Lecture 1-Introduction
Lecture 1-Introduction
Lecture 1
(a) Define the company’s problem. Next, reformulate the problem in a variety of creative
ways.
(b) Develop at least one potential alternative for your reformulated problems in Part (a).
Solution
(a) The company’s problem appears to be that revenues are not sufficiently covering
costs.
Several reformulations can be posed:
Example 2: A friend of yours bought a small apartment building for $100,000. She
spent $10,000 of her own money for the building and obtained a mortgage from a local
bank for the remaining $90,000. The annual mortgage payment to the bank is $10,500.
Your friend also expects that annual maintenance on the building will be $15,000. There
are four apartments (two bedrooms each) in the building that can each be rented for
$360 per month.
Solution
(a) Earnings per year = 4*$360*12 = $17280 (Annual rent).
Expenses per year = $10500 + $15000 = $25500 (mortgage and maintenance).
Annual net income = Earnings – Expenses = $17280 - $25500 = - $8220 (Annual loss)
Yes, there is a problem! She is losing $8220 per year.
(b) Alternatives
1. Raise the rent. (Will the market bear an increase?)
2. Lower maintenance expenses (but not so far as to cause safety problems).
3. Sell the apartment building. (What about a loss?)
4. Abandon the building (bad for your friend’s reputation).
(c)
1. Raise the rent: the minimum increase in the rent would be
($8220/year)/((12 months/year)*4 apartments)= $171.25 per apartment each month.
3. Sell the building to recover the annual loss and the initial investment
Selling price could be $10000 + ($8220/12) = $10000 + $685 = $10685.
(d) If the criterion to choose between alternatives is to minimize the expected loss of
money, which alternatives are preferable?
(e) If credit history is another criterion for selection, which are the feasible and the
infeasible alternatives?
(f) If alternative 1 is chosen, what your friend can do to decide to what extent the rent
could be increased?
© Dr. Sinan Obaidat; [email protected] 11
Exercises
1. For every penny that the price of gasoline goes up, the U.S. Postal Service (USPS)
experiences a monthly fuel cost increase of $8 million. State what assumptions you
need to make to answer this question: “How many mail delivery vehicles does the
USPS have in the United States?”.
2. Assume that your employer is a manufacturing firm that produces several different
electronic consumer products. Mention some nonmonetary factors (attributes) that
may be important when a significant change is considered in the design of the current
bestselling product?
3. Tyler just wrecked his car, and the accident was his fault. The owner of the other
vehicle got two estimates for the repairs: one was for $803 and the other was for
$852. Tyler is thinking of keeping the insurance companies out of the incident to keep
his driving record “clean.” Tyler’s deductible on his comprehensive coverage insurance
is $500, and he does not want his premium to increase because of the accident. In
this regard, Tyler estimates that his semiannual premium will rise by $60 if he files a
claim against his insurance company.
4. The manufacturer of Brand A automobile tires claims that its tire can save 110 gallons
of fuel over 55,000 miles of driving, as compared to a popular competitor (Brand B). If
gasoline costs $4.00 per gallon, how much per mile driven does this tire save the
customer (Brand A versus Brand B)?
5. A large electric utility company has proposed building an $820 million combined cycle,
gas-powered plant to replace the electric generation capacity at one of its coal-fired
facilities. Develop three other alternatives for replacing this electric generation capacity.
6. Often it makes a lot of sense to spend some money now so you can save more money
in the future. Consider filtered water. A high-tech water filter cost about $60 and can
filter 7,200 ounces of water. This will save you purchasing two 20-ounce bottle of filtered