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Proposal Admass Case of Skylight

This proposal aims to identify the key factors affecting employee satisfaction at Skylight Hotel in Addis Ababa, Ethiopia. A mixed methods research approach will be used, involving surveys distributed to employees and interviews/focus groups. The study will analyze factors like compensation, work-life balance, leadership and culture. Insights will help enhance the work environment and contribute to the hotel's success in the competitive hospitality industry. The proposed budget and timeline outline the personnel, materials, analysis and expected completion dates for the research project.

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0% found this document useful (0 votes)
427 views12 pages

Proposal Admass Case of Skylight

This proposal aims to identify the key factors affecting employee satisfaction at Skylight Hotel in Addis Ababa, Ethiopia. A mixed methods research approach will be used, involving surveys distributed to employees and interviews/focus groups. The study will analyze factors like compensation, work-life balance, leadership and culture. Insights will help enhance the work environment and contribute to the hotel's success in the competitive hospitality industry. The proposed budget and timeline outline the personnel, materials, analysis and expected completion dates for the research project.

Uploaded by

betelhemze
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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FACTORS AFFECTING EMPLOYEE SATISFACTION IN SKYLIGHT HOTEL ADDIS ABABAadmas

university

pOROPOSAL fACTORS AFFECTING EMPLOYEE SATISFACTION IN ETHIOPIAN SKYLIGHT


HOTEL

DECEMBER 24, 2024


BY: bETHLEHEM ZELALEM
Introduction

Skylight Hotel, nestled in the vibrant heart of Addis Ababa, stands


as a beacon of hospitality excellence. As a prominent player in the
hospitality industry, Skylight Hotel recognizes the pivotal role its
workforce plays in delivering exceptional guest experiences.
Employee satisfaction, a cornerstone of organizational success, is
the focus of this proposal.

In the dynamic landscape of the hotel industry, where service


quality and guest satisfaction are paramount, the contentment and
engagement of the workforce are critical. Understanding the factors
that influence employee satisfaction is not merely an organizational
imperative; it is a strategic necessity for Skylight Hotel to maintain
its competitive edge.

This proposal aims to deliver into the intricacies of employee


satisfaction at Skylight Hotel, identifying key factors that will
contribute to or hinder the well-being and contentment of its staff.
By conducting a comprehensive analysis, we aspire to offer insights
and recommendations that will not only enhance the working
environment but also will contribute to the overall success of
Skylight Hotel in the ever-evolving hospitality landscape.
Background
Skylight Hotel, nestled in the vibrant heart of Addis Ababa, stands
as a beacon of hospitality excellence. As a prominent player in the
hospitality industry, Skylight Hotel recognizes the pivotal role its
workforce plays in delivering exceptional guest experiences.
Employee satisfaction, a cornerstone of organizational success, is
the focus of this proposal.

In the dynamic landscape of the hotel industry, where service


quality and guest satisfaction are paramount, the contentment and
engagement of the workforce are critical. Understanding the factors
that influence employee satisfaction is not merely an organizational
imperative; it is a strategic necessity for Skylight Hotel to maintain
its competitive edge.

This proposal aims to delve into the intricacies of employee


satisfaction at Skylight Hotel, identifying key factors that contribute
to or hinder the well-being and contentment of its staff. By
conducting a comprehensive analysis, we aspire to offer insights
and recommendations that will not only enhance the working
environment but also contribute to the overall success of Skylight
Hotel in the ever-evolving hospitality landscape.

Literature Review
1. Service Industry Dynamics: Existing studies highlight the
unique challenges and opportunities within the service
industry, emphasizing the pivotal role played by satisfied and
motivated employees. In hospitality, where guest experiences
are paramount, the well-being of the workforce directly
influences customer satisfaction and loyalty.

2. Job Satisfaction Theories: Classical job satisfaction theories,


such as Herzberg's Two-Factor Theory and Maslow's Hierarchy
of Needs, offer frameworks for comprehending the
psychological and motivational factors affecting employee
contentment. Applying these theories to Skylight Hotel can
provide valuable insights into the underlying dynamics of job
satisfaction.

3. Organizational Culture and Climate: Research underscores


the significance of organizational culture and climate in
shaping employee satisfaction. A positive and inclusive work
culture has been linked to higher levels of job satisfaction and
engagement. Analyzing the current culture at Skylight Hotel
can shed light on areas for improvement.

4. Employee Engagement Strategies: Successful case studies


within the hospitality sector showcase innovative employee
engagement strategies. From mentorship programs to flexible
work arrangements, these strategies not only boost
satisfaction but also contribute to talent retention. Skylight
Hotel can draw inspiration from these practices to tailor its
approach.
5. Impact of Leadership Styles: Leadership styles have a
profound impact on employee satisfaction. Transformational
leadership, for instance, has been associated with increased
job satisfaction and organizational commitment. Assessing the
leadership landscape at Skylight Hotel is crucial for
understanding its influence on the workforce.

6. Technological Advances and Work-Life Balance: The advent


of technology and its integration into the workplace have
altered traditional notions of work. Studies highlight the
importance of balancing technology use to prevent burnout
and maintain a healthy work-life equilibrium. Skylight Hotel's
approach to technology and its impact on employee
satisfaction warrants exploration.

 In synthesizing these literature strands, this proposal aims to


contextualize Skylight Hotel's unique position within the
broader discourse on employee satisfaction. By drawing upon
established theories and successful industry practices, we aim
to inform targeted strategies for enhancing the satisfaction
and well-being of Skylight Hotel's workforce.

Methodology

1.Research Design: The study adopts a convergent parallel design;


wherein quantitative and qualitative data are collected concurrently
but analyzed separately. This approach allows for triangulation of
findings, enhancing the overall validity of the study.

2.Data Collection Methods:


 Quantitative Phase: Employee surveys will be distributed to a
representative sample across various departments within
Skylight Hotel. The survey instrument, developed based on
validated scales from previous studies, will assess factors such
as job satisfaction, work-life balance, and perceptions of
organizational support.

 Qualitative Phase: In-depth interviews and focus group


discussions will be conducted with a subset of employees to
gain deeper insights into their experiences. Open-ended
questions will explore specific issues raised in the quantitative
phase and allow for a more nuanced understanding of
employee perspectives.

3.Sampling:

 The quantitative phase will involve a stratified random sample


of employees from different departments and hierarchical
levels.

 In the qualitative phase, purposive sampling will be used to


select participants who can provide rich insights into specific
aspects of employee satisfaction.

4.Data Analysis:

 Quantitative Analysis: Survey data will be analyzed using


statistical software to generate descriptive statistics and
inferential analyses. Correlation and regression analyses will
be employed to identify significant relationships between
variables.

 Qualitative Analysis: Thematic analysis will be applied to


transcriptions from interviews and focus group discussions.
Emerging themes will be identified, coded, and analyzed to
uncover patterns and narratives related to employee
satisfaction.

5.Ethical Considerations:

 Informed consent will be obtained from all participants,


ensuring their voluntary participation and confidentiality.

 The research will adhere to ethical guidelines, with measures


in place to protect the anonymity and privacy of participants.

6.Validity and Reliability:

 To ensure the validity of survey instruments, established


scales with proven reliability will be adapted and validated for
the specific context of Skylight Hotel.

 Inter-rater reliability will be established for qualitative data


through independent coding and subsequent comparison of
results.

7.Timeline:

 A detailed timeline outlines key milestones, including survey


distribution, data collection, analysis, and reporting, spanning
over a defined period.

 This methodological approach is designed to provide Skylight


Hotel with a comprehensive understanding of the factors
influencing employee satisfaction, incorporating both
quantitative metrics and qualitative insights.
Budget and Timeframe

Budget:

The budget for this research project is structured to cover essential


expenses associated with data collection, analysis, and reporting.
The estimated budget is as follows:

1.Personnel:

 Research Coordinator

 Survey Administrators

 Interviewers/Facilitators

 Data Analyst

2.Materials and Supplies:

 Printing of survey instruments

 Interview and focus group recording equipment.

 Stationery and office supplies

3.Technology:

 Statistical analysis software licenses

 Audio recording and transcription tools

4.Participant Incentives:

 Gift cards or small tokens of appreciation for survey


participants and interviewees

5.Travel and Accommodation:


 If necessary, cover travel and accommodation expenses for
research personnel visiting different departments or branches
of Skylight Hotel

6.Miscellaneous:

 Contingency for unforeseen expenses

The total estimated budget for this research project is [insert


currency], with a breakdown provided in the detailed budget
proposal.

Timeframe:

The research project is planned to unfold over a defined timeline to


ensure efficiency and timely delivery of results.

1.Project Kick-off:

 [Insert Start Date]

 Team briefing, refining research objectives, and finalizing survey


instruments.

2. Data Collection Phase:

 [Insert Start Date] to [Insert End Date]

 Distributing surveys and conducting interviews and focus group


discussions.

3. Data Analysis:

 [Insert Start Date] to [Insert End Date]

 Quantitative analysis using statistical software and qualitative


analysis through thematic coding.
4. Interim Report:

 [Insert Date]

 Presentation of interim findings, allowing for feedback and


adjustments

5. Final Data Synthesis and Reporting:

 [Insert Start Date] to [Insert End Date]

 Integrating quantitative and qualitative results, preparing the


final report

6. Presentation to Skylight Hotel Management:

 [Insert Date]

 Delivery of the final findings, recommendations, and actionable


insights to Skylight Hotel management

This timeline is subject to adjustment based on unforeseen


circumstances or modifications agreed upon with Skylight Hotel.

Conclusion

 This research endeavors to illuminate the intricate landscape


of employee satisfaction at Skylight Hotel, Addis Ababa.
Through a meticulous blend of quantitative surveys and
qualitative insights, we seek to unravel the factors that shape
the well-being and contentment of the hotel's workforce.

 The significance of this study lies not only in its potential to


identify areas for improvement but also in its capacity to offer
actionable strategies that can elevate Skylight Hotel's
workplace environment. As the hospitality industry continues
to evolve, the commitment to fostering employee satisfaction
emerges as a strategic imperative for sustained success.

 Skylight Hotel's leadership and management stand poised to


gain invaluable insights from this endeavor, empowering them
to implement targeted interventions that resonate with the
unique dynamics of their workforce. By investing in the
satisfaction and engagement of employees, Skylight Hotel not
only solidifies its position as a leader in the hospitality sector
but also cultivates a workplace culture that attracts and
retains top talent.

 As we move forward with the analysis and reporting phases,


we remain dedicated to delivering a comprehensive and
actionable set of findings that will contribute to the continued
success and growth of Skylight Hotel.

 This research marks a step towards not just understanding,


but actively enhancing, the employee experience at Skylight
Hotel, setting the stage for a workplace where employees
thrive, guests delight, and the brand continues to shine in the
bustling landscape of Addis Ababa.

Reference
 Herzberg, F., Mausner, B., & Snyderman, B. B. (1959). The
Motivation to Work. John Wiley & Sons.

 Maslow, A. H. (1943). A Theory of Human Motivation.


Psychological Review, 50(4), 370-396.

 Schneider, B., Ehrhart, M. G., & Macey, W. H. (2013).


Organizational climate and culture. Annual Review of
Psychology, 64, 361-388.

 Bass, B. M., & Riggio, R. E. (2006). Transformational Leadership


(2nd ed.). Psychology Press.

 Saks, A. M., & Gruman, J. A. (2014). What Do We Really Know


About Employee Engagement? Human Resource Development
Quarterly, 25(2), 155-182.

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