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Given The Importance of Measuring Marketing Effectiveness

Richard Branson is a successful marketer who appears to rely on intuition rather than formal measurement. While measuring effectiveness is important, some marketers like Branson achieve success through non-traditional means relying more on intuition than metrics. Branson's intuitive approach works for him, but formal measurement remains an important tool for evaluating marketing programs.

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tewodros bayisa
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87 views1 page

Given The Importance of Measuring Marketing Effectiveness

Richard Branson is a successful marketer who appears to rely on intuition rather than formal measurement. While measuring effectiveness is important, some marketers like Branson achieve success through non-traditional means relying more on intuition than metrics. Branson's intuitive approach works for him, but formal measurement remains an important tool for evaluating marketing programs.

Uploaded by

tewodros bayisa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Given the importance of measuring marketing effectiveness, how do you explain the success of

apparently intuitive marketers such as Richard Branson?

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