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Certificate Program
In Product Management

Industry Partners

*T&C apply
BECOME A NEW AGE
PRODUCT MANAGER
Accelerate your career in product management
through Hero Vired's Product Management
program, which will equip you with the skills for
designing, strategizing, and developing new-age
products.

The program is structured to build your

knowledge of product management
frameworks through hands-on learning. The
program will give you a deep understanding of
designing products, defining your product
strategy, and developing your MVP. The tools
and technologies that act as enablers for
product managers will be at the core of these
learnings.

In addition, the program will take learners

through the journey of product development,
which starts with discovering customers and
markets, and then moves on to designing their
product. With this, learners will develop a
product, craft the business strategies required
to successfully launch and manage their
product in the market, the entire product
life-cycle and ideate, test and launch products
according to customer needs.
PRODUCT MANAGEMENT

A learners journey begins with "designing the

product". Here, one will explore critical
frameworks and tools to design and create a
product requirement document which will also As a learner you will build skills
help them create and deliver a rich user in the following tools and
experience. frameworks

Next, learn about "product development",

where learners will master the art of making a
product roadmap and plan for the minimum
viable product. Furthermore, learners will work
on "crafting a product strategy". Here, one will
dive deep into the essential aspects of their
product launch, i.e. pricing, marketing, sales,
and distribution.

Once a learner has successfully launched a

product, the next critical step is to plan for the
product growth.

As a product manager, one will need to

develop and manage a new or current product,
which means, by the end of this program, a
learner will have a 360-degree understanding
of the domain of product management.
PROGRAM ELIGIBILITY

Recommended for:

• Freshers with an Engineering or Management Degree

looking to venture into the domain of Product Management

• Working professionals with upto a maximum 5 years of

experience in Engineering, Information Technology,
Management or Design roles looking to start a career in
Product Management
 PROGRAM HIGHLIGHTS

120 Hours of live 30+ Hours of workshops New-age case studies

instructor-led classes and industry masterclass pertaining to the
upcoming sectors -
FinTech, Consumer Tech,
or Saas-based products

Placement Assistance* Tools covered: Google Sessions with industry &

with mentorship sessions Analytics, Jira Software domain experts
for multiple product and Figma
domains

Mock interview Product teardowns - a deep dive Hands-on learning

sessions into the functionality of real-world through expert guided
products ‘Build Your Own Product'
(BYOP) capstone
projects

This program is accredited by the

National Skill Development Corporation
*As per Hero Vired placement assurance policy

*As per the Hero Vired placement policy. T&C apply

CURRICULUM HIGHLIGHTS*

1
Getting Into Product Mindset

In this module, learners will understand

3Technology 101

As technology continues to shape and

the role of product managers within disrupt industries, product managers
organizations and how they should must understand the technology
utilize market analysis and customer landscape. The key question here is how
insights to build products to solve technical a product manager needs to be.
problems.
In this module, you will first be

2
introduced to basic programming
concepts and terminology which a
product manager requires. Next, you will
Product, User and Market Discovery deep dive into fundamental technologies
like - Cloud computing, Web
Technologies, Databases, and mobile
The success or failure of any product/ technologies and their impact on product
business depends on the users; hence, management.
understanding the needs and wants of the
user is the first step for a product manager.
Identifying the user requirement helps you
determine your target market and analyze
the market opportunity, which will help you
gauge the success of your product.

In this module, you will learn to analyze the

needs and behavior of customers through
frameworks of empathy and perceptual
maps. Once you have identified the needs
of the customers, you will then create a
user persona - which defines the ideal user
of your product. Next, you will learn how to
assess the product market fit of your
product and also assess the market
sustainability. Now that you know your
customer, the next step will be to discover
the market for your product. Here, you will
learn to perform market research and
analyze the competition for your product.
4
You will also apply your learnings of the
Product Vision and Strategy tools to create innovative product
designs. Next, you will learn about
prototyping - for testing your concepts
and ideas through wireframes in Figma.
A product manager must align the product
In product design, the key parameters
vision with the business vision and goals by
are the user interface (UI) and user
ensuring that the business strategy
experience (UX). You will learn how to
cascades into the product strategy. They
deliver the best experience to your
need to define the Objectives, Goals,
customer. To conclude the module, you
Strategies, and Measures for the product to
will be learning about the next generation
drive product strategy and execution.
of products and understanding and
appreciating a paradigm shift that is
In this module, you will analyze the impact of
driving their design and development.
business strategy on product management.
You will start by learning to create the
product vision and mission statement and
how to communicate that with your
stakeholders. Next, you will learn to create
the value proposition for your product and

6
define your product differentiation. Next, you
will analyze the OGSM framework for
product management for driving product
strategy and execution. Product Development

5
Product Design

One of the major differentiators for any

A product starts with an idea, which is
just the beginning; the difficult part is the
implementation or building. The idea is
first transformed into an MVP and then
through multiple iterations into the final
product is its design, which directly product. Development is stretched over a
impacts how users interact with it - the long period, with thousands of factors
user experience. Even a great concept transforming the initial idea.
would fail without a good design.
Undoubtedly product design forms a core In this module, you will learn about
component of the product development different frameworks to create the
cycle. business model for your product. Here,
you will also learn to create a roadmap
In this module, you will start by learning for your product which defines the vision,
about the significance of innovation for direction, prioritization, and progress of a
new product development. Here, you will product over time. This module will also
explore the concept of design thinking, help you learn how to build an MVP and
which focuses on problem-solving through test your concept in the market. Next,
innovation. you will learn about the different stages
of the product life cycle, which will help
you plan your business strategy. To
conclude this module, you will explore
digital disruptions across industries.
7 Go To Market Strategy

Learn to craft the GTM strategy for

8
Metrics and Analytics

A Product Manager needs to track &

maximizing market share, driving user analyze several product performance
engagement, and outperforming metrics along different stages of the
competitors. Defining this strategy would product lifecycle to enable strategic
involve a product manager's knowledge of decision-making about product
the target market, marketing channels, and positioning, user engagement, and
distribution channels. behavior. They need to be data-driven to
generate insights and improve product
In this module, you will explore the performance.
different business strategies essential for
your product's market launch. You will start In this module, you will evaluate several
by learning about the most critical aspect user engagement metrics for tracking
of your product pricing. Here, you will learn product performance to enable you to
about the fundamentals of pricing make strategic decisions about product
strategies that will enable you to be positioning. Here, you will also learn
competitive in the market. Next, you will how to leverage tools like Google
learn to craft the marketing strategy for Analytics to draw customer insights.
your product, which will include creating a
marketing plan and your product
positioning. Then, you will move on to
design your product's sales and distribution
strategy. Towards the end of this module,
you will explore the concept of growth
hacking.

Industry Partners
9
Product Management Tools and
Technnologies

As a product manager, your journey through

10
Product Pricing, Revenue Model
and Monetization

For a product to be successful, it needs to

the product life cycle can be seamless and deliver value to the customer and generate
efficient only through specialized tools and revenue for the value delivered. For a
technologies that will help you collaborate, product/business to be sustainable, it is
create, analyze, and deliver the product critical to define the pricing mechanism for
successfully. optimum revenue generation, also known
as monetization.
In this module, you will explore the tools key
to empowering the product manager in In this module, you will learn about product
day-to-day activities. You will start by pricing and its correlation with customers'
learning about collaboration platforms like willingness to pay. You will then learn about
Jira and next, you will explore designing the different pricing strategies and how to
tools like Figma. Finally, by the end of this select the pricing strategy for your product.
module, you will learn about Google Next, you will learn about the different
Analytics, which generates insights by revenue models and their pros and cons.
understanding online customer behavior. Here you will learn how to develop a
revenue model that aligns with your product
and business goals. Finally, you will learn
about the different monetization strategies
and how to develop a monetization strategy
for your product that aligns with the
business goals. Towards the end of this
module, you will also explore how to adjust
the pricing strategy, revenue model, and
monetization strategies over time to be
competitive in the market.

*The curriculum is subject to change

 SAMPLE CAPSTONE
CAPSTONE PROJECT
PROJECT DESCRIPTIONS
DESCRIPTIONS

A machine learning platform that uses medical data to predict and

prevent adverse health outcomes. The platform could be used to
identify patients at risk of developing chronic conditions and provide
recommendations for preventative care.

A personal finance management tool that uses AI to

help users make smarter financial decisions. The tool
could provide personalized recommendations for
savings and investment opportunities, and help users
track their spending and budgeting.

A decentralized platform for energy management that uses block-

chain technology and smart contracts to enable peer-to-peer energy
trading. The platform could allow homeowners with solar panels or
other renewable energy sources to sell excess energy to other users
in their community, creating a more sustainable and equitable energy
system.

Note: Capstone Projects are indicative and subject to change

SAMPLE CASE STUDIES

• Analysis of User persona and customer journey mapping for an media and
entertainment product.

• Analysing the API architecture & cloud application of an OTT platform

• Balancing Technical Knowledge and Business Acumen for a business

communication product

• Designing the application for a social media platform on Figma

• Examining the KPI's and metrics for a fitness application

• Deep dive into the GTM strategy for a fintech platform

Note: Case Studies are indicative and subject to change

LEARNING
HOURS

Course Workshops &

Live Teaching
Duration Masterclasses

6
Months
120
Hours
30+
Hours

Assignments
Self - Paced Live Teaching
& Projects

2 2 4-6
Weekly Hours Weekly Hours Weekly Hours

TOTAL EFFORT
(Learning Hours + Self Work) 200 TOTAL
WEEKLY EFFORT 8-10
Hours Hours
KEY FACULTY AND INDUSTRY
EXPERTS

Aasheesh Watts
Consulting | Product Management and GTM Stratergy
A product leader with 16+ years of experience across various
aspects of product management, with the ability to influence
clients & internal stakeholders, for being the voice of the
customer, and having a bias toward action.

Shivakumar Bavamala
Trading | Investment | Risk Management | Portfolio Management
and Equities
He has over 16 years of experience in the Financial Services
industry. He is also an investor and entrepreneur focused on
sustainable food alternatives.

Gurpreet Singh

Product & Technology Leader | Product Mentor & Coach

Over 10+ years of experience in the product domain managing the

complete product life cycle in multiple industries.
KEY FACULTY AND INDUSTRY
EXPERTS

Akhil Sharma
Product Leader | Mentor | Industry Speaker

Seasoned product leader with close to 14 years of core industry

experience in technology and product development. Currently
working as Director of Product Management at Razorpay.

Saurabh Mahajan
Product Leader | User Experience | Prototyping & Scaling

Product leader with expertise in crafting delightful user

experiences and steering large cross-functional teams to solve
hard problems.

Premanku Chakraborty
Product & Technology Leader | Product Mentor & Coach

Over 10 years of experience in the tech industry, first as an engi-

neer and then as a Product Manager. He has mentored more than
100 Product Managers - both at work and outside and has been
involved in multiple speaking engagements.
OUR LEARNER
SUCCESS STORY
INDUSTRY FACULTY
Learners will have the opportunity to interact with domain
experts from across industries through regular faculty
lectures, industry sessions and networking opportunities.

CAPSTONE PROJECT
All learners will work on multiple domain-focused real world projects that
will be spread out over the span of the program with expert mentoring and
guidance sessions.

POST PROGRAM OUTCOMES

The program will help you advance your career as you master the end-to-end
process of discovering, designing, developing, delivering, and managing
products. You will learn product management tools, methodologies and
analytics. Learners can apply to Product Manager Roles or
Associate Product Manager based on experience.

PERSONALIZED CAREER GUIDANCE *

Each learner will work with assigned career specialist from the learner success
team to build their personal brand, gain skills on stakeholder management,
networking and problem-solving to build an entrepreneurial mindset.

*T&C apply as per the Hero Vired policy

 CERTIFICATION
On the successful completion of this program, you will be eligible to receive the
following certificate.*

Hero Vired Certificate

C E RT I F I C A T E of C O M P L E T I O N

This is to certify that

Name Surname
a t e
fic
has successfully completed the

CERTIFICATE PROGRAM IN PRODUCT MANAGEMENT

r t i
Ce
MONTH YEAR - MONTH YEAR

p le
Sa
SHIVAKUMAR BAVAMALA

Hero Vired
m
Program Director,
BFSI Sector Skill Council of India
Unique Certification Number
AKSHAY MUNJAL
Founder and CEO,
Hero Vired

*Certificates are indicative and are subject to change

T&C apply - Learners would need to fulfill the necessary criteria during the program and internship
WHY
VIRED? 1
VIL – Vired Integrated Learning
Comprehensive professional
development through measurable
transformation

Hero Vired offers a premium learning

experience with industry relevant
programs and world class
2
VIR - Vired Industry Ready
‘Industry relevant focus’ from the
industry, of the industry, for the
partnerships, to create the change industry
makers of tomorrow.

With a goal to make learning a

continuous endeavour, Vired offers
a holistic experience that is applied,
3
I Vired – Vired Personalized
Training
Personalized & high-engagement
real-time and engaging. learning experience

4
At Hero Vired, we believe everyone is
made for big things. With the Vired Access
experience, knowledge and expertise Premium international learning
of the Hero Group, Hero Vired is on a experiences
mission to change the way we learn.

5
Vired Globally
Recognized certification from the
world’s renowned institutions
OUR PARTNERS
OUR PARTNERS

BFSI Sector Skill Council of India

An Initiative of NSDC
The Hero group in education
K12, medical education and higher education.

IN PRIMARY AND HIGHER SECONDARY EDUCATION

Raman Munjal BCM Chain Green Meadows

Vidya Mandir of Schools School

IN HIGHER EDUCATION

ISB Founding BML Munjal Dayanand Medical

Members University College & Hospital

The Hero story

The Hero Group is one of the leading business conglomerates in the world.
The company saw its humble beginning in 1956 when the four Munjal brothers

entrepreneurs, they started out by manufacturing bicycle components and then

rapidly expanding the business. From there, they continued their growth story
by diversifying and deepening their expertise across domains.

Today, the is a conglomerate of Indian

companies with primary interests and operations in automotive
 #getvired

Want more information on the program?

Reach us at 1800 309 3939 Visit us at www.herovired.com