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E2z Brand Guidelines

The document provides branding guidelines for Tonguestun, including: - Logo design and acceptable backgrounds/colors for the logo - Minimum clear space and size requirements for logo placement - Acceptable font styles for different mediums like print, web, and email - Examples of correct and incorrect logo usage - Mockups for social media, mobile, and app icons using the Tonguestun brand - Trademark usage policies and requirements

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william.e
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109 views16 pages

E2z Brand Guidelines

The document provides branding guidelines for Tonguestun, including: - Logo design and acceptable backgrounds/colors for the logo - Minimum clear space and size requirements for logo placement - Acceptable font styles for different mediums like print, web, and email - Examples of correct and incorrect logo usage - Mockups for social media, mobile, and app icons using the Tonguestun brand - Trademark usage policies and requirements

Uploaded by

william.e
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BRAND MANUAL

with LOGO GUIDELINES

www.tonguestun.com
INTRODUCTION
A brief about why tonguestun was created.

Sample:

BRAND CONCEPT

A brief description about characteristics, values and personality of brand


LOGO DESIGN

Logo On Dark Coloured Background

Logo On White Coloured Background

Logo On Black and White Background

Logo On Black and White Background


LOGO BREAKDOWN

The height of letters ‘T ‘ and ‘S’ should be equally aligned to the height of fork in
the logo.
The space between logo and brand name should be 5pixels always.

MINIMUM CLEAR SPACE

X
X

X
For clarity and no clutter to appear near the logo , maintain the distance of ‘x’
as shown below on all sides of the logo, where x=1cm.
COLOR PALETTE

Brillian Tangelo Tonguestun Grey

CMYK CMYK
C:0 M:73 Y:98 K:O C:66 M:59 Y:57 K:38

RGB RGB
R:240 G:104 B:35 R:75 G:75 B:75

Hex Hex
#FF560B #4b4b4b

Black Pure White

CMYK CMYK
C:75 M:68 Y:67 K:9O C:0 M:0 Y:0 K:O

RGB RGB
R:0 G:0 B:0 R:252 G:252 B:252

Hex Hex
#000000 #FCFCFC
FONT SELECTION - PRINT MEDIA

The typography usage examples on the following pages should be followed to


ensure all of our communications appear consistent.

Myriad Pro Regular


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
013456789
=!@#$%^&*()_+{}\[]|;:’”,<>/?.,

Myriad Pro Bold


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
013456789
=!@#$%^&*()_+{}\[]|;:’”,<>/?.,

Myriad Pro Bold


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
013456789
=!@#$%^&*()_+{}\[]|;:’”,<>/?.,
FONT SELECTION - WEB MEDIA

Proxima Nova Regular


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
013456789
=!@#$%^&*()_+{}\[]|;:’”,<>/?.,

Proxima Nova Bold


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
013456789
=!@#$%^&*()_+{}\[]|;:’”,<>/?.,

Proxima Nova Bold


ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
013456789
=!@#$%^&*()_+{}\[]|;:’”,<>/?.,
FONT SELECTION - EMAIL MARKETING

ARIAL REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
013456789
=!@#$%^&*()_+{}\[]|;:’”,<>/?.,

ARIAL BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
013456789
=!@#$%^&*()_+{}\[]|;:’”,<>/?.,

ARIAL ITALIC
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
013456789
=!@#$%^&*()_+{}\[]|;:’”,<>/?.,
LOGO APPLICATIONS WITH BACKGROUND

The preferred color for our logo is in one of our vibrant colors. In some cases, a
full color logo may not be practical or possible due to limitations in printing.

White Background: Our logo should be displayed in all its glory - Orange /Grey

TM

For black and other dark backgrounds, maintain the orange/white logo.

TM TM

For lighter backgrounds , use grey/orange version of logo.

TM

For grayscale backgrounds, use black/white version of logo

TM
BACKGROUND IMAGES

Our logo may also be used on an image background with sufficientcontrast.


Use an all-gray logo for useon light colored backgrounds, and an all-white
version for dark backgrounds.When placing the logo onto imagery,please
ensure that it is placed within an uncluttered image area to allow formaximum
legibillity and visibility

Light-colored, uncluttered imagery Dark-colored, uncluttered imagery

photographic image.
CORRECT AND INCORRECT USES

To maintain the integrity of the DemandMedia logo, and to promote the


consistency of the brand, it is important to use the logo as described in these
guidelines.

Correct Uses of the Tonguestun Logo

TM

In-correct Uses of the Tonguestun Logo

DON’T use non-approved colors Do not use logo in any other Do not reduce the opacity
colour except for those mentioned
in the primary colour palette.

Do not distort the logo Icon image and brand name/text


should not be stacked vertically,one
below the other

Do not add a drop shadow to the Do not create a gradient logo Do not rotate the logo
logo
SOCIAL MEDIA MOCKUP

Facebook
Twitter
MOBILE APPLICATION MOCKUP

Android

4G 70% 4G 70%

MOBILE ICONS MOCKUPS

42 mdpi
72 hdpi
96 xhdpi
144 xxhdpi

192 xxxhdpi

512 Play Store


iOS
TRADEMARK

TM

Always distinguish trademarks from surrounding text with at least initial


capital letters or in all capital letters.Always use proper trademark form
and spelling.

• Never use a trademark as a noun. Always use a trademark


as an adjective modifying the noun.

• Never use a trademark as a verb. Trademarks are products


or services, never actions.

• Never modify a trademark to a plural form. Instead, change


the generic word from the singular to the plural.

• Never translate a trademark into another language.

• Never use trademarks to coin new words or names.

• Never alter a trademark in any way including through


unapproved fonts or visual identifiers.

• Never useTongueStun trademarks as your own trademark,


service mark, trade name, domain name, product name, or
logo. You must have your own distinct name that does not
include TongueStun trademarks.

• Never use or register any trademarks that are confusingly


similar to, or a play on, the words TongueStun

Capitalise the first letter T and letter S of the mark, TongueStun.

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