NAME :

CLASS :
Digital Marketing
63 Questions DATE :

1. The most popular social networking site in the world is:

A Youtube B LinkedIn

C Facebook D Whatsapp

2. ___________is an umbrella term for all of your online marketing efforts

A Inbound marketing B Digital marketing

C Email marketing D Social marketing

3. The process of optimizing your website to ‘rank’ higher in search engine

results pages.

A SEO B B2B

C PPC D B2C

4. A type of performance-based advertising where you receive commission for

promoting someone else’s products or services on your website.

A PPC B Native Advertising

C Affiliate Marketing D Email marketing

5. Testimonials are most effective if the buyer is in the ___________stage of

purchasing.

A Shopping B Decision

C Awareness D Optimal
 6. While setting objectives for your Digital Marketing Strategy, it's best to use
SMART objectives (Specific, Measurable, Attainable, Realistic, Time-bound).
Which of the following is a SMART objective?

Increase sales through the Reduce total advertising costs by

A eCommerce platform by 10% within B 15%
the next six months.

Increase number of visitors to the Improve brand awareness

C company website during the next D significantly during this semester.
six months

7. Which of these websites is useful for monitoring changes in online search

patterns over time?

A Radian 6 B Social Mention

C Google Analytics D Google Trends

8. What are the advantages of sponsoring influencer content, rather than trying
to stimulate organic influencer content?

A Lower cost B No Control over message

C Guaranteed outcome D Credibility of message

9. Which website metric tells you how many of your website visitors view only
one page?

A Conversion rate B New vs returning users

C Session duration D Bounce rate

E Sessions

10. When running a paid search (PPC) campaign, which of these metrics do we
want to be low?

Cost Per Acquisition and Cost Per Click Through Rate

A B
Click

C Impressions D Bounce Rate

11. You are running a paid search (PPC) campaign. The click through rate is high,
but the transaction conversion rate is low. What should you do?

Improve the PPC campaign Improve both the PPC campaign

A B
and the website

C Improve the website

12. Which of the following social media metrics are a good measure of reach?

A Instagram likes B Twitter retweets

C Video views

13. Which of the following social media metrics is NOT a good measure of
engagement?

A YouTube video comments B Facebook followers

C Comments on Facebook posts D Twitter mentions

14. What is the main goal of social media or digital marketing?

A To entertain B To be funny

To teach about the dangers of the To connect business with

C D
internet consumers

15. What represents the exchange for the product or what customers are willing
to pay

A Price B Rebate

C Sales D promotion

16. A target market is...

The group of 5 to 10 people that a The group of customers a business

A business markets to on a daily basis B seeks to attract who have specific,
similar needs

A customer who has an unfulfilled All of the customers who shop at

C desire and is financially able and D target
willing to fill that desire
17. Allow all the members in your DM team to post and send Post is an
appropriate way of protecting a company's online reputation

A Wrong B Correct

18. When creating a story, how can you get the audience involved?

A Ask a question B Post a funny video

C Post a photo

19. Number of people visiting a website.

A Data B Feeds

C Traffic D Goals

20. Consumers become committed to brands and make repeat purchases from
the same brands.

A Aftersales B Marketing Mix

C Market sales D Brand loyalty

21. ____ can be a source of annoyance for web users.

A SEO B Pop Ups

C Search results D Google Adwords

22. Affiliate marketing refers to?

Earning a commission by A refer site

A B
promoting other people's products

C A site to generate leads and sales

23. Traditional marketing includes

Social media and email marketing Newspaper advertisement and cold

A B
call
24. It is important to have a website despite the nature of business

A True B False

25. What does SEO stand for?

A Sending Emails Often B Search Engine Optimazation

C Search Engine Operations D Save Ever Offer

26. A mark or design placed on a product to identify it is...

A brand position B benefit

C brand D brand loyalty

27. The symbol is an example fo

A slogan B brand name

C tag line D logo

28. Shelly will only buy Starbucks coffee is an example of

A brand identity B visual symbol

C brand loyalty D brand position

29. What is an example of a search engine?

A Google B Britannica

C Gale Power Search D Gale Student Resources in Context

30. What is this?

A Search Bar B Filter

C Ads D Snippet

31. What type of personal information is it okay to share with someone you don't
know?

Your name and telephone number Minor details like the name of your
A only B school, and what your parents do
for a living

Your email address only, if it You should never share ANY

C doesn't include your name D personal information with someone
you don't know

32. What is Digital Commerce?

A Going to Best Buy B Buying new iPads for the school

C Buying and Selling online

33. What is a negative of Digital Commerce?

I can stay at home in my pjs and Hackers may steal my private

A B
shop. information.

C I can price compare easily.

34. Before anything gets added to a cart, sales can't happen if a website does not
select an _______

A good checkout process B appropriate audience

C conversion rate D blog

35. The __________________________ is loosely defined as the percentage of Web site
visitors who complete a desired action

A conversion rate B compression of an image

C analytics D website delivery report

36. The purpose of a site map for a user is to

for a developer to see where new quickly identify important links

A B
pages fit in the process

C quickly identify how big the site is

37. an e-commerce website is likely to have

A no images B 24 hour opening times

C 9-5 opening hours

38. What is an e-commerce website?

A a website that has content B a website with a blog

a chicken a website that has the ability to buy

C D
or sell items

39. C2C stands for what type of business relationship?

A Customer to Customer B Creditor to Creditor

C Company to Company D Consumer to Consumer

40. When consumers change their minds about ordering online it is called

A pay per click B cart abandonment

C bounce rate D click path

41. What should you watch out for when posting things on an social netoworking
site?

C.Make sure it says your cell phone B.Make sure it's funny.
A B
number.

A.Make sure it's appropriate and

C
not offending.

42.

A Orkut B Facebook

C Google Plus

43.

A Picassa B Pinterest

C Facebook

44.

A Info Jobs B Twitter

C LinkedIn
45.

A Hd Videos B Youtube

C Vimeo

46.

A Twitter B Messenger

C Snapchat

47.

A snapchat B blogger

C wordpress
48.

A meebo B instagram

C thumbr

49.

A tumblr B totvs

C tandy place

50.

A icq B messenger

C skype

51. SEO

managing how people perceive the regulatory agency that

A B
your business regulates the stock market

giving people something in the working to get your content ranked

C D
hopes that they buy from you later higher in searches
52. conversion

giving people something in the the % of people that buy when they
A B
hopes that they buy from you later visit your website

the regulatory agency that managing how people perceive

C D
regulates the stock market your business

53. viral marketing

the % of people that buy when they managing how people perceive
A B
visit your website your business

spreading things from person to giving people something in the

C D
person hopes that they buy from you later

54. metric

spreading things from person to a way to measure something

A B
person

managing how people perceive the % of people that buy when they
C D
your business visit your website

55. Your only pay once someone clicks on your advertisement

A d) Pay Per Click B b) Referral Per Click

C a) Search Per Click D c) Advertisement Per Click

56. which social media platform is suitable for Food, Fashion and travel industry?

A Facebook and Instagram B Facebook, Instagram and Youtube

C Snapchat and Google Plus D LinkedIn and Facebook

57. Which of the following is not social media action?

A Share and Follow B Download and upload

C Post and like

58. Which one of the following best describes the term # tag when used on social
media sites?

A way to identify a post a way to express agreement on a

A B
post, photo and video

A word or phrase preceded by a

C hash to identify message on a
special topics

59. Which one of the following terms describes a significant word or phrase used
to find information when searching online?

A SERP B Keyword

C SEO D Hashtag

60. Keywords that comprised a string of words is also known as

A short tail keywords B long tail keywords

61. Which of the following is a type of objective you can choose when setting up a
campaign on Facebook?

A Page Likes B Reach

C Engagement D All of the above

62. Which is not included in the 4 P's of marketing?

A Place B Promotion

C Price D Procurement

E Product

63. The % of total link clicks/ total # of links in email

A Email success rate B Click through rate

C Link through rate