coverage Ratio 2014 2015 2016
Cash Flow CY 85 k h
Payable Avg 60.6 i
Receivable Avg 58.7 h
Social Spend YouTube FB Pinterest
CY PY
11
17%
25%
6 40%
50%
4
33%
35%
3
Youtube FB Pinterest Youtube FB Pinterest
veness YOY % of eCommerse Sales Actual V Target
Actual V Target
0% 50% 100% 150% 200% 250%
EBIT
82% 89% 88%
0k 50 k 100 k 150 k 200 k 250 k 300 k 350 k
trategy Finance HR
