BUSM4670 Flagship Internship 2

Workplace Learning Goals 1 19/11/2023

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 Assessment 1
Workplace Learning Goals
BUSM4670_SEM3_SGS_G2
Eunbi Jang S3765958
Lecturer Nguyen Hoang Hai Yen
Word Count 1,153

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Internship Goal Setting and Personalized learning Objective Proposal
Intern Name: Student's ID: Company: Position: Group Nr:
Jang Eunbi S3765958 BODRE Co., Ltd Marketing Executive Group.2

Your internship program should assist you to identify goals and work towards their achievement. Essentially, your internship goals should be considered a starting point for your
career planning. Goals can take different forms. According Sweitzer and King (2009), goals can focus on different aspects of the workplace experience including knowledge,
skills, attitudes/values, and professional development.

INTERNSHIP PROGRAM
☐ An internship program is provided by the company ☐ An internship program needs to be set up with the intern, work supervisor and academic supervisor ☐ Other (explain)

Alignment with Personalized

How will you know you have
How will you achieve the goal? Learning Objective(s)
SMART Goals Time Frame achieved the goal?
(i.e. specific projects, tasks…) (at least one PLO for each
(i.e. performance indicators)
SMART Goal)

To significantly amplify the 3 months UX Optimization: Website Traffic Metrics: Keep Analytics and Data
online presence by increasing - Make sure that the website track of how many people have Interpretation Skills
I want to:
website traffic by 15%. provides a seamless and visited the website overall (Total
- Improve my ability to
enjoyable user experience. Speed visits). A steady rise denotes
interpret the website data
up the loading of the web page advancement toward the goal.
using analytics tools.
times using tools like Google
- Enhance proficiency in
PageSpeed Insights. Conversion Rates: The objective
identifying website issues
- Simplify navigation paths, was successfully accomplished if
through data-driven
streamline menus, and execute the percentage of consumers who
analysis, employing
clear calls-to-action to guide placed an order divided by the total
strategic methodologies
users seamlessly through the site. number of website visitors grew by
and tactics to implement

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 - Need directions and guidance 15%. targeted improvements.
from a supervisor on how to
create effective landing pages User Engagement: Measure how
and content. long visitors spend on the website Content Marketing Proficiency
on average (Time on Site). Longer I want to:
Social Media Engagement: Leverage durations are indicative of engaging - Develop expertise in
social media channels to promote content, content and satisfying user creating captivating and
engage with the audience, and increase experiences. shareable content to
website traffic. Use platforms where the enhance online visibility
audience is most engaged, such as Kakao and encourage audience
Talk or Instagram, for targeted engagement.
advertising.

Analytics and Monitoring: Keep a close

eye on website analytics on a regular basis
to track performance, identify areas for
development, and make data-driven
decisions.

To enhance the company's 3 months Keyword Research: Organic Traffic: Make use of Advanced SEO Techniques:
- Analyze and conduct extensive programs such as Google Analytics I want to:
search engine optimization
keyword research to find relevant or Naver Search and Webmaster - Gain proficiency in
(SEO) ranking by an impressive
and high-value keywords, and Tools to gauge the overall increase developing the art of
10% within the span of three
place them appropriately into on- in organic traffic, and a 10% keyword targeting and
months
page elements such as titles,
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 descriptions, and body content. increase in it over 3 months shows research for effective
that the company's website is SEO campaigns.
- Expand product sales coverage
optimized for search engines. - Develop my ability to use
by exposing one product to
analytics tools to make
various keywords and occupying
Click-Through Rate (CTR): To data-driven decision-
a large number of keywords.
determine how effective meta titles making about SEO
- Require guidance and resources and descriptions are, evaluate the strategies.
from the supervisor regarding the CTR for key pages and keywords.
company's specific keywords and Digital Marketing Expertise
product categories that align with I want to:
customer preferences. - Improve my ability to
craft personalized website
Optimization: design with buyer
- Tailor product tags to the user's
personas in mind. The
search intent by taking into
more the website
account common search queries
provides the experience
and customer language.
the customers expect, the
- Develop user-focused content
longer they will stay
that resonates with the target
there.
audience by scrutinizing their
needs and preferences.

Attend 90% of the scheduled 3 months Preparation and Contribution: Attendance Rate and Active Effective Communication Skills
weekly marketing team meetings - Stay informed about current Participation: I want to:
winter season campaigns and - Improve verbal and
to contribute insights and - Percentage of scheduled
marketing initiatives. written communication
updates on winter season marketing team meetings
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campaigns and marketing over - To ensure active participation attended. Achieve a skills to consistently
the 3 months. during the meetings, prepare my minimum of 90% deliver articulate,
insights, updates, and discussion attendance over the 3- compelling, and
contributions ahead of time. month period. impactful insights.
- To get better insights and - Actively contribute to - Proactively incorporate
provide suggestions on discussions and engage in feedback received during
campaigns, conduct competitor collaborative efforts meetings for continuous
analysis to see what strategies between meetings in at improvement by actively
other brands were leveraging. least 80% of meetings reflecting on suggestions.
- Regular feedback from the attended.
manager on my insights and Competitor Analysis Expertise
contributions during the Alignment with Winter Season I want to:
meetings is needed. Campaign Goals: Contributions - Strengthen my
- I need access to information, that contribute to and align with the competency in
data, and materials related to the achievement of winter season conducting competitor
annual winter season campaign. campaign goals. Whether my analysis to identify what
insights and updates presented other key competitors are
Communication and Coordination: during the meeting actively doing and how they are
- Communicate with team
contributed to the success of winter promoting their products
members with diverse skills and
season campaigns for three months during the winter season.
perspectives to foster a
and increased sales through this - Gain a deep
comprehensive marketing
shows that the goal has been understanding of industry
strategy and leverage expertise
successfully achieved. trends and dynamics for
from different areas.
contextualizing the
- To facilitate preparation,
actions of competitors
coordinate with colleagues to
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 make sure I receive meeting and forecasting future
agendas and materials in developments.
advance.

Develop and execute two 3 months Define Partnership Objectives: ROI (Return on Investment) from Enhance Strategic Partnership
strategic marketing initiatives - Clearly articulate and define the Marketing Initiatives: Development Skills
specific short-term and long-term - Calculate the financial I want to:
aimed at establishing
return on investment that - Hone my negotiation
partnerships with a new e- objectives of the partnerships.
was produced by each of abilities to effectively
commerce platform within 3 Identify what the company aims
the two strategic marketing define mutually
months. to accomplish by collaborating
initiatives over the course beneficial terms and
with the chosen e-commerce
of the three months. establish win-win
platform.
- Compare the total revenue scenarios.
- Entail a detailed exploration of
generated against the costs - Cultivate a strategic
desired outcomes, which should
spent on each initiative, perspective to make sure
include factors such as increased
taking into account costs that partnerships are in
brand awareness, customer
associated with marketing line with broader
acquisition, revenue growth, and
supplies, collaboration organizational goals.
creating value propositions that
benefit both parties. efforts, and any related

- Assistance with the supervisor in partnership fees.

clarifying budget allocations for

marketing initiatives, including Engagement Measurement:

costs associated with - Quantify the degree of

promotional materials, audience involvement and

collaborative activities, or interaction with each

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 partnership expenses. marketing initiative.
- Track metrics such as the
Develop Partnership Proposals: number of product reviews
- Emphasize synergies between and ratings, the average
mutual organizations and amount of time users spend
describe how the partnership on the platform, and the
aligns with the mission, values, percentage of users who
and strategic objectives of the complete a desired action
partner. (e.g., make a purchase) to
- Incorporate a section in the gauge the depth of
proposal that responds to engagement.
common questions or concerns,
offering reassurance and
describing our commitment to a
transparent and cooperative
partnership.

Goals proposed by Intern: Goals approved by Work Supervisor (Industry Mentor):

________________________________ ____________________________________

Signed form to be submitted to Academic Supervisor by Week 3